Social proof is the most powerful weapon on the web. Recommendations from friends, opinions and reviews blow away all other forms of marketing. Go into battle without them and you'll soon be dead meat. This presentation digs into strategies for igniting the power of word of mouth, brand advocacy and social proof.

1. Ignite THE
Explosive power of
Soci l
ProofDIGGING INTO WORD OF MOUTH, BRAND ADVOCACY & SOCIAL PROOF