Need some inspiration? How about a little motivation to get you through your day? Need to know you're not crazy and that creativity is indeed difficult? Check out 25 of our favorite marketing quotes that help provide insight on the industry and a little assurance that you're not alone in this crazy, hectic, and exciting industry.

1. 25
EXPERTS
MARKETING
INSIGHTS
– FROM THE –

2. “Ensure your employees
understand what your brand
stands for so they can be your
first line of word-of-mouth
advertising.”
THE
BRAND
1
Simon Mainwaring

3. 2
“A good advertisement is one that
sells the product without drawing
attention to itself.”
David Ogilvy

4. 3
“Never write an advertisement
that you wouldn't want your
family to read. You wouldn't tell
lies to your own wife. Don't tell
them to mine.”
David Ogilvy

5. 4
“An ad is finished only when you
no longer can find a single
element to remove.”
Robert Fleege

6. z z
z
z
z
5
“Sell a good night's sleep - not
the mattress.”
Instructor at Academy of
Art University, Advertising program

7. 6
“Make it simple. Make it
memorable. Make it inviting to
look at. Make it fun to read.”
Leo Burnett
IN
Y

8. Muhammed Ali
7
“I figured that if I said it enough, I
would convince the world that I
really was the greatest.”
Muhammad Ali

9. 8
“By definition, remarkable
things get remarked upon.”
Seth Godin
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10. 9
“Simplicity is the ultimate
sophistication.”
Leonardo Da Vinci

11. 10
“Advertising is poison gas. It should
bring tears to your eyes, unhinge
your senses, and knock you out.”
George Lois

12. 11
“The difference between the almost
right word and the right word is the
difference between the lightning bug
and the lightning.”
Mark Twain

13. 12
“Every time a message seems to
grab us, and we think, ‘I just might
try it,' we are at the nexus of
choice and persuasion that is
advertising.”
Andrew Hacker

14. OFF
13
“Doing business without advertising
is like winking at a girl in the dark.
You know what you are doing but
nobody else does.”
Steuart Henderson Britt

15. 14
“All advertising is essentially a
promise of future happiness.”
Suleman Abdullah

16. BEST BOOK EVER
15
“You could write the best book in
the world but if nobody knows
about it, it is nothing.”
Brandon Reece Taylor

17. 16
“Creativity is just connecting
things. When you ask creative
people how they did something,
they feel a little guilty because
they didn't really do it, they just
saw something.”
Steve Jobs

18. 17
“They always say time changes
things, but you actually have to
change them yourself.”
Andy Warhol

19. 18
“Creative without strategy is called
'art.' Creative with strategy is
called advertising.”
Jef I. Richards

20. 19
“The most powerful element in
advertising is the truth.”
William Bernbach

21. 20
“Creativity, can solve almost any
problem – the creative act, the
defeat of habit by originality
overcomes everything.”
George Lois

22. 21
“Find people who make you better.
It's best to be the least talented
person in the room. It's reciprocal.
It challenges you to keep up.”
Jelly Helm

23. 22
“The most difficult thing about being
what somebody calls a creative person is
that you have absolutely no idea where
any of your thoughts come from.”
Hal Riney

24. 23
“Chaos is the only thing that honestly
wants you to grow. The only friend who
really helps you be creative.”
Dan Wieden

25. 24
“Most ideas are a bit scary, and if an
idea isn’t scary, it’s not an idea at all.”
Lee Clow

26. 25
“Creativity is like washing a pig.
It’s messy. It has no rules. No
clear beginning, middle or end.
It’s kind of a pain in the ass, and
when you’re done, you’re not
sure if the pig is really clean or
even why you were washing a
pig in the first place.”
Luke Sullivan

27. READY TO Get
BACK TO WORK?
Yeah, neither are we. Follow the links below
for more marketing and presentation insight.
www.bigfishpresentations.com