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MAKING BETTER CHOICES
DECISIONS, NOT OPTIONS
@cdils | #WCSATX
Artwork by Alex Bu on nounproject.com
Artwork by Alex Bu on nounproject.com @cdils | #WCSATX
vs
Artwork by Alex Bu on nounproject.com
60%40%
@cdils | #WCSATX
vs
Artwork by Alex Bu on nounproject.com
3%30%
@cdils | #WCSATX
#decisionsnotoptions
Too many choices makes it
harder to choose.
@cdils | #WCSATX
#decisionsnotoptions
Too many choices makes it
more likely that people 

will choose nothing.
@cdils | #WCSATX
HOW DO PEOPLE
MAKE DECISIONS?
@cdils | #WCSATX
@cdils | #WCSATX
#decisionsnotoptions
A “wrong” decision 

leads to regret.
@cdils | #WCSATX
@cdils | #WCSATX
Increasing choices

decreases satisfaction.
#decisionsnotoptions
@cdils | #WCSATX
@cdils | #WCSATX
Photo by Thegreenj (CC)
I just want to brush my teeth…
Too many options =
overwhelming
#decisionsnotoptions
@cdils | #WCSATX
@cdils | #WCSATX
I just want to…
@cdils | #WCSATX
@cdils | #WCSATX
DECISIONS, NOT OPTIONS
@cdils | #WCSATX
EVERY TIME YOU GIVE A USER AN OPTION, YOU’RE
ASKING THEM TO MAKE A DECISION. WHEN A USER
DOESN’T CARE OR UNDERSTAND THE OPTION, THIS
ULTIMATELY LEADS TO FRUSTRATION.
wordpress.org/about/philosophy
DECISIONS, NOT OPTIONS
@cdils | #WCSATX
@cdils | #WCSATX
Subscriber
Contributor
Author
Editor
DEFAULT WORDPRESS USER ROLES Admin
https://bobwp.com/user-roles-who-can-do/
@cdils | #WCSATX
CREATE A NICER WP-ADMIN EXPERIENCE
▸ Get rid of the code editor
▸ Get rid of unused layouts
▸ Get rid of unused widget areas
▸ Add editor styles
▸ Add custom Gravatar
▸ Brand the login screen
https://carriedils.com/uncluttering-the-admin-experience/
https://premium.wpmudev.org/blog/customize-login-page/
@cdils | #WCSATX
HELP PEOPLE MAKE
GOOD DECISIONS
@cdils | #WCSATX
Decisions, Not Options
Too many choices 

wastes people’s time.
#decisionsnotoptions
@cdils | #WCSATX
DECISIONS, NOT OPTIONS
SITUATIONS WHERE THERE ARE LOTS OF CHOICES…
▸ Selecting a hosting company
▸ Choosing a hosting plan
▸ Choosing a design
▸ Deciding on features
▸ ???
@cdils | #WCSATX
CURATE AVAILABLE OPTIONS
@cdils | #WCSATX
DECISIONS, NOT OPTIONS
WHEN YOU’RE THE EXPERT…
▸ Present two options and give your opinion about which is
better based on the circumstance
▸ Make a decision on their behalf
▸ Share just enough information
@cdils | #WCSATX
Decisions, Not Options
Fewer options means more
confident decision-making.
#decisionsnotoptions
@cdils | #WCSATX
IS YOUR WEBSITE GUILTY OF 

TOO MANY OPTIONS?
@cdils | #WCSATX
WHAT DO YOU WANT PEOPLE TO DO ON YOUR SITE?
▸ Sign up for your newsletter
▸ Read your latest article
▸ Follow you on social media
▸ Click through an ad
▸ Contact you
Decisions, Not Options
LEAD PEOPLE WHERE
YOU WANT THEM TO GO
@cdils | #WCSATX
@cdils | #WCSATX
@cdils | #WCSATX
Decisions, Not Options
Decisions, Not Options
@cdils | #WCSATX
INCREASE THE ODDS
OF A GOOD DECISION
@cdils | #WCSATX
NARROW DOWN OPTIONS BY
ELIMINATING THE OUTLIERS
@cdils | #WCSATX
Decisions, Not Options
GET INPUT FROM OTHERS
@cdils | #WCSATX
PLANS GO WRONG FOR LACK
OF ADVICE; MANY ADVISERS
BRING SUCCESS.
Proverbs 15:22 (NLT)
DECISIONS, NOT OPTIONS
GIVE YOURSELF PERMISSION TO
CHANGE YOUR MIND
@cdils | #WCSATX
Artwork by Alex Bu on nounproject.com
Artwork by Alex Bu on nounproject.com @cdils | #WCSATX
QUESTIONS?
@cdils | #WCSATX
CARRIE DILS @cdils
Carrie Dils and Diane Kinney have 25 years of combined freelance
experience. They've learned many things the hard way, and can make
the path easier for you. This is the book they wish they’d had.
REALWORLDFREELANCING.COM
OfficeHours.FM is a weekly podcast hosted by Carrie Dils targeting
small business owners, freelancers, and others providing
WordPress-based products or services.
OFFICEHOURS.FM
Carrie Dils is a teacher, speaker, writer, and podcaster serving the
WordPress community. For articles on tech and business, visit:
CARRIEDILS.COM
@cdils | #WCSATX

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Decisions, Not Options