Slides from Jim Lane's presentation at RefreshDC on November 16, 2010, titled "AddThis: Designing for One Billion People", which described five strategies the AddThis team used to grow their platform to one billion unique users in less than two years.
4. 2008
• 50 services
• 17 languages
• 116k domains
• 300M views a day
AddThis: Then & Now
5. 2010:
• 308 services
• 66 languages
• 7.2 million domains
• 2 billion views a day
• 1 billion unique users
2008
• 50 services
• 17 languages
• 116k domains
• 300M views a day
AddThis: Then & Now
6. • Design for growth
• Be dangerously open
• Be data-informed
• Build to scale
• Embrace customers
Designing for 1 Billion
35. One more thing.
During 30 minutes of this talk,
AddThis was viewed roughly 43.7 million times.
36. Thank you.Thank you.
Email : jim@clearspring.com
Twitter: jimlanenova
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http://clearspring.com/jobs
Any images from films borrowed for this presentation are the property of their copyright holders!