Magnolia Conference 2013 took place at Cinema Pathé Küchlin in Basel, Switzerland, September 18-19. This is the keynote by CTO Boris Kraft and CEO Pascal Mangold that kicked the conference off.

1. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Open Future
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#mconf13
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22 years
ago
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8. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.18
Anytime-Anywhere-Computing
Drives Buyer Behavior
Gartner: http://www.gartner.com/newsroom/id/2525515
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0
500,000
1,000,000
1,500,000
2,000,000
2012
2013
2014
PC (Desk-Based and Notebook) Ultramobile
Tablet Mobile Phone
Gartner: http://www.gartner.com/newsroom/id/2525515
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63% of all online adults would be
less likely to buy from a company
if they experienced a problem
conducting a mobile transaction
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15. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Virtual and Physical Worlds
Come Together
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Explosion of Channels
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www
CMS
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www
CMS
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www
CMS
Mobile
Site
App
News-
letter
Landing
Page
Social Commerce
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Challenges
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Brand Consistency
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Content Creation
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According to 37% of marketing
managers, the most important
way to engage customers is
content-led websites
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30. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Organic search leads have a
14.6% close rate, while
outbound marketing leads have
a 1.7% close rate
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31. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Organizations Have Become
Publishers
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Return on Investment
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Forrester’s CXM Solution Categories
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Customer Experience
Management
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www Mobile Site Newsletter Landing PageApp
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PersonalizationAnalytics Commerce CRM
www Mobile Site Newsletter Landing PageApp
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Integration/Inbound
Multi-Channel OutboundMulti-Channel Outbound
PersonalizationAnalytics Commerce CRM
www Mobile Site Newsletter Landing PageApp
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Integration/Inbound
Multi-Channel OutboundMulti-Channel Outbound
PersonalizationAnalytics Commerce CRM
www Mobile Site Newsletter Landing PageApp
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Integration/Inbound
Multi-Channel OutboundMulti-Channel Outbound
PersonalizationAnalytics Commerce CRM
www Mobile Site Newsletter Landing PageApp
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59. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.157
The “Open Suite” Approach
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Take-Aways
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62. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Customers –Next Steps
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identify infrastructure you can simplify
with Magnolia, e.g. separate mobile sites,
landing pages etc.
use STK to automatically single source
web and mobile
use blossom for customer self service
integrate your commerce with Magnolia
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63. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Partners –Next Steps
How can you go beyond implementation?
Strategic consulting
Show your clients Magnolia beyond
marketing sites
Open Suite: where can you add value
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64. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1
Magnolia, a CMS as simple and
flexible as your smartphone,
engineered to be the center of an
opensuite approach to customer
experience management
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