Development of the Digital Society

Copyright © Capgemini 2015 All Rights Reserved
Service Orchestration Identity & Access DevOpsService Management
D21 - Digital Index 2014 -
Development of the German
Digital Society
A survey of “Initiative D21”,
Berlin, 17th of July 2015
Dr. Uwe Dumslaff

Digitalisation pays off
Copyright © Capgemini 2015. All Rights Reserved
2D21-Digital Index 2014_EN 150717.pptx
Revenue
genera*on
efficiency

Indicators:

!  Revenue/
employee

!  Fixed
assets
turnover
(revenues/
property,

plant
&
equipment)

-‐2%*

Leadership
capability

Digital
Capability

FASHIONISTAS…
DIGITAL
MASTERS…

BEGINNERS
CONSERVATIVES…

Profitability

Indicators:

!  EBIT
margin

!  Net
profit
margin

Leadership
Capability

Digital
intensity

*

Performance
average
of
corporaEons
in
the
specific
quadrant
compared
to
overall
industry
average

Source:

Capgemini
ConsulEng-‐MIT
analysis,
2012

Digitalisation pays off – example: eGovernment
Source: Capgemini, EU E-Government Benchmark 2015

Where are we with Digitalisation?
For Germany, D21 measures this in a yearly index
! Objective: Measuring the level of digitalisation and its
development in the population
! The digital agenda emphasizes the relevance and diversity of
digital topics
! Hence the high need for appropriate research
! The only study measuring the phenomenon of »digitalisation in
Germany« as a whole and in its diversity.

Study profile
Population
Sample
Method
!  Conducted as a telephone survey
(CATI)
!  People in private households in Germany,
at least 14 years old with a telephone connection
!  Overall, about 33.000 interviews conducted in
Germany

D21 measures the internet use since 2001…
37.0
41.7
50.1
52.7
55.1
58.2 60.2
65.1
69.1
72.0
74.7 75.6 76.5 76.8
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Increase in
percentage points
Source: D21 D21-Digital-Index 2014 / (N)ONLINER Atlas 2014
Basis: German-speaking residential population from the age of 14 years (n = 30.140)
+0,9
+4,0
+4,9
+2,0+3,1
+2,4
+2,7+2,9
+0,9
+2,6+8,4
+4,7
+0,3

… and broadband use since 2007
35.9
42.6
46.2
49.6 52.5
57.1 58.3 59.2
2007 2008 2009 2010 2011 2012 2013 2014
"  77.2% of the onliners use broadband,
corresponding to 59.2% of the population
"  Increase by 0.9 percentage points in the
population compared to 2013
+6.7
+3.6
+3.4
+2.9
+4.6 +1.2 +0.9
Source: D21 D21-Digital-Index 2014 / (N)ONLINER Atlas 2014
Basis: German-speaking residential population from the age of 14 years (n = 30.140)

Digitalisation is much more than connectivity!
The D21 Digital Index comprises four clusters of topics
Openness
•  Advantages/ relevance of
Internet
•  Fears and concerns
(e.g. data privacy)
Competence
•  Knowledge of digital topics
(e.g.: terms such as cloud etc.)
•  Technical and digital
competence
Access
•  Internet use (job/ private)
•  Broadband use
•  Devices available
•  Internet connectivity of devices
used
Variety of use
•  Digital applications used on a
regular basis by the citizens
•  Average time of Internet use
D21
Digital
Index

While the digital society is at a standstill, there is movement
in the topic clusters
" Deadlock on a medium level
" Citizens have embraced the digital world
" However, there is still need for improving the digital competences
51.3
(2013: 51.2)
56.9
(2013:
54.2)
Access Variety
of use
Competence OpennessD21 Digital Index
41.5
(2013:
40.3)
47.8
(2013:
50.3)
54.9
(2013:
53.9)

Not everyone is equally open for digitalisation ...
Outside
sceptic
(2013: 28.9%)
Occasional home
user
(2013: 27.9%)
Cautious pragmatist
(2013: 9.5%)
Reflective
professional
(2013: 15.4%)
Passionate
onliner
(2013: 15.0%)
Smart
mobile user
(2013: 3.2%)
18%
13%
6%
26%
7%
30%

As a result, great differences exist within the digital society
D21 Digital Index
Germany 2014
(2013: 51,2)
51,3
Outside sceptics
(=26% of the society)
Aged
70+
Aged
20-29
Smart mobile users
High formal
education
Low formal
education

There are wide differences between the groups,
here an example from the “Access” sub-index
Outside sceptics
Smart mobile users
12.1 77.1
Access

here an example from the “Access” sub-index
Access
Outside sceptics
Smart mobile users
15% Internet use 100%
5% Mobile Internet use 84%
12% Smartphone use 88%
72% Use of normal cell phones 32%

example from the “Competence” sub-index
Compe-
tence
Outside sceptics
Question: Please state which of the terms you would be able to explain.
Basis: outside sceptics: n=397, smart mobile users: n=174
Smart mobile users
LTE 2% Cookies 3% Apps 26%
Social networks 32% Cloud 5%
Smart grid 1% Homepage 34%
Antivirus software 33% Internet of things 3%
Chat/ messenger 13%
LTE 68% Cookies 81% Apps 99%
Social networks 100% Cloud 81% Smart grid 21%
Homepage 95% Antivirus software 93%
Internet of things 22% Chat/Messenger 97%

example from the “Openness” sub-index
Open-
ness
Outside sceptics
Smart mobile users
32% Since I know too little about computers, Internet, and
technology topics, I‘m afraid of using them.
6%
53% I am concerned that my personal data might be
accessible over the Internet.
64%
9% If the Internet no longer existed tomorrow, this would
have very negative implications for my daily life.
77%
11% When I need information, I first search for on the
Internet.
98%
Question: Please state on a scale from 1 to 5, to what extent you agree. 1=»do not agree at all «, 5=»fully agree«. Illustration features
top-2 boxes, basis: outside sceptics: n=397, smart mobile users: n=174

Conclusion
!  Status of the digital society in Germany
•  The overall index remains unchanged
•  The competence has deteriorated
•  The use of Internet and broadband is stagnating
!  We cannot be indifferent to the stagnation
•  Internet use is now an essential means of participation
•  Businesses that ignore digitalisation are in danger
!  Germany uses the index to fuel the discussion about digitalisation
•  Government set a Digital Agenda – tracked by Parliamentary committee on the Digital Agenda
•  Discussions are good at a society and political level but every actor in society needs to define
their digitalisation strategy
!  …and never forget: many solutions for digitalisation are at an European level !

The D21 initiative thanks its partners from the fields of
business, research, and the public sector!
Premium partners:
Partners:
Sponsored by:

About Capgemini
With more than 140,000 people in over 40 countries, Capgemini
is one of the world's foremost providers of consulting, technology
and outsourcing services. The Group reported 2013 global
revenues of EUR 10.1 billion.
Together with its clients, Capgemini creates and delivers
business and technology solutions that fit their needs and drive
the results they want. A deeply multicultural organization,
Capgemini has developed its own way of working, the
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Rightshore® is a trademark belonging to Capgemini
The information contained in this presentation is proprietary.
Copyright © 2015 Capgemini. All rights reserved.
www.capgemini.com

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