This was part of a presentation created for the Arrowmen Press Corps at the 2012 National Order of the Arrow Conference.

1. HOW TO IMPROVE
VISIBILITY
BRANDON MCCANN

2. Definition
People having conversations online

3. Communication vs. Conversation
“Social media is a
platform for sharing
two-way communications”

4. Communication vs. Conversation
“How do we get
more fans or followers?”

5. “We create useful content
that does something
for people”
“We educate, entertain,
connect or be useful.”

6. STOP THINKING
OF SOCIAL MEDIA AS
ONE-WAY COMMUNICATION
Communication is telling....Conversation is sharing.

7. Social Network Information Network (Microblog)
Two-way connecting One-way following
Emphasizes profiles and people Emphasizes consuming content
3 to 5 posts per week 3 to 5 posts per day (real-time)
Re-sharing Re-tweeting

8. 800 million users
150 million are U.S.
Expected to hit 1
billion users by the
end of 2012

10. 1. Use short updates (10 words or
less).
2. Use every status update category:
Text, links, images and video. Variety
increases reach and user engagement.
3. Use quotes.
4. Reply to fans.
5. Ask questions.
6. Use photo albums.

11. 7. Where’s Waldo? Post hidden items to
spark conversation.
8. Best caption contest.
9. Link to a video.
10. Favorite thing. Ask fans about their
favorite thing.
11. Let fans vote on something.
12. Ask for likes: Ask users to “click like” if
they agree with your statement or like a
picture.

13. EMPHASIZE VISUALIZATION
RICH VISUALS MAKE THE BEST CONTENT. USE A
COMBINATION OF VIDEO, PHOTOS, AND LINKS.

14. POSTING STANDARDS
WHAT IS FACEBOOK SAYING?
VISUALLY ENGAGING posts generate 2x the
engagement of basic text posts
Posts between 100 AND 250 CHARACTERS long
(less than 3 lines of text) see about 60% more likes
Source: Facebook.com

15. SCHEDULE YOUR POSTS
NEW FEATURE ON FACEBOOK TIMELINE

16. MIX IT UP
DON’T JUST BLAST PROMOTIONAL MESSAGES
Informational
Engagement Entertainment

17. 500 million
users

18. There is a big Twitter
Paradox: 80% of people
are aware of Twitter, but
only 16% are using it.
Source: Insites Consutling "Social Media around the World 2011"

19. FOLLOWING = SUBSCRIBING TO TWEETS

20. Unlike Facebook,
following on Twitter is not mutual.
You don’t have to approve or
follow back.

21. HOW TO USE TWITTER?
•Treat like a blog
•Very popular for external linking
•Real-time nature favors news content
•Good for event promotion
•Publish content more often to catch followers
•Limited to 140 characters per update
•Quality over quantity
•Use action verbs
•Lodge members can receive updates through RSS,
SMS, e-mail, or third-party apps.

23. 1. Leave room for re-tweets
2. Be re-tweetable. Post things that are
interesting.
3. Converse. Talk with others especially
when they aren’t talking to you.
4. Follow relevant people. If you follow
them, more than likely, they will follow
you back.
5. Be responsive. Reply to followers.
6. Use an URL shorter.

24. 7. Ask Questions.
8. Be the first. Reporting on news and events first will
increase your changes of being re-tweeted.
9. Search ‘Who to follow.’ Twitter will suggest followers
based on who you follow and more.
10. Use hashtags #. Create a hashtag and use
#NOAC2012 and #OAPC. Search to see if your hashtag is
being used first.
11. Tweet other people’s stuff. Re-tweet other
interesting stuff from other people.
12. Search for tweets. Use the Twitter search function to
find new lodge members to follow who are tweeting
about your lodge, Scouting, or the OA.

25. Twitter Resources:
TweetLater and HootSuite. Allows you to schedule tweets.
TweetDeck. Desktop software for monitoring and
categorizing.
TwitPick: Share photos on Twitter.
Bitly.com and Cli.gs. Shortens URLs and tracks them.

26. Social Media Planning

27. QUESTIONS

28. PHOTO CREDITS
p_a_h's photostream Paz.ca’s photostream
www.flickr.com/photos/pahudson www.flickr.com/photos/pazca
John.Karakatsanis' photostream Fanie!'s photostream
www.flickr.com/photos/johnkarakatsanis www.flickr.com/photos/fanieart
cambodia4kidsorg's photostream SocialMediaOnlineClasses' photostream
www.flickr.com/photos/cambodia4kidsorg ww.flickr.com/photos/socialmediaonlinecla
ssescom

29. PHOTO CREDITS
mfinleydesigns' photostream
www.flickr.com/photos/mfinleydesigns
mfinleydesigns' photostream
www.flickr.com/photos/mfinleydesigns
JVC America’s photostream
www.flickr.com/photos/jvcamerica

30. Creative Commons
Attribution. Noncommercial. Share alike.
For more info, visit
http://creativecommons.org/licenses/by-nc-sa/3.0/
Contact: Brandon McCann at bmccann118@aol.com