This presentation describes startup ideas to build a search engine or an interface which helps to increase their online presence for apps-only shopping sites.

1. START UP IDEAS :
SEARCH ENGINE FOR APPS IN DESKTOP
NaveenKumar Namachivayam
Founder: www.QAInsights.com | www.Excel2013.org

2. APP ONLY: GOOD OR BAD
 Major online mega store Flipkart and Myntra decides to shutdown its website and
keep only apps
 Myntra closed its desktop site on May 15, 2015
 Flipkart offers more discounts if you checkout from your mobile
 Flipkart and Myntra traffic analytics shows that most of their customers buying
from mobile device.
Source:http://indiatoday.intoday.in/technology/story/myntra-to-shut-its-desktop-site-on-may-15/1/437282.html
http://tech.firstpost.com/news-analysis/flipkart-to-become-app-only-platform-to-shut-down-mobile-website-259744.html

4. PROS OF APP-ONLY
 It saves operating costs
 Reduction in human resources (development, maintenance, support help desk
etc.)

5. CONS OF APP-ONLY
 Forcing the end-users to use only
mobiles
 Losing customers base
 Losing its online presence in search
engines
 Average customer spent at least 5-8
minutes in an e-commerce apps
 Mobile carrier charge might affect the
customers to checkout from mobile
 If the user needs items like apparels, it
is ideal to see it in the desktop and buy.
Such items appeals in the bigger screen.

6. CURRENT SCENARIO 1
 Assume that e-commerce site ABC Store has mobile-app only store
 Say user is searching “shirts for men” from desktop
 Now the search engine displays
 www.abc-store.com/shirts
 If the user clicks on it, it will redirect to www.abc-store.com/shirts
 ABC Store displays “WE ARE APP ONLY”
 Now the user MIGHT grab mobile and MIGHT place the order
 Else, the user switches the store which has web presence

7. CURRENT SCENARIO 2
 Assume that e-commerce site ABC Store has mobile-app only store
 Say user is searching “dual sim mobile under 5000 Rs” from desktop
 ABC Store has lots of dual sim mobile under 5000 in its listings
 Search engine might display the results
 But if the user clicks and ABC Store displays mobile-app only.
 Now the user MIGHT grab mobile and MIGHT place the order
 Else, the user switches the store which has web presence.

8. CURRENT SCENARIO 3
 Assume that e-commerce site ABC Store has mobile-app only store
 XYZ Store is the competitor who has both mobile and desktop versions
 Say user is searching “refrigerators under 10000 Rs” from desktop
 ABC Store has lots of offers in its listings.
 XYZ Store also has the similar offers.
 Search engine might display the results the both the stores
 But if the user clicks and ABC Store displays mobile-app only.
 User frustrates and now he/she clicks on XYZ Store
 Now the user places the order
 ABC Store loses their customer base SLOWLY

9. INNOVATION

10. HOW CAN APP-ONLY STORE RETAINTHEIR
CUSTOMERS?
 If the user search tablet under 10K search engine should search within app-only
store and display the results.
 But now, major search engines will display the app link e.g. Play Store, Apple
Store links in the search results page.
 When the user clicks on that link, browser should open the respective mobile page
with the mobile user agent string (if the store allows).
 Or else, it should give an option to open that link in a mobile simulator.

11. HOW CAN APP-ONLY STORE RETAINTHEIR
CUSTOMERS?
 There are two options:
 Building a dedicated search engine which should search inside
the apps
 Building an interface which should be able to place an order
without mobile

12. IT’S JUST MYTHOUGHTS/IDEAS
 I am not sure my idea works or not 
 I am not sure my thoughts are great or not 
 If my idea is great, I do not know how to proceed further
 If you feel this can be done, please contact me at naveenkumar.n@outlook.com

13. THANKYOU
Visit www.QAInsights.com and www.Excel2013.org
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