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1 de 13
Facebook Ad Benchmarks
by region
CTR (click through rate) 0.26%
CPC (cost per click) $0.27
CPM (cost per thousand) $0.70

Source: Salesforce June 2013
-1-

Augustine Fou
Facebook Ad Benchmarks
by Industry
CTR (click through rate) 0.26%
CPC (cost per click) $0.27
CPM (cost per thousand) $0.70

Source: Salesforce June 2013
-2-

Augustine Fou
Facebook Ad Benchmarks
by Industry
CTR (click through rate) 0.26%
CPC (cost per click) $0.27
CPM (cost per thousand) $0.70

Source: Salesforce June 2013

-3-

Augustine Fou
Facebook Ad CTRs
by industry

Source: Salesforce June 2013
-4-

Augustine Fou
Facebook Ad Type Cost

Source: Salesforce June 2013
-5-

Augustine Fou
Facebook CPCs by Industry
CTR (click through rate) 0.26%
CPC (cost per click) $0.27
CPM (cost per thousand) $0.70

Average CPC $0.75
Average CTR 0.07%

Source: Spruce Media October 2012

-6-

Augustine Fou
Performance by Placement

Desktop right rail CPM $0.34
Right rail vs news feed CPM $0.34 vs $4.21
Mobile news feed vs desktop news feed $5.74 vs $3.93
Overall Facebook average CPM $0.39

Source: Spruce Media October 2012
-7-

Augustine Fou
Performance by Ad Type
Domain Ads $0.35
Sponsored Story $0.79
Page Like Ad $0.38
Event Ad $0.90

Source: Spruce Media October 2012
-8-

Augustine Fou
Performance by Country
United States $0.46
France $0.24
UK $0.40
Canada $0.35
Germany $0.28

Source: Spruce Media October 2012
-9-

Augustine Fou
Related Slideshares
Display Search Social CTR Benchmarks
By: Augustine Fou, March 11, 2013
Future of Advertising
By: Augustine Fou, March 15, 2013
The Facebook Ad Scam
By: Augustine Fou, April 12, 2012
Facebook Advertising Benchmarks
By: Augustine Fou, May 29, 2009
- 10 -

Augustine Fou
Dr. Augustine Fou – Agency Czar
“I advise clients on using different
formats of digital ads and defining clear
metrics to show business impact and
ROI.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23

ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou

- 11 -

Augustine Fou
APPENDIX

- 12 -

Augustine Fou
2011 Facebook CTRs
Source: WebTrends, Jan 2011

- 13 -

Augustine Fou

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Facebook Advertising Benchmarks CTR CPC CPM by Augustine Fou

  • 1. Facebook Ad Benchmarks by region CTR (click through rate) 0.26% CPC (cost per click) $0.27 CPM (cost per thousand) $0.70 Source: Salesforce June 2013 -1- Augustine Fou
  • 2. Facebook Ad Benchmarks by Industry CTR (click through rate) 0.26% CPC (cost per click) $0.27 CPM (cost per thousand) $0.70 Source: Salesforce June 2013 -2- Augustine Fou
  • 3. Facebook Ad Benchmarks by Industry CTR (click through rate) 0.26% CPC (cost per click) $0.27 CPM (cost per thousand) $0.70 Source: Salesforce June 2013 -3- Augustine Fou
  • 4. Facebook Ad CTRs by industry Source: Salesforce June 2013 -4- Augustine Fou
  • 5. Facebook Ad Type Cost Source: Salesforce June 2013 -5- Augustine Fou
  • 6. Facebook CPCs by Industry CTR (click through rate) 0.26% CPC (cost per click) $0.27 CPM (cost per thousand) $0.70 Average CPC $0.75 Average CTR 0.07% Source: Spruce Media October 2012 -6- Augustine Fou
  • 7. Performance by Placement Desktop right rail CPM $0.34 Right rail vs news feed CPM $0.34 vs $4.21 Mobile news feed vs desktop news feed $5.74 vs $3.93 Overall Facebook average CPM $0.39 Source: Spruce Media October 2012 -7- Augustine Fou
  • 8. Performance by Ad Type Domain Ads $0.35 Sponsored Story $0.79 Page Like Ad $0.38 Event Ad $0.90 Source: Spruce Media October 2012 -8- Augustine Fou
  • 9. Performance by Country United States $0.46 France $0.24 UK $0.40 Canada $0.35 Germany $0.28 Source: Spruce Media October 2012 -9- Augustine Fou
  • 10. Related Slideshares Display Search Social CTR Benchmarks By: Augustine Fou, March 11, 2013 Future of Advertising By: Augustine Fou, March 15, 2013 The Facebook Ad Scam By: Augustine Fou, April 12, 2012 Facebook Advertising Benchmarks By: Augustine Fou, May 29, 2009 - 10 - Augustine Fou
  • 11. Dr. Augustine Fou – Agency Czar “I advise clients on using different formats of digital ads and defining clear metrics to show business impact and ROI.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou - 11 - Augustine Fou
  • 13. 2011 Facebook CTRs Source: WebTrends, Jan 2011 - 13 - Augustine Fou