Customer insight or Consumer insight is the data driven by the behavioural pattern of the customers at the store or of service. The sales pattern lets us know the pros and cons of the business and help the owners to work on their marketing strategy.

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What is
Customer Insight?
How
do we get it?
Steps to collect Consumer Insights:
A customer insight, or consumer
insight, is an interpretation of
trends in human behaviors which
aims to increase effectiveness of
a product or service for the
consumer, as well as increase
sales for mutual benefit.
Ask Your Customer Directly via
feedback form. If you have e-commerce
site send the feedback form via mail
and collect the Primary Data.
Importance of
Consumer Insights
You can create 360-degree profile
views of high-value customers.
You can reach customers and leads
with information at the moment
they need it the most.
You can effectively communicate
product value easier.
You can create effective
marketing strategy keeping
in mind what customers
are looking for.
If you want to understand the market
statistics and know the target
audience and competitors, you can
collect primary data via various sources.
Secondary Data is a available with many
research houses who work on big data
and have dedicated team for consumer
insights.
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