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Cheryl Ann Peltier-Davis
Digital Initiatives, Cataloguing & Metadata Services Librarian
The Alma Jordan Library
The University of the West Indies
St. Augustine, Trinidad and Tobago
E-mail: Cheryl.Peltier-Davis@sta.uwi.edu
Twitter:@cdtrini
Blog: http://cybrariansweb.com
Where I work - Libraries
Library School
(DLIS), UWI,
Mona, Jamaica
NALIS (Public
Library), Trinidad
& Tobago
Western Libraries, Western
University, Bellingham
Washington
Alvin Sherman Library, Nova
Southeastern Library, Florida
Libraries I worked at…
Books I have written
Activities I like…
Library Building - History
Bookmobile Services
PJL Media Lab
PJL Homework Helpers
PJL Library Catalog
Presentation Summary
Social Media - Definition
Social Media –
Benefits/Challenges
Social Media/Mobile Apps
Toolkit –Promotion,
Productivity, Reference
Free Caribbean Reference
Resources
What I will cover today…
Social Media Tools & Mobile Apps Toolkit (Communication,
Marketing, Professional Development, Productivity, Funding,
Learning)
Social Media & Mobile Apps – Benefits/Challenges
Social Media & Mobile Apps - Definition
Social Media an amalgam of two common terms:
Social … way people interact
Media … communication tool (television, newspapers,
radio)
Social Media: Web/Mobile technologies that
empower us to connect, communicate, create,
collaborate, learn and share.
Source: Zaid Ali Alsagoff Social Media for Research http://bit.ly/1LQtaq0
Defining Social Media
Social Media Tools -
Examples
• Social news aggregators
• Photo and video sharing
• Crowdfunding
• Self-publishing
• Video conferencing
• Streaming audio and
video
• Blogs
• Wikis
• RSS (Really Simple
Syndication) feeds
• Podcasts
• Instant messaging
• Social bookmarking
• Social networking
Emphasis on creating,
connecting, communicating,
collaborating
Mobile Apps
• There’s an App for That! Welcome to the Age of Mobility!
• Software applications designed to run on smartphones, tablets
and other mobile devices.
– Perform tasks related to productivity, information retrieval,
gaming, banking, entertainment, online shopping.
– Available as freemium or purchased at low subscription
costs from native distribution platforms (app stores).
– Apple App Store, Google Play, Windows Phone Store,
BlackBerry App World.
– By 2017, 268 billion mobile apps downloaded
• 3http://www.statista.com/topics/1002/mobile-app-usage
Top 5 Most Popular Social Networking Sites | October 2016
http://www.ebizmba.com/articles/social-networking-websites
SOCIAL MEDIA:
BENEFITS/CHALLENGES FOR
LIBRARIES
Social Media Tools & Mobile Apps – Benefits For Libraries
 Promotion of library services, marketing library events
 Increase usage of library collections by promoting
new and existing content
 Communication with patrons about issues (database accessibility), gather
feedback (new services, collection development) or suggestions for improving
service
 Proactive, not passive, build engagement with users – take library service to
users in their preferred space
 Outreach (increase brand recognition/visibility)
 Enhance teaching & learning
 Instant implementation/low cost
 Perform specific tasks without downloading software
 Portable, Personalized content, Easy to share
 Usually works on multiple systems platforms
 Survival in a competitive landscape …think Millenials!
 Available anywhere, anytime
 Usually FREE!
• Over 70% of libraries are using social
media
• 60% have social media accounts for three
years or longer
• 30% of Librarians are posting daily
• Facebook and Twitter popular channels
• Uses: Promotion, Collection Management
Tool, Outreach, Teaching & Learning
Taylor & Francis Survey on Use of Social Media in Libraries. Survey
of Librarians in UK, USA, India, Oct, 2014
http://www.tandf.co.uk/journals/access/white-paper-social-media.pdf
http://youtu.be/a_uzUh1VT98
“Pretty awesome. I
swear not to forget
the databases!”
“I've never wanted to
be a Librarian more”
“Who says that librarians can't have fun! I love
this so much. More libraries need to do stuff
like this, so much fun.”
“I really enjoyed this video. I work in a library
and I can see some of us really getting into this
video! GREAT WORK!”
969,084 views (Oct. 2016)
Social Media Tools & Mobile Apps – Challenges
 Accuracy of information/Authoritative (think Wikipedia!)
 Privacy/Security issues (Facebook, Snapchat)
 Stability of current iteration/version (Google Reader now defunct)
 Free (beta) vs. Fee based versions
 Technical challenges (internet connectivity, ease-of use, firewall blocking, technological expertise)
 Time required to maintain an active social media presence
 Pressure to respond instantly to service queries
 Variability of skills across library staff for using social media effectively, striking the right tone
between professional and personal
 Coordinating activities across institution to avoid duplication
 Copyright issues relating to hosting library resources on social media sites
 Personal challenges (tools overload, time commitment, addiction, attention deficit, narcissist/selfie
syndrome, work-life balance)
 Social media MUST be evaluated before implemented:
 Social media policy (goals, target audience, resources, training, technical support, maintenance,
feedback) http://tinyurl.com/o3hqwjg
 Hiring Social Media Librarian
Source: http://bit.ly/1KA5KoN
Social Media Tools and Mobile Apps – Evaluation & Review Checklist
1. Is the tool/app useful for patrons?
2. Can it add immediate value to current services provided?
3. Can it be easily implemented/accessed by less tech-savvy users?
4. Is it organised for ease of use?
5. Is the tool well known and established? For example, is there constant chatter
and buzz in blogs, eforums, and other discussion groups about its reputation? Has
the tool received positive reviews from users?
6. Is there evidence of longevity as demonstrated in the time it was created and its
current iteration?
7. Is there evidence of free technical support?
8. Is it supported on multiple platforms and on mobile devices?
Social Media & Mobile
Apps Toolkit for
Promotion, Productivity
& Reference
Source: http://socialknow-how.com/wp-content/uploads/2012/06/toolbox1.png
The first step to using social media effectively is to determine your goals, set aside some
time to learn, observe how other tech-savvy leaders are using social media, and inform
your community as to how these tools will be used …
http://www.educationworld.com/a_admin/social-media-tips-administrators.shtml#sthash.pXhWtPR2.dpuf
Social Media Tools & Mobile Apps – Applications @PJL
 Marketing & Promotion of library services, library collections and events (increases
visibility for and usage of library resources and services)
 Communication with patrons about issues (database accessibility), gather feedback
(new services, collection development) or suggestions for improving service (offers
real-time customer service and build engagement with users)
 Increase Productivity
 Outreach with wider community/stakeholders in community
 Enhance Brand Recognition/Visibility
 Aid Professional Development
 Enhance Teaching & Learning
 Current awareness – keep updated on industry news, initiatives, projects
 Assist with Reference
• Communication/Client Enquiries Feedback (Patrons/Community/Staff)
– Facebook (social networking service)
– Twitter (microblogging service)
– WordPress (blog hosting service)
• Marketing & Promoting Library Services, Library Collections, Events
– Animoto (video production/sharing service)
– Infographics
– Instagram (photo/video sharing service)
– Pinterest (social sbookmarking service)
– Tumblr (microblogging service)
– YouTube (video sharing service)
• Professional Development
– Coursera (Massive Open Online Courses – MOOCs - platform)
– Khan Academy (free online courses)
– Linkedin (professional social network)
• Productivity
– Doodle (scheduling, polling)
– Dropbox (file storage, syncing, sharing, 2 GB free)
– Google Docs
– Google Drive ((file storage, sharing, 15 GB free)
– Prezi (presentation software)
– Survey Monkey (surveys)
– Weebly (building websites)
– Wikispaces (wikis)
– Wordle (word clouds)
• Building Library eCollections
o Free E-books
o Ebook readers
o Mobile Apps for Libraries
• Funding for Library Projects
– Kickstarter (crowdfunding platform)
• Enhancing Teaching and Learning
– Makerspaces (DIY collaborative workspaces)
Communication/Client Enquiries Feedback
(Patrons/Community/Staff)
 Facebook (social networking service)
 Twitter (microblogging service)
 WordPress ((blog hosting service)
What is Facebook?
A leading social networking site with over
1.13 billion daily active users. Can be utilized
by libraries, individuals, businesses, non-
profits, social groups etc.
How Can I Use Facebook (FB) in My Library?
o Create a FB group or page, invite members of
your community to ‘like page’; create
connections, engage in conversations
o Promote new services and collections
o Invite client enquiries and feedback Garner
feedback on existing services
www.facebook.com
4,095 Likes
https://www.facebook.com/stmaarten.pjlibrary
• What is Twitter?
No. 1 social networking and
microblogging service (310 million users)
that allows users to create, send and read
messages or posts known as tweets in
140 characters or less.
• How Can I Use Twitter in My Library?
o Current awareness service to keep
followers informed about innovative
library projects.
o Current awareness service for following
leading experts, trends in library field
o Promote new services & collections
o Network with other professionals
http://twitter.com/
https://twitter.com/NALISTT
What is WordPress.com?
A free open source blog hosting
service.
How Can I Use WordPress.com in My
Library?
Create blogs to:
o engage in conversations with your
library community
o initiate dialogue with library staff
o promote new services/collections
o garner feedback from patrons
o professional networking
https://wordpress.com
https://nalis.wordpress.com
Marketing & Promoting Library Services, Library Collections,
Events
 Infographics
 Instagram (photo/video sharing service)
 Pinterest (social bookmarking service)
 Tumblr (Microblogging service)
 YouTube (video sharing service)
Infographics
What are infographics?
The infographics industry is currently booming
as website creators and marketers are
incorporating informative graphics to visualize a
great story or visually explain a problem.
Benefits: Infographics are portable, highly visible
and simplifies the presentation of voluminous
data.
How Can I Use Infographics?
 Use infographics to easily
communicate information on
complex subject areas/research
projects.
 Three tools to use:
Easel.ly
Creately
Piktochart
http://ebookfriendly.com/libraries-matter-library-infographics
Instagram
• What is Instagram?
- Photo/video sharing service,
enables users to take pictures and
videos, apply digital filters, and
share this content on popular
social networks.
• How Can I Use Instagram in My Library?
– Showcasing special/digital
collections
– Promoting library
events/programs/exhibits
– Introducing library staff
– Behind scenes footage of renovation
projects/Demystify book processing
– Marketing library spaces
(Information Commons, Teen Room)
• Examples:
– New York Public Library
www.instagram.com/nypl
– Boston Public Library
www.instagram.com/p/gN3tESHeLi
Facebook purchased this mobile app in 2012
for $1 billion
www.instagram.com
• What is Pinterest?
– A virtual, visual-discovery tool that enables
users to collect, organize, manage, and
share theme-based collections referred to
as pinboards.
• How Can I Use Pinterest in My Library?
– Showcase archives & digital collections
– Creating collaborative Pinterest boards
with colleagues and community.
– Promoting events, reading lists, exhibits,
new acquisitions (book covers), reading
lists, library projects.
– Profiling new staff
https://www.pinterest.com
https://www.pinterest.com/acuril2/boards
20 Great Ways Libraries are using Pinterest
Tumblr
• What is Tumblr?
- A microblogging and social networking service
offering tools for bloggers to share content from
an intuitive, web-based dashboard, internet
browser, mobile device, or email.
• How Can I Use Tumblr in My Library/Work
place?
• Hosting conversations with communities
• Curating/Sharing posts relevant to libraries
• Professional networking (Tumblarians!)
• Sharing of resources and innovative ideas for
book displays, library instruction, and ebook
services
Libraries on Tumblr
• Arlington Public Library, Virginia
www.arlingtonvalib.tumblr.com
• Darien Library, Connecticut
www.darienlibrary.tumblr.com
• The New York Public Library, New
York www.nypl.tumblr.com
• Queens Library, New York
www.queenslibrary.tumblr.com
https://www.tumblr.com
• What is YouTube?
Popular video hosting and sharing service
that allows users to create, upload, share
and view videos online. This repository of
user-generated content includes movie
clips, TV clips, music videos and original
videos.
• How Can I Use YouTube in My Library?
Marketing/Branding/Promoting Services
YouTube has over a billion users — almost
one-third of all persons on the Internet.
Libraries are guaranteed a global viewing
audience by posting videos on YouTube
channels.
www.youtube.com
https://youtu.be/oMIpl7EATho
National Library Information System Authority (NALIS) YouTube channel
1,500 views (October, 2016)
• Coursera (Massive Open Online
Courses – MOOCs - platform)
• Khan Academy
• Linkedin (professional social
network)
Professional Development
Coursera
What is Coursera?
 Education platform that partners with top
universities and organizations worldwide (28
countries), to offer massive open online courses
MOOCs (online courses aimed at unlimited
participation and open access via the web).
How Can I Use Coursera?
 Choose from over 1800 courses (short video
lectures, interactive quizzes, peer graded
assessments).
 receive formal recognition for your
accomplishment with an optional Course
Certificate.
https://www.coursera.org
Khan Academy
 What is Khan Academy?
 A nonprofit organization devoted to
providing a free world-class education to
everyone, anywhere. Provides lectures in
the form of YouTube videos.
 How Can I Use Khan Academy?
 Students can study at their own pace and
benefit from instructional videos and
practice exercises within a personalized
learning dashboard.
 Subject areas: Math, Science, Computer
programming, History, Art, History,
Economics.
https://www.khanacademy.org
Linkedin
What is Linkedin?
Linkedin is a professional network connecting over 400+ million
professionals in over 200 countries.
How Can I Use Linkedin?
Professional networking
 Control your professional identity online by posting
information on current employment, educational
background, skills, publications and research interest.
 Online access to a virtual meeting place to meet subject
experts.
 Facilitate collaboration on projects with colleagues.
 Discover network connections that can help you in your
career path.
www.linkedin.com
Productivity
 Doodle (scheduling, polling)
 Dropbox (file storage, syncing, sharing, 2 GB
free)
 Google Docs (file storage, sharing, 15 GB
free
 Prezi (presentation software)
 Survey Monkey (conducting surveys)
 Weebly (building websites)
– Wikispaces (wikis)
 Wolfram Alpha (computational engine)
 Wordle (word clouds)
What is Doodle?
An online tool which simplifies
scheduling by polling participants
about availability to attend
meetings.
• How Can I Use Doodle in My
Library?
- Schedule meetings and
conference calls with
colleagues, vendors.
- Added flexibility of syncing
Doodle with other personal
calendars maintained in
Google or Microsoft Outlook.
The basic Doodle version is free and does
not require registration
http://doodle.com/create
http://doodle.com
• What is Dropbox?
A free file sharing, storage, and
synchronization service (automatic
syncing across all devices).
• How Can I Use Dropbox in My Library?
– Use this tool as a free service (2 GB free)
for storing and sharing content in
multiple formats (documents, audio,
video, images).
– Sharing data for group collaborative
library projects.
https://www.dropbox.com
Google Drive
What is Google Drive?
 File storage and synchronization service
provided by Google (15 GB free cloud space).
How Can I Use Google Drive?
 Secure cloud storage and file backup for your
documents, photos, videos.
 Collaborate with others with Drive Apps (Docs,
Sheets, Forms and Slides) to create
documents, spreadsheets and presentations.
 Scan documents with app Google Drive for
Android and store/search as PDFs.
 Edit, Sync files across all devices (desktop,
tablets, smartphones).
https://drive.google.com
Prezi
What is Prezi?
Prezi is presentation software that uses
motion, zoom, and spatial features to
bring ideas to life. Alternative to
Microsoft PowerPoint boxed-in slides.
How Can I Use Prezi?
 Free version Edu Enjoy for Educators.
 Create visually appealing conference
and workshop presentations to
engage audiences.
 Supports collaborative group work,
project planning and brainstorming
sessions.
https://prezi.com
https://prezi.com/pddktvfv1man/navigating-the-flipped-
classroom
https://www.surveymonkey.com
What is SurveyMonkey?
Online survey software to create polls
and survey questionnaires. Access to
library of sample survey questions,
distribute questionnaires on the web,
collect responses in real time.
How Can I Use SurveyMonkey?
Marketing Research
- Gather feedback on new collections and
services, programs & events
 Conduct employee performance
reviews
 Measure brand perception
• Examples:
View Sample
Surveys
Survey Monkey
WolfRam|Alpha
What is Wolfram|Alpha?
A computational knowledge engine.
How Can I Use Wolfram|Alpha?
 Research Tool
- When a search query is plugged into the search
box on the main page, WolfRam|Alpha will
compute answers to questions that have factual
responses or involves mathematical calculations
or formula.
- For example, What is the capital of Jamaica?
How many protons are in a hydrogen atom?
What is the average rainfall in Haiti? What is
$450 + 10%? What is H2SO4?
http://www.wolframalpha.com
Building Library Collections
 Free Ebooks
 Ebook Readers
Ebooks
What are Ebooks?
 Electronic books consisting of text
and images read on electronic
devices. Increasing consumer
demand for ebooks in all sectors.
How Can I Use Ebooks?
• How Can I Use Ebooks in My Library?
– Develop new models for library
ownership of ebooks - Douglas County
(Colorado) Libraries
http://evoke.cvlsites.org
– Augment library collections by providing
access to free ebooks
 Access, download, sync to multiple
devices (smartphones, tablets)
dedicated e-readers)
• Amazon Free Ebook collection
• Audiobooks
• Feedbooks
• Free Books
• Google Books
• Internet Archive
• International Children's Digital
Library
• Manybooks
• Project Gutenberg
• OPEN eTextbooks
• Open Library
Ebook Readers
What are E-book Readers?
 Portable electronic device that is designed
primarily for the purpose of reading e-
books and periodicals.
How Can I Use E-Readers?
 Circulate E-book Readers to patrons (familiar
with technology).
 Host Technology/Gadget Petting Zoo by
partnering with vendor for staff/patrons to
evaluate features of e-book readers side-by-
side for an optimum reading experience.
Adobe Digital Editions (free)
Amazon Fire
Amazon Kindle
Android tablets
Apple iPad
Barnes & Noble Nook
Blio (free)
Kobo
Funding For Library Projects
 Kickstarter (crowdfunding
platform)
What is Kickstarter?
A crowdfunding platform that solicits
public funding to develop creative
projects in multiple genres (art, music,
publishing, technology).
How Can I Use Kickstarter in My Library?
• Solicit Funding for Library-themed
research projects
- Libraries have developed successful
projects by seeking funding on
Kickstarter.
https://www.kickstarter.com
Enhance Teaching and Learning
Makerspaces
Makerspaces
• What are Makerspaces?
- Community-operated do-it-yourself (DIY)
workspaces where individuals with common
interests in diverse subject areas can meet,
socialize, and collaborate.
• How Can I Use Makerspaces in My
Library/Workplace?
- Proactively develop library Makerspaces
(in some instances partnering with
corporate and non-profit sponsors) for
communities to create, build, and innovate.
Makerspaces in libraries:
• Cleveland Public Library (Ohio,
www.cpl.org
• https://makerfairecleveland.com/
• Fayetteville Free Library (New York)
www.fflib.org (Click on tab MAKE)
www.en.wikipedia.org/wiki/Maker_culture
Sacramento Public Library (California) I Street Press - Community
Writing & Self Publishing Center
Self publishing services via Espresso Book
Machine … a “book robot” that prints,
binds and trims quality paperbacks in
minutes.
http://www.saclibrary.org/Services/I-Street-Press
EBM publishes a 400 page
paperback in 5 minutes
 GROUP EXERCISE
 What social media tools would you implement
in the library?
 Identify benefits
 Identify challenges
Mobile Apps to Support Reference
 Busuu- language learning community for learning a new language
 CamDictionary -translate text into different languages and also
provides the correct pronunciation.
 Dictionary - also functions as a thesaurus and offers word of the day
 Goodreads (Readers can discover and share books on Goodread
(social networking service for readers)
 Google Maps - view maps and get driving directions
 Google Translate - instantly translates words, phrases, and web
pages between English and over 100 other languages.
 Merriam-Webster Dictionary - dictionary and thesaurus of American
English,
 Wolfram Alpha – Provides factual answers using educational tools
for math, history, geography, and other subjects.
Social Media Tools for
Reference
…. “Better able to reach students who
regularly use social media”
… “More options for patrons”
…. “Timely/better responses from the
library”
…. “Gives students an easy way to
reach us since they rarely start at the
library’s home page but are on their
social media a lot”.
http://www.nalis.gov.tt/Research/AskNALIS/tabid/72/Default.aspx
ASK NALIS SERVICE
http://www.nalis.gov.tt
https://library.duke.edu/research/ask
We use the LibraryH3lp
software to run chat:
https://libraryh3lp.com
Duke University Libraries
https://www.facebook.com/messages/7603685107
Use of
Facebook
for Instant
Messaging
https://twitter.com/DukeLibrarian
Use of Twitter for
Instant Messaging
ASK A LIBRARIAN (WebForm) @ Alma Jordan Library, UWI St.
Augustine
https://libraries.sta.uwi.edu/apps/index.php/AskaLibrarian/index
http://www.nalis.gov.tt/FAQs/tabid/60/Default
.aspx
FAQ Page @ NALIS
http://libguides.uwi.edu/scienceandagriculture
LibGuides is an easy to use Content Management
System used by many thousands of libraries
worldwide. Librarians use it to curate knowledge
and share information by creating online Guides on
any topic, subject, course, on any process, on any
thing.
Agriculture
Subject Guide @
AJL, UWI, St.
Augustine
Libraries Offering VoIP or Video Reference
using Skype
http://libguides.madisoncollege.edu/Skype
Online Reference Providers
QuestionPoint OCLC platform for 24/7
library reference service
@ New York Public
Library
Digital Library of Trinidad and Tobago Collection of digital resources highlighting the
people, places, lifestyle, culture and events of
Trinidad and Tobago throughout its history
Digital Library of the Caribbean (dLOC) Cooperative digital library for resources
from and about the Caribbean and circum-
Caribbean.
Digital Repository Economic Commission for
Latin America and the Caribbean
Provides access to more than 35,000 digital
publications, from the first publication of ECLAC
(1948 - Present). All Documents are available in
full-text (English/Spanish)
Open Access E- Resources Comprehensive listing (A-Z) of freely
accessible E-Resources compiled by AJL ,
UWI, St. Augustine
UWISpace Institutional repository of the Campuses of
the University of the West Indies. Provides
open access to the digitally preserved
intellectual output of the University.
Virtual Health Library (VHL) (operated by BIREME) Health information sources that promotes the
access to scientific and technical information in
health in Latin America and the Caribbean. 3
languages (English, Portuguese and Spanish).
Social Media Tools & Mobile Apps in Libraries : Strategies for Success
1. Know why you are using social media tools
(set social campaigns goals)
2. Provide value (add high quality content)
3. Engage - build relationships/connect with
your community
4. Network with industry players @ the
forefront of developing tools & apps
5. Stay informed (keep up to date with
current trends in a constantly changing
social media landscape)
6. Source appropriate staff
7. Invest in promotion and Marketing
8. Develop Social Media Policy
9. Ensure continuous review and
improvement of systems implemented,
develop best practices
10. Invest in staff development (Learning 2.0)
Resources for Keeping Up-to-date with Social Media Tools and Mobile Apps
General Resources
• Library Technology Guides (www.librarytechnology.org )
• Lifehacker (www.lifehacker.com)
• Mashable (www.mashable.com)
• OCLC Web Junction (www.webjunction.org)
• Pew Research Internet Project (www.pewinternet.org)
• ReadWriteWeb (www.readwriteweb.com)
• TechCrunch (www.techcrunch.com)
• Tech Soup for Libraries (www.techsoupforlibraries.org)
• Wired (www.wired.com)
• TED: Ideas Worth Spreading (www.ted.com)
Blogs
• ACRL TechConnect (www.acrl.ala.org/techconnect)
• ALA TechSource (www.alatechsource.org/blog)
• David Lee King (www.davidleeking.com)
• iLibrarian (www.oedb.org/blog)
• Librarian in Black (www.librarianinblack.net/librarianinblack)
• Library Future (www.libraryfuture.com/blog)
• Library Stuff (www.librarystuff.net)
• Lita Blog (www.litablog.org)
• Stephen’s Lighthouse (www.stephenslighthouse.com)
• Tame the Web (www.tametheweb.com)
Thank You!
• E-mail me: Cheryl.Peltier-Davis@sta.uwi.edu
• Follow me on Twitter @cdtrini
• Skype me: cdtrini
• Send a comment or question to my blog:
The Cybrarian’s Web http://cybrariansweb.com

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Social media in Libraries: Toolkit for Promotion, Productivity & Reference: a Workshop for the Philipsburg Jubilee Public Library, St. Maarten

  • 1. Cheryl Ann Peltier-Davis Digital Initiatives, Cataloguing & Metadata Services Librarian The Alma Jordan Library The University of the West Indies St. Augustine, Trinidad and Tobago E-mail: Cheryl.Peltier-Davis@sta.uwi.edu Twitter:@cdtrini Blog: http://cybrariansweb.com
  • 2. Where I work - Libraries Library School (DLIS), UWI, Mona, Jamaica NALIS (Public Library), Trinidad & Tobago Western Libraries, Western University, Bellingham Washington Alvin Sherman Library, Nova Southeastern Library, Florida Libraries I worked at…
  • 3. Books I have written
  • 5. Library Building - History Bookmobile Services PJL Media Lab
  • 6. PJL Homework Helpers PJL Library Catalog
  • 7. Presentation Summary Social Media - Definition Social Media – Benefits/Challenges Social Media/Mobile Apps Toolkit –Promotion, Productivity, Reference Free Caribbean Reference Resources
  • 8. What I will cover today… Social Media Tools & Mobile Apps Toolkit (Communication, Marketing, Professional Development, Productivity, Funding, Learning) Social Media & Mobile Apps – Benefits/Challenges Social Media & Mobile Apps - Definition
  • 9. Social Media an amalgam of two common terms: Social … way people interact Media … communication tool (television, newspapers, radio) Social Media: Web/Mobile technologies that empower us to connect, communicate, create, collaborate, learn and share. Source: Zaid Ali Alsagoff Social Media for Research http://bit.ly/1LQtaq0 Defining Social Media
  • 10. Social Media Tools - Examples • Social news aggregators • Photo and video sharing • Crowdfunding • Self-publishing • Video conferencing • Streaming audio and video • Blogs • Wikis • RSS (Really Simple Syndication) feeds • Podcasts • Instant messaging • Social bookmarking • Social networking Emphasis on creating, connecting, communicating, collaborating
  • 11. Mobile Apps • There’s an App for That! Welcome to the Age of Mobility! • Software applications designed to run on smartphones, tablets and other mobile devices. – Perform tasks related to productivity, information retrieval, gaming, banking, entertainment, online shopping. – Available as freemium or purchased at low subscription costs from native distribution platforms (app stores). – Apple App Store, Google Play, Windows Phone Store, BlackBerry App World. – By 2017, 268 billion mobile apps downloaded • 3http://www.statista.com/topics/1002/mobile-app-usage
  • 12. Top 5 Most Popular Social Networking Sites | October 2016 http://www.ebizmba.com/articles/social-networking-websites
  • 13.
  • 15. Social Media Tools & Mobile Apps – Benefits For Libraries  Promotion of library services, marketing library events  Increase usage of library collections by promoting new and existing content  Communication with patrons about issues (database accessibility), gather feedback (new services, collection development) or suggestions for improving service  Proactive, not passive, build engagement with users – take library service to users in their preferred space  Outreach (increase brand recognition/visibility)  Enhance teaching & learning  Instant implementation/low cost  Perform specific tasks without downloading software  Portable, Personalized content, Easy to share  Usually works on multiple systems platforms  Survival in a competitive landscape …think Millenials!  Available anywhere, anytime  Usually FREE!
  • 16. • Over 70% of libraries are using social media • 60% have social media accounts for three years or longer • 30% of Librarians are posting daily • Facebook and Twitter popular channels • Uses: Promotion, Collection Management Tool, Outreach, Teaching & Learning Taylor & Francis Survey on Use of Social Media in Libraries. Survey of Librarians in UK, USA, India, Oct, 2014 http://www.tandf.co.uk/journals/access/white-paper-social-media.pdf
  • 17. http://youtu.be/a_uzUh1VT98 “Pretty awesome. I swear not to forget the databases!” “I've never wanted to be a Librarian more” “Who says that librarians can't have fun! I love this so much. More libraries need to do stuff like this, so much fun.” “I really enjoyed this video. I work in a library and I can see some of us really getting into this video! GREAT WORK!” 969,084 views (Oct. 2016)
  • 18. Social Media Tools & Mobile Apps – Challenges  Accuracy of information/Authoritative (think Wikipedia!)  Privacy/Security issues (Facebook, Snapchat)  Stability of current iteration/version (Google Reader now defunct)  Free (beta) vs. Fee based versions  Technical challenges (internet connectivity, ease-of use, firewall blocking, technological expertise)  Time required to maintain an active social media presence  Pressure to respond instantly to service queries  Variability of skills across library staff for using social media effectively, striking the right tone between professional and personal  Coordinating activities across institution to avoid duplication  Copyright issues relating to hosting library resources on social media sites  Personal challenges (tools overload, time commitment, addiction, attention deficit, narcissist/selfie syndrome, work-life balance)  Social media MUST be evaluated before implemented:  Social media policy (goals, target audience, resources, training, technical support, maintenance, feedback) http://tinyurl.com/o3hqwjg  Hiring Social Media Librarian Source: http://bit.ly/1KA5KoN
  • 19. Social Media Tools and Mobile Apps – Evaluation & Review Checklist 1. Is the tool/app useful for patrons? 2. Can it add immediate value to current services provided? 3. Can it be easily implemented/accessed by less tech-savvy users? 4. Is it organised for ease of use? 5. Is the tool well known and established? For example, is there constant chatter and buzz in blogs, eforums, and other discussion groups about its reputation? Has the tool received positive reviews from users? 6. Is there evidence of longevity as demonstrated in the time it was created and its current iteration? 7. Is there evidence of free technical support? 8. Is it supported on multiple platforms and on mobile devices?
  • 20. Social Media & Mobile Apps Toolkit for Promotion, Productivity & Reference Source: http://socialknow-how.com/wp-content/uploads/2012/06/toolbox1.png The first step to using social media effectively is to determine your goals, set aside some time to learn, observe how other tech-savvy leaders are using social media, and inform your community as to how these tools will be used … http://www.educationworld.com/a_admin/social-media-tips-administrators.shtml#sthash.pXhWtPR2.dpuf
  • 21. Social Media Tools & Mobile Apps – Applications @PJL  Marketing & Promotion of library services, library collections and events (increases visibility for and usage of library resources and services)  Communication with patrons about issues (database accessibility), gather feedback (new services, collection development) or suggestions for improving service (offers real-time customer service and build engagement with users)  Increase Productivity  Outreach with wider community/stakeholders in community  Enhance Brand Recognition/Visibility  Aid Professional Development  Enhance Teaching & Learning  Current awareness – keep updated on industry news, initiatives, projects  Assist with Reference
  • 22. • Communication/Client Enquiries Feedback (Patrons/Community/Staff) – Facebook (social networking service) – Twitter (microblogging service) – WordPress (blog hosting service) • Marketing & Promoting Library Services, Library Collections, Events – Animoto (video production/sharing service) – Infographics – Instagram (photo/video sharing service) – Pinterest (social sbookmarking service) – Tumblr (microblogging service) – YouTube (video sharing service) • Professional Development – Coursera (Massive Open Online Courses – MOOCs - platform) – Khan Academy (free online courses) – Linkedin (professional social network)
  • 23. • Productivity – Doodle (scheduling, polling) – Dropbox (file storage, syncing, sharing, 2 GB free) – Google Docs – Google Drive ((file storage, sharing, 15 GB free) – Prezi (presentation software) – Survey Monkey (surveys) – Weebly (building websites) – Wikispaces (wikis) – Wordle (word clouds) • Building Library eCollections o Free E-books o Ebook readers o Mobile Apps for Libraries • Funding for Library Projects – Kickstarter (crowdfunding platform) • Enhancing Teaching and Learning – Makerspaces (DIY collaborative workspaces)
  • 24. Communication/Client Enquiries Feedback (Patrons/Community/Staff)  Facebook (social networking service)  Twitter (microblogging service)  WordPress ((blog hosting service)
  • 25. What is Facebook? A leading social networking site with over 1.13 billion daily active users. Can be utilized by libraries, individuals, businesses, non- profits, social groups etc. How Can I Use Facebook (FB) in My Library? o Create a FB group or page, invite members of your community to ‘like page’; create connections, engage in conversations o Promote new services and collections o Invite client enquiries and feedback Garner feedback on existing services www.facebook.com 4,095 Likes https://www.facebook.com/stmaarten.pjlibrary
  • 26. • What is Twitter? No. 1 social networking and microblogging service (310 million users) that allows users to create, send and read messages or posts known as tweets in 140 characters or less. • How Can I Use Twitter in My Library? o Current awareness service to keep followers informed about innovative library projects. o Current awareness service for following leading experts, trends in library field o Promote new services & collections o Network with other professionals http://twitter.com/ https://twitter.com/NALISTT
  • 27. What is WordPress.com? A free open source blog hosting service. How Can I Use WordPress.com in My Library? Create blogs to: o engage in conversations with your library community o initiate dialogue with library staff o promote new services/collections o garner feedback from patrons o professional networking https://wordpress.com https://nalis.wordpress.com
  • 28. Marketing & Promoting Library Services, Library Collections, Events  Infographics  Instagram (photo/video sharing service)  Pinterest (social bookmarking service)  Tumblr (Microblogging service)  YouTube (video sharing service)
  • 29. Infographics What are infographics? The infographics industry is currently booming as website creators and marketers are incorporating informative graphics to visualize a great story or visually explain a problem. Benefits: Infographics are portable, highly visible and simplifies the presentation of voluminous data. How Can I Use Infographics?  Use infographics to easily communicate information on complex subject areas/research projects.  Three tools to use: Easel.ly Creately Piktochart http://ebookfriendly.com/libraries-matter-library-infographics
  • 30. Instagram • What is Instagram? - Photo/video sharing service, enables users to take pictures and videos, apply digital filters, and share this content on popular social networks. • How Can I Use Instagram in My Library? – Showcasing special/digital collections – Promoting library events/programs/exhibits – Introducing library staff – Behind scenes footage of renovation projects/Demystify book processing – Marketing library spaces (Information Commons, Teen Room) • Examples: – New York Public Library www.instagram.com/nypl – Boston Public Library www.instagram.com/p/gN3tESHeLi Facebook purchased this mobile app in 2012 for $1 billion www.instagram.com
  • 31. • What is Pinterest? – A virtual, visual-discovery tool that enables users to collect, organize, manage, and share theme-based collections referred to as pinboards. • How Can I Use Pinterest in My Library? – Showcase archives & digital collections – Creating collaborative Pinterest boards with colleagues and community. – Promoting events, reading lists, exhibits, new acquisitions (book covers), reading lists, library projects. – Profiling new staff https://www.pinterest.com https://www.pinterest.com/acuril2/boards 20 Great Ways Libraries are using Pinterest
  • 32. Tumblr • What is Tumblr? - A microblogging and social networking service offering tools for bloggers to share content from an intuitive, web-based dashboard, internet browser, mobile device, or email. • How Can I Use Tumblr in My Library/Work place? • Hosting conversations with communities • Curating/Sharing posts relevant to libraries • Professional networking (Tumblarians!) • Sharing of resources and innovative ideas for book displays, library instruction, and ebook services Libraries on Tumblr • Arlington Public Library, Virginia www.arlingtonvalib.tumblr.com • Darien Library, Connecticut www.darienlibrary.tumblr.com • The New York Public Library, New York www.nypl.tumblr.com • Queens Library, New York www.queenslibrary.tumblr.com https://www.tumblr.com
  • 33. • What is YouTube? Popular video hosting and sharing service that allows users to create, upload, share and view videos online. This repository of user-generated content includes movie clips, TV clips, music videos and original videos. • How Can I Use YouTube in My Library? Marketing/Branding/Promoting Services YouTube has over a billion users — almost one-third of all persons on the Internet. Libraries are guaranteed a global viewing audience by posting videos on YouTube channels. www.youtube.com https://youtu.be/oMIpl7EATho National Library Information System Authority (NALIS) YouTube channel 1,500 views (October, 2016)
  • 34. • Coursera (Massive Open Online Courses – MOOCs - platform) • Khan Academy • Linkedin (professional social network) Professional Development
  • 35. Coursera What is Coursera?  Education platform that partners with top universities and organizations worldwide (28 countries), to offer massive open online courses MOOCs (online courses aimed at unlimited participation and open access via the web). How Can I Use Coursera?  Choose from over 1800 courses (short video lectures, interactive quizzes, peer graded assessments).  receive formal recognition for your accomplishment with an optional Course Certificate. https://www.coursera.org
  • 36. Khan Academy  What is Khan Academy?  A nonprofit organization devoted to providing a free world-class education to everyone, anywhere. Provides lectures in the form of YouTube videos.  How Can I Use Khan Academy?  Students can study at their own pace and benefit from instructional videos and practice exercises within a personalized learning dashboard.  Subject areas: Math, Science, Computer programming, History, Art, History, Economics. https://www.khanacademy.org
  • 37. Linkedin What is Linkedin? Linkedin is a professional network connecting over 400+ million professionals in over 200 countries. How Can I Use Linkedin? Professional networking  Control your professional identity online by posting information on current employment, educational background, skills, publications and research interest.  Online access to a virtual meeting place to meet subject experts.  Facilitate collaboration on projects with colleagues.  Discover network connections that can help you in your career path. www.linkedin.com
  • 38. Productivity  Doodle (scheduling, polling)  Dropbox (file storage, syncing, sharing, 2 GB free)  Google Docs (file storage, sharing, 15 GB free  Prezi (presentation software)  Survey Monkey (conducting surveys)  Weebly (building websites) – Wikispaces (wikis)  Wolfram Alpha (computational engine)  Wordle (word clouds)
  • 39. What is Doodle? An online tool which simplifies scheduling by polling participants about availability to attend meetings. • How Can I Use Doodle in My Library? - Schedule meetings and conference calls with colleagues, vendors. - Added flexibility of syncing Doodle with other personal calendars maintained in Google or Microsoft Outlook. The basic Doodle version is free and does not require registration http://doodle.com/create http://doodle.com
  • 40. • What is Dropbox? A free file sharing, storage, and synchronization service (automatic syncing across all devices). • How Can I Use Dropbox in My Library? – Use this tool as a free service (2 GB free) for storing and sharing content in multiple formats (documents, audio, video, images). – Sharing data for group collaborative library projects. https://www.dropbox.com
  • 41. Google Drive What is Google Drive?  File storage and synchronization service provided by Google (15 GB free cloud space). How Can I Use Google Drive?  Secure cloud storage and file backup for your documents, photos, videos.  Collaborate with others with Drive Apps (Docs, Sheets, Forms and Slides) to create documents, spreadsheets and presentations.  Scan documents with app Google Drive for Android and store/search as PDFs.  Edit, Sync files across all devices (desktop, tablets, smartphones). https://drive.google.com
  • 42. Prezi What is Prezi? Prezi is presentation software that uses motion, zoom, and spatial features to bring ideas to life. Alternative to Microsoft PowerPoint boxed-in slides. How Can I Use Prezi?  Free version Edu Enjoy for Educators.  Create visually appealing conference and workshop presentations to engage audiences.  Supports collaborative group work, project planning and brainstorming sessions. https://prezi.com https://prezi.com/pddktvfv1man/navigating-the-flipped- classroom
  • 43. https://www.surveymonkey.com What is SurveyMonkey? Online survey software to create polls and survey questionnaires. Access to library of sample survey questions, distribute questionnaires on the web, collect responses in real time. How Can I Use SurveyMonkey? Marketing Research - Gather feedback on new collections and services, programs & events  Conduct employee performance reviews  Measure brand perception • Examples: View Sample Surveys Survey Monkey
  • 44. WolfRam|Alpha What is Wolfram|Alpha? A computational knowledge engine. How Can I Use Wolfram|Alpha?  Research Tool - When a search query is plugged into the search box on the main page, WolfRam|Alpha will compute answers to questions that have factual responses or involves mathematical calculations or formula. - For example, What is the capital of Jamaica? How many protons are in a hydrogen atom? What is the average rainfall in Haiti? What is $450 + 10%? What is H2SO4? http://www.wolframalpha.com
  • 45. Building Library Collections  Free Ebooks  Ebook Readers
  • 46. Ebooks What are Ebooks?  Electronic books consisting of text and images read on electronic devices. Increasing consumer demand for ebooks in all sectors. How Can I Use Ebooks? • How Can I Use Ebooks in My Library? – Develop new models for library ownership of ebooks - Douglas County (Colorado) Libraries http://evoke.cvlsites.org – Augment library collections by providing access to free ebooks  Access, download, sync to multiple devices (smartphones, tablets) dedicated e-readers) • Amazon Free Ebook collection • Audiobooks • Feedbooks • Free Books • Google Books • Internet Archive • International Children's Digital Library • Manybooks • Project Gutenberg • OPEN eTextbooks • Open Library
  • 47. Ebook Readers What are E-book Readers?  Portable electronic device that is designed primarily for the purpose of reading e- books and periodicals. How Can I Use E-Readers?  Circulate E-book Readers to patrons (familiar with technology).  Host Technology/Gadget Petting Zoo by partnering with vendor for staff/patrons to evaluate features of e-book readers side-by- side for an optimum reading experience. Adobe Digital Editions (free) Amazon Fire Amazon Kindle Android tablets Apple iPad Barnes & Noble Nook Blio (free) Kobo
  • 48. Funding For Library Projects  Kickstarter (crowdfunding platform)
  • 49. What is Kickstarter? A crowdfunding platform that solicits public funding to develop creative projects in multiple genres (art, music, publishing, technology). How Can I Use Kickstarter in My Library? • Solicit Funding for Library-themed research projects - Libraries have developed successful projects by seeking funding on Kickstarter. https://www.kickstarter.com
  • 50. Enhance Teaching and Learning Makerspaces
  • 51. Makerspaces • What are Makerspaces? - Community-operated do-it-yourself (DIY) workspaces where individuals with common interests in diverse subject areas can meet, socialize, and collaborate. • How Can I Use Makerspaces in My Library/Workplace? - Proactively develop library Makerspaces (in some instances partnering with corporate and non-profit sponsors) for communities to create, build, and innovate. Makerspaces in libraries: • Cleveland Public Library (Ohio, www.cpl.org • https://makerfairecleveland.com/ • Fayetteville Free Library (New York) www.fflib.org (Click on tab MAKE) www.en.wikipedia.org/wiki/Maker_culture
  • 52. Sacramento Public Library (California) I Street Press - Community Writing & Self Publishing Center Self publishing services via Espresso Book Machine … a “book robot” that prints, binds and trims quality paperbacks in minutes. http://www.saclibrary.org/Services/I-Street-Press EBM publishes a 400 page paperback in 5 minutes
  • 53.  GROUP EXERCISE  What social media tools would you implement in the library?  Identify benefits  Identify challenges
  • 54. Mobile Apps to Support Reference
  • 55.  Busuu- language learning community for learning a new language  CamDictionary -translate text into different languages and also provides the correct pronunciation.  Dictionary - also functions as a thesaurus and offers word of the day  Goodreads (Readers can discover and share books on Goodread (social networking service for readers)  Google Maps - view maps and get driving directions  Google Translate - instantly translates words, phrases, and web pages between English and over 100 other languages.  Merriam-Webster Dictionary - dictionary and thesaurus of American English,  Wolfram Alpha – Provides factual answers using educational tools for math, history, geography, and other subjects.
  • 56. Social Media Tools for Reference
  • 57. …. “Better able to reach students who regularly use social media” … “More options for patrons” …. “Timely/better responses from the library” …. “Gives students an easy way to reach us since they rarely start at the library’s home page but are on their social media a lot”.
  • 59. https://library.duke.edu/research/ask We use the LibraryH3lp software to run chat: https://libraryh3lp.com Duke University Libraries
  • 62. ASK A LIBRARIAN (WebForm) @ Alma Jordan Library, UWI St. Augustine https://libraries.sta.uwi.edu/apps/index.php/AskaLibrarian/index
  • 64. http://libguides.uwi.edu/scienceandagriculture LibGuides is an easy to use Content Management System used by many thousands of libraries worldwide. Librarians use it to curate knowledge and share information by creating online Guides on any topic, subject, course, on any process, on any thing. Agriculture Subject Guide @ AJL, UWI, St. Augustine
  • 65. Libraries Offering VoIP or Video Reference using Skype http://libguides.madisoncollege.edu/Skype
  • 66. Online Reference Providers QuestionPoint OCLC platform for 24/7 library reference service @ New York Public Library
  • 67.
  • 68. Digital Library of Trinidad and Tobago Collection of digital resources highlighting the people, places, lifestyle, culture and events of Trinidad and Tobago throughout its history Digital Library of the Caribbean (dLOC) Cooperative digital library for resources from and about the Caribbean and circum- Caribbean. Digital Repository Economic Commission for Latin America and the Caribbean Provides access to more than 35,000 digital publications, from the first publication of ECLAC (1948 - Present). All Documents are available in full-text (English/Spanish) Open Access E- Resources Comprehensive listing (A-Z) of freely accessible E-Resources compiled by AJL , UWI, St. Augustine UWISpace Institutional repository of the Campuses of the University of the West Indies. Provides open access to the digitally preserved intellectual output of the University. Virtual Health Library (VHL) (operated by BIREME) Health information sources that promotes the access to scientific and technical information in health in Latin America and the Caribbean. 3 languages (English, Portuguese and Spanish).
  • 69. Social Media Tools & Mobile Apps in Libraries : Strategies for Success 1. Know why you are using social media tools (set social campaigns goals) 2. Provide value (add high quality content) 3. Engage - build relationships/connect with your community 4. Network with industry players @ the forefront of developing tools & apps 5. Stay informed (keep up to date with current trends in a constantly changing social media landscape) 6. Source appropriate staff 7. Invest in promotion and Marketing 8. Develop Social Media Policy 9. Ensure continuous review and improvement of systems implemented, develop best practices 10. Invest in staff development (Learning 2.0)
  • 70. Resources for Keeping Up-to-date with Social Media Tools and Mobile Apps General Resources • Library Technology Guides (www.librarytechnology.org ) • Lifehacker (www.lifehacker.com) • Mashable (www.mashable.com) • OCLC Web Junction (www.webjunction.org) • Pew Research Internet Project (www.pewinternet.org) • ReadWriteWeb (www.readwriteweb.com) • TechCrunch (www.techcrunch.com) • Tech Soup for Libraries (www.techsoupforlibraries.org) • Wired (www.wired.com) • TED: Ideas Worth Spreading (www.ted.com) Blogs • ACRL TechConnect (www.acrl.ala.org/techconnect) • ALA TechSource (www.alatechsource.org/blog) • David Lee King (www.davidleeking.com) • iLibrarian (www.oedb.org/blog) • Librarian in Black (www.librarianinblack.net/librarianinblack) • Library Future (www.libraryfuture.com/blog) • Library Stuff (www.librarystuff.net) • Lita Blog (www.litablog.org) • Stephen’s Lighthouse (www.stephenslighthouse.com) • Tame the Web (www.tametheweb.com)
  • 71. Thank You! • E-mail me: Cheryl.Peltier-Davis@sta.uwi.edu • Follow me on Twitter @cdtrini • Skype me: cdtrini • Send a comment or question to my blog: The Cybrarian’s Web http://cybrariansweb.com