Apple Inc. Digital Strategy Plan for ADV 420

1. B Y : A S H L E Y P A I T I C H
APPLE INC. DIGITAL
STRATEGY PLAN

2. TARGET AUDIENCE
• Adolescents
• Young Adults
• Elders
• With this digital
strategy I want to be
able to cater to a
wide demographic
audience

3. KEY PERFORMANCE INDICATORS
• With a wide demographic audience, the campaign
will be able to reach people of all ages.
• The goal of my campaign is to increase sales and
be able to create an even bigger global brand
than Apple Inc. has already created.

4. BIG IDEA
• Facebook
• Twitter
• Instagram
• Blog
• AdWords
• SEO

5. APPLYING THE BIG IDEA
• I would get the
followers involved and
create traffic to the
clients website to
generate awareness
for Apple's new
products.
• I would use the new
forms of media that
adolescents and young
adults are using and
use those to advertise
for upcoming products.

6. SOCIAL MEDIA
• Promo code for first
100 followers on
Facebook
• Twitter hash-tags
• By using SEO we’re
able to put tagged
key words on the Blog

7. TOOLS AND TACTICS
• Social media is an
essential tool of
marketing.
• With the power of
the Internet we
could be reaching
people all over the
world.

8. APPLYING TOOLS AND TACTICS
• By using social
media and hash
tags we are about
to spread the word
about our products
to our social
network and more.

9. BUDGET
• Overall budget:
$35,200
• PPC budget:
$28,000
• Social Media
budget: $7,200

10. SUMMARY
• Overall through my digital strategy campaign I will
aim to increase sales and to further the success of
Apple Inc.
• I will use different marketing strategies depending
on the target audience.