In order to craft an effective mobile marketing strategy, it is important to continually keep up with the ever-evolving data behind the way that consumers interact with digital media and advertising. Just a few weeks ago, venture capital firm Kleiner Perkins Caulfield Byers published their 2016 version of the Mary Meeker Internet Trends Report. The numbers contained in the report are indisputable: mobile devices are taking over the average consumer’s time spent on digital media. Sources: https://blog.branch.io/29-mobile-marketing-statistics-you-should-know