Presented to NORCAT February 2016...video coming soon!

1. what to watch out for and (maybe) start this year
TECHNOLOGY, SOCIAL & DIGITAL TRENDS

2. A SHORT REVIEW OF LAST YEAR
1
2
3
4
5
6
7
8
9
10
The Attention Web
(death to) Clickbait
Storytelling
Crowdfunding content
Podcasting
Video
Measurement
Mobile
B2B
Design

3. legal • insurance • accounting • real estate
PROFESSIONAL SERVICES WAKE UP

4. business processes are being disrupted

5. at the core of social, is messaging
MESSAGING APPS

6. that’s more than all of Christianity, globally; how’s that for impact?
3 billion users and counting
Source: Companies, BI Intelligence estimates

7. snapchat

9. relationship building • behind the scenes • live events • limited time offers
…and Cosmo gets 3MM viewers a day via Snapchat
vomiting rainbows and sales?

10. more than just chatting going on…

11. but maybe not quite how you think
$ € £ ¥ ₨

12. retail • lending • personal finance • payments • equity financing • crowdfunding • consumer
banking • financial research • infrastructure • stock markets • loyalty & rewards
fintech

13. guess who’s freaking out?
Source: Business Insider

14. digital platforms • community supported agriculture (CSA) • co-operative funding
P2P lending

15. connecting people who can help one another

16. content consumption is not going away, it’s changing
ON DEMAND/SUBSCRIPTION SERVICES

17. Netflix • Hulu (in Canada we also have Shomi & CraveTV)
streaming video on-demand (SVOD) subscriptions
4.0
4.8
5.8
7.3
9.2
11.5
2014 2015E 2016E 2017E 2018E 2019E
BillionsUSD
Streaming Video Subscription Revenue (US)

18. TV’s demise is still a ways off

19. Pandora • Apple music • Spotify • Google Play • 8Tracks • last.fm
streaming music
8.7
11.4
14.0
16.5
18.7
20.6
2014E 2015E 2016E 2017E 2018E 2019E
Billions
Streaming Music Paid Subscribers
Source: BI Intelligence estimates based on historical data from the
RIAA

20. podcasting continues to grow
Source: Pew Research, Edison Research, Activate analysi

21. all the news that’s fit to …post?
NYT digital revenue
Advertising
Subscriptions
$-
$20
$40
$60
$80
$100
$120
Q1 13 Q2 13 Q3 13 Q4 13 Q1 14 Q2 14 Q3 14 Q4 14
Millions

22. the connected home • connected everything
The INTERNET of THINGS + WEARABLES

23. AR • VR • fashion • health • enterprise

24. IoT will disrupt traditonal industries too

25. JUST IN TIME LEARNING
microlearning • knowledge-on-demand

26. MOOCs • accreditation • future earnings tuition

27. AD BLOCKING
45MM average monthly active users in the US (Q2 2015)

28. tracking • privacy
a political statement? a backlash to bad UX? $28.1B ad revenue blocked

29. it’s more than just about the selfie
PHOTO SHARING

30. storytelling at its finest

31. Pout (UofWaterloo Velocity startup) just purchased by Everalbum (SV)
purposeful sharing

32. more than pizza delivery
DRONES

33. precision agriculture • disaster response • mining/quarrying • infrastructure inspection
access & autonomy

34. 360°?!?! oh YEAH!
360° VIDEO

35. a fuller storytelling experience

36. It’s coming, but is still years away from being anything but niche
VIRTUAL REALITY

37. diversity is an imperative if mass adoption is sought
niche community means niche design

38. gaming • content creators • military • architecture • emergency response
VR + simulation

39. PSA: VR ≠ AR

40. ADDENDUM

41. FRICTION vs. FRICTIONLESS

42. 20 year cycles dictate our lifestyle and buying habits
culture & consumption

45. THANK YOU…