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Brian Solis
principal analyst & author
@briansolis
Digital Darwinism
The evolution of society and
technology and its impact on
behavior, expectations and
customs.
Digital Darwinism isn’t a myth, it’s the result of
intentional business decisions that miss opportunities
The Future of Digital Music and Artistry - Brian Solis at Midem 2015
The Future of Digital Music and Artistry - Brian Solis at Midem 2015
The Future of Digital Music and Artistry - Brian Solis at Midem 2015
The Future of Digital Music and Artistry - Brian Solis at Midem 2015
The Future of Digital Music and Artistry - Brian Solis at Midem 2015
Who’s the villain?
Ad-funded on-demand is not going to sustain the entire
ecosystem of the creators as well as the investors
The Future of Digital Music and Artistry - Brian Solis at Midem 2015
The Future of Digital Music and Artistry - Brian Solis at Midem 2015
.14 vs .81
It takes 5-7 plays of a song on the streaming
service’s free “tier”— which makes its money
from ads—to generate the same amount of
royalties as a single play on Spotify Premium
The Future of Digital Music and Artistry - Brian Solis at Midem 2015
Streaming companies argue that they pay
royalties similar to radio plays.
One could argue that radio sells music
and streaming doesn’t.
The Future of Digital Music and Artistry - Brian Solis at Midem 2015
YouTube thinks offering free music videos is
good for both the service and the music industry.
Spotify paid $1.57 billion
Youtube paid $641 million
The Future of Digital Music and Artistry - Brian Solis at Midem 2015
The Future of Digital Music and Artistry - Brian Solis at Midem 2015
The Future of Digital Music and Artistry - Brian Solis at Midem 2015
What is the value of music?
It’s user defined…
The Future of Digital Music and Artistry - Brian Solis at Midem 2015
"Don't call it rock & roll. I was part of a
generation that changed the world,
and it was taken over by posers."
Billy Corgan compared new artists to sex
workers, saying “once you've score a record
deal, you're just the fresh stripper."
Death is very likely the single best
invention of life. It's life's change agent.
It clears out the old to make way for the
new.” – Steve Jobs
Music Streaming =
Mainstreaming
WHAT
WOULD THE
WORLD
LOOK
LIKE
IF I
COULD START
FROM SCRATCH?
Beyonce’s “Drunk in Love” =
134m streams
Revenue =
$804,000 and $1.3 million
Like it or not, Spotify is
an influential platform
for discovery.
Who’s fighting for the artist?
The New Hollywood
The Future of Digital Music and Artistry - Brian Solis at Midem 2015
Artists are Only
“Part” of a
Consumer Avatar
The artist
contributes to who
they are through the
look and sound of
their favorite songs
or performers.
The Future of Digital Music and Artistry - Brian Solis at Midem 2015
The Future of Digital Music and Artistry - Brian Solis at Midem 2015
The Future of Digital Music and Artistry - Brian Solis at Midem 2015
The Future of Digital Music and Artistry - Brian Solis at Midem 2015
The Future of Digital Music and Artistry - Brian Solis at Midem 2015
EXCLUSIVITY
EXPERIENCE
ENGAGEMENT
The
3 E’s
The Future of Digital Music and Artistry - Brian Solis at Midem 2015
Those people who connect with a musician
and view them as an artist are more likely
to view the albums as works of art that are
worth a premium.
$529 million was pledged to
Kickstarter projects last year.
4,009 were music projects. Film
and Video came in second place
with 3,846 successful projects.
The future of artistry is in the
hands of artists.
The Future of Digital Music and Artistry - Brian Solis at Midem 2015
The Future of Digital Music and Artistry - Brian Solis at Midem 2015
The Future of Digital Music and Artistry - Brian Solis at Midem 2015
The Future of Digital Music and Artistry - Brian Solis at Midem 2015

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