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Presented to NORCAT February 2016...video coming soon!

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Social digital tech trends 2016

  1. 1. what to watch out for and (maybe) start this year TECHNOLOGY, SOCIAL & DIGITAL TRENDS
  2. 2. A SHORT REVIEW OF LAST YEAR 1 2 3 4 5 6 7 8 9 10 The Attention Web (death to) Clickbait Storytelling Crowdfunding content Podcasting Video Measurement Mobile B2B Design
  3. 3. legal • insurance • accounting • real estate PROFESSIONAL SERVICES WAKE UP
  4. 4. business processes are being disrupted
  5. 5. at the core of social, is messaging MESSAGING APPS
  6. 6. that’s more than all of Christianity, globally; how’s that for impact? 3 billion users and counting Source: Companies, BI Intelligence estimates
  7. 7. snapchat
  8. 8. relationship building • behind the scenes • live events • limited time offers …and Cosmo gets 3MM viewers a day via Snapchat vomiting rainbows and sales?
  9. 9. more than just chatting going on…
  10. 10. but maybe not quite how you think $ € £ ¥ ₨
  11. 11. retail • lending • personal finance • payments • equity financing • crowdfunding • consumer banking • financial research • infrastructure • stock markets • loyalty & rewards fintech
  12. 12. guess who’s freaking out? Source: Business Insider
  13. 13. digital platforms • community supported agriculture (CSA) • co-operative funding P2P lending
  14. 14. connecting people who can help one another
  15. 15. content consumption is not going away, it’s changing ON DEMAND/SUBSCRIPTION SERVICES
  16. 16. Netflix • Hulu (in Canada we also have Shomi & CraveTV) streaming video on-demand (SVOD) subscriptions 4.0 4.8 5.8 7.3 9.2 11.5 2014 2015E 2016E 2017E 2018E 2019E BillionsUSD Streaming Video Subscription Revenue (US)
  17. 17. TV’s demise is still a ways off
  18. 18. Pandora • Apple music • Spotify • Google Play • 8Tracks • last.fm streaming music 8.7 11.4 14.0 16.5 18.7 20.6 2014E 2015E 2016E 2017E 2018E 2019E Billions Streaming Music Paid Subscribers Source: BI Intelligence estimates based on historical data from the RIAA
  19. 19. podcasting continues to grow Source: Pew Research, Edison Research, Activate analysi
  20. 20. all the news that’s fit to …post? NYT digital revenue Advertising Subscriptions $- $20 $40 $60 $80 $100 $120 Q1 13 Q2 13 Q3 13 Q4 13 Q1 14 Q2 14 Q3 14 Q4 14 Millions
  21. 21. the connected home • connected everything The INTERNET of THINGS + WEARABLES
  22. 22. AR • VR • fashion • health • enterprise
  23. 23. IoT will disrupt traditonal industries too
  24. 24. JUST IN TIME LEARNING microlearning • knowledge-on-demand
  25. 25. MOOCs • accreditation • future earnings tuition
  26. 26. AD BLOCKING 45MM average monthly active users in the US (Q2 2015)
  27. 27. tracking • privacy a political statement? a backlash to bad UX? $28.1B ad revenue blocked
  28. 28. it’s more than just about the selfie PHOTO SHARING
  29. 29. storytelling at its finest
  30. 30. Pout (UofWaterloo Velocity startup) just purchased by Everalbum (SV) purposeful sharing
  31. 31. more than pizza delivery DRONES
  32. 32. precision agriculture • disaster response • mining/quarrying • infrastructure inspection access & autonomy
  33. 33. 360°?!?! oh YEAH! 360° VIDEO
  34. 34. a fuller storytelling experience
  35. 35. It’s coming, but is still years away from being anything but niche VIRTUAL REALITY
  36. 36. diversity is an imperative if mass adoption is sought niche community means niche design
  37. 37. gaming • content creators • military • architecture • emergency response VR + simulation
  38. 38. PSA: VR ≠ AR
  39. 39. ADDENDUM
  40. 40. FRICTION vs. FRICTIONLESS
  41. 41. 20 year cycles dictate our lifestyle and buying habits culture & consumption
  42. 42. THANK YOU…
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Presented to NORCAT February 2016...video coming soon!

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