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D B D I N T E R N A T I O N A L
FOOD 
A great item to brand. 
A crappy thing to!crew up. 
After creating this presentation for a"ecent 
meeting with a"egional company, 
I decided I would!hare this with a few of 
my Slideshare friends and fans.
PA S S I ON 
#ying to brand food without passion 
is like trying to pull the perfect espresso!hot 
with old beans and!tale water....
HUNGER 
Great branding occurs only when there’s hunger 
in your belly for doing!omething better. 
For"efusing to!ettle for “ok”.... 
For!aying no!ince 
“that’s the way it’s always been done.”
S O M E S A M P L I N G S 
$en!elling food, nothing beats!amples. 
People get the feel, the texture, the nuances. 
So, I decided, let’s apply 
that!ame principle 
to branding. 
Let the feeding frenzy begin....
LEGAC Y C H O C O L AT ES
300% 
It took 30 days to triple the!ales 
of these amazing truffles. 
You"ead that"ight, one month. 
The packaging went 180 degrees against 
what every other chocolatier was doing 
with their packaging.
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
Learn more 
about it here
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
MEGA C O - O P
6 9,000 m e m b e r s 
That’s how many members this cooperative has 
after 80 years of doing business. 
Yet, their!tory wasn’t clear to everyone. 
That’s why this"ebrand was done, 
to tell their!tory. Clearly. Dynamically. 
In a way that changed 
misconceptions into clarity.
Before 
After
99 Slides: How to Market and Brand Food
t h e i r n e w b r a n d 
vo cab u l ar y
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
Watch the full interview here — 
outlining how this whole brand 
vocabulary transformed 
1) how!hoppers!hop and 
2) how Mega! Co-op is!een 
in the world today
Departmental Branding
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
Destination Branding
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
Product-specific Branding
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
Product and Post-sales Branding
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
Before
After
99 Slides: How to Market and Brand Food
Miscellaneous
99 Slides: How to Market and Brand Food
s tat i c c l i n g s
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
BOTA N I CA L BA K E R Y
900% grow t h 
i n 2 4 m o n t h s 
The dramatic"ebrand with the “leaf lips” 
changed everything and!poke volumes.
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
Learn more 
about their 
campaign here
B R I D G E S T R E E T S TAT I O N
2,000 n e w c u s to m e r s 
%thin 2 months, that’s how many customers 
they had acquired after opening their doors 
with this new brand of burger. 
All aboard!
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
99 Slides: How to Market and Brand Food
Learn more 
about their 
campaign here
99 Slides: How to Market and Brand Food
Learn more 
about their 
campaign here
Learn more: 
Visit www.RisingAboveTheNoise.com 
and!ubscribe to get the latest on branding, 
defying gravity and"ising above the noise. 
Copyright David &ier and DBD International

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99 Slides: How to Market and Brand Food

  • 1. D B D I N T E R N A T I O N A L
  • 2. FOOD A great item to brand. A crappy thing to!crew up. After creating this presentation for a"ecent meeting with a"egional company, I decided I would!hare this with a few of my Slideshare friends and fans.
  • 3. PA S S I ON #ying to brand food without passion is like trying to pull the perfect espresso!hot with old beans and!tale water....
  • 4. HUNGER Great branding occurs only when there’s hunger in your belly for doing!omething better. For"efusing to!ettle for “ok”.... For!aying no!ince “that’s the way it’s always been done.”
  • 5. S O M E S A M P L I N G S $en!elling food, nothing beats!amples. People get the feel, the texture, the nuances. So, I decided, let’s apply that!ame principle to branding. Let the feeding frenzy begin....
  • 6. LEGAC Y C H O C O L AT ES
  • 7. 300% It took 30 days to triple the!ales of these amazing truffles. You"ead that"ight, one month. The packaging went 180 degrees against what every other chocolatier was doing with their packaging.
  • 13. Learn more about it here
  • 16. MEGA C O - O P
  • 17. 6 9,000 m e m b e r s That’s how many members this cooperative has after 80 years of doing business. Yet, their!tory wasn’t clear to everyone. That’s why this"ebrand was done, to tell their!tory. Clearly. Dynamically. In a way that changed misconceptions into clarity.
  • 20. t h e i r n e w b r a n d vo cab u l ar y
  • 24. Watch the full interview here — outlining how this whole brand vocabulary transformed 1) how!hoppers!hop and 2) how Mega! Co-op is!een in the world today
  • 70. After
  • 74. s tat i c c l i n g s
  • 78. BOTA N I CA L BA K E R Y
  • 79. 900% grow t h i n 2 4 m o n t h s The dramatic"ebrand with the “leaf lips” changed everything and!poke volumes.
  • 89. Learn more about their campaign here
  • 90. B R I D G E S T R E E T S TAT I O N
  • 91. 2,000 n e w c u s to m e r s %thin 2 months, that’s how many customers they had acquired after opening their doors with this new brand of burger. All aboard!
  • 98. Learn more about their campaign here
  • 100. Learn more about their campaign here
  • 101. Learn more: Visit www.RisingAboveTheNoise.com and!ubscribe to get the latest on branding, defying gravity and"ising above the noise. Copyright David &ier and DBD International