4.18.24 Movement Legacies, Reflection, and Review.pptx
DoSomething.org and the VH1 Save The Music Foundation Release Crowd-Sourced Music Video with Phillip Phillips to Save Music Education Programs
1. DoSomething.org and the VH1 Save The Music Foundation
Release Crowd-Sourced Music Video with Phillip Phillips to
Save Music Education Programs
Thu Jul 18, 2013 2:20pm EDT
* Reuters just isn't responsible for your content in this press release.
The marketing campaign may become the DoSomething.org's 1st at just about any time YouTube
based marketing campaign in order to unite young adults inside the US with regard to songs
education
NEW YORK, July 18, 2013 /PRNewswire-USNewswire/ --Â DoSomething.org and furthermore the
VH1 save the Music Groundwork released the ultimate crowd-sourced audio video for Band
Together: the national campaign that will rallied youthful visitors to develop a crowd-sourced music
video along with singer-songwriter and also American Idol winner Phillip Phillips.
How it worked: each week, with regard to six weeks, Phillip Phillips delivered a straightforward
video challenge in YouTube. Younger individuals participated inside the challenge by uploading a
video upon YouTube of these performing the action. Every week, the creators of your finest video
selected the VH1 save The Audio Activity Basis school to get the grant with regard to their own
music programs. The Actual very best user-submitted videos had been mixed right into a YouTube
protect involving Phillip Phillips' hit song "Gone, Gone, Gone."
The audio education programs that get been helped as getting a consequence of the particular
program were
Buena Vista elementary (Del Rio, TX)
Wellsburg middle (Wellsburg, WV)
Hamilton Middle School (Columbus, OH)
Mary M Knight (Elma, WA)
Calmeca Academy involving Fine Arts & Dual Language (Chicago, IL)
Baccalaureate School for Global education (Astoria, NY)
DoSomething.org as well as the VH1 save your music Basis will distribute the background music
video for you to nearby college boards, alongside with an advocacy message, in school districts
where songs education programs are usually at risk in addition for the funds in which we are
granting to college districts nationwide.
Band With Every Other had been formed to become able to produce a unique, innovative, and
impactful approach with regard to young adults nationwide to battle for music education and
2. learning inside a method that meets these people exactly where these people are: YouTube. the
entire campaign lived in YouTube, the the majority of notable audio destination pertaining to teens
today.
To encourage your YouTube community to consider portion inside Band Together, DoSomething.org
and also the VH1 save The Track Record Music Groundwork teamed track of premiere YouTube
ability such as Max Schneider, Megan and Liz, Michael Buckley as well as Ryan Beatty to get his or
her fans in order to participate.Â
Why music Education? music programs are fighting regarding survival during these challenging
economic times. Regardless of the particular proven undeniable fact that students whom take
portion in music applications have got much better test scores, lower drug-use rates, lower drop-out
rates, more success within college, and a lot more involvement in their communities, audio and also
arts schooling programs are usually critically with risk.
"We are usually incredibly excited for you to continue our partnership with DoSomething.org and
possess launched this innovative crowd sourcing video challenge," said Paul Cothran, Vice President
as well as Executive Director with the VH1 save the Music Foundation. "Efforts similar to this, that
will inspire creativity as well as imagination, showcase a couple of regarding the many things songs
brings out of each regarding us. to possess the support of an artist like Phillip Phillips at the actual
rear of our trigger is a excellent approach to spread the word about the significance associated with
songs schooling along with it absolutely was great to see most in the amazing submissions in which
led for the final video!"
Phillips led the actual cost for the campaign, filming a distinctive Public Support Announcement
(PSA) exactly where he delivered the particular weekly challenge to end up being able to teenagers
participating in the campaign.
"I actually got goose bumps when I watched it for the 1st time" says Phillips. "The image regarding
young people fighting regarding audio education and learning by simply engaging along with 'Gone,
Gone, Gone' helped me extremely proud. My hope is that the actual Band Collectively video will
drive advocacy perform in order for you to save music education and learning programs across the
country."
"It's distinct in the final Band together video in which songs is really a lifeline regarding small
people," says Farah Sheikh, campaign lead at DoSomething.org. "We're proud that people were able
to give young adults a new national platform to state that will passion regarding music education
and learning by means of an thrilling along with special offer: starring in the music video along with
Phillip Phillips."
A panel associated with DoSomething.org and VH1 Conserve The Audio Activity foundation
executives evaluated the video and also project entries based on creativity, as well as general
participation.
The VH1 Conserve The music Activity Groundwork restores instrumental songs schooling
applications with public primary and also middle schools across the country. Â
Want to watch the final Band together video (of program an individual do!)? Verify it out around the
DoSomething.org YouTube channel here.
About DoSomething.org
3. We adore teens. they tend to be creative, active, wired...and frustrated which our world is indeed
messed up. DoSomething.org harnesses that will awesome power as well as unleashes it upon leads
to young adults care about. Nearly every week, we launch a fresh national campaign. The Actual
contact to be able to action is always something that includes a real impact and also doesn't call for
money, an adult, or even a car. Along With a goal of 5 million active members through 2015,
DoSomething.org is one of the particular largest organizations within the US regarding teens along
with social change. join us at www.DoSomething.org.
About the particular VH1 Conserve The music Activity Foundation
The VH1 save The music Activity Groundwork is actually a nonprofit organization dedicated for you
to restoring instrumental songs education programs inside America's public schools, and raising
awareness in regards to the significance involving audio as part of every child's total education. To
date, VH1 Conserve The Track Record Music features provided greater than $49.5 million inside
new musical instruments to always be able to 1,850 public schools within greater than 192 school
districts around the country, impacting the actual lives of over 2.1 million children. For more
details please visit www.vh1savethemusic.org.
SOURCE DoSomething.org