This presentation provides an overview of the research I performed into: - how Dutch companies are using social media; - how these companies are organizing their social media activities. The research was performed in Q4 of 2009 in collaboration with Jungle Minds internet consultants.

1. Social Media Update 2010 Research into Dutch companies’ use and organization of social media by Bram Koster BrightTALK, March 9, 2010

3. Bram Koster online

4. Research questions What are companies doing with social media? How do they organize their social media activities?

5. Research setup Collaboration with Jungle Minds , internet consultancy Online survey: 155 respondents Interviews: 14 respondents

6. Very little experience 63% of respondents have been active in social media less than a year or have yet to start

7. Expectations for 2010 73% expect growth or strong growth 0% expect decrease in resources

8. Subjects covered in social media activities Heavy focus on products & services Much less on HR, sustainability, etc.

10. Organizational baby steps Few people involved Small number of FTEs allocated No separate budgets

12. First shoot and then find a target Companies use 5 different types of platforms Steep learning curve due to little experience and small number of people involved

15. B2B vs B2C B2B has overtaken B2C in social media use (89% vs 77%) 53% of B2B companies started in 2009

16. Industry reputation drives social media activities Companies in industries with low reputation are more active and have a broader scope in subjects Potential vicious circle

19. Coordination of social media activities High reputation: 61% marketing in the lead Low reputation: 29% marketing in the lead

21. Thank you for your attention!