This Slideshare summarizes a five part podcast series and ungated case study explaining the success factors in SAP's global social selling program. The 5 episode podcast series is hosted by Bernie Borges on Social Business Engine. The podcast series and ungated case study are both available at http://bit.ly/UpClose-SAP.

1. SAVVY SOCIAL SELLING
THE SAP WAY
BEST PRACTICES THAT WIN CUSTOMERS
http://bit.ly/SAP-Social-Selling

2. DIVING INTO SAP’S GLOBAL SOCIAL
SELLING STRATEGY
 Social Selling Best Practices in the Field
 Marketing and Sales Alignment
 Social Selling Tools Used
 Measuring Social Selling ROI at SAP
 What's Next in Social Selling at SAP
http://bit.ly/SAP-Social-Selling
5 Series Podcast
&
Ungated Case Study

3. SOCIALSELLING
IMPACT!
WHY MANAGERS
SHOULD
ENCOURAGE SOCIAL
SELLING!
http://bit.ly/SAP-Social-Selling

4. Global Head of Regional
Engagement & Social Selling, SAP
http://bit.ly/SAP-Social-Selling

5. Selling Behaviors Must
Change - Customers Don’t
Buy Software Like They
Used To.
Social Selling
Requires a Culture Shift.
Even Though Digital Selling is a New,
Level
Playing Field, Don’t Forget Purpose
Matters
Even Though Digital Selling
is a New, Level Playing
Field, Don’t Forget Purpose
Matters.
http://bit.ly/SAP-Social-Selling

6. SOCIAL SELLING BEST PRACTICES!
http://bit.ly/SAP-Social-Selling

7. http://bit.ly/SAP-Social-Selling

8. ALIGNMENT
OF SALESAND
MARKETING
FOR SOCIAL
SELLING
SUCCESS!
http://bit.ly/SAP-Social-Selling

9. http://bit.ly/SAP-Social-Selling

10. Social Selling Best
Practices Depend on
Quality More Than
Quantity.
The More Relevant And
The More Personal, The
Better The Connection.
Even Though Digital Selling is a New,
Level
Playing Field, Don’t Forget Purpose
Matters
Consistency, Relevance,
Value: The Trinity Of
Social Selling Best
Practices. http://bit.ly/SAP-Social-Selling

11. http://bit.ly/SAP-Social-Selling

12. Why Sales and Marketing
Alignment Is Vitally
Important at SAP.
SAP’s Cultural Shift to
Support Social Selling
and Customer
Resourcing.
Even Though Digital Selling is a New,
Level
Playing Field, Don’t Forget Purpose
Matters
The Future of Work: The
Sales Role is Evolving in
Tech Companies Like SAP.
http://bit.ly/SAP-Social-Selling

13. http://bit.ly/SAP-Social-Selling

14. WINNING AT SOCIALSELLING
TRAINING &ENABLEMENT
http://bit.ly/SAP-Social-Selling

15. http://bit.ly/SAP-Social-Selling

16. How The Importance Of
Social Selling Is
Communicated in SAP’S
Training.
How SAP's Social Selling
Training Encourages
Behavior Change.
Even Though Digital Selling is a New,
Level
Playing Field, Don’t Forget Purpose
Matters
How Long It Takes For
A Novice Social Seller
To Become Proficient.
http://bit.ly/SAP-Social-Selling

17. http://bit.ly/SAP-Social-Selling

18. HOW SAPIS INNOVATING
IN SOCIALSELLING ROI
MEASUREMENT
http://bit.ly/SAP-Social-Selling

19. http://bit.ly/SAP-Social-Selling

20. SAP’s 3 Pronged Approach To
Assessing Social Selling ROI.
Social Selling Behaviors Are
The Key To Assessing Social
Selling ROI.
An Effective Internal
Communication Strategy Keeps
SAP’s Social Selling Success
Rolling.
New Approach To Measurement
Using Social Selling Key
Indices.
http://bit.ly/SAP-Social-Selling

21. http://bit.ly/SAP-Social-Selling