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Minor Branding to Friending:
Trends in digitale disruptie
Innovatie en concepting in een digitale wereld leidend naar nieuwe business proposities
(digitale waardecreatie)
Hogeschool Rotterdam oktober 2015
Ayman van Bregt digital strategist Trends in digitale disruptie
Over Ayman van Bregt
Digitaal strateeg
Ayman van Bregt digitaal strateeg aymanvanbregt
Digitaal Strateeg die betekenisvolle digitale
klantervaringen (digital customer experiences)
creëert
Ik help bedrijven om meer waarde voor klanten te
creëren met digitale middelen, de relatie met
klanten te verstevigen en nieuwe inzichten op te
doen.
Hogeschooldocent Digitale Marketing, Creatieve
Conceptontwikkeling en Digitale Waardecreatie
Mede-oprichter Nederlandse Social Media Academie (NSMA)
Slides: http://bit.ly/disruptie-hr
Over Ayman van Bregt
Digitaal strateeg
Ayman van Bregt digitaal strateeg aymanvanbregt
Digitaal Strateeg die betekenisvolle digitale
klantervaringen (digital customer experiences)
creëert
Ik help bedrijven om meer waarde voor klanten te
creëren met digitale middelen, de relatie met
klanten te verstevigen en nieuwe inzichten op te
doen.
Hogeschooldocent Digitale Marketing, Creatieve
Conceptontwikkeling en Digitale Waardecreatie
Mede-oprichter Nederlandse Social Media Academie (NSMA)
Slides: http://bit.ly/disruptie-hr
Slides: bit.ly/disruptie-hr
Ayman van Bregt digital strategist Trends in digitale disruptie
Agenda
Ayman van Bregt digital strategist Trends in digitale disruptie
01
02
03
Shifts in business, media and behavior
Digital disruption examples
Models for digital disruption
04
05
Tips for digital disruption
Q & A
Source: https://www.eosdigitaal.nl/forum/viewtopic.php?f=134&t=113547
Context first
Ayman van Bregt digital strategist Trends in digitale disruptie
Defining digital disruption
What is digital disruption?
Digital disruption
Digital disruption is the change that
occurs when new digital
technologies and business
models affect the value
proposition of existing goods and
services.
Ayman van Bregt digital strategist Trends in digitale disruptie
Defining innovation, concepting and new business development
Digital disruption: Innovation and concepting in a digital world that leads to new business development
Innovation
Innovation is a new idea, more
effective device or process. It
applies a better solution that
meets new requirements,
inarticulated needs, or existing
market needs.
Concepting
An idea of something formed
by mentally combining all its
characteristics, creating
value as a construct for
business.
New business development
New business development
concerns all the activities involved
in realizing new business
opportunities, including product
or service design, business model
design, and marketing.
t
Ayman van Bregt digital strategist Trends in digitale disruptie
SHIFTS EXAMPLES MODELS TIPS Q&A
Shifts in business, media and behavior
“People who bet against the Internet, who think that somehow this change is just a generational shift, miss
that it is a fundamental reorganizing of the power of the end user. The Internet brings tremendous tools to the
end user, and that end user is going to use them.” - Eric Schmidt
Source: https://flic.kr/p/ffeAdk
Agricultural economy used technology to ease work
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: https://flic.kr/p/cYNcbY
Industrial economy used technology to scale production
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: https://flic.kr/p/r2Xwfs
Information economy used technology to digitize
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: http://www.frankhanswijk.nl/blog/arno_coenen_hoorn_des_overvloe.html
Experience economy used technology to provide more service
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: KPCB Internet Trends 2013 www.kpcb.com/file/kpcb-internet-trends-2013
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: postnl.nl
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: https://webwinkelcommunity.nl/leren-van-vend/
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: Innosight Creative destruction whips through corporate America http://bit.ly/1Dljj6X
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: KPCB Internet Trends 2014 www.kpcb.com/file/kpcb-internet-trends-2014
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: Interbrand Best Global Brands 2014
Ayman van Bregt digital strategist Trends in digitale disruptie
Shifts in business because of digital disruption
Ayman van Bregt digital strategist Trends in digitale disruptie
In 2015, Uber, the world’s largest taxi company, owns no
vehicles. Facebook, the world’s most popular media owner,
creates no content. Alibaba, the most valuable retailer, has no
inventory. And Airbnb, the world’s largest accommodation
provider, owns no real estate. Something interesting is
happening.
Source: http://techcrunch.com/2015/03/03/in-the-age-of-disintermediation-the-battle-is-all-for-the-customer-interface/
Source: https://www.macroaxis.com
Ayman van Bregt digitaal strateeg Trends in digitale disruptie
Shift in business because of digital disruption
Shorter lifespan and more uncertainties;
Technology one of the most important drivers for business;
Simplifying supply chains;
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: http://blogs-images.forbes.com/learnvest/files/2014/06/behavior-change-expert-
questions.jpg
01
02
03
Focus on communities and platforms.04
Source: http://joyerickson.wordpress.com/2011/06/15/chatting-with-friends-over-dinner-from-mssc/
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: http://antranik.org/wp-content/uploads/2013/11/technology.jpg?900771
Ayman van Bregt digital strategist Trends in digitale disruptie
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: https://flic.kr/p/8w5ywj
Media consumption back in the days
Media attributes of the past
Lineary;
Location specific;
Limited possibilities;
Passive.
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: http://flic.kr/p/8w5ywj
01
02
03
04
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: http://youtu.be/8JenAyMmZ68
Ayman van Bregt digital strategist Trends in digitale disruptie
Ayman van Bregt digital strategist Trends in digitale disruptie
Media consumption nowadays
Media attributes of the current
Nonlineary;
Not location specific;
Indefinite possibilities;
Active and/or passive, you are connected.
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: flic.kr/p/8nNBUK
01
02
03
04
Ayman van Bregt digital strategist Trends in digitale disruptie
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: http://visual.ly/reaching-50-million-users
Source: http://sjinsights.net/2014/09/29/new-research-sheds-light-on-daily-ad-exposures/
Media consumption research
Average adult’s daily media and ad exposure
01
02
03
Average number of advertisement and brand
exposures per day per person: 5,000+;
04
Average number of “ads only” exposures per
day: 362;
Average number of “ads only” noted per day:
153;
Average number of “ads only” that we have
some awareness of per day: 86;
Ayman van Bregt digital strategist Trends in digitale disruptie
05
Average number of “ads only” that made an
impression (engagement): 12.
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: http://blog.qmee.com/online-in-60-seconds-infographic-a-year-later/
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: http://www.washingtonpost.com/blogs/innovations/post/about-those-2005-and-2013-photos-of-the-crowds-in-st-peters-square/
2013/03/14/aaf1067a-8cf9-11e2-9f54-f3fdd70acad2_blog.html
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: http://www.businessinsider.com/mobile-is-growing-2013-11
Shift in media use because of digital disruption
Media abundance;
Mobile is one of the most important screens;
Remaining visibility is the biggest challenge for companies
and brands.
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: http://www.business.com/content-marketing/the-real-marketers-shift-from-social-media-to-content-marketing/
01
02
03
Source: http://www.express.co.uk/comment/columnists/peter-hill/374261/Smart-phones-lead-to-dumb-people
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: https://hbr.org/2013/01/how-people-really-use-mobile
Ayman van Bregt digital strategist Trends in digitale disruptie
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: https://twitter.com/cap0w/status/431176293590106112
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: http://edition.cnn.com/2014/09/15/world/asia/china-cellphone-sidewalk/
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: https://www.linkedin.com/company/delray-recovery-center
Shift in behavior because of digital disruption
FOMO: Fear of missing out
Nomophobia: No-mobile-phone phobia
Infobesity: Information overload
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: http://www.square2marketing.com/marketing-ideas/buyer-behavior
01
02
03
SHIFTS EXAMPLES MODELS TIPS Q&A
Digital disruption examples
“A disruptive innovation is a technologically simple innovation in the form of a product, service, or business
model that takes root in a tier of the market that is unattractive to the established leaders in an industry.”

- Clayton Christensen
Ayman van Bregt digital strategist Trends in digitale disruptie
Digital disruption - Food delivery and restaurant industry
Take Eat Easy disrupting the food and restaurant industry by offering delivery from restaurants that don’t take-out and deliver
Source: http://www.tripadvisor.co.uk/
Source: http://www.emerce.nl/interviews/nederlandse-primeur-toprestaurants-
gaan-thuisbezorgen
Digital disruption - Food delivery and restaurant industry
Foodora disrupting the food and restaurant industry by offering delivery from restaurants that don’t take-out and deliver
Ayman van Bregt digital strategist Trends in digitale disruptie
01
02
03
Combining logistics and online food ordering;
04
Community by uniting supply and demand;
Personalisation and choice (recommendation
engine based on ingredients);
Focus on customer service;
05 Realtime insights (food tracking, delivery time).
Ayman van Bregt digital strategist Trends in digitale disruptie
Digital disruption - Hospitality and hotel industry
AirBnB disrupting the hotel industry by offering a community marketplace with unique spaces
Source: http://hotellucystar.ro/en/booking/ Source: http://kevinwarnock.com/2011/07/30/
Source: http://kevinwarnock.com/2011/07/30/airbnb-hosting-is-fun-with-minimal-risk/
Digital disruption - Hospitality and hotel industry
AirBnB disrupting the hotel industry by offering a community marketplace with unique spaces
Ayman van Bregt digital strategist Trends in digitale disruptie
01
02
03
Selling spare rooms instead of owning hotels;
04
Community by uniting supply and demand;
Personalisation and choice;
Extra services available;
05 AirBnB business ecosystem.
SHIFTS EXAMPLES MODELS TIPS Q&A
Models for digital disruption
“The reason why it is so difficult for existing firms to capitalize on disruptive innovations is that their processes
and their business model that make them good at the existing business actually make them bad at
competing for the disruption.” - Clayton Christensen
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: McKinsey The Social Economy http://bit.ly/mckinsey-socialeconomy
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: Collaborative Economy Honeycomb https://flic.kr/p/qgyx9P
Source: http://www.web-strategist.com/blog/2014/05/05/framework-collaborative-economy-honeycomb-osfest14/
Honeycomb
Digital disruption by tapping into the collaborative economy
01
02
Societal drivers; desire to connect, sustainable
mindset, population increase.
Economic drivers; financial climate, untapped
idle resources, startups heavily funded.
Ayman van Bregt digital strategist Trends in digitale disruptie
03
Technology enablers: internet of everything,
mobile technologies, social networks.
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: Customer journey building with Eloqua http://blog.crmit.com/tag/eloqua/
Ayman van Bregt digitaal strateeg Trends in digitale disruptie
Paradox of innovation and digital disruption
Investment in innovation in 1995 $8 billion up to $36,3 billion in 2014
Source: https://www.pwcmoneytree.com/
Ayman van Bregt digitaal strateeg Trends in digitale disruptie
Paradox of innovation and digital disruption
In 2014 $1,6 quadrillion was worldwide spent on R&D. Over 85% of these innovations failed.
Source: http://www.nielsen.com/us/en/insights/news/2014/how-to-flip-85-misses-to85-hits-lessons-
from-the-nielsen-breakthrough-innovation-project.html
Ayman van Bregt digitaal strateeg Trends in digitale disruptie
Digital disruption that leads to digital value creation
Digital value creation based on the connecting power of the business value proposition, technology and communication
© Ayman van Bregt
SHIFTS EXAMPLES MODELS TIPS Q&A
Tips for digital disruption
“Management is the opportunity to help people become better people. Practiced that way, it's a magnificent
profession.” - Clayton Christensen
Tips for digital disruption: McKinsey’s insights
Digital disruption: Consumer trends and what businesses need to do now
Stay close to users by investing in customer insights;
Build a competitive edge with deep analytic skills;
Make business models more robust to reflect
consumer diversity;
Ensure investments are clearly aligned with
consumer shifts.
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: http://www.mckinseyonmarketingandsales.com/digital-disruption-evolving-usage-and-the-new-value-chain
01
02
03
04
Tips for digital disruption: The Innovator’s DNA
Mastering the Five Skills of Disruptive Innovators
Associating (linking ideas that aren’t obviously related);
Questioning (questions that challenge the status quo);
Observing (observing how things work and what doesn’t
work);
Networking (meeting people from different backgrounds
and perspectives to extend your knowledge);
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: http://www.claytonchristensen.com/books/innovators-dna-mastering-skills-disruptive-innovators/
01
02
03
04
Experimenting (trying out new experiences with the world
as your laboratory).
05
SHIFTS EXAMPLES MODELS TIPS Q&A
Q&A
“Question everything.” - Maria Mitchell
Ayman van Bregt digital strategist Trends in digitale disruptie
From pushing to attracting
Digital paradigm shift
Fundamental changes because of digital disruption
Ayman van Bregt digital strategist Trends in digitale disruptie
From interrupting to inviting
Digital paradigm shift
Fundamental changes because of digital disruption
Ayman van Bregt digital strategist Trends in digitale disruptie
From unfocussed (ignorance) to focussed
Digital paradigm shift
Fundamental changes because of digital disruption
Ayman van Bregt digital strategist Trends in digitale disruptie
From control to letting go
Digital paradigm shift
Fundamental changes because of digital disruption
Ayman van Bregt digital strategist Trends in digitale disruptie
From avoiding risk to managing risk
Digital paradigm shift
Fundamental changes because of digital disruption
Ayman van Bregt digital strategist Trends in digitale disruptie
From disjointed
(customer) experiences
to seamless

(customer) experiences
Digital paradigm shift
Fundamental changes because of digital disruption
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: http://searcharchives.vancouver.ca/people-looking-through-holes-in-fence-and-in-trees-to-see-over-fence
Attention is the new currency
Ayman van Bregt digital strategist Trends in digitale disruptie
‘The difference between helping and selling is just two letters. But those two letters are
critically important to the success of business today.’ - Jay Baer
Ayman van Bregt digitaal strateeg Trends in digitale disruptie
Bron: http://clearlens.org/2015/01/19/thought-snack-meaning-in-absolutes/
"Our prime purpose in this life is to help others. And if you can't help them,
at least don't hurt them." - Dalai Lama
Ayman van Bregt digitaal strateeg Trends in digitale disruptie
Bron: https://www.youtube.com/watch?v=cCfzdd76Qts
Ayman van Bregt digital strategist Trends in digitale disruptie
‘Care is state in which something does matter; it is the course of human tenderness.’
Rollo May
Bron: http://thespiritscience.net/2015/07/05/the-scientific-health-benefits-of-being-compassionate/
CARE as the critical driver for digital disruption
C.A.R.E. is the enabler for meaningful digital value creation
Conversation;
Authenticity;
Respect;
Empathy.
Ayman van Bregt digital strategist Trends in digitale disruptie
Source: http://thespiritscience.net/2015/07/05/the-scientific-health-benefits-of-being-compassionate/
01
02
03
04
© Ayman van Bregt
Ayman van Bregt digitaal strateeg Trends in digitale disruptie
Digital disruption that leads to digital value creation
Digital value creation based on the connecting power of the business value proposition, technology and communication
© Ayman van Bregt
Ayman van Bregt digitaal strateeg Trends in digitale disruptie
Digital value creation that attracts and amplifies customer relations
Digital value creation that ignites customer experiences and amplifies customer connections
© Ayman van Bregt
Ayman van Bregt digital strategist Trends in digitale disruptie
‘The purpose of human life is to serve, and to show compassion and the will to help
others.’ - Albert Schweitzer
Bron: http://7-themes.com/6784581-cute-heart-hands-wallpaper.html
Contact
a.van.bregt@hr.nl
Creates meaningful digital customer experiences for companies
http://about.me/aymanvanbregt
Ayman van Bregt digital strategist aymanvanbregt

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Digitale disruptie - Minor Branding to Friending - Hogeschool Rotterdam - oktober 2015

  • 1. Minor Branding to Friending: Trends in digitale disruptie Innovatie en concepting in een digitale wereld leidend naar nieuwe business proposities (digitale waardecreatie) Hogeschool Rotterdam oktober 2015 Ayman van Bregt digital strategist Trends in digitale disruptie
  • 2. Over Ayman van Bregt Digitaal strateeg Ayman van Bregt digitaal strateeg aymanvanbregt Digitaal Strateeg die betekenisvolle digitale klantervaringen (digital customer experiences) creëert Ik help bedrijven om meer waarde voor klanten te creëren met digitale middelen, de relatie met klanten te verstevigen en nieuwe inzichten op te doen. Hogeschooldocent Digitale Marketing, Creatieve Conceptontwikkeling en Digitale Waardecreatie Mede-oprichter Nederlandse Social Media Academie (NSMA) Slides: http://bit.ly/disruptie-hr
  • 3. Over Ayman van Bregt Digitaal strateeg Ayman van Bregt digitaal strateeg aymanvanbregt Digitaal Strateeg die betekenisvolle digitale klantervaringen (digital customer experiences) creëert Ik help bedrijven om meer waarde voor klanten te creëren met digitale middelen, de relatie met klanten te verstevigen en nieuwe inzichten op te doen. Hogeschooldocent Digitale Marketing, Creatieve Conceptontwikkeling en Digitale Waardecreatie Mede-oprichter Nederlandse Social Media Academie (NSMA) Slides: http://bit.ly/disruptie-hr Slides: bit.ly/disruptie-hr
  • 4. Ayman van Bregt digital strategist Trends in digitale disruptie
  • 5. Agenda Ayman van Bregt digital strategist Trends in digitale disruptie 01 02 03 Shifts in business, media and behavior Digital disruption examples Models for digital disruption 04 05 Tips for digital disruption Q & A
  • 6. Source: https://www.eosdigitaal.nl/forum/viewtopic.php?f=134&t=113547 Context first Ayman van Bregt digital strategist Trends in digitale disruptie
  • 7. Defining digital disruption What is digital disruption? Digital disruption Digital disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services. Ayman van Bregt digital strategist Trends in digitale disruptie
  • 8. Defining innovation, concepting and new business development Digital disruption: Innovation and concepting in a digital world that leads to new business development Innovation Innovation is a new idea, more effective device or process. It applies a better solution that meets new requirements, inarticulated needs, or existing market needs. Concepting An idea of something formed by mentally combining all its characteristics, creating value as a construct for business. New business development New business development concerns all the activities involved in realizing new business opportunities, including product or service design, business model design, and marketing. t Ayman van Bregt digital strategist Trends in digitale disruptie
  • 9. SHIFTS EXAMPLES MODELS TIPS Q&A Shifts in business, media and behavior “People who bet against the Internet, who think that somehow this change is just a generational shift, miss that it is a fundamental reorganizing of the power of the end user. The Internet brings tremendous tools to the end user, and that end user is going to use them.” - Eric Schmidt
  • 10. Source: https://flic.kr/p/ffeAdk Agricultural economy used technology to ease work Ayman van Bregt digital strategist Trends in digitale disruptie
  • 11. Source: https://flic.kr/p/cYNcbY Industrial economy used technology to scale production Ayman van Bregt digital strategist Trends in digitale disruptie
  • 12. Source: https://flic.kr/p/r2Xwfs Information economy used technology to digitize Ayman van Bregt digital strategist Trends in digitale disruptie
  • 13. Source: http://www.frankhanswijk.nl/blog/arno_coenen_hoorn_des_overvloe.html Experience economy used technology to provide more service Ayman van Bregt digital strategist Trends in digitale disruptie
  • 14. Source: KPCB Internet Trends 2013 www.kpcb.com/file/kpcb-internet-trends-2013 Ayman van Bregt digital strategist Trends in digitale disruptie
  • 15. Source: postnl.nl Ayman van Bregt digital strategist Trends in digitale disruptie
  • 16. Source: https://webwinkelcommunity.nl/leren-van-vend/ Ayman van Bregt digital strategist Trends in digitale disruptie
  • 17. Source: Innosight Creative destruction whips through corporate America http://bit.ly/1Dljj6X Ayman van Bregt digital strategist Trends in digitale disruptie
  • 18. Source: KPCB Internet Trends 2014 www.kpcb.com/file/kpcb-internet-trends-2014 Ayman van Bregt digital strategist Trends in digitale disruptie
  • 19. Source: Interbrand Best Global Brands 2014 Ayman van Bregt digital strategist Trends in digitale disruptie
  • 20. Shifts in business because of digital disruption Ayman van Bregt digital strategist Trends in digitale disruptie In 2015, Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening. Source: http://techcrunch.com/2015/03/03/in-the-age-of-disintermediation-the-battle-is-all-for-the-customer-interface/
  • 21. Source: https://www.macroaxis.com Ayman van Bregt digitaal strateeg Trends in digitale disruptie
  • 22. Shift in business because of digital disruption Shorter lifespan and more uncertainties; Technology one of the most important drivers for business; Simplifying supply chains; Ayman van Bregt digital strategist Trends in digitale disruptie Source: http://blogs-images.forbes.com/learnvest/files/2014/06/behavior-change-expert- questions.jpg 01 02 03 Focus on communities and platforms.04
  • 24. Source: http://antranik.org/wp-content/uploads/2013/11/technology.jpg?900771 Ayman van Bregt digital strategist Trends in digitale disruptie
  • 25. Ayman van Bregt digital strategist Trends in digitale disruptie Source: https://flic.kr/p/8w5ywj
  • 26. Media consumption back in the days Media attributes of the past Lineary; Location specific; Limited possibilities; Passive. Ayman van Bregt digital strategist Trends in digitale disruptie Source: http://flic.kr/p/8w5ywj 01 02 03 04
  • 27. Ayman van Bregt digital strategist Trends in digitale disruptie Source: http://youtu.be/8JenAyMmZ68
  • 28. Ayman van Bregt digital strategist Trends in digitale disruptie
  • 29. Ayman van Bregt digital strategist Trends in digitale disruptie
  • 30. Media consumption nowadays Media attributes of the current Nonlineary; Not location specific; Indefinite possibilities; Active and/or passive, you are connected. Ayman van Bregt digital strategist Trends in digitale disruptie Source: flic.kr/p/8nNBUK 01 02 03 04
  • 31. Ayman van Bregt digital strategist Trends in digitale disruptie
  • 32. Ayman van Bregt digital strategist Trends in digitale disruptie Source: http://visual.ly/reaching-50-million-users
  • 33. Source: http://sjinsights.net/2014/09/29/new-research-sheds-light-on-daily-ad-exposures/ Media consumption research Average adult’s daily media and ad exposure 01 02 03 Average number of advertisement and brand exposures per day per person: 5,000+; 04 Average number of “ads only” exposures per day: 362; Average number of “ads only” noted per day: 153; Average number of “ads only” that we have some awareness of per day: 86; Ayman van Bregt digital strategist Trends in digitale disruptie 05 Average number of “ads only” that made an impression (engagement): 12.
  • 34. Ayman van Bregt digital strategist Trends in digitale disruptie Source: http://blog.qmee.com/online-in-60-seconds-infographic-a-year-later/
  • 35. Ayman van Bregt digital strategist Trends in digitale disruptie Source: http://www.washingtonpost.com/blogs/innovations/post/about-those-2005-and-2013-photos-of-the-crowds-in-st-peters-square/ 2013/03/14/aaf1067a-8cf9-11e2-9f54-f3fdd70acad2_blog.html
  • 36. Ayman van Bregt digital strategist Trends in digitale disruptie Source: http://www.businessinsider.com/mobile-is-growing-2013-11
  • 37. Shift in media use because of digital disruption Media abundance; Mobile is one of the most important screens; Remaining visibility is the biggest challenge for companies and brands. Ayman van Bregt digital strategist Trends in digitale disruptie Source: http://www.business.com/content-marketing/the-real-marketers-shift-from-social-media-to-content-marketing/ 01 02 03
  • 39. Source: https://hbr.org/2013/01/how-people-really-use-mobile Ayman van Bregt digital strategist Trends in digitale disruptie
  • 40. Ayman van Bregt digital strategist Trends in digitale disruptie Source: https://twitter.com/cap0w/status/431176293590106112
  • 41. Ayman van Bregt digital strategist Trends in digitale disruptie Source: http://edition.cnn.com/2014/09/15/world/asia/china-cellphone-sidewalk/
  • 42. Ayman van Bregt digital strategist Trends in digitale disruptie Source: https://www.linkedin.com/company/delray-recovery-center
  • 43. Shift in behavior because of digital disruption FOMO: Fear of missing out Nomophobia: No-mobile-phone phobia Infobesity: Information overload Ayman van Bregt digital strategist Trends in digitale disruptie Source: http://www.square2marketing.com/marketing-ideas/buyer-behavior 01 02 03
  • 44. SHIFTS EXAMPLES MODELS TIPS Q&A Digital disruption examples “A disruptive innovation is a technologically simple innovation in the form of a product, service, or business model that takes root in a tier of the market that is unattractive to the established leaders in an industry.”
 - Clayton Christensen
  • 45. Ayman van Bregt digital strategist Trends in digitale disruptie Digital disruption - Food delivery and restaurant industry Take Eat Easy disrupting the food and restaurant industry by offering delivery from restaurants that don’t take-out and deliver Source: http://www.tripadvisor.co.uk/ Source: http://www.emerce.nl/interviews/nederlandse-primeur-toprestaurants- gaan-thuisbezorgen
  • 46. Digital disruption - Food delivery and restaurant industry Foodora disrupting the food and restaurant industry by offering delivery from restaurants that don’t take-out and deliver Ayman van Bregt digital strategist Trends in digitale disruptie 01 02 03 Combining logistics and online food ordering; 04 Community by uniting supply and demand; Personalisation and choice (recommendation engine based on ingredients); Focus on customer service; 05 Realtime insights (food tracking, delivery time).
  • 47. Ayman van Bregt digital strategist Trends in digitale disruptie Digital disruption - Hospitality and hotel industry AirBnB disrupting the hotel industry by offering a community marketplace with unique spaces Source: http://hotellucystar.ro/en/booking/ Source: http://kevinwarnock.com/2011/07/30/
  • 48. Source: http://kevinwarnock.com/2011/07/30/airbnb-hosting-is-fun-with-minimal-risk/ Digital disruption - Hospitality and hotel industry AirBnB disrupting the hotel industry by offering a community marketplace with unique spaces Ayman van Bregt digital strategist Trends in digitale disruptie 01 02 03 Selling spare rooms instead of owning hotels; 04 Community by uniting supply and demand; Personalisation and choice; Extra services available; 05 AirBnB business ecosystem.
  • 49. SHIFTS EXAMPLES MODELS TIPS Q&A Models for digital disruption “The reason why it is so difficult for existing firms to capitalize on disruptive innovations is that their processes and their business model that make them good at the existing business actually make them bad at competing for the disruption.” - Clayton Christensen
  • 50. Ayman van Bregt digital strategist Trends in digitale disruptie Source: McKinsey The Social Economy http://bit.ly/mckinsey-socialeconomy
  • 51. Ayman van Bregt digital strategist Trends in digitale disruptie Source: Collaborative Economy Honeycomb https://flic.kr/p/qgyx9P
  • 52. Source: http://www.web-strategist.com/blog/2014/05/05/framework-collaborative-economy-honeycomb-osfest14/ Honeycomb Digital disruption by tapping into the collaborative economy 01 02 Societal drivers; desire to connect, sustainable mindset, population increase. Economic drivers; financial climate, untapped idle resources, startups heavily funded. Ayman van Bregt digital strategist Trends in digitale disruptie 03 Technology enablers: internet of everything, mobile technologies, social networks.
  • 53. Ayman van Bregt digital strategist Trends in digitale disruptie Source: Customer journey building with Eloqua http://blog.crmit.com/tag/eloqua/
  • 54. Ayman van Bregt digitaal strateeg Trends in digitale disruptie Paradox of innovation and digital disruption Investment in innovation in 1995 $8 billion up to $36,3 billion in 2014 Source: https://www.pwcmoneytree.com/
  • 55. Ayman van Bregt digitaal strateeg Trends in digitale disruptie Paradox of innovation and digital disruption In 2014 $1,6 quadrillion was worldwide spent on R&D. Over 85% of these innovations failed. Source: http://www.nielsen.com/us/en/insights/news/2014/how-to-flip-85-misses-to85-hits-lessons- from-the-nielsen-breakthrough-innovation-project.html
  • 56. Ayman van Bregt digitaal strateeg Trends in digitale disruptie Digital disruption that leads to digital value creation Digital value creation based on the connecting power of the business value proposition, technology and communication © Ayman van Bregt
  • 57. SHIFTS EXAMPLES MODELS TIPS Q&A Tips for digital disruption “Management is the opportunity to help people become better people. Practiced that way, it's a magnificent profession.” - Clayton Christensen
  • 58. Tips for digital disruption: McKinsey’s insights Digital disruption: Consumer trends and what businesses need to do now Stay close to users by investing in customer insights; Build a competitive edge with deep analytic skills; Make business models more robust to reflect consumer diversity; Ensure investments are clearly aligned with consumer shifts. Ayman van Bregt digital strategist Trends in digitale disruptie Source: http://www.mckinseyonmarketingandsales.com/digital-disruption-evolving-usage-and-the-new-value-chain 01 02 03 04
  • 59. Tips for digital disruption: The Innovator’s DNA Mastering the Five Skills of Disruptive Innovators Associating (linking ideas that aren’t obviously related); Questioning (questions that challenge the status quo); Observing (observing how things work and what doesn’t work); Networking (meeting people from different backgrounds and perspectives to extend your knowledge); Ayman van Bregt digital strategist Trends in digitale disruptie Source: http://www.claytonchristensen.com/books/innovators-dna-mastering-skills-disruptive-innovators/ 01 02 03 04 Experimenting (trying out new experiences with the world as your laboratory). 05
  • 60. SHIFTS EXAMPLES MODELS TIPS Q&A Q&A “Question everything.” - Maria Mitchell
  • 61. Ayman van Bregt digital strategist Trends in digitale disruptie From pushing to attracting Digital paradigm shift Fundamental changes because of digital disruption
  • 62. Ayman van Bregt digital strategist Trends in digitale disruptie From interrupting to inviting Digital paradigm shift Fundamental changes because of digital disruption
  • 63. Ayman van Bregt digital strategist Trends in digitale disruptie From unfocussed (ignorance) to focussed Digital paradigm shift Fundamental changes because of digital disruption
  • 64. Ayman van Bregt digital strategist Trends in digitale disruptie From control to letting go Digital paradigm shift Fundamental changes because of digital disruption
  • 65. Ayman van Bregt digital strategist Trends in digitale disruptie From avoiding risk to managing risk Digital paradigm shift Fundamental changes because of digital disruption
  • 66. Ayman van Bregt digital strategist Trends in digitale disruptie From disjointed (customer) experiences to seamless
 (customer) experiences Digital paradigm shift Fundamental changes because of digital disruption
  • 67. Ayman van Bregt digital strategist Trends in digitale disruptie Source: http://searcharchives.vancouver.ca/people-looking-through-holes-in-fence-and-in-trees-to-see-over-fence Attention is the new currency
  • 68. Ayman van Bregt digital strategist Trends in digitale disruptie ‘The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.’ - Jay Baer
  • 69. Ayman van Bregt digitaal strateeg Trends in digitale disruptie Bron: http://clearlens.org/2015/01/19/thought-snack-meaning-in-absolutes/ "Our prime purpose in this life is to help others. And if you can't help them, at least don't hurt them." - Dalai Lama
  • 70. Ayman van Bregt digitaal strateeg Trends in digitale disruptie Bron: https://www.youtube.com/watch?v=cCfzdd76Qts
  • 71. Ayman van Bregt digital strategist Trends in digitale disruptie ‘Care is state in which something does matter; it is the course of human tenderness.’ Rollo May Bron: http://thespiritscience.net/2015/07/05/the-scientific-health-benefits-of-being-compassionate/
  • 72. CARE as the critical driver for digital disruption C.A.R.E. is the enabler for meaningful digital value creation Conversation; Authenticity; Respect; Empathy. Ayman van Bregt digital strategist Trends in digitale disruptie Source: http://thespiritscience.net/2015/07/05/the-scientific-health-benefits-of-being-compassionate/ 01 02 03 04 © Ayman van Bregt
  • 73. Ayman van Bregt digitaal strateeg Trends in digitale disruptie Digital disruption that leads to digital value creation Digital value creation based on the connecting power of the business value proposition, technology and communication © Ayman van Bregt
  • 74. Ayman van Bregt digitaal strateeg Trends in digitale disruptie Digital value creation that attracts and amplifies customer relations Digital value creation that ignites customer experiences and amplifies customer connections © Ayman van Bregt
  • 75. Ayman van Bregt digital strategist Trends in digitale disruptie ‘The purpose of human life is to serve, and to show compassion and the will to help others.’ - Albert Schweitzer Bron: http://7-themes.com/6784581-cute-heart-hands-wallpaper.html
  • 76. Contact a.van.bregt@hr.nl Creates meaningful digital customer experiences for companies http://about.me/aymanvanbregt Ayman van Bregt digital strategist aymanvanbregt