Data in the Newsroom: Content Solutions for Advertising Challenges

•Transferir como PPTX, PDF•

0 gostou•1,582 visualizações

Tony Haile's talk from the INMA European Media Conference in Budapest covering the impact of user experience and quality content on audience development and revenue growth.

Dados e análise

Tony Haile
CEO, Chartbeat
@arctictony
tony@chartbeat.com
chartbeat.com
Data in the Newsroom:
Content Solutions for
Advertising Challenges

Content Solutions for Advertising Challenges
Tony Haile
@arctictony

Content Solutions for Advertising Challenges
Tony Haile
@arctictony
Landing Page Visitors by Device

Content Solutions for Advertising Challenges
Tony Haile
@arctictony
Social Traffic by Device

Content Solutions for Advertising Challenges
Tony Haile
@arctictony
How Device Usage Varies from Day to Day

Content Solutions for Advertising Challenges
Tony Haile
@arctictony
Sites’ Recirculation by Device

Content Solutions for Advertising Challenges
Tony Haile
@arctictony
Engagement and Propensity to Return

Content Solutions for Advertising Challenges
Tony Haile
@arctictony
Do We Read The Articles We Share?

Content Solutions for Advertising Challenges
Tony Haile
@arctictony
Performance is not binary. Performance is a curve.

Content Solutions for Advertising Challenges
Tony Haile
@arctictony
…but it’s a logarithmic curve.

Content Solutions for Advertising Challenges
Tony Haile
@arctictony
That means thinking about inventory differently

Content Solutions for Advertising Challenges
Tony Haile
@arctictony
VISUAL
RECOGNITION
TEXT
RECOGNITION
UNAIDED
RECALL
41% 28% 16%
58% 38% 28%
Rotating ads is better for advertisers
B
B
B A
A
A

Content Solutions for Advertising Challenges
Tony Haile
@arctictony
The Impact of 15-second refresh schemes

Content Solutions for Advertising Challenges
Tony Haile
@arctictony
This doesn’t work if your content is bad

Tony Haile
CEO, Chartbeat
@arctictony
tony@chartbeat.com
chartbeat.com
Thank you, Budapest!

Mais conteúdo relacionado

Destaque

Moodeet - Presentation in the competition "crazy business idea"Iosif Alvertis

Frediani Wakehurst tree diversity 2015 final Kevin Frediani

Lead squared cti integration-ozonetelOzonetel

ONA 2015 – Can You Have Their Attention Please?Chartbeat

Trends in Online JournalismJustin Gianninoto

Advisory overview summaryJohn A. Bova

Sistema excretorStiven Cevallos

Audience Building in the Age of PlatformsChartbeat

10 challenges the advertising industry will have to face in 2012Naji Boulos

Insights from Around the WorldChartbeat

Destaque (10)

Moodeet - Presentation in the competition "crazy business idea"

Frediani Wakehurst tree diversity 2015 final

Lead squared cti integration-ozonetel

ONA 2015 – Can You Have Their Attention Please?

Trends in Online Journalism

Advisory overview summary

Sistema excretor

Audience Building in the Age of Platforms

10 challenges the advertising industry will have to face in 2012

Insights from Around the World

Semelhante a Data in the Newsroom: Content Solutions for Advertising Challenges

BrightEdge Share15 - CM205: Content Convergence: Search, Social & Content - M...BrightEdge Technologies

Taking Control of Your Video StrategyMediaPost

The Dawn of Paid Search Without Keywords - Hot Topics in Paid Search - SMX We...Alex Cohen

A Tale of Two Journeys: Delivering Engaging Content to Your Buyersion interactive

Interactive Content Marketing That Gets Resultsion interactive

Algo Updates, Volatility, & How to Roll with the Punches in SEOBotify

Improving Brand Advertising ROIFICC inc.

Online EducationInbox live

DOOH Advance or Retreat-William Uy(final)tracy zhao

Lee Odden, CEO TopRank Marketing ContentSEO 2017BuzzSumo

Oppenheimer Competative Analysis.pptxJacquelineLevy5

Impression Marketing | YouTility& BrandscapingImpression Marketing

What is Content marketing - Moses GomesMoses Gomes

Paint Industry insights 2022 | TheDigitalFellowthedigitalfellow

YouTube Content Strategy for Brands-2023.pdfJoshua Wethington

SimpliFlying Awards for Social Media Excellence - Finalist presentationsSimpliFlying

Getting Started with Social Media MarketingEric Krock

Funnel to Flywheel: Growing Your Business in an On Demand WorldKnoxville HUG

Getting Client Buy-inLiam Hughes

How content marketing drives e-commerce salesJoão Romão

Semelhante a Data in the Newsroom: Content Solutions for Advertising Challenges (20)

BrightEdge Share15 - CM205: Content Convergence: Search, Social & Content - M...

Taking Control of Your Video Strategy

The Dawn of Paid Search Without Keywords - Hot Topics in Paid Search - SMX We...

A Tale of Two Journeys: Delivering Engaging Content to Your Buyers

Interactive Content Marketing That Gets Results

Algo Updates, Volatility, & How to Roll with the Punches in SEO

Improving Brand Advertising ROI

Online Education

DOOH Advance or Retreat-William Uy(final)

Lee Odden, CEO TopRank Marketing ContentSEO 2017

Oppenheimer Competative Analysis.pptx

Impression Marketing | YouTility& Brandscaping

What is Content marketing - Moses Gomes

Paint Industry insights 2022 | TheDigitalFellow

YouTube Content Strategy for Brands-2023.pdf

SimpliFlying Awards for Social Media Excellence - Finalist presentations

Getting Started with Social Media Marketing

Funnel to Flywheel: Growing Your Business in an On Demand World

Getting Client Buy-in

How content marketing drives e-commerce sales

Mais de Chartbeat

Chartbeat: Discovery & Engagement in a Mobile-first WorldChartbeat

A Data State of the Union: Can We Make Quality Pay Online?Chartbeat

Tuning TCP and NGINX on EC2Chartbeat

Understanding Your Traffic Sources Chartbeat

An Introduction to Video Analytics Chartbeat

Say Hello to the New Chartbeat Publishing Chartbeat

Building a Loyal and Returning Audience with the New Chartbeat PublishingChartbeat

Tom Germeau: Mobile Apps: Finding the balance between performance and flexibi...Chartbeat

Mais de Chartbeat (8)

Chartbeat: Discovery & Engagement in a Mobile-first World

A Data State of the Union: Can We Make Quality Pay Online?

Tuning TCP and NGINX on EC2

Understanding Your Traffic Sources

An Introduction to Video Analytics

Say Hello to the New Chartbeat Publishing

Building a Loyal and Returning Audience with the New Chartbeat Publishing

Tom Germeau: Mobile Apps: Finding the balance between performance and flexibi...

Último

Statistics, Data Analysis, and Decision Modeling, 5th edition by James R. Eva...ssuserf63bd7

Predicting Salary Using Data Science: A Comprehensive Analysis.pdfBoston Institute of Analytics

20240419 - Measurecamp Amsterdam - SAM.pdfHuman37

Student Profile Sample report on improving academic performance by uniting gr...Seán Kennedy

NLP Data Science Project Presentation:Predicting Heart Disease with NLP Data ...Boston Institute of Analytics

Defining Constituents, Data Vizzes and Telling a Data StoryJeremy Anderson

RadioAdProWritingCinderellabyButleri.pdfgstagge

办理学位证中佛罗里达大学毕业证,UCF成绩单原版一比一F sss

1:1定制(UQ毕业证）昆士兰大学毕业证成绩单修改留信学历认证原版一模一样vhwb25kk

Call Girls in Saket 99530🔝 56974 Escort Service9953056974 Low Rate Call Girls In Saket, Delhi NCR

GA4 Without Cookies [Measure Camp AMS]📊 Markus Baersch

Learn How Data Science Changes Our WorldEduminds Learning

Data Factory in Microsoft Fabric (MsBIP #82)Cathrine Wilhelmsen

2006_GasProcessing_HB (1).pdf HYDROCARBON PROCESSINGmarianagonzalez07

NLP Project PPT: Flipkart Product Reviews through NLP Data Science.pptxBoston Institute of Analytics

From idea to production in a day – Leveraging Azure ML and Streamlit to build...Florian Roscheck

PKS-TGC-1084-630 - Stage 1 Proposal.pptxPramod Kumar Srivastava

Machine learning classification ppt.pptamreenkhanum0307

Student profile product demonstration on grades, ability, well-being and mind...Seán Kennedy

While-For-loop in python used in collegessuser7a7cd61

Data in the Newsroom: Content Solutions for Advertising Challenges

1. Tony Haile CEO, Chartbeat @arctictony tony@chartbeat.com chartbeat.com Data in the Newsroom: Content Solutions for Advertising Challenges

2. Content Solutions for Advertising Challenges Tony Haile @arctictony

3. Content Solutions for Advertising Challenges Tony Haile @arctictony Landing Page Visitors by Device

4. Content Solutions for Advertising Challenges Tony Haile @arctictony Social Traffic by Device

5. Content Solutions for Advertising Challenges Tony Haile @arctictony How Device Usage Varies from Day to Day

6. Content Solutions for Advertising Challenges Tony Haile @arctictony Sites’ Recirculation by Device

7. Content Solutions for Advertising Challenges Tony Haile @arctictony Engagement and Propensity to Return

8. Content Solutions for Advertising Challenges Tony Haile @arctictony Do We Read The Articles We Share?

9. Content Solutions for Advertising Challenges Tony Haile @arctictony Performance is not binary. Performance is a curve.

10. Content Solutions for Advertising Challenges Tony Haile @arctictony …but it’s a logarithmic curve.

11. Content Solutions for Advertising Challenges Tony Haile @arctictony That means thinking about inventory differently

12. Content Solutions for Advertising Challenges Tony Haile @arctictony VISUAL RECOGNITION TEXT RECOGNITION UNAIDED RECALL 41% 28% 16% 58% 38% 28% Rotating ads is better for advertisers B B B A A A

13. Content Solutions for Advertising Challenges Tony Haile @arctictony The Impact of 15-second refresh schemes

14. Content Solutions for Advertising Challenges Tony Haile @arctictony This doesn’t work if your content is bad

15. Tony Haile CEO, Chartbeat @arctictony tony@chartbeat.com chartbeat.com Thank you, Budapest!

Data in the Newsroom: Content Solutions for Advertising Challenges

Recomendados

Recomendados

Mais conteúdo relacionado

Destaque

Destaque (10)

Semelhante a Data in the Newsroom: Content Solutions for Advertising Challenges

Semelhante a Data in the Newsroom: Content Solutions for Advertising Challenges (20)

Mais de Chartbeat

Mais de Chartbeat (8)

Último

Último (20)

Data in the Newsroom: Content Solutions for Advertising Challenges