The lessons learned from brands in China (on WeChat) offer important clues to Global marketers on how conversational, social marketing will evolve through Facebook Messenger, iMessage, WhatsApp, Apple's iMessage...etc.
WeChat is providing unique insight into the future of social CRM.
WeChat brings mobile-first capabilities (online-to-offline linkages), together with detailed audience profiles and mobile payments - into a comprehensive view of audience activities.
Imagine being able to unify the user data from Facebook, Google, Amazon, brand websites and mobile apps - into a singular view of the customer - that’s WeChat right now.
Add to this, the dominance of WeChat in China - with 900million users spending on average 34% of mobile time on the app - and it’s clear to see why brands have been rushing to setup CRM systems in coordination with their account operations on WeChat.
Social CRM systems on WeChat could offer some important insights for Global marketers into how omni-channel, social-mobile marketing will evolve.
Chinese shoppers are rushing online to buy products from Overseas - A trend called "Hai Tao."
Increasing support for domestic consumption has lead to the establishment of the Shanghai FTZ which makes cross-border ecommerce easier and cheaper. And increasing liberalisation of global credit cards (and online payment systems) has further improved the prospect of going outbound to shop.
Its a very high growth space, with forecasts of RMB1.0 Trillion in Chinese outbound shopping by 2018.
A visual map of the ecommerce ecosystem inside of WeChat, showing the key channels for sales inside of the application. It is specifically focused on helping brands understand how best to sell inside WeChat.
WeChat is the key to unlocking Content x Commerce in China.
We look into WeChat to better understand the; (1)The Overall Ecosystem, (2)Audience paths for brands ...AND (3)How Content (social media) and Commerce come together.
Includes some examples by industry of branded accounts - specifically for travel/tourism, retail and health.
WeChat is a free messaging service from China that gains popularity rapidly. Besides standard features It includes voice messaging and videochat. By doing an search online, this slidedeck was made to answer the question what WeChat is and how companies can effectively use this service.
Sources:
http://thenextweb.com/asia/2014/01/24/messaging-stop-comparing-wechat-whatsapp/1/
http://jingdaily.com/how-wechats-600-million-users-spell-out-big-profits-for-brands/38568/
http://www.chinainternetwatch.com/4581/wechat-open-api-new-policies
http://bigblueball.com/im/top-10-instant-messaging-apps/
www.wechat.com
http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/
http://www.ishmaelscorner.com/2014/01/21/wechat-campaign-in-china-offers-glimpse-into-the-future-of-communications/
http://www.chinainternetwatch.com/5261/10-case-studies-for-wechat-marketing/
http://www.digitaljungle.com.cn/wechat-marketing-service
http://technode.com/2013/12/03/wechat-launched-voice-open-platform-and-speech-recognition-sdk/
http://technode.com/2014/04/10/wechat-releases-image-recognition-sdk/
Updated June 2015:
A brief introduction to China's hottest social media platform - WeChat (Weixin) - with insights, case studies and analysis for brands.
Includes latest data on registered users and active users and comparisons to Weibo.
Provides information on user profiles and case studies for brands who have successfully used WeChat, including; Burberry, Coach, Tesla, China Southern Airlines, Xiaomi, Glico, Cadillac, Tencent, Olay, La Perle, Zanadu, Star Wars and BMW.
Outlines SIX ways for brands to use WeChat effectively:
1. Creating Branded Accounts
2. Micro-Contents (regular engagement)
3. For Customer Service/Loyalty
4. Driving O2O and Location Based Social
5. For Ecommerce (Sales)
6. Through "push" advertising
3 Steps to Reach China's Affluent Customers Through WeChatMarcus Ho
Looking to drive more customers within China? With WeChat being the #1 most active social platform in China, it is the most ideal area for marketers to use to build a powerful brand and to drive sales.
In this deck, we'll share the 3 most important steps for you to get started
WeChat is providing unique insight into the future of social CRM.
WeChat brings mobile-first capabilities (online-to-offline linkages), together with detailed audience profiles and mobile payments - into a comprehensive view of audience activities.
Imagine being able to unify the user data from Facebook, Google, Amazon, brand websites and mobile apps - into a singular view of the customer - that’s WeChat right now.
Add to this, the dominance of WeChat in China - with 900million users spending on average 34% of mobile time on the app - and it’s clear to see why brands have been rushing to setup CRM systems in coordination with their account operations on WeChat.
Social CRM systems on WeChat could offer some important insights for Global marketers into how omni-channel, social-mobile marketing will evolve.
Chinese shoppers are rushing online to buy products from Overseas - A trend called "Hai Tao."
Increasing support for domestic consumption has lead to the establishment of the Shanghai FTZ which makes cross-border ecommerce easier and cheaper. And increasing liberalisation of global credit cards (and online payment systems) has further improved the prospect of going outbound to shop.
Its a very high growth space, with forecasts of RMB1.0 Trillion in Chinese outbound shopping by 2018.
A visual map of the ecommerce ecosystem inside of WeChat, showing the key channels for sales inside of the application. It is specifically focused on helping brands understand how best to sell inside WeChat.
WeChat is the key to unlocking Content x Commerce in China.
We look into WeChat to better understand the; (1)The Overall Ecosystem, (2)Audience paths for brands ...AND (3)How Content (social media) and Commerce come together.
Includes some examples by industry of branded accounts - specifically for travel/tourism, retail and health.
WeChat is a free messaging service from China that gains popularity rapidly. Besides standard features It includes voice messaging and videochat. By doing an search online, this slidedeck was made to answer the question what WeChat is and how companies can effectively use this service.
Sources:
http://thenextweb.com/asia/2014/01/24/messaging-stop-comparing-wechat-whatsapp/1/
http://jingdaily.com/how-wechats-600-million-users-spell-out-big-profits-for-brands/38568/
http://www.chinainternetwatch.com/4581/wechat-open-api-new-policies
http://bigblueball.com/im/top-10-instant-messaging-apps/
www.wechat.com
http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/
http://www.ishmaelscorner.com/2014/01/21/wechat-campaign-in-china-offers-glimpse-into-the-future-of-communications/
http://www.chinainternetwatch.com/5261/10-case-studies-for-wechat-marketing/
http://www.digitaljungle.com.cn/wechat-marketing-service
http://technode.com/2013/12/03/wechat-launched-voice-open-platform-and-speech-recognition-sdk/
http://technode.com/2014/04/10/wechat-releases-image-recognition-sdk/
Updated June 2015:
A brief introduction to China's hottest social media platform - WeChat (Weixin) - with insights, case studies and analysis for brands.
Includes latest data on registered users and active users and comparisons to Weibo.
Provides information on user profiles and case studies for brands who have successfully used WeChat, including; Burberry, Coach, Tesla, China Southern Airlines, Xiaomi, Glico, Cadillac, Tencent, Olay, La Perle, Zanadu, Star Wars and BMW.
Outlines SIX ways for brands to use WeChat effectively:
1. Creating Branded Accounts
2. Micro-Contents (regular engagement)
3. For Customer Service/Loyalty
4. Driving O2O and Location Based Social
5. For Ecommerce (Sales)
6. Through "push" advertising
3 Steps to Reach China's Affluent Customers Through WeChatMarcus Ho
Looking to drive more customers within China? With WeChat being the #1 most active social platform in China, it is the most ideal area for marketers to use to build a powerful brand and to drive sales.
In this deck, we'll share the 3 most important steps for you to get started
A question facing anyone wanting to do marketing in China. WeChat is the marketer's tool of choice in the Middle Kingdom. But what is it? And how do you use it for marketing? This simple presentation takes you through the basics, and shows which New Zealand organisations are already using WeChat for marketing to China.
WeChat, initially a Chinese social messaging app, seeks to go beyond social networking and entertainment through gaming, new devices and opportunities. As mobile commerce and mobile payment transactions boom in the world, Tencent via their flagship app WeChat are positioning themselves to become a key international player. How are WeChat and Tencent disrupting market leaders all over the world?
MSLGROUP China whitepaper: We Chat about WeChatLeslie Lin
With 600 million users in less than three years, companies around the world are intensely watching the meteoric rise of Tencent's WeChat platform. WeChat combines the functions of Facebook, Twitter, Instagram, Skype and walkie-talkie into one single application. It is the No 1 app download in 20 countries from India to Saudi Arabia.
The recent launch of WeChat 5.0 in China provides users with a richer, more diverse experience including rapid access to e-coupons, booking capabilities, live support, billing inquiries, and points-of-interest navigation.
MSLGROUP China's own experience with the WeChat platform reveals a powerful tool that serves organizations well beyond sales and marketing purposes. This tool can increase operational efficiency, reduce overhead costs, and increase business value.
Based on our experience helping clients develop and implement strategies on WeChat over the last nine months, we have developed this groundbreaking whitepaper that explains how to construct and use WeChat. We analyze cases and cite examples from a variety of industries and highlight best practices.
Contact MSLGROUP for more information.
Chinese Social Media Brief: Overview, SNS Analysis and Key TrendsImagination
Imagination's creative strategy team provide an inside look at the present state of the social media environment in China and the newest emerging trends.
Its rare to get any official data from WeChat. So, when we were sent a 'year-to-date' review from WeChat in October, we wanted to translate and share it.
WeChat released the following report in Chinese last month. Its a summary of high-level user behavior/trends. Totem Media has translated the report to English ...without additional analysis/interpretation. In other words, it’s a straight translation of the Chinese report (without Totem’s point of view).
There’s growing interest in Chinese social media from all corners and more and more mid-sized businesses are looking for agencies that can help them connect with Chinese consumers. It’s hard to find an overview of the key players so we’ve compiled a list of major agencies focusing on Chinese social media. Their services and specialties are highlighted to help businesses choose a suitable agency for their needs. These Chinese social media agencies are listed in alphabetical order.
For the first time, WeChat has opened its books and shared some very interesting data from its home market. This is an English translation of the original Chinese deck released Jan 27, 2015.
WeChat. Everyone’s using it. In China. The app that Facebook wanted to emulate. And maybe what the future of mobile is heading. This is WeChat’s story.
WeChat, the shape of the connected ChinaFabernovel
Impressive, intriguing China is all too often dismissed as a source of inspiration for being “too different”. Yet over the past decade, China has undergone unprecedented change as a result of the implementation of protectionist economic policies. No longer the world’s sweatshop, the country is now the international epicenter of technological research & development.
An event hosted in London, UK by Digital Jungle (www.digitaljungle.agency) to outline the key facts on the Chinese social and digital landscape. Additionally, Digital Jungle CEO & Founder, Dr. Mathew McDougall provided practical ideas and tips for brands looking to enter this market from a brand and eCommerce perspective. Mr Roy Graff, Digital Jungle's UK Managing Director provided the audience with Chinese insights related to the tourism and inbound marketing.
Learn social media is dominating ecommerce including statistics, the 7 types of social media commerce, and details for the big 4: Facebook, Twitter, Pinterest, and reviews.
This document is a “verbose” version of a 31Ten presentation used as part of our training programs. It is intended for creatives, digital producers, project managers, product managers and business owners with a minimal understanding of Wechat’s business use cases who want a reference document they can go to for an overview of the app functionalities and capabilities. This presentation will be updated regularly along with Wechat’s new functions : please fill the form below if you want to receive its updates or other Wechat related documents.
About 31Ten : We specialize in helping brands navigate the complexity of China’s digital ecosystem. We provide our clients with trainings, tailor-made strategies and digital solutions to reach ever more connected, agile, and informed Chinese customers
Marshall Manson and James Whatley are back again with their key digital trends for 2016. A deck of two halves, first reviewing how well they predicted the shape of the industry for 2015 and then diving into the juicy stuff - what's ahead for us in 2016.
This deck is designed to be read but follow @OgilvyUK, @MarshallManson, and @Whatleydude to see when they both might be out and about presenting it very, very soon.
As China continues to grow rapidly, there is a swell in outbound travel and shopping. In 2018 there will be an estimated 154 million outbound travelers from China - and another 248 million shoppers who buy overseas, online
from China.
This presentation outlines these growing movements and how global brands and destinations can market to Chinese audiences.
Marketing to China must take into account the unique characteristics of Chinese audiences who are highly social (social media rules), predominantly mobile and have incredibly high preference for mobile payments (mobile wallet over cash/credit).
Marketing to China also requires adapting language, messaging and systems to mesh with a different view of the world. Smart global brands who address these issues put themselves in a good position to succeed with the 400 million+ Chinese who are expected to travel overseas by 2030.
7 ecommerce trends to keep your eye on this year.
From the importance of same-day-delivery, to why you should ensure your pages are ready for action on mobile devices, GoSquared dives into the 7 key trends affecting the ecommerce landscape in 2014.
For more ecommerce analytics, trends, insights, and data-backed stories, check out the GoSquared Blog: http://gosquared.com/blog
P.S. This is our first ever Slideshare – we hope you like it!
This is an internet marketing campaign developed for Touch of Modern designed to improve its users' experience as well as increase conversion, net-sales, and acquisition.
OfferSavvy is a tech startup that provides awesome software tools that help small businesses and online retailers increase traffic, engagement, conversions, and sales both On-site and Offsite. Our OfferSavvy.com marketplace is currently in live beta, and allows people to easily share their inventory with our community of users, driving new and qualified traffic. Our first B2B tool, called SavvyFeed, which is a simple tool for moderating and aggregating user generated social media content into your website, will launch next month at Techweek LA Launch competition and expo in Santa Monica, CA.
Consumer confidence is skyrocketing thanks to new retail platforms that offer the ideal experience for spending hard-earned money. Shoppers can now act on their “need-it-now” mindset to purchase almost any item, any time, from anywhere. This new retail landscape is becoming more and more intangible as consumers flow through the path of least transactional resistance, and brands that embrace emerging mediums and technologies are seeing the greatest success.
This Retail Revolution keynote experience looks at actionable items to transform any organization into problem-solvers developing brand strategies and go-to-market plans that push the limits of creativity and innovation within this space. With this mission in mind, revitalized brands can not only create a plan to reach customers in the moment, but also provide a new level of personalized service and innovative experiences to help drive loyalty and success in the midst of the retail revolution.
The Proof Points —
• The ways retailers can connect with customers continue to evolve. By taking advantage of new mediums, brand conversations and value can continue to grow even deeper using these trends.
• Because of the always-on nature of these brand connections, technology platforms can and should be used to expand and augment the shopping experience.
• Brick-and-mortar continues to deliver on the experience customers demand. To win, retailers must focus on the experiences only they can offer, while extending and improving through the introduction of new tools and platforms.
• In this fight for attention, each visit must be personalized in order to add greater value.
A question facing anyone wanting to do marketing in China. WeChat is the marketer's tool of choice in the Middle Kingdom. But what is it? And how do you use it for marketing? This simple presentation takes you through the basics, and shows which New Zealand organisations are already using WeChat for marketing to China.
WeChat, initially a Chinese social messaging app, seeks to go beyond social networking and entertainment through gaming, new devices and opportunities. As mobile commerce and mobile payment transactions boom in the world, Tencent via their flagship app WeChat are positioning themselves to become a key international player. How are WeChat and Tencent disrupting market leaders all over the world?
MSLGROUP China whitepaper: We Chat about WeChatLeslie Lin
With 600 million users in less than three years, companies around the world are intensely watching the meteoric rise of Tencent's WeChat platform. WeChat combines the functions of Facebook, Twitter, Instagram, Skype and walkie-talkie into one single application. It is the No 1 app download in 20 countries from India to Saudi Arabia.
The recent launch of WeChat 5.0 in China provides users with a richer, more diverse experience including rapid access to e-coupons, booking capabilities, live support, billing inquiries, and points-of-interest navigation.
MSLGROUP China's own experience with the WeChat platform reveals a powerful tool that serves organizations well beyond sales and marketing purposes. This tool can increase operational efficiency, reduce overhead costs, and increase business value.
Based on our experience helping clients develop and implement strategies on WeChat over the last nine months, we have developed this groundbreaking whitepaper that explains how to construct and use WeChat. We analyze cases and cite examples from a variety of industries and highlight best practices.
Contact MSLGROUP for more information.
Chinese Social Media Brief: Overview, SNS Analysis and Key TrendsImagination
Imagination's creative strategy team provide an inside look at the present state of the social media environment in China and the newest emerging trends.
Its rare to get any official data from WeChat. So, when we were sent a 'year-to-date' review from WeChat in October, we wanted to translate and share it.
WeChat released the following report in Chinese last month. Its a summary of high-level user behavior/trends. Totem Media has translated the report to English ...without additional analysis/interpretation. In other words, it’s a straight translation of the Chinese report (without Totem’s point of view).
There’s growing interest in Chinese social media from all corners and more and more mid-sized businesses are looking for agencies that can help them connect with Chinese consumers. It’s hard to find an overview of the key players so we’ve compiled a list of major agencies focusing on Chinese social media. Their services and specialties are highlighted to help businesses choose a suitable agency for their needs. These Chinese social media agencies are listed in alphabetical order.
For the first time, WeChat has opened its books and shared some very interesting data from its home market. This is an English translation of the original Chinese deck released Jan 27, 2015.
WeChat. Everyone’s using it. In China. The app that Facebook wanted to emulate. And maybe what the future of mobile is heading. This is WeChat’s story.
WeChat, the shape of the connected ChinaFabernovel
Impressive, intriguing China is all too often dismissed as a source of inspiration for being “too different”. Yet over the past decade, China has undergone unprecedented change as a result of the implementation of protectionist economic policies. No longer the world’s sweatshop, the country is now the international epicenter of technological research & development.
An event hosted in London, UK by Digital Jungle (www.digitaljungle.agency) to outline the key facts on the Chinese social and digital landscape. Additionally, Digital Jungle CEO & Founder, Dr. Mathew McDougall provided practical ideas and tips for brands looking to enter this market from a brand and eCommerce perspective. Mr Roy Graff, Digital Jungle's UK Managing Director provided the audience with Chinese insights related to the tourism and inbound marketing.
Learn social media is dominating ecommerce including statistics, the 7 types of social media commerce, and details for the big 4: Facebook, Twitter, Pinterest, and reviews.
This document is a “verbose” version of a 31Ten presentation used as part of our training programs. It is intended for creatives, digital producers, project managers, product managers and business owners with a minimal understanding of Wechat’s business use cases who want a reference document they can go to for an overview of the app functionalities and capabilities. This presentation will be updated regularly along with Wechat’s new functions : please fill the form below if you want to receive its updates or other Wechat related documents.
About 31Ten : We specialize in helping brands navigate the complexity of China’s digital ecosystem. We provide our clients with trainings, tailor-made strategies and digital solutions to reach ever more connected, agile, and informed Chinese customers
Marshall Manson and James Whatley are back again with their key digital trends for 2016. A deck of two halves, first reviewing how well they predicted the shape of the industry for 2015 and then diving into the juicy stuff - what's ahead for us in 2016.
This deck is designed to be read but follow @OgilvyUK, @MarshallManson, and @Whatleydude to see when they both might be out and about presenting it very, very soon.
As China continues to grow rapidly, there is a swell in outbound travel and shopping. In 2018 there will be an estimated 154 million outbound travelers from China - and another 248 million shoppers who buy overseas, online
from China.
This presentation outlines these growing movements and how global brands and destinations can market to Chinese audiences.
Marketing to China must take into account the unique characteristics of Chinese audiences who are highly social (social media rules), predominantly mobile and have incredibly high preference for mobile payments (mobile wallet over cash/credit).
Marketing to China also requires adapting language, messaging and systems to mesh with a different view of the world. Smart global brands who address these issues put themselves in a good position to succeed with the 400 million+ Chinese who are expected to travel overseas by 2030.
7 ecommerce trends to keep your eye on this year.
From the importance of same-day-delivery, to why you should ensure your pages are ready for action on mobile devices, GoSquared dives into the 7 key trends affecting the ecommerce landscape in 2014.
For more ecommerce analytics, trends, insights, and data-backed stories, check out the GoSquared Blog: http://gosquared.com/blog
P.S. This is our first ever Slideshare – we hope you like it!
This is an internet marketing campaign developed for Touch of Modern designed to improve its users' experience as well as increase conversion, net-sales, and acquisition.
OfferSavvy is a tech startup that provides awesome software tools that help small businesses and online retailers increase traffic, engagement, conversions, and sales both On-site and Offsite. Our OfferSavvy.com marketplace is currently in live beta, and allows people to easily share their inventory with our community of users, driving new and qualified traffic. Our first B2B tool, called SavvyFeed, which is a simple tool for moderating and aggregating user generated social media content into your website, will launch next month at Techweek LA Launch competition and expo in Santa Monica, CA.
Consumer confidence is skyrocketing thanks to new retail platforms that offer the ideal experience for spending hard-earned money. Shoppers can now act on their “need-it-now” mindset to purchase almost any item, any time, from anywhere. This new retail landscape is becoming more and more intangible as consumers flow through the path of least transactional resistance, and brands that embrace emerging mediums and technologies are seeing the greatest success.
This Retail Revolution keynote experience looks at actionable items to transform any organization into problem-solvers developing brand strategies and go-to-market plans that push the limits of creativity and innovation within this space. With this mission in mind, revitalized brands can not only create a plan to reach customers in the moment, but also provide a new level of personalized service and innovative experiences to help drive loyalty and success in the midst of the retail revolution.
The Proof Points —
• The ways retailers can connect with customers continue to evolve. By taking advantage of new mediums, brand conversations and value can continue to grow even deeper using these trends.
• Because of the always-on nature of these brand connections, technology platforms can and should be used to expand and augment the shopping experience.
• Brick-and-mortar continues to deliver on the experience customers demand. To win, retailers must focus on the experiences only they can offer, while extending and improving through the introduction of new tools and platforms.
• In this fight for attention, each visit must be personalized in order to add greater value.
A Guide to Surviving a Fiction Infused FutureMiel Van Opstal
Slide deck for the students of Vives College on the future of marketing, virtual identity and innovative retail solutions to deliver meaningful content and brand experiences and to build long term consumer relationships through transparent and ethical business operations.
"Ecommerce Trends 2023" is a forward-thinking presentation that explores the latest developments, strategies, and technologies shaping the future of online retail. Attendees will gain insights into the key trends and emerging opportunities in the e-commerce industry, including the growing importance of mobile commerce, the rise of social commerce, the impact of AI and machine learning, and the increasing emphasis on sustainability and ethical practices. Through real-world examples and expert analysis, this presentation will provide valuable guidance for businesses looking to stay ahead of the curve in the fast-evolving world of e-commerce.
Join Thomas Wasser of ASICS, a manufacturer of athletic shoes, to hear about ASICS’ successful project combining multiple SAP Hybris solutions. For more information, visit us at hybris.com
How WeChat can become a strategic tool for your business. Vidiemme presents its solution and case studies in retail & luxury market on the Chinese platform.
This is a presentation I developed and delivered at a conference called 'THE FUTURE OF SOCIAL MEDIA MARKETING STRATEGY: PREPARING FOR THE 2019 SOCIAL SHIFT' in August 2019 in Melbourne, Australia. It covers:
- Taking a look back, to look forwards with your social media –
reflecting on the past 10 years of working in social media, and
how to use your social media data to plan your social media
future
- Establishing where your organisation sits on the social
media spectrum – benchmarks, growth rates, industry trends
- Getting super clear on where you want to go in the future
with your social and what it will take to get there
- The analytics, reporting and dashboard software you could
be using to measure your journey – what’s possible
The slides are quite visual based and the value was in the information shared verbally but I hope this piques some interest.
Building brands through social e commerce eTailing India
Social e-commerce is a new, expanding strategy for e-commerce sites. However, it is important to be able to differentiate the two kinds of social e-commerce: One occurs on the e-commerce site itself, usually on a platform managed by the company. Whereas the other, offsite social e-commerce, occurs on social media sites and blogs, often outside of the control of the e-commerce company concerned.
12th Alex Marketing Club (What's Next in Marketing) by Dr.Ahmed Shama'aMahmoud Bahgat
12th Alex Marketing Cub (Public Relations Management) by Dr. Ahmed Saleh
*#Mahmoud_Bahgat*
*#Marketing_Club*
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*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
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Join now
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Artificial Intelligence can be defined as a machine which has a brain of its own and command itself using Neurotransmission, or in a layman term it can be termed as Intelligent Computer. For example lets take the case of a fertilizer industry, Fertilizer Industry Uses robots to produce hazardous chemicals which can be dangerous when a human being come across these chemicals it can be dangerous for them, so use of robots brings the productivity at ease, and making the work continuous for 24*7. For turning off the robot you also don't need to visit the plant You can do that job remotely. Lets Talk about how Artificial Intelligence can transform marketing.
"Ecommerce Trends 2023" is a forward-thinking presentation that explores the latest developments, strategies, and technologies shaping the future of online retail. Attendees will gain insights into the key trends and emerging opportunities in the e-commerce industry, including the growing importance of mobile commerce, the rise of social commerce, the impact of AI and machine learning, and the increasing emphasis on sustainability and ethical practices. Through real-world examples and expert analysis, this presentation will provide valuable guidance for businesses looking to stay ahead of the curve in the fast-evolving world of e-commerce.
Explore the cutting-edge eCommerce trends that will define 2024 and revolutionize the way you do online business. Don't miss out on the insights that will keep you ahead of the curve. Download now and stay at the forefront of eCommerce innovation! 🌐💡
Dive into the future of digital commerce with our latest eBook: https://bit.ly/3Ha5bbv
CMO's guide to AI (Artificial Intelligence)Chris Baker
This report puts the subject of 'AI in marketing' into context for CMOs and senior marketers, looking to build long-term plans for implementation of AI into their broader marketing playbook.
The report looks at:
- The scale, speed and value of AI for marketers
- Insights on how to plan and roadmap its implementation
- Highlighting key use cases
- Perspectives on how search and brand discovery will change
- Recommendations for how to begin work on AI transformation
2019 is setting up to be a very interesting year, full of competing challenges and opportunities.
There are serious warning signs about the global economy and numerous geopolitical challenges in play. The PRC government is also increasing its control and censorship activities. In the past two weeks alone, search engine Bing has been blocked (and unblocked) and big censorship moves have been made within Chinese platforms to remove sensitive content. “Daigou” activity (hand carried imports) is also under increased scrutiny.
Despite this, the opportunities in China are still large and brands continue to increase digital & social media budgets. Social and digital continue to be seen as the most cost efficient marketing channels.
While China still represents a big growth opportunity for all brands, it is also a market where big gains are increasingly going to larger brands. In 2018, data from analysts showed that only 10% of all accounts on Tmall were profitable. The costs of winning in China are rising quickly. Brands need to be more measured and focus on fewer, higher quality efforts.
Marketing to China is also becoming a global challenge. Brands need to support their China-specific marketing with new strategies at HQ level, in order to reach PRC nationals across borders.
With this set of circumstances in place for 2019, there are several key trends for brands to look out for; (1)China marketing should be global, (2)measurement of brand/digital performance is critical, (3)quality in branding and content matter more, (4)social selling is a massive, emerging opportunity, and (5)the rules of retail are being reshaped rapidly.
***
For more context on China social, check out our previous years' reports:
https://www.slideshare.net/cbaker19/social-media-insights-2018
https://www.slideshare.net/cbaker19/social-media-trends-2017
https://www.slideshare.net/cbaker19/2016-chinas-social-media-trend-report
10 Insights on Digital Marketing in China, for 2018.
Brands in China (foreign and local alike) have been pushing hard for a long time to capture market share …often with little regard for quality brand management and well organized, integrated strategies.
China has been a mad dash, with brands jumping from one new development (Weibo, Youku, Tmall...) to the next (WeChat, Bilibili, LittleRedBook…) - all aimed at capturing under-priced audience attention. Most of these efforts have been quickly conceived and not necessarily linked to holistic, organized brand objectives. Its been all about speed.
As organic reach and cheap audience attention come to a close, brands will have to focus on rationalizing their efforts, measuring/tracking investments ...and solving core brand challenges.
2018 will follow from 2017, by being concerned with integration, filling in the pieces and creating more solid, well-refined, integrated digital efforts. Above all, 2018 looks to be about slowing down and getting the basics right.
For more context on China social, check out our previous years' reports:
https://www.slideshare.net/cbaker19/social-media-trends-2017
https://www.slideshare.net/cbaker19/2016-chinas-social-media-trend-report
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
The latest statistics from WeChat place its monthly active users (MAU) at 700million, with audiences visiting the application upwards of 30 times per day.
While follower numbers for most brands continue to grow, the honeymoon appears to be over. Signs are starting to emerge that follower growth rates for brand accounts are slowing.
At the same time, the government has started to apply pressure to regulate H5 apps built onto WeChat. And Tencent itself is applying greater control over brand activities.
Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.
2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is...and what's going to be important next year.
China has seen rapid growth with new, innovative mobile social applications in the past few years. Lofter, NICE, Meipai, Weishi ...among others are leading the way.
Despite this competition, Lofter has defined itself as the choice for designer interests groups (where NICE is more fashion driven).
A light blog launched by NetEase in 2011, Lofter provides audiences with a user-friendly UI and high-quality user-generated contents.
With Instagram and other foreign apps blocked in China, Lofter has enjoyed rapid growth recently. It currently has 10m users ...and is growing quickly, especially among early adopters.
With this presentation we look at how the application works, who uses it ...and how brands in China are using it for marketing purposes (with case studies from Cadillac, Xiaomi, IWC, among others).
KOLs - The Secret Sauce for Social in ChinaChris Baker
The use of KOLs does not get addressed adequately because companies generally do not want to admit to, much less share, information about how they use paid influencers in support of brand growth.
In order to better understand how brands and agencies are using KOLs in China, Totem Media distributed a survey through its own network and through Campaign Asia-Pacific during May and June.
The survey received a total of 36 responses from people holding director-level or higher positions in multinational brands and agencies in China. One-third of these respondents provided written responses to five open-ended questions in the survey.
With the shift to Social Media Marketing, brands and the agencies that work with them are changing the way they communicate.
The singular "big idea" created for TV-first campaigns is being replaced by longer term storytelling strategies and MICRO-GRAPHICS.
Micro-graphics include pictures, infographics and videos, are being used to create far more detailed connections between brands and audiences ...being used in response to niche audiences, events, trends.
A brief introduction to the move to Real-time social media management. Listening and responding quickly to emerging trends on social (and search) allows brands to capture audience attention.
This report shares a couple of well-known cases from the US, together with:
1. Insights on why real-time is essential
2. How to do it
3. Examples from China with Tencent
NICE - China's answer to Instagram/SwaagChris Baker
Chinese social media goes niche in 2015.
This presentation provides an introduction to NICE ...another of China's up-and-coming social media.
NICE and other Chinese social-photo apps (Yoho!Show, In and Pinco), have been growing quickly (especially since Instagram was blocked during part of 2014).
NICE is A Swaag-like picture-labelling & sharing social app that enables users to tag floating labels on their pictures in a fun and creative way.
Launched in Oct 2013, NICE has gained 1.2 million daily active users and generates an impressive 1 million new, labeled pictures every day.
Brands have moved quickly into NICE, working with celebrities, KOLs and audiences to co-create social content.
Weishi - An introduction to China's VineChris Baker
This presentation provides an introduction to Weishi ...another of China's up-and-coming social media.
Weishi is China's answer to Vine - an 8-Second video app - which allows users to shoot, edit and share creative, fun videos. Weishi has 24 million registered users to date.
Another app, Meipai also occupies a similar space as Weishi BUT Weishi has a distinct advantage as part of Tencent's ecosystem. It is connected to QQ, Tencent Weibo and most importantly WeChat.
Chinese Social Media - Quick Guide to Important SitesChris Baker
Updated July 2015:
A brief overview of some of the new, up-and-coming social media sites in China.
The two biggest platforms - WeChat & Weibo - get most of the attention in discussions about social media in China. There is however a growing number of important supporting players, representing the next wave of social.
We have prepared short introductions to a few that we think are interesting ...the sites/apps that we use in managing social media campaigns for brands in China:
- Douban
- Nice
- Lofter
- Momo
- Maimai
- Tantan
- Zhihu
- Meipai
- Papa
- Demohour
- Meilishuo
- Guokr
- Baidu Tieba
- Baidu Baike
In Travel:
- Daizhe
- Chanyouji
- Bread trip
- Qyer
And, included from our report in 2014:
- Weishi
- Nian
- Pianke
- Jue-so
- P1
This infographic shows the latest data on user activity for WeChat and Weibo. It illustrates the monthly active user stats together with insights on what functions are used in each application and the times of day when each are used most.
Papa - An introduction to China's SoundCloud/InstagramChris Baker
This presentation provides a brief introduction to PAPA, one of China's newest social media. Like SoundCloud/Instagram, PAPA is a mobile social network focused on sharing great content.
Users on PAPA share audio, voice and music through an "instagram-like" social app.
We show how the application works, its function and UI, together with analysis on how brands in China are using it to improve audience engagement.
Infographic with side-by-side comparison of ecommerce markets in China and US, including overall size of markets, key categories and channels.
Includes key facts and figures from 2012 & 2013.
An overview of how infographics are being used in marketing and branding. Insights into why they have grown in popularity, how they are used AND what makes for a good infographics centred campaign at each step along the "path to purchase."
Bonus: a brief outline of infographics in China.
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
How to blow up on social media simple diRachaelOnuche
Blowing up on social media involves gaining significant attention, followers, and engagement. Here are strategies to help you achieve that:
1. Identify Your Niche and Target Audience
Define Your Niche: Focus on a specific area where you can provide value, whether it's beauty, tech, fitness, or another topic.
Know Your Audience: Understand who your ideal followers are, what they care about, and how they engage with content.
2. Create High-Quality, Engaging Content
Content Types: Mix various content types such as videos, images, stories, and live streams.
Consistency: Post regularly to keep your audience engaged and to maintain visibility.
Quality: Ensure your content is visually appealing, well-edited, and valuable to your audience.
3. Leverage Trending Topics and Hashtags
Stay Updated: Keep an eye on current trends and incorporate them into your content.
Use Hashtags: Use relevant and trending hashtags to increase the reach of your posts.
4. Engage with Your Audience
Respond to Comments: Engage with your followers by responding to comments and messages.
Ask Questions: Encourage interaction by asking questions and creating polls.
User-Generated Content: Share content created by your followers to build community and increase engagement.
5. Collaborate with Influencers and Brands
Influencer Collaborations: Partner with influencers in your niche to reach a broader audience.
Brand Partnerships: Collaborate with brands for sponsored content or giveaways.
6. Utilize Analytics and Adjust Strategies
Analyze Performance: Use social media analytics to understand which content performs best.
Adjust Content: Refine your content strategy based on what resonates with your audience.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Children, Not Profits: Big Tech Accountability And What We Can Do About It.
The power asymmetry between Big Tech and users of online platforms because of digital profiling and content targeting.
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
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Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
2. BRANDS ON WECHAT ARE
GAINING UNIQUE INSIGHT
INTO THE FUTURE OF
MARKETING.
3. WECHAT
REPRESENTS
34% OF CHINA’S
MOBILE NETWORK
TRAFFIC.
FACEBOOK SITES
ACCOUNT FOR 14.1% OF
US MOBILE TRAFFIC.
Source: CAICT WeChat Impact Report 2017
AND OWNS 70 MINUTES OF THE
200 MINUTES (AVE.) PER DAY
SPENT ON MOBILE PER USER.
4. 1.0 BILLION MAU
A MOBILE FIRST
ECOSYSTEM
800m WeChat Pay
ACCOUNTS &
MINI-PROGRAMS
(Brand Presence)
MOMENTS
STREAM
(Social Media)
SOGOU
& WOM
(Search, Discovery)
WECHAT PAY
& JD.COM
(Ecommerce, Sales)
13. “FOR THOUSANDS OF YEARS WE
KNEW EXACTLY WHAT MARKETS
WERE; CONVERSATIONS BETWEEN
PEOPLE WHO SHARED THE SAME
INTERESTS. BUYERS HAD AS MUCH TO
SAY AS SELLERS. THEY SPOKE
DIRECTLY TO EACH OTHER…”
Cluetrain Manifesto
14. B
SHOTGUN APPROACH TO SOCIAL
BRAND
BROADCASTS
TO ALL
Blanket messaging thru social channels is reaching its limits …engagement is in decline.
16. READING RATES ARE
DROPPING QUICKLY FOR
OFFICIAL ACCOUNTS.
ARTICLE OPEN RATES
DROPPED FROM 15% IN 2015
TO BELOW 5% IN 2017.
Source: Newrank, Weixinhost, Weihudong
18. From basic data on registration …to deeper insights after repeat engagement.
DATA COLLECTION WITH sCRM SYSTEM
WHEN USER FOLLOWS US INTEREST-BASED ACTION-BASED
Open ID Interest - Article Reads / Exits Follow/Un-follow duration
Avatar Picture QR Codes in Articles Follows over multiple accounts
Avatar Name (Declared) H5 & Mini-App Interactions QR Code Sources - Tracking Codes
Gender (Declared) Menu Interactions Chat Message Log from User
Location: City/Country (Declared) WeChat Transaction Data
IP-based Location (H5 Interaction) Coupon Usage
Device Location (Every 5 Seconds)
*Requires Consent
H5 Interactions - Clicks/Sessions/Sales
Similar data can be collected
(referenced) through “Open
Conversations” on Facebook
Messenger.
19. TAGS
CONTENT
BRAND x PRODUCTS
INTERESTS
OTHER PRODUCTS/BRANDS
PERSONA
About persona and how they
relate to our brand….
AUDIENCE DATA STRUCTURE
BASIC SEGMENTATION
Based on existing customer
data, interviews, purchase info.
1
TAGS TO REFINE
Refined, organized based on
user data (tags) from WeChat
2
ENHANCED, EXPANDED
Correlating keywords (tags), to Weibo,
Baidu … = personalized content plans.
3
Location
Gender
Development of customer segments (personas).
20. CRM - AUDIENCE SEGMENTATION
Matching content & offers to the correct audience groups (personas)
HOME CITY
SHENZHEN
AGE
25-30
GENDER
FEMALE
SHOPPING CHANNEL
“RED”
TAGS
CONTENT
HER STYLE
WHAT’S FUN FOR HER
HER STUFF
Tina is super stylish and cool,
always on the edge of fashion
and what’s new. She leads
trends with friends and online
followers alike and lives a
fearless lifestyle, pushing
herself to the limits,
“TINA TATTOO”
PERSONA
DESTINATIONS
HK, JAPAN
TT
21. HOME CITY
BEIJING
AGE
50+
GENDER
MALE
SHOPPING CHANNEL
OFFLINE
TAGS
CONTENT
HIS STYLE
WHAT’S FUN FOR HIM
HIS STUFF
Larry is a high-value customer
for our legacy products. He’s a
C-Level manager in an MNC -
and travels globally - making
him a customer we want to
engage with in China and
Overseas.
“LAOBAN LARRY”
PERSONA
DESTINATIONS
HK, SEA, EU
LL
CRM - AUDIENCE SEGMENTATION
Matching content & offers to the correct audience groups (personas)
23. BRAND POS & ADS
ONLINE - OFFLINE JOURNEYS
INTERACTION PATH
Enter/Exit
Shop
Brand
Collateral
BRAND POS
User-get-user
Opportunities
Account
Binding
User assigned
unique QR
code
PRODUCTMESSAGING
Personal
Stories &
Promotions
Location
Based
Messages
Unboxing
TT
User friends,
participation
Answers to on-
boarding Q&A
Products, topics
of interest
Locations Products
purchased
Location of
connect
ADDED TO
SOCIAL CRM
24. UNIQUE QR CODES AS “TAGS”
TO TRACK CONNECTIONS WITH AUDIENCES, MEDIA AND TOUCH POINTS.
PER CHANNEL/MEDIA
PER PRODUCT
PER AUDIENCE
PER LOCATION (SHOP)
PER CUSTOMER REP
PER MOMENT
25. OUT OF HOME ADS, BILLBOARDS
QR CODES LINK TO BRAND ACCOUNTS.
SCAN QR CODE TO
FOLLOW US ON WECHAT
B
27. PER SHOP QR CODES
QR CODES LINK TO BRAND ACCOUNTS.
SCAN QR CODE TO
FOLLOW US ON WECHAT
B
28. INTRODUCE A FRIEND, WIN A
VISIT TO OUR SHA EVENT. WIN
GREAT, STYLISH ESCAPES
FOR CREATORS
LEADING
TO SALES &
LOYALTY
CLOSER CONNECTIONS …LEADING TO ENGAGEMENT & WOM
CUSTOM MESSAGES PER PERSON/SEGMENT
COOL SUMMER GEAR!
31. BY WAITING FIVE MINUTES TO
RESPOND AFTER REACHING
OUT, THERE’S A 10X DECREASE
IN ODDS OF ACTUALLY GETTING
IN TOUCH WITH THE LEAD.
SPEED & RESPONSIVENESS
MATTER!
Source: Harvard Business Review
32. A CRITICAL WINDOW FOR CONNECTING WITH AUDIENCES
THE FIRST 24 - 48 HOURS
ACCOUNT
FOLLOWED
UNLIMITED MESSAGES
TO NEW FOLLOWER
48 HRS
NORMAL ACCOUNT
BROADCAST LIMITS
COLLECTING DATA
FOR A CLEAR VIEW
OF CUSTOMER.
The rule on Facebook Messenger
is 24+1 …providing brands a clear
window to interact.
< 5mins
34. CASE STUDY: BEAUTY RETAILER
PERSONALIZED CONTENT PER SEGMENT.
Chatbot Q&A to
understand needs.
2016 MO DAY BRAND
Brand Skincare Support
Hi Tina. Thanks for following us.
We’re here to help you with your
beauty needs.
What is your skin type?
1. Dry
2. Oily
3. Balanced
Dry Skin
Here’s an article you might find
useful about how to find the right
products for your skin type.
Thanks.
B
B
B
ARTICLE: 10 TIPS FOR DRY SKIN.
B
SKIN TYPE 1
SKIN TYPE 2
SKIN TYPE 3
Followers Segmented
by needs/goals.
Data recorded
instantaneously
to CRM system -
As tags on
audience profile
Source: JING Social
INCREASE IN SALES
CONVERSION RATES.
23%
DECREASE IN “UN-
FOLLOWING” RATES.
39%
35. BARKBOX
TWITTER
The Barkbox chatbot experience allowed potential new customers to engage in a
way that mattered for their puppies. Would-be customers were guided through a
fun profile creation process on a Twitter Bot …focused on what’s best for the
customer’s puppy. The program resulted in 72% completion rate for enrollment …
helping to make the experience more personal (providing Barkbox with valuable
information to maintain engagement).
INCREASE IN
COMPLETION OF
ENROLLMENT
72%
38. AUDIENCE SCENARIOS = BESPOKE CONTENT
CONTENT FORMULA PER SEGMENT (PER PERSON) BASED ON CONTEXT
LOCATION
LOS ANGELES
GOLF EXCURSION
ART DISTRICT
39. SCENARIO PLANNING
WeChat Mini-Programs represent clear cut opportunities for brands to help solve
audience challenges - in the form of scenarios. Smart brands are solving problems for
audiences through these apps in WeChat; how to improve health/fitness, guides while
traveling/fashion/work… providing tips/tricks/hacks for important needs/goals.
40. NIKE TRAINING CLUB
WECHAT MINI-APPS
WECHAT
Nike’s Training Club (NTC) has setup a mini-program as fitness app on-the-go with
customized fitness/workout tutorials & tracking.
41. AUDIENCE SCENARIOS = BESPOKE CONTENT
SUPPORTED BY DATA FROM SOCIAL CRM TO CUSTOMIZE EXPERIENCE
GOALS
HEALTH
HIKING/WALKING
YOGA
43. SAY IT WITH STARBUCKS
ON WECHAT
In early 2017, Starbucks developed its communications and service initiative; “Say it with Starbucks.”
Together with WeChat, they gave audiences an alternative to sending ‘lucky money’ - allowing users to send
Starbucks’ coupons in appreciation of good friends.
Integrated directly into WeChat Wallet, the service had a high-visibility start, being featured among a very
few services inside the ‘wallet.’ It was also accessible through the WeChat official account ...and audiences
were served ads in their “Moments” social stream. Starbucks further promoted the campaign in their shops
across China, using QR codes, in-store communications and rewards.
44. ARAMARK BOT ORDERS
APPLE BUSINESS CHAT
US Food & Beverage operator, Aramark implemented a pilot program in 2018 at the Philadelphia Baseball
stadium - to allow Phillies fans to order drinks for in-seat delivery via Apple Business Chat.
Fans were invited to connect to the Chatbot from QR codes at their seats. Once on the iMessage Chatbot,
they could order and pay for drinks (without having to get up and get in line). Further, the Bot remembered
their previous orders so that re-orders could be done with one-click.
45. totem media
Chris Baker, Managing Director
Email: chris@totemmedia.co
www.totemmedia.net
THANK YOU