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Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
©Hurrah For Gin
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
<emotive video montage
of time passing>
25% 60% 100%
names names names
1.73m sold

180 countries
8 languages

Team of ~70
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
“a once in a life-time accident”
- Asi Sharabi
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
“We have to send this book to space”
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
Stowage location LAB1P2_M1 in Ziplock Bag
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
Poster GameBook Book
J F M A M J J A S O N D
Purchase moments
J F M A M J J A S O N D
Opportunities
Time
Money
Things!
Time
Money
Things!
Time
Money
(free)
Things!
Editorial Content
‘Give grownups creative superpowers to make
magical, meaningful connections with a child’
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
Things you said
you’d never do Things you do
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
do less spend less
hack > hone > operationalise > optimise
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
“we love it”
love
Dots 2016 - Andy Whitlock, Head of brand at Lost My Name
@andywhitlock

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Dots 2016 - Andy Whitlock, Head of brand at Lost My Name