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Barcelona)has)the)ingredients)
to)be)an)awesome)startup)hub.)
)
TNW,)11)July)2013)
@claropartners)
#startup)#tnwbcn)
Claro)helps)corporaCons)
and)startups)to)navigate)
disrupCve)change,)
delivering)service)design)
and)business)innovaCon)
@claropartners,Jiri,
Belgium)
Aldo,
Netherlands)
Rich,
USA)
Megan,
UK)
Mandy,
Lebanon)
Elisabeth,
Netherlands)
Michael,
USA)
Gunes,
Turkey)
Abby,
USA)
Mercè,
Spain)
“Great)tesCng)ground)
before)internaConal)
expansion”)
Barcelona)is)becoming)a)dynamic)startup)hub)
@claropartners,,
“AcCve)government)
support)for)
entrepreneurship”)
“Events,)accelerators,)
coworking)spaces,)etc.”)
“Highly)skilled)and)
affordable)workforce”)
“Some)of)the)best)
business)schools)in)
the)world”)
The)Barcelona)Startup)ecosystem)has)the)ingredients)to)be)a)global)leader)
Good,to,start,
Entrepreneurial,passion, Lot’s,of,Ini?a?ves,
@claropartners,
The)Barcelona)Startup)ecosystem)has)the)ingredients)to)be)a)global)leader,))
but)needs)good)cooks)to)make)it)happen)
Good,to,start,,,
but,bad,to,grow,
Entrepreneurial,passion,,
but,no,culture,
Lot’s,of,Ini?a?ves,,
but,no,glue,
@claropartners,
Good)to)start,)but)bad)to)grow)
Good,to,start,
•  IniCal)funds)
•  Junior)talent)
•  Public)funds)
•  Ability)to)aUract)outside)talent)
,
@claropartners,
Good)to)start,)but)bad)to)grow)
Bad,to,grow,
•  Lack)of)followVon)funds)which)
leads)to)coping)strategies)
•  Lack)of)quality,)specialized)
service)providers)
))
)
@claropartners,
Entrepreneurial)passion,)but)no)culture)
,
Capital,,but,no,venture,
-  Prefer)revenue)over)potenCal)
-  Bias)towards)copying)successful)
models)vs.)breakthrough)
-  Asymmetry)of)informaCon)
@claropartners,
Entrepreneurial)passion,)but)no)culture)
,
Talent,,but,not,enough,aFtude,
-  Programmers,)but)no)developers)
-  Starters,)but)no)closers)
-  “Funcionario”)expectant)aZtude)
-  “De)confianza”)mediocre)services)
-  Lack)of)big)thinking)
@claropartners,
Entrepreneurial)passion,)but)no)culture)
Risking,to,become,a,market'of'lemons*'
-  InformaCon)asymmetry)causes)
valuaCons)to)a)low)average)
-  Gresham's)Law:)the)bad)drives)out)the)
good)
-  BeUer)startups)may)leave)the,))
lowering)the)average)quality)and)price)
@claropartners,
*)#"The#Market#for#Lemons:#Quality#Uncertainty#and#
the#Market#Mechanism”#V)George)Akerlof.)economist))
Lot’s)of)iniCaCves,)but)no)glue)
Everyone,wants,to,help,,,
but,no,one,is,aligned,
)
•  Lot’s)of)independent)iniCaCves,)
fragmented)peanuts)
•  No)connecCons)amongst)players)
)
•  Too)few)hero)stories)
)
•  Lack)of)thought)leadership)
•  Lack)of)true)mentors)
@claropartners,
Together)with)you)and)the)help)of)leading)
internaConal)accelerators)and)internaConal)
investors)and)internaConal)talent,))
we,will,make,Barcelona,an,awesome,hub,for,
very,interes?ng,entrepreneurial,ac?vity.,
@claropartners,
Barcelona)has)the)ingredients)
to)be)an)awesome)startup)hub.)
)
)
Barcelona)has)the)ingredients)
to)be)an)awesome)startup)hub.)
)
What)will)you)do?)
@claropartners)#barcelona)#startup)
claropartners.com/bcn)
slideshare/claropartners)
aldo@claropartners.com)
)

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Barcelona Startup Ecosystem: how to make it awesome