Enviar pesquisa
Carregar
會員招募計畫
•
Transferir como PPTX, PDF
•
1 gostou
•
719 visualizações
Chen-Wei Syu
Seguir
會員招募計畫
Leia menos
Leia mais
Serviços
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 13
Baixar agora
Recomendados
1022 Taipei Rich新方向及想法
1022 Taipei Rich新方向及想法
敬軒 盧
107107208
107107208
ssuserc095a11
箴言(超經典)
箴言(超經典)
family
Dakuo高雄讀書會Vol.1-維霖 我的夢想干你屁事
Dakuo高雄讀書會Vol.1-維霖 我的夢想干你屁事
Yan Ting Lin
2008100畢製期初簡報
2008100畢製期初簡報
lincon2440
理宅專員計畫
理宅專員計畫
Chen-Wei Syu
一零零一
一零零一
Chen-Wei Syu
那些年灌籃高手教我們的事
那些年灌籃高手教我們的事
Chen-Wei Syu
Recomendados
1022 Taipei Rich新方向及想法
1022 Taipei Rich新方向及想法
敬軒 盧
107107208
107107208
ssuserc095a11
箴言(超經典)
箴言(超經典)
family
Dakuo高雄讀書會Vol.1-維霖 我的夢想干你屁事
Dakuo高雄讀書會Vol.1-維霖 我的夢想干你屁事
Yan Ting Lin
2008100畢製期初簡報
2008100畢製期初簡報
lincon2440
理宅專員計畫
理宅專員計畫
Chen-Wei Syu
一零零一
一零零一
Chen-Wei Syu
那些年灌籃高手教我們的事
那些年灌籃高手教我們的事
Chen-Wei Syu
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
Skeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
Introduction to Data Science
Introduction to Data Science
Christy Abraham Joy
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
Vit Horky
The six step guide to practical project management
The six step guide to practical project management
MindGenius
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
Mais conteúdo relacionado
Destaque
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
Skeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
Introduction to Data Science
Introduction to Data Science
Christy Abraham Joy
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
Vit Horky
The six step guide to practical project management
The six step guide to practical project management
MindGenius
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
Destaque
(20)
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
Skeleton Culture Code
Skeleton Culture Code
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
How to have difficult conversations
How to have difficult conversations
Introduction to Data Science
Introduction to Data Science
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
The six step guide to practical project management
The six step guide to practical project management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
會員招募計畫
1.
當免費(贈品)成為一種常態 那麼這項服務就是一種劣勢!!
2.
海賊王故事的核心 前代海賊王臨刑之前的一句話 讓當時所有人趨之若鶩 証明追求夢想才是人類的本能
3.
有目標才有動力!! 設定目標(兌換獎項) 建立各種任務 讓會員付出努力去達成設定的任務 最終獲得心中想要報酬 那麼他們就會努力去實踐!! 海賊王魯夫名言:我要成為海賊王!! 說明了設定目標是一件很重要的事情
4.
產生動力的目標 • 一間能住的房子 • 一台不錯的汽車 •
豐厚的介紹獎金 • 一套高檔廚具或衛浴設備 • 實用的家電用品 • 流行的3C產品 • 國內外旅遊 • 公司VIP活動門票
5.
玩遊戲是人類的本能 付出能得到回饋才會持續投入
6.
第一屆愛山林網路會員招募 用任務與獎勵機制取代免費贈送 MCP機制
7.
MCP機制 想要什麼回饋就靠自己去爭取 我們需要有所貢獻的會員
8.
MCP機制介紹 • Misson Complete
Point 任務達成點數 • 源自於魔獸世界(WOW)的公會KDP制度 • 完成官方指定任務可獲得MCP點數 • MCP點數依照任務難易度有所區別 • MCP點數累積可兌換官方提供的實體獎品
9.
任務範例 1. 本月底前參觀台北時上 2. 推薦5位親友前來賞屋 3.
完成簽約或推薦親友成交 4. 臉書分享參與現場活動 5. 幫粉絲專頁按讚 獎勵點數10點 獎勵點數50點 獎勵點數100點 獎勵點數10點 獎勵點數5點
10.
兌換範例(1點=10元的概念) 1. 海都3套房一戶 2. YARIS汽車一部 3.
介紹獎金10萬元 4. 日本自由行 5. iphone6 MCP點數500,000點 MCP點數50,000點 MCP點數10,000點 MCP點數3,500點 MCP點數2,500點
11.
宣傳計畫 • 於3/25(假定)12~14點時 包下各大網路平台 及房地產首頁做廣告宣傳本次計畫 •
廣告訴求主打”誰說買房一定要很多錢“ • 找多位影音部落客拍攝影片配合宣傳 • 大量CPM與影音廣告 維持能見度 • 配合網路新聞採訪增加知名度
12.
企劃分析 優勢 • 高額兌換獎品吸引投入 • 參予活動任務才有回饋 •
利益回饋增加 劣勢 • 花費較傳統廣告購買昂貴 • 任務難易度影響參與意願 • 兌換贈品影響參與意願
13.
費用估計 • 開發費用:擴增現有會員功能 • 宣傳費用:預估整年活動約五百萬預算 •
經營費用:企劃.編輯.MIS人員薪資 • 贈品費用:整年度活動約一千萬元預算 • 維護費用:空間線路費用一年約六十萬元
Baixar agora