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Social media
        for b2b
            b2b
Is Social Media only for consumer oriented
               businesses
Is Social Media only for consumer oriented
               businesses
               OR B2C’S
Social media for b2 b
NO
Social media for b2 b
You must be
wondering...
WHAT DOES IT TAKE TO
SUCCEED IN Social Media IN
          B2B?
SOCIAL MEDIA IN B2B
  IS ENTIRELY A
 DIFFERENT BALL
       GAME
SOCIAL MEDIA IN B2B
  IS ENTIRELY A
 DIFFERENT BALL
COMPARED TO B2C
       GAME
SO..
We asked
What is the
      toughest
    challenge for




“
    Social Media in
        a B2B



                ”
    environment?
Here are the Top 3
   priorities
1   Develop an appropriate content that suits B2B
1   Develop an appropriate content that suits B2B
    THE AUDIENCE PROFILE IN B2B IS
    DIFFERENT.
IN OTHER WORDS..
KNOW
YOUR
Social media for b2 b
B2B 101
• THE AUDIENCE PROFILE IN A B2B
 ENVIRONMENT IS DIFFERENT.

• THEY ARE INFORMATION SEEKERS
• THEY WANT TO KNOW THE what’s AND
 why’s OF THE VALUE OFFERED
DEVELOP AN APPROPRIATE
1   CONTENT THAT SUITS B2B


2   Motivate others to participate in the exercise
2   Motivate other to participate in the exercise

    IT IS IMPORTANT TO
    MOTIVATE EMPLOYEES TO
    PARTICIPATE IN THE
    EXERCISE.
2   Motivate other to participate in the exercise


    GET THE SUBJECT MATTER
    EXPERTS TO PLAY A KEY ROLE.
I think employee participation
       is one of the toughest
      challenges - specifically




“
    getting your subject matter
       experts to participate
     effectively internally and
     externally. They need to be
        guided, motivated and
      participation needs to be




                                    ”
    sustained over the long term.
    Early wins and recognition may
    go a long way but it is always
     going to be a challenge to
     reach those decision-makers
    without adequately Yekemi Otaru
                       equipping
                         @Mrstaskmistress
    your employees to participate
            successfully.
DEVELOP AN APPROPRIATE CONTENT THAT
1   SUITS B2B


2   Motivate other to participate in the exercise


3   ALIGN YOUR SOCIAL MEDIA GOALS WITH YOUR
    LONGTERM STRATEGIC GOALS
SOME EXAMPLES
Social media for b2 b
Social media for b2 b
Over 1.8 million video views
Social media for b2 b
Remember
People are people, whether
they work for a B2C or a B2B
company.
@Simplify360




   THANKS TO YEKEMI, PETER PUDAITE, GREG COHEN, DAMIAN CORBERT ETC. FOR THEIR INPUTS

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Social media for b2 b

  • 1. Social media for b2b b2b
  • 2. Is Social Media only for consumer oriented businesses
  • 3. Is Social Media only for consumer oriented businesses OR B2C’S
  • 5. NO
  • 8. WHAT DOES IT TAKE TO SUCCEED IN Social Media IN B2B?
  • 9. SOCIAL MEDIA IN B2B IS ENTIRELY A DIFFERENT BALL GAME
  • 10. SOCIAL MEDIA IN B2B IS ENTIRELY A DIFFERENT BALL COMPARED TO B2C GAME
  • 11. SO..
  • 13. What is the toughest challenge for “ Social Media in a B2B ” environment?
  • 14. Here are the Top 3 priorities
  • 15. 1 Develop an appropriate content that suits B2B
  • 16. 1 Develop an appropriate content that suits B2B THE AUDIENCE PROFILE IN B2B IS DIFFERENT.
  • 18. KNOW
  • 19. YOUR
  • 21. B2B 101 • THE AUDIENCE PROFILE IN A B2B ENVIRONMENT IS DIFFERENT. • THEY ARE INFORMATION SEEKERS • THEY WANT TO KNOW THE what’s AND why’s OF THE VALUE OFFERED
  • 22. DEVELOP AN APPROPRIATE 1 CONTENT THAT SUITS B2B 2 Motivate others to participate in the exercise
  • 23. 2 Motivate other to participate in the exercise IT IS IMPORTANT TO MOTIVATE EMPLOYEES TO PARTICIPATE IN THE EXERCISE.
  • 24. 2 Motivate other to participate in the exercise GET THE SUBJECT MATTER EXPERTS TO PLAY A KEY ROLE.
  • 25. I think employee participation is one of the toughest challenges - specifically “ getting your subject matter experts to participate effectively internally and externally. They need to be guided, motivated and participation needs to be ” sustained over the long term. Early wins and recognition may go a long way but it is always going to be a challenge to reach those decision-makers without adequately Yekemi Otaru equipping @Mrstaskmistress your employees to participate successfully.
  • 26. DEVELOP AN APPROPRIATE CONTENT THAT 1 SUITS B2B 2 Motivate other to participate in the exercise 3 ALIGN YOUR SOCIAL MEDIA GOALS WITH YOUR LONGTERM STRATEGIC GOALS
  • 30. Over 1.8 million video views
  • 33. People are people, whether they work for a B2C or a B2B company.
  • 34. @Simplify360 THANKS TO YEKEMI, PETER PUDAITE, GREG COHEN, DAMIAN CORBERT ETC. FOR THEIR INPUTS