This document discusses using gamification in ecommerce. It introduces an ecommerce gamification tool that applies game mechanics to turn passive visitors into active shoppers and make shopping addictive. The tool's features include easy setup, dynamic real-time discounting, prompted coupon discounts, a low price check, discount without coupons, discount offers delivered by email, and a frontend customer panel. The document also recommends ways to use gamification to increase sales, such as identifying key metrics, adding value to rewards, setting up leaderboards, including levels in the sales game, and modeling large companies' approaches.