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Julio Casal
Founder & CTO 4iQ
jcasal@4iq.com
4th March 2019
European Entrepreneurship @ Stanford Engineering
From Cyber Security to Cyber Intelligence
Building the Madrid-Granada-Silicon Valley Connection
Early days as a Madrid coder
Early Software Days in Madrid
Cybered
an UCCP provider
Seguridad
1989
Madrid Complutense
Physics Falculty
Automatic Calculus
specialization
UUCP Provider Cyber Security & Penetration Testing
1995 1997 2000
Dominique Karg
Santiago Bassett
Search for a Product
Firewall
Content Filtering
Intrusion
Detection
Vulnerability
Assessement
Why will I Survive?
Product Vision
Security Operation Centers
Year 2003
`Open Source Business Model
Year 2003
Prod Web Downloads Leads Quotes Sales
Competitive Advantage of Open Source
Refer
ence
POC
Leadgen
Testing
Code
Development
Brand
Competitive Advantage
10M
Code lines
Code Web Downloads Leads Sales
100,000
visits
10,000
uniq downloads
1,000
leads
0
International Sales
2003 2006 2007 2009 April 2010
Conversion from project to startup
Julio Casal - 4iQ & AlienVault - Viaje de un Cybersecurity Startup a Silicon Valley - Stanford Engineering - 4 Mar 2019
62 customers in 25 countries - 31 Dec 2010
Self funded company in Madrid & Granada
First Venture Capital Raised – Spanish Fund
RSA 2010
Moving to Silicon Valley - 2010
Huge competitive
landscape as
compared to Spain
2011 - First US Venture
Capital - Trident
2012 2013
2013
2012 Madrid
RSA 2016-2018
June 2018 - Biggest
Spanish Startup Exit
Journey of a Spanish Startup to Silicon Valley
1997-2003
Service
Companies
Series A
Spanish VC
2011
Series B
US VC
2012
US Executive
Mgmt
Relocation
2007
AlienVault Creation
Enterprise Product
2010
US Customers
2012-
2017
Series
C-E
2003
Open
Source
2018
Exit
• From Service to
Product
• Top engineering
and creativity
4iQ IDLake™ - the largest collection of exposed Identities
4iQ IDLake™ - the largest collection of exposed Identities
Adversary Intelligence
Who? Why? Where?
Business Model
Infrastructure
Risk Exposure
Exposed Assets
Executives and Employees is exposed
What’s the Risk?
From Cyber Security to Cyber
Intelligence
Cyber Intelligence
4iQ Board
Alberto Yépez
Mike Rogers
Barmak Meftah
Javier Monzón
2013
Investors
$32M SERIES A&B
Engineering
Madrid &
Granada
Sales-Marketing
Silicon Valley
Thank You!

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Julio Casal - 4iQ & AlienVault - Viaje de un Cybersecurity Startup a Silicon Valley - Stanford Engineering - 4 Mar 2019

  • 1. Julio Casal Founder & CTO 4iQ jcasal@4iq.com 4th March 2019 European Entrepreneurship @ Stanford Engineering From Cyber Security to Cyber Intelligence Building the Madrid-Granada-Silicon Valley Connection
  • 2. Early days as a Madrid coder
  • 3. Early Software Days in Madrid Cybered an UCCP provider Seguridad 1989 Madrid Complutense Physics Falculty Automatic Calculus specialization UUCP Provider Cyber Security & Penetration Testing 1995 1997 2000 Dominique Karg Santiago Bassett
  • 4. Search for a Product Firewall Content Filtering Intrusion Detection Vulnerability Assessement
  • 5. Why will I Survive?
  • 7. `Open Source Business Model Year 2003
  • 8. Prod Web Downloads Leads Quotes Sales Competitive Advantage of Open Source Refer ence POC Leadgen Testing Code Development Brand
  • 10. 10M Code lines Code Web Downloads Leads Sales 100,000 visits 10,000 uniq downloads 1,000 leads 0 International Sales 2003 2006 2007 2009 April 2010 Conversion from project to startup
  • 12. 62 customers in 25 countries - 31 Dec 2010
  • 13. Self funded company in Madrid & Granada
  • 14. First Venture Capital Raised – Spanish Fund
  • 16. Moving to Silicon Valley - 2010 Huge competitive landscape as compared to Spain
  • 17. 2011 - First US Venture Capital - Trident 2012 2013 2013
  • 20. June 2018 - Biggest Spanish Startup Exit
  • 21. Journey of a Spanish Startup to Silicon Valley 1997-2003 Service Companies Series A Spanish VC 2011 Series B US VC 2012 US Executive Mgmt Relocation 2007 AlienVault Creation Enterprise Product 2010 US Customers 2012- 2017 Series C-E 2003 Open Source 2018 Exit
  • 22. • From Service to Product • Top engineering and creativity
  • 23. 4iQ IDLake™ - the largest collection of exposed Identities 4iQ IDLake™ - the largest collection of exposed Identities Adversary Intelligence Who? Why? Where? Business Model Infrastructure Risk Exposure Exposed Assets Executives and Employees is exposed What’s the Risk? From Cyber Security to Cyber Intelligence
  • 24. Cyber Intelligence 4iQ Board Alberto Yépez Mike Rogers Barmak Meftah Javier Monzón 2013 Investors $32M SERIES A&B Engineering Madrid & Granada Sales-Marketing Silicon Valley