Imagine an IT project that introduces a new integrated working environment, changing collaboration tools and devices for 120,000 employees worldwide. How to enable employees for a smooth transition – and at the same time inspire new ways of working? Change Management expert Cordelia Krooß shared her experiences at the IOM Summit in Cologne, Germany, on September 28,2016.

1. Cordelia Krooß, Senior Expert Change Management, BASF SE, September 2016
Change Management for the Connected Enterprise

2. BASF – We create chemistry
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 Our chemistry is used in almost all industries
 We combine economic success, social responsibility
and environmental protection
 Sales 2015: €70,449 million
 EBIT 2015: €6,248 million
 Employees (as of December 31, 2015): 112,435
 6 Verbund sites and 338 other production sites

3. The Connected Enterprise program
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The Mission
 Global introduction of a new, integrated working
environment
> 112,000 employees, > 350 sites, > 20 languages,
7 steps, 2014 – 2017
The new technology
 Innovative solutions for email, chat, web- and video-
conferencing, file sharing and social collaboration
 New notebooks, desktop PCs, tablets and
Windows Smartphones

4. Our aim: changing more than IT
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 Simplify collaboration within the
company and with customers
 Inspire new, connected ways of
working
 Support innovation and better
customer service

5. Change Management beyond business as usual
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Enable a smooth transition
 Engage stakeholder, take
concerns seriously
 Help employees getting started,
minimize business disruption
Tremendous change
Never before has an IT project
changed such a large part of the
collaboration tools used by BASF
employees worldwide in such a
short timeframe
Inspire new ways of working
 Drive user adoption of new tools
and functionalities
 Foster behavior change towards
connected way of working
We change more than IT
To tap the full potential of the
technology, employees need to
work differently – e. g. actively
share information on a common
platformCollaboration
Workingoutloud
Sharing
Virtual Meetings
Social
Mobile
New ways of working
Ideation

6. Change Management, Communication and Training
in numbers
1 Smartphone App
24 languages in the training material
66 pages FAQ
70 training videos
130 emails for employees
414 hours live online training
40.000 clicks for the most popular newsletter article (Office 365)
132.000 Visits of the website in May 2015 (beginning of email migration)
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7. Stakeholder Engagement
 Executives: early information, Executive Experiences,
VIP trainings
 Personal Assistants: information sessions and workshops
 Business Units: Change Enablement Board aligns important
rollout decisions
 Works Councils: regular updates in dedicated commission,
topics: security of employee data, trainings, etc.
 Employees: numerous dialog offers, e.g. online community
 up to 150 inquiries per week
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8. What exactly is the Connected Way of Working:
Use Cases
 Real-life use cases show how to simplify
collaboration
 Examples: effective meeting management,
co-authoring a presentation
 Benefits become tangible and relevant
 Use Cases become a crucial element of
roadshow, training, etc.
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9. Pioneers of the Digital Transformation:
the Change Agent Network
 300 Change Agents from all Business Units and
regions reach out to employees worldwide
 Present the new environment, raise awareness
for information and training offer
 Provide feedback to program team
 Act as role model for connected way of working
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10. Bringing Connected Enterprise to employees
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Early Engagement Workshops
 Insights on requirements, business benefits and
challenges
 Anticipation of the change to come
Global Roadshow
 Offer: explore the new integrated environment,
experience the Connected Way of Working
 Program team starts with 7 sites
 Change Agents bring roadshow to 150 sites
 23,000 employees reached

11. Collaboration Transformation Project:
Creating value with Digital Transformation
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Before
Connected Enterprise
Old
Technology
Old
Behavior
New
Technology
Old
Behavior
New
Technology
New
Behavior
Integrated working
environment
Connected Way
of Working
Business
value
Time

12. Teams discover new ways of working:
Explorer Groups
 Changing more than IT requires behavior
transformation
 Supported by project team, Explorers Groups
discover business use scenarios: virtual
teams, mobile working, connected executives
 Practice of new habits is supported by
coaching
 Based on the Explorer Groups‘ experiences,
an information and training offer will be
developed
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13. First success
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IT Dashboard
 Rapid growth of chat, web and video conferences, and
SharePoint sites
 However, email is still frequently used one-to-many
(six times more mails received than sent)
Travel cost
 Web and video conferences help to reach company
target
 40% decrease of travel cost achieved
 Employees discover advantages of virtual formats,
e.g. easy inclusion of more colleagues