2. My ASO experience
Lookout Mobile Security
#1 Android Mobile Security app
Marketing employee #3, worked on ASO,
keyword optimization, and rebrand
Grew from 1m to 4.5m users in 6 months
Betable
Advise game companies on ASO, marketing
3. Results from this class
Soulcraft
Beeline RTD 2
Paid iOS app, $2.99
Increased sales 40%
11. Writing a good description
Attention
Why should they look at this app?
Interest
Why this app versus others?
Social proof, reviews, quotes, #1, etc
Desire
Make them want it
Begin telling the story
Feature list
Action
13. iOS 6 Changes
First screenshot featured in app listing
Developer name no longer impacts rank
Ratings (# of rating and Stars) significantly more
important
New concept of “Keyword cloud”
Public transit
Bus Subway
DRT MUNI BART
19. Picking a direction for your icon
Competitive analysis – what are consumers
expecting? How can we differentiate?
Style
Color
Graphic/Symbol
Text
The 10 foot test
Contrast
Recognizable
21. Getting your icon made
Hire a design firm
TheSkinFactory, SoftFacade, IconFactory
Hire a designer
Reach out to your network
Cost / Quality
99 Designs
Best ratio of quality-to-cost
oDesk / eLance
Do it yourself
23. Analyzing competitors
Discovering competitors’ keywords
Identify competing keywords
Rank them for each app, repeat
Determine top keywords, best opportunities
28. Getting Featured on iOS
Think like Apple: does my app align with their
vision and goals?
Beautiful
Innovative
Uses Apple functionality
Popular
Monetizes
29. Getting Featured on Android
Think like Google: does my app align with their
vision and goals?
Wellbuilt, follows best practices
Consistent across devices
Localized (or “language agnostic”)
Unique to Android
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