Outline:
• Defining Social Media
• Social Media in Libraries : Benefits & Challenges
• Social Media Toolkit for Libraries: Promotion, Productivity, Reference
• Free Caribbean Reference Resources
Semelhante a Social media in Libraries: Toolkit for Promotion, Productivity & Reference: a Workshop for the Philipsburg Jubilee Public Library, St. Maarten
South West Forum - Social Media Workshop 23rd June 2010Julie Hawker
Semelhante a Social media in Libraries: Toolkit for Promotion, Productivity & Reference: a Workshop for the Philipsburg Jubilee Public Library, St. Maarten (20)
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Social media in Libraries: Toolkit for Promotion, Productivity & Reference: a Workshop for the Philipsburg Jubilee Public Library, St. Maarten
1. Cheryl Ann Peltier-Davis
Digital Initiatives, Cataloguing & Metadata Services Librarian
The Alma Jordan Library
The University of the West Indies
St. Augustine, Trinidad and Tobago
E-mail: Cheryl.Peltier-Davis@sta.uwi.edu
Twitter:@cdtrini
Blog: http://cybrariansweb.com
2. Where I work - Libraries
Library School
(DLIS), UWI,
Mona, Jamaica
NALIS (Public
Library), Trinidad
& Tobago
Western Libraries, Western
University, Bellingham
Washington
Alvin Sherman Library, Nova
Southeastern Library, Florida
Libraries I worked at…
7. Presentation Summary
Social Media - Definition
Social Media –
Benefits/Challenges
Social Media/Mobile Apps
Toolkit –Promotion,
Productivity, Reference
Free Caribbean Reference
Resources
8. What I will cover today…
Social Media Tools & Mobile Apps Toolkit (Communication,
Marketing, Professional Development, Productivity, Funding,
Learning)
Social Media & Mobile Apps – Benefits/Challenges
Social Media & Mobile Apps - Definition
9. Social Media an amalgam of two common terms:
Social … way people interact
Media … communication tool (television, newspapers,
radio)
Social Media: Web/Mobile technologies that
empower us to connect, communicate, create,
collaborate, learn and share.
Source: Zaid Ali Alsagoff Social Media for Research http://bit.ly/1LQtaq0
Defining Social Media
10. Social Media Tools -
Examples
• Social news aggregators
• Photo and video sharing
• Crowdfunding
• Self-publishing
• Video conferencing
• Streaming audio and
video
• Blogs
• Wikis
• RSS (Really Simple
Syndication) feeds
• Podcasts
• Instant messaging
• Social bookmarking
• Social networking
Emphasis on creating,
connecting, communicating,
collaborating
11. Mobile Apps
• There’s an App for That! Welcome to the Age of Mobility!
• Software applications designed to run on smartphones, tablets
and other mobile devices.
– Perform tasks related to productivity, information retrieval,
gaming, banking, entertainment, online shopping.
– Available as freemium or purchased at low subscription
costs from native distribution platforms (app stores).
– Apple App Store, Google Play, Windows Phone Store,
BlackBerry App World.
– By 2017, 268 billion mobile apps downloaded
• 3http://www.statista.com/topics/1002/mobile-app-usage
12. Top 5 Most Popular Social Networking Sites | October 2016
http://www.ebizmba.com/articles/social-networking-websites
15. Social Media Tools & Mobile Apps – Benefits For Libraries
Promotion of library services, marketing library events
Increase usage of library collections by promoting
new and existing content
Communication with patrons about issues (database accessibility), gather
feedback (new services, collection development) or suggestions for improving
service
Proactive, not passive, build engagement with users – take library service to
users in their preferred space
Outreach (increase brand recognition/visibility)
Enhance teaching & learning
Instant implementation/low cost
Perform specific tasks without downloading software
Portable, Personalized content, Easy to share
Usually works on multiple systems platforms
Survival in a competitive landscape …think Millenials!
Available anywhere, anytime
Usually FREE!
16. • Over 70% of libraries are using social
media
• 60% have social media accounts for three
years or longer
• 30% of Librarians are posting daily
• Facebook and Twitter popular channels
• Uses: Promotion, Collection Management
Tool, Outreach, Teaching & Learning
Taylor & Francis Survey on Use of Social Media in Libraries. Survey
of Librarians in UK, USA, India, Oct, 2014
http://www.tandf.co.uk/journals/access/white-paper-social-media.pdf
17. http://youtu.be/a_uzUh1VT98
“Pretty awesome. I
swear not to forget
the databases!”
“I've never wanted to
be a Librarian more”
“Who says that librarians can't have fun! I love
this so much. More libraries need to do stuff
like this, so much fun.”
“I really enjoyed this video. I work in a library
and I can see some of us really getting into this
video! GREAT WORK!”
969,084 views (Oct. 2016)
18. Social Media Tools & Mobile Apps – Challenges
Accuracy of information/Authoritative (think Wikipedia!)
Privacy/Security issues (Facebook, Snapchat)
Stability of current iteration/version (Google Reader now defunct)
Free (beta) vs. Fee based versions
Technical challenges (internet connectivity, ease-of use, firewall blocking, technological expertise)
Time required to maintain an active social media presence
Pressure to respond instantly to service queries
Variability of skills across library staff for using social media effectively, striking the right tone
between professional and personal
Coordinating activities across institution to avoid duplication
Copyright issues relating to hosting library resources on social media sites
Personal challenges (tools overload, time commitment, addiction, attention deficit, narcissist/selfie
syndrome, work-life balance)
Social media MUST be evaluated before implemented:
Social media policy (goals, target audience, resources, training, technical support, maintenance,
feedback) http://tinyurl.com/o3hqwjg
Hiring Social Media Librarian
Source: http://bit.ly/1KA5KoN
19. Social Media Tools and Mobile Apps – Evaluation & Review Checklist
1. Is the tool/app useful for patrons?
2. Can it add immediate value to current services provided?
3. Can it be easily implemented/accessed by less tech-savvy users?
4. Is it organised for ease of use?
5. Is the tool well known and established? For example, is there constant chatter
and buzz in blogs, eforums, and other discussion groups about its reputation? Has
the tool received positive reviews from users?
6. Is there evidence of longevity as demonstrated in the time it was created and its
current iteration?
7. Is there evidence of free technical support?
8. Is it supported on multiple platforms and on mobile devices?
20. Social Media & Mobile
Apps Toolkit for
Promotion, Productivity
& Reference
Source: http://socialknow-how.com/wp-content/uploads/2012/06/toolbox1.png
The first step to using social media effectively is to determine your goals, set aside some
time to learn, observe how other tech-savvy leaders are using social media, and inform
your community as to how these tools will be used …
http://www.educationworld.com/a_admin/social-media-tips-administrators.shtml#sthash.pXhWtPR2.dpuf
21. Social Media Tools & Mobile Apps – Applications @PJL
Marketing & Promotion of library services, library collections and events (increases
visibility for and usage of library resources and services)
Communication with patrons about issues (database accessibility), gather feedback
(new services, collection development) or suggestions for improving service (offers
real-time customer service and build engagement with users)
Increase Productivity
Outreach with wider community/stakeholders in community
Enhance Brand Recognition/Visibility
Aid Professional Development
Enhance Teaching & Learning
Current awareness – keep updated on industry news, initiatives, projects
Assist with Reference
25. What is Facebook?
A leading social networking site with over
1.13 billion daily active users. Can be utilized
by libraries, individuals, businesses, non-
profits, social groups etc.
How Can I Use Facebook (FB) in My Library?
o Create a FB group or page, invite members of
your community to ‘like page’; create
connections, engage in conversations
o Promote new services and collections
o Invite client enquiries and feedback Garner
feedback on existing services
www.facebook.com
4,095 Likes
https://www.facebook.com/stmaarten.pjlibrary
26. • What is Twitter?
No. 1 social networking and
microblogging service (310 million users)
that allows users to create, send and read
messages or posts known as tweets in
140 characters or less.
• How Can I Use Twitter in My Library?
o Current awareness service to keep
followers informed about innovative
library projects.
o Current awareness service for following
leading experts, trends in library field
o Promote new services & collections
o Network with other professionals
http://twitter.com/
https://twitter.com/NALISTT
27. What is WordPress.com?
A free open source blog hosting
service.
How Can I Use WordPress.com in My
Library?
Create blogs to:
o engage in conversations with your
library community
o initiate dialogue with library staff
o promote new services/collections
o garner feedback from patrons
o professional networking
https://wordpress.com
https://nalis.wordpress.com
29. Infographics
What are infographics?
The infographics industry is currently booming
as website creators and marketers are
incorporating informative graphics to visualize a
great story or visually explain a problem.
Benefits: Infographics are portable, highly visible
and simplifies the presentation of voluminous
data.
How Can I Use Infographics?
Use infographics to easily
communicate information on
complex subject areas/research
projects.
Three tools to use:
Easel.ly
Creately
Piktochart
http://ebookfriendly.com/libraries-matter-library-infographics
30. Instagram
• What is Instagram?
- Photo/video sharing service,
enables users to take pictures and
videos, apply digital filters, and
share this content on popular
social networks.
• How Can I Use Instagram in My Library?
– Showcasing special/digital
collections
– Promoting library
events/programs/exhibits
– Introducing library staff
– Behind scenes footage of renovation
projects/Demystify book processing
– Marketing library spaces
(Information Commons, Teen Room)
• Examples:
– New York Public Library
www.instagram.com/nypl
– Boston Public Library
www.instagram.com/p/gN3tESHeLi
Facebook purchased this mobile app in 2012
for $1 billion
www.instagram.com
31. • What is Pinterest?
– A virtual, visual-discovery tool that enables
users to collect, organize, manage, and
share theme-based collections referred to
as pinboards.
• How Can I Use Pinterest in My Library?
– Showcase archives & digital collections
– Creating collaborative Pinterest boards
with colleagues and community.
– Promoting events, reading lists, exhibits,
new acquisitions (book covers), reading
lists, library projects.
– Profiling new staff
https://www.pinterest.com
https://www.pinterest.com/acuril2/boards
20 Great Ways Libraries are using Pinterest
32. Tumblr
• What is Tumblr?
- A microblogging and social networking service
offering tools for bloggers to share content from
an intuitive, web-based dashboard, internet
browser, mobile device, or email.
• How Can I Use Tumblr in My Library/Work
place?
• Hosting conversations with communities
• Curating/Sharing posts relevant to libraries
• Professional networking (Tumblarians!)
• Sharing of resources and innovative ideas for
book displays, library instruction, and ebook
services
Libraries on Tumblr
• Arlington Public Library, Virginia
www.arlingtonvalib.tumblr.com
• Darien Library, Connecticut
www.darienlibrary.tumblr.com
• The New York Public Library, New
York www.nypl.tumblr.com
• Queens Library, New York
www.queenslibrary.tumblr.com
https://www.tumblr.com
33. • What is YouTube?
Popular video hosting and sharing service
that allows users to create, upload, share
and view videos online. This repository of
user-generated content includes movie
clips, TV clips, music videos and original
videos.
• How Can I Use YouTube in My Library?
Marketing/Branding/Promoting Services
YouTube has over a billion users — almost
one-third of all persons on the Internet.
Libraries are guaranteed a global viewing
audience by posting videos on YouTube
channels.
www.youtube.com
https://youtu.be/oMIpl7EATho
National Library Information System Authority (NALIS) YouTube channel
1,500 views (October, 2016)
34. • Coursera (Massive Open Online
Courses – MOOCs - platform)
• Khan Academy
• Linkedin (professional social
network)
Professional Development
35. Coursera
What is Coursera?
Education platform that partners with top
universities and organizations worldwide (28
countries), to offer massive open online courses
MOOCs (online courses aimed at unlimited
participation and open access via the web).
How Can I Use Coursera?
Choose from over 1800 courses (short video
lectures, interactive quizzes, peer graded
assessments).
receive formal recognition for your
accomplishment with an optional Course
Certificate.
https://www.coursera.org
36. Khan Academy
What is Khan Academy?
A nonprofit organization devoted to
providing a free world-class education to
everyone, anywhere. Provides lectures in
the form of YouTube videos.
How Can I Use Khan Academy?
Students can study at their own pace and
benefit from instructional videos and
practice exercises within a personalized
learning dashboard.
Subject areas: Math, Science, Computer
programming, History, Art, History,
Economics.
https://www.khanacademy.org
37. Linkedin
What is Linkedin?
Linkedin is a professional network connecting over 400+ million
professionals in over 200 countries.
How Can I Use Linkedin?
Professional networking
Control your professional identity online by posting
information on current employment, educational
background, skills, publications and research interest.
Online access to a virtual meeting place to meet subject
experts.
Facilitate collaboration on projects with colleagues.
Discover network connections that can help you in your
career path.
www.linkedin.com
39. What is Doodle?
An online tool which simplifies
scheduling by polling participants
about availability to attend
meetings.
• How Can I Use Doodle in My
Library?
- Schedule meetings and
conference calls with
colleagues, vendors.
- Added flexibility of syncing
Doodle with other personal
calendars maintained in
Google or Microsoft Outlook.
The basic Doodle version is free and does
not require registration
http://doodle.com/create
http://doodle.com
40. • What is Dropbox?
A free file sharing, storage, and
synchronization service (automatic
syncing across all devices).
• How Can I Use Dropbox in My Library?
– Use this tool as a free service (2 GB free)
for storing and sharing content in
multiple formats (documents, audio,
video, images).
– Sharing data for group collaborative
library projects.
https://www.dropbox.com
41. Google Drive
What is Google Drive?
File storage and synchronization service
provided by Google (15 GB free cloud space).
How Can I Use Google Drive?
Secure cloud storage and file backup for your
documents, photos, videos.
Collaborate with others with Drive Apps (Docs,
Sheets, Forms and Slides) to create
documents, spreadsheets and presentations.
Scan documents with app Google Drive for
Android and store/search as PDFs.
Edit, Sync files across all devices (desktop,
tablets, smartphones).
https://drive.google.com
42. Prezi
What is Prezi?
Prezi is presentation software that uses
motion, zoom, and spatial features to
bring ideas to life. Alternative to
Microsoft PowerPoint boxed-in slides.
How Can I Use Prezi?
Free version Edu Enjoy for Educators.
Create visually appealing conference
and workshop presentations to
engage audiences.
Supports collaborative group work,
project planning and brainstorming
sessions.
https://prezi.com
https://prezi.com/pddktvfv1man/navigating-the-flipped-
classroom
43. https://www.surveymonkey.com
What is SurveyMonkey?
Online survey software to create polls
and survey questionnaires. Access to
library of sample survey questions,
distribute questionnaires on the web,
collect responses in real time.
How Can I Use SurveyMonkey?
Marketing Research
- Gather feedback on new collections and
services, programs & events
Conduct employee performance
reviews
Measure brand perception
• Examples:
View Sample
Surveys
Survey Monkey
44. WolfRam|Alpha
What is Wolfram|Alpha?
A computational knowledge engine.
How Can I Use Wolfram|Alpha?
Research Tool
- When a search query is plugged into the search
box on the main page, WolfRam|Alpha will
compute answers to questions that have factual
responses or involves mathematical calculations
or formula.
- For example, What is the capital of Jamaica?
How many protons are in a hydrogen atom?
What is the average rainfall in Haiti? What is
$450 + 10%? What is H2SO4?
http://www.wolframalpha.com
46. Ebooks
What are Ebooks?
Electronic books consisting of text
and images read on electronic
devices. Increasing consumer
demand for ebooks in all sectors.
How Can I Use Ebooks?
• How Can I Use Ebooks in My Library?
– Develop new models for library
ownership of ebooks - Douglas County
(Colorado) Libraries
http://evoke.cvlsites.org
– Augment library collections by providing
access to free ebooks
Access, download, sync to multiple
devices (smartphones, tablets)
dedicated e-readers)
• Amazon Free Ebook collection
• Audiobooks
• Feedbooks
• Free Books
• Google Books
• Internet Archive
• International Children's Digital
Library
• Manybooks
• Project Gutenberg
• OPEN eTextbooks
• Open Library
47. Ebook Readers
What are E-book Readers?
Portable electronic device that is designed
primarily for the purpose of reading e-
books and periodicals.
How Can I Use E-Readers?
Circulate E-book Readers to patrons (familiar
with technology).
Host Technology/Gadget Petting Zoo by
partnering with vendor for staff/patrons to
evaluate features of e-book readers side-by-
side for an optimum reading experience.
Adobe Digital Editions (free)
Amazon Fire
Amazon Kindle
Android tablets
Apple iPad
Barnes & Noble Nook
Blio (free)
Kobo
49. What is Kickstarter?
A crowdfunding platform that solicits
public funding to develop creative
projects in multiple genres (art, music,
publishing, technology).
How Can I Use Kickstarter in My Library?
• Solicit Funding for Library-themed
research projects
- Libraries have developed successful
projects by seeking funding on
Kickstarter.
https://www.kickstarter.com
51. Makerspaces
• What are Makerspaces?
- Community-operated do-it-yourself (DIY)
workspaces where individuals with common
interests in diverse subject areas can meet,
socialize, and collaborate.
• How Can I Use Makerspaces in My
Library/Workplace?
- Proactively develop library Makerspaces
(in some instances partnering with
corporate and non-profit sponsors) for
communities to create, build, and innovate.
Makerspaces in libraries:
• Cleveland Public Library (Ohio,
www.cpl.org
• https://makerfairecleveland.com/
• Fayetteville Free Library (New York)
www.fflib.org (Click on tab MAKE)
www.en.wikipedia.org/wiki/Maker_culture
52. Sacramento Public Library (California) I Street Press - Community
Writing & Self Publishing Center
Self publishing services via Espresso Book
Machine … a “book robot” that prints,
binds and trims quality paperbacks in
minutes.
http://www.saclibrary.org/Services/I-Street-Press
EBM publishes a 400 page
paperback in 5 minutes
53. GROUP EXERCISE
What social media tools would you implement
in the library?
Identify benefits
Identify challenges
55. Busuu- language learning community for learning a new language
CamDictionary -translate text into different languages and also
provides the correct pronunciation.
Dictionary - also functions as a thesaurus and offers word of the day
Goodreads (Readers can discover and share books on Goodread
(social networking service for readers)
Google Maps - view maps and get driving directions
Google Translate - instantly translates words, phrases, and web
pages between English and over 100 other languages.
Merriam-Webster Dictionary - dictionary and thesaurus of American
English,
Wolfram Alpha – Provides factual answers using educational tools
for math, history, geography, and other subjects.
57. …. “Better able to reach students who
regularly use social media”
… “More options for patrons”
…. “Timely/better responses from the
library”
…. “Gives students an easy way to
reach us since they rarely start at the
library’s home page but are on their
social media a lot”.
64. http://libguides.uwi.edu/scienceandagriculture
LibGuides is an easy to use Content Management
System used by many thousands of libraries
worldwide. Librarians use it to curate knowledge
and share information by creating online Guides on
any topic, subject, course, on any process, on any
thing.
Agriculture
Subject Guide @
AJL, UWI, St.
Augustine
65. Libraries Offering VoIP or Video Reference
using Skype
http://libguides.madisoncollege.edu/Skype
68. Digital Library of Trinidad and Tobago Collection of digital resources highlighting the
people, places, lifestyle, culture and events of
Trinidad and Tobago throughout its history
Digital Library of the Caribbean (dLOC) Cooperative digital library for resources
from and about the Caribbean and circum-
Caribbean.
Digital Repository Economic Commission for
Latin America and the Caribbean
Provides access to more than 35,000 digital
publications, from the first publication of ECLAC
(1948 - Present). All Documents are available in
full-text (English/Spanish)
Open Access E- Resources Comprehensive listing (A-Z) of freely
accessible E-Resources compiled by AJL ,
UWI, St. Augustine
UWISpace Institutional repository of the Campuses of
the University of the West Indies. Provides
open access to the digitally preserved
intellectual output of the University.
Virtual Health Library (VHL) (operated by BIREME) Health information sources that promotes the
access to scientific and technical information in
health in Latin America and the Caribbean. 3
languages (English, Portuguese and Spanish).
69. Social Media Tools & Mobile Apps in Libraries : Strategies for Success
1. Know why you are using social media tools
(set social campaigns goals)
2. Provide value (add high quality content)
3. Engage - build relationships/connect with
your community
4. Network with industry players @ the
forefront of developing tools & apps
5. Stay informed (keep up to date with
current trends in a constantly changing
social media landscape)
6. Source appropriate staff
7. Invest in promotion and Marketing
8. Develop Social Media Policy
9. Ensure continuous review and
improvement of systems implemented,
develop best practices
10. Invest in staff development (Learning 2.0)
70. Resources for Keeping Up-to-date with Social Media Tools and Mobile Apps
General Resources
• Library Technology Guides (www.librarytechnology.org )
• Lifehacker (www.lifehacker.com)
• Mashable (www.mashable.com)
• OCLC Web Junction (www.webjunction.org)
• Pew Research Internet Project (www.pewinternet.org)
• ReadWriteWeb (www.readwriteweb.com)
• TechCrunch (www.techcrunch.com)
• Tech Soup for Libraries (www.techsoupforlibraries.org)
• Wired (www.wired.com)
• TED: Ideas Worth Spreading (www.ted.com)
Blogs
• ACRL TechConnect (www.acrl.ala.org/techconnect)
• ALA TechSource (www.alatechsource.org/blog)
• David Lee King (www.davidleeking.com)
• iLibrarian (www.oedb.org/blog)
• Librarian in Black (www.librarianinblack.net/librarianinblack)
• Library Future (www.libraryfuture.com/blog)
• Library Stuff (www.librarystuff.net)
• Lita Blog (www.litablog.org)
• Stephen’s Lighthouse (www.stephenslighthouse.com)
• Tame the Web (www.tametheweb.com)
71. Thank You!
• E-mail me: Cheryl.Peltier-Davis@sta.uwi.edu
• Follow me on Twitter @cdtrini
• Skype me: cdtrini
• Send a comment or question to my blog:
The Cybrarian’s Web http://cybrariansweb.com