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Writing for the web is messy and complicated. As web content managers, we must weigh user needs against stakeholder demands, tight timelines, budget constraints, and more. We’re often thrown into projects that are already underway or lack a clear strategy. Our work is constrained by organizational pressures.
In this workshop, we’ll talk about aligning content with project goals, creating a strategy that puts users first, and building products that can maintain momentum and success, even after we’re gone.