Your website's not just designed for your audiences: it's designed for everyone. Which means it needs to be accessible to everyone.
Often, accessibility falls into the hands of back- and front-end developers. But just as important is the ongoing maintenance of content within the CMS - the headings and images and alt tags and simple verbiage used to communicate your brand's message: a message that deserves to be seen and heard by everyone.
In this talk, we will dive into what we can do as editors to help fuel more accessible websites, separating the code from the content and making clear the responsibilities we all have in making sure the web is a better place for everyone.
10. Not just disabilities
1 in
4no
broadband
1 in
2elderly
without
broadband
1 in
10smartphone
only
11. “The potential audience of a website
or app is anyone human.”
- Heydon Pickering
author, Inclusive Design Patterns
“Websites are made of code, and
that code is translated by robots.”
- Corey Vilhauer
public speaker, The Accessible Editor
12. What kinds of things we make
How they relate to each other
What bits of information they contain
THE CONTENT MODEL
13. What kinds of things we make
How they relate to each other
What bits of information they contain
THE CONTENT MODEL
THE CONVENTIONS OF WEB WRITING
16. Jade Tree Records
First time on vinyl in 15 years: The Promise Ring
“Nothing Feels Good” - Remastered from the
Original Source Tapes, available 9.17 at
jadetree.Merchnow.Com
Promise Ring: 30
Degrees
Everywhere - Vinyl
Cap’n Jazz:
Analphabetapolotho
logy - Vinyl
Jets to Brazil:
Orange Rhyming
Dictionary - Vinyl
Cap’n Jazz:
Analphabetapolotho
logy - T-Shirt
Jets to Brazil:
Perfecting
Loneliness - Vinyl
Jets to Brazil: Four
Cornered Night -
Vinyl
Joan of Arc: Live in
Chicago, 1999 -
Vinyl
Jets to Brazil:
Orange Rhyming
Dictionary - T-Shirt
Facebook
Twitter
Instagram
Soundcloud
Youtube
Spotify
Tumblr
18. alt=“First time on vinyl in fifteen
years: The Promise Ring’s
Nothing Feels Good, remastered
from the original source tapes,
available September
seventeenth at jade tree dot
merch now dot com”
TEXT IN THE IMAGE
19. CHART OR TABLE
alt=“chart of the percentage of
times an artist appears on a
post-punk playlist - <a
href=“www.table.com”>view
table data</a>”
alt=“chart of the percentage of
times an artist appears on a
post-punk playlist - see
following table for data.”
20. “NORMAL” IMAGES
alt=“a bunch of boxes”
alt=“a grid of differently colored
boxes illustrating order among
chaos”
alt=“five columns of non-
symmetrical boxes with between
ten and twelve boxes in each
column with randomized colors,
including green, blue, white, red,
black, yellow, on a grey
background.”
21. KEEP THINGS SHORT: 100-125 char.
NO NEED FOR “IMAGE OF”
FINAL QUICK ALT HINTS
22. alt=“First time on vinyl in fifteen
years: The Promise Ring’s
Nothing Feels Good, remastered
from the original source tapes,
available september
seventeenth at jade tree dot
march now dot com”
23. KEEP THINGS SHORT: 100-125 char.
NO NEED FOR “IMAGE OF”
NO FILENAME FALLBACKS
FINAL QUICK ALT HINTS
40. Degrees
Undergraduate Programs and
Majors | University of Choice
Undergraduate Programs and Majors,
Liberal Arts College | University of
Choice, Sioux Falls, South Dakota
42. “…the target audience
can read, understand,
and confidently act on
the information in your
content.”
- Center for Plain Language
43. WRITE SO IT’S SCANNABLE
Cute Headline
What!? You mean it controls your actions? I can't get involved!
I've got work to do! It's not that I like the Empire, I hate it, but
there's nothing I can do about it right now. It's such a long way
from here. Dantooine. They're on Dantooine. Kid, I've flown
from one side of this galaxy to the other. I've seen a lot of
strange stuff, but I've never seen anything to make me believe
there's one all-powerful Force controlling everything. There's
no mystical energy field that controls my destiny. It's all a lot
of simple tricks and nonsense.
Don't be too proud of this technological terror you've
constructed. The ability to destroy a planet is insignificant
next to the power of the Force. You mean it controls your
actions? I have traced the Rebel spies to her. Now she is my
only link to finding their secret base. I call it luck. I have
traced the Rebel spies to her. Now she is my only link to
finding their secret base. Hey, Luke! May the Force be with
you.
44. WRITE SO IT’S SCANNABLE
Cute Headline
What!? You mean it controls your actions? I can't get involved!
I've got work to do! It's not that I like the Empire, I hate it, but
there's nothing I can do about it right now. It's such a long way
from here. Dantooine. They're on Dantooine. Kid, I've flown
from one side of this galaxy to the other. I've seen a lot of
strange stuff, but I've never seen anything to make me believe
there's one all-powerful Force controlling everything. There's
no mystical energy field that controls my destiny. It's all a lot
of simple tricks and nonsense.
Don't be too proud of this technological terror you've
constructed. The ability to destroy a planet is insignificant
next to the power of the Force. You mean it controls your
actions? I have traced the Rebel spies to her. Now she is my
only link to finding their secret base. I call it luck. I have
traced the Rebel spies to her. Now she is my only link to
finding their secret base. Hey, Luke! May the Force be with
you.
Relevant Headline
What!? You mean it controls your actions? I can't get involved!
I've got work to do! It's not that I like the Empire, I hate it,
• Don't be too proud of this technological terror you've
constructed.
• The ability to destroy a planet is insignificant next to the
power of the Force.
• You mean it controls your actions?
Now she is my only link to finding their secret base. I call it
luck. I have traced the Rebel spies to her. Now she is my only
link to finding their secret base. Hey, Luke! May the Force be
with you.
Relevant Sub-Headline
What!? Clear and actionable link to solution. I can't get
involved! I've got work to do! It's not that I like the Empire, I
hate it,
Relevant Headline
What!? You mean it controls your actions? I can't get involved!
I've got work to do! It's not that I like the Empire, I hate it,
• Don't be too proud of this technological terror you've
constructed.
• The ability to destroy a planet is insignificant next to the
power of the Force.
• You mean it controls your actions?
Now she is my only link to finding their secret base. I call it
luck. I have traced the Rebel spies to her. Now she is my only
link to finding their secret base. Hey, Luke! May the Force be
with you.
Relevant Sub-Headline
What!? Clear and actionable link to solution. I can't get
involved! I've got work to do! It's not that I like the Empire, I
hate it,
49. “This is a multipurpose passenger vehicle which will handle and
maneuver differently from an ordinary passenger car, in driving
conditions which may occur on streets and highways and off
road. As with other vehicles of this type, if you make sharp turns
or abrupt maneuvers, the vehicle may roll over or may go out of
control and crash. You should read driving guidelines and
instructions in the Owner's Manual, and WEAR YOUR SEAT BELTS
AT ALL TIMES.”
60. …is arguably the most successful genre in the history of American
television, as shown by classics like NYPD Blue, Law & Order,
CSI, and NCIS…
61. A wee old women came in and said “I’ve a question. Why does page 7
in all the books i take out have the 7 underlined in pen? It seems odd.”
“What?” I say, thinking she might be a bit off her rocker. She showed
me, and they did. The full thread tells the story of an old library
secret code for remembering books.