22. Unites your people
Brings your people together to create pride, commitment and
consistency. Becomes the basis for your values, culture and
behaviours
28. Maximises Value
Intangible values can be translated into tangible
value, especially if you seek to launch an IPO
29. “Five years ago, Google sold shares to the
public for the first time in what was one of
Silicon Valley’s most discussed, dissected
and debated initial public offerings of
stock. When the offering finally happened,
it turned an estimated 1,000 Google
employees into millionaires. Originally
priced at $85 each, Google’s shares soured
past $600 in 2007. The day after GOOG
started trading, an editorial in the New
York Times praised the offering’s
structure but sounded dubious about what
it described as Google’s bubbly post-
I.P.O. valuation of $27 billion.In
retrospect, $27 billion may look like a
bargain. Google’s market value is more
than $140 billion today.”
New York Time, 19th Aug 2009
30. Sum of Parts
Will explain and bring together all the aspects of your organisa5on
and opera5on, defining the inter‐dependencies and common
strengths of the business
34. Branson on Branding
“The idea that business is
strictly a numbers affair has
always struck me as
preposterous. For one thing,
I’ve never been par5cularly
good at numbers, but I think
I’ve done a reasonable job with
feelings. And I’m convinced
that it is feelings — and
feelings alone — that account
for the success of the Virgin
brand in all of its myriad
forms.”
38. We are Butterfly
We’re not like other brand consultancies...
We believe that the traditional consulting model needs to
reinvent itself to remain relevant. Clients are under pressure to
deliver more with fewer resources and less investment. They
only want the right people for the task, who understand their
brand and category and who can bring something fresh, new and
genuinely different.
Butterfly is a new breed of brand consultancy…
We are a collaboration of experts in the fields of strategy,
branding, innovation & design who want to transform the way
we work in order to help transform brands and businesses.
We bring a unique perspective and a network of skills. Together
we combine insight, intuition and creative intelligence giving you
brand creativity that delivers commerciality.
39. We’ve transformed the way we work so that we can
help to transform your business
We bring together the right people for the task, creating bespoke
teams that suit your brief and your needs.
Because of our international network, we’re able to get the right
local talent together for the assignment so that we are able to
navigate the cultural nuances of your brief ‐ however complex.
We are virtual, making the most of leading edge technology, so
we have no offices but can work anywhere and everywhere.
We are cost effective ‐ you only pay for the creative and the
thinking and not the overheads.
This is why we are a new breed of brand consultancy.
40. How can we help you?
Strategy Development
Communications & launch Market & Consumer Insight
strategy
Identity, Naming and Opportunity Assessment
Packaging design (quantitative & qualitative)
Concept, Product & Brand
Development