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The Future of Social Listening

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Brandwatch
Brandwatch

Slides from Will McInnes on the future of social listening from the PR Analytics Conference.

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The future of social listening Will McInnes, CMO @willmcinnes @brandwatch
Quick background/ @willmcinnes @brandwatch © 2013 Brandwatch | www.brandwatch.com 2
Monitoring Research @willmcinnes © 2013 Brandwatch | www.brandwatch.com Measurement @brandwatch 3
The plan, yo. @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 4
Just 3 things A. Present day ‘social listening’ B. Emerging use cases C. The future @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 5
PET! A. Present day ‘social listening’ B. Emerging use cases C. The future © 2013 Brandwatch | www.brandwatch.com 6
PET! A. Present day ‘social listening’ B. Emerging use cases C. The future © 2013 Brandwatch | www.brandwatch.com 7
Present day @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 8
OODA @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 9
1. Realtime, yo! @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 10
Y’know. © 2013 Brandwatch | www.brandwatch.com 11
Social data-driven PR strategies #ChosenByMe @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 12
Pairing social metrics with IRL © 2013 Brandwatch | www.brandwatch.com 13
Linking social metrics to business metrics @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 14
‘Social analytics for agencies’ panel http://bit.ly/1fmjWRI © 2013 Brandwatch | www.brandwatch.com 15
Quick recap 1. Realtime 2. Social data-driven stories 3. Linking social metrics to business metrics @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 16
Emerging use cases © 2013 Brandwatch | www.brandwatch.com 17
Driving ‘intent to purchase’ © 2013 Brandwatch | www.brandwatch.com 18
@willmcinnes
Social across the enterprise/ Altimeter – The State of Social Business 2013 @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 20
© 2013 Brandwatch | www.brandwatch.com 21
Power of data to change behaviour @willmcinnes © 2013 Brandwatch | www.brandwatch.com 22
© 2013 Brandwatch | www.brandwatch.com 23
© 2013 Brandwatch | www.brandwatch.com 24
© 2013 Brandwatch | www.brandwatch.com 25
Quick recap 1. Driving intent to purchase 2. Extending social across the biz 3. Visualizing social data for impact @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 26
3. The future © 2013 Brandwatch | www.brandwatch.com 27
@willmcinnes
Quick recap 1. TripAdvisor for everything 2. No secrets left 3. Physical / wearable / social @willmcinnes © 2013 Brandwatch | www.brandwatch.com @brandwatch 32
Come and say hello to me and Nadia @brandwatch www.brandwatch.com © 2013 Brandwatch | www.brandwatch.com 33

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