SlideShare uma empresa Scribd logo
1 de 27
Baixar para ler offline
Entering
Vietnam
Mobile
Market
2017
Top 10 mobile events of 2016
Mobile Device Trends
Vietnam Mobile Landscape
Mobile User Behavior Analysis
Dialogue
Top 10 mobile events of 2016
Mobile game revenue to pass
PC for first time.
Lazada Vietnam announced its
GMV index $7.8M per day,
which set up a millstone for
Ecommerce Market in Vietnam.
Vietnam listed in top 20 coun-
tries with the highest number
of Internet users.
Pokemon Go reach nearly 9
million downloads in
Vietnam.
Sam Media Company– a
mobile phone content provider
fined for cheating customers
Samsung to permanently end
production of Galaxy Note 7
1
2
3
4
5
6
7
8
9
10
Bigo, a live-streaming mobile
app became a phenomenon in
Vietnamese young generation.
Vietnam awards 4G licenses
to the three biggest Telco.
Momo, a mobile payment firm
in Vietnam, lands $28M led by
Standard Chartered Bank
Monkey Junior (edtech)
achieved international awards
in the field of education
Mobile Device Trends
2016
Vietnam
Vietnam Internet Users Demographic
Gender
Male Female
48% 52%
Total Population: 93M+
Active Internet Users: 49M
Active Mobile Subscribers: 131.9M
Active Mobile Social Users: 38M
721.4
462.1
286.9
139.1
132.7
115.1
103.1
97.2
71.7
69.0
63.2
60.2
56.7
55.8
54.0
49.0
46.0
45.3
41.0
39.2Italy
0 50 100 150 200 250 300 350 400 450 500 550 600 650 700 750 800
Thailand
Korea, South
Turkey
Vietnam
Philippines
France
Iran
United Kingdom
Bangladesh
Mexico
Germany
Nigeria
Russia
Japan
Indonesia
Brazil
United States
India
China
TOP 20 INTERNET COUNTRIES - 2016
With the Highest Number of Internet Users
Source: Appota
Vietnam 3G Usage
* Telco have been started launching 4G with big campaign. This would let the number of 4G subscription take off in 2017.
2014
22
30
44
2015
3G Subscription (YoY) (Million)
2016
3G Subscription Breakout by Telco
Source: Zing.vn
8%
18%
26%
48%
Viettel
Mobile
Vinaphone
Other
Smartphone Penetration
20%
2013
36%
2014
55%
2015
72%
2016
* Smartphone ownership in Vietnam is booming, with current penetration at 72% in urban areas and 53% in rural.
Smartphone penetration in urban areas
Source: Consumer Barometer Question: A2. Which operating system do you have on your smartphone?
Smartphone users, n=1000 TNS / Google smartphone apps research Vietnam
Using Mobile or Multiplatform?
* Younger demographics heavy drivers of mobile adoption in Vietnam to compare with other countries
Destop only
All User
Vietnam
Malaysia
Singapore
UK
USA
UK
USA
Vietnam
Malaysia
Singapore
Millennials (from 18 – 34 years old)
69%
68%
85%
88% (+19pts)
(+19pts)
(+18pts)
(+18pts)
(+7pts)
87%
91%
71%
76%
89%
94%
Mobile onlyMulti-Platform
0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%
Source: Comscore
Smartphone OS Breakout
To compare with other countries in S.E.A
Country Android OS IOS
Indonesia 94% 6%
Malaysia 82% 18%
Philippines 81% 19%
Singapore 58% 42%
Thailand 74% 26%
Vietnam 68% 25%
Southeast Asia
7%
25%
68%
iOS
Android
Other
Smartphone Penetration by OS
Source: Asian Business InsightSource: Appota
Mobile OS trends 2016
2016 IOS Usage
0%
1/1/16 2/1/16 3/1/16 4/1/16 5/1/16 6/1/16 7/1/16 8/1/16 9/1/16 10/1/16 11/1/16 12/1/16
OS 7
OS 8
OS 9
OS 10
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
IOSUsage
2016 Android OS Usage
0%
1/1/16 2/1/16 3/1/16 4/1/16 5/1/16 6/1/16 7/1/16 8/1/16 9/1/16 10/1/16 11/1/16 12/1/16
Jelly bean 4.1:4.3
Kitkat 4.4
Lollipop 5.0:5.1
Marshmallow 6.0
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
AndroidOSUsage
Nougat 7.0:7.1
Apple released iOS 10 on September 13th. Three months later, the
operating system is deployed on about 84% of iOS devices. This
means iOS users always have immediate access to the latest and
greatest operating systems released by Apple.
Android Nougat was released at the end of August, and four months
later still has <1% adoption! This was explained by that because
Android is so fragmented by version, and adoption of the latest OS is
slow, their only choice is to focus stability efforts on the Android
OSes with the highest usage.
Source: Apteligent
Vietnam Android Screen Break out
HD 720x128026.12%HD 720x1184 15.78%
Full HD
1920x1080
15.16%
qHD 540x960 14.23%
WVGA 480x80028.71%
Source: Appota
USERS’ BEHAVIOR
SMARTPHONE
Mobile User Behavior
2016
Vietnam
Daily user’s behavior
High use & longer engagement
Minsspentusing
Daily use
Daily use and time spent with app categories
Social networking
Messaging,
communication
Search
Games
Productivity,tools,utilities
Books,comics,magazines
Finance
Education
Lifestyle
News & weather
Shopping
Transportation
0
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
20
40
60
80
100
120
140
160
Travel and local
Entertainment
Music & audio
* Social networking and messaging have the highest use and occupy the most amount time; games also engage
Source: Question B5. Which of these categories of smartphone app do you use every day? Smartphone users, n=1000 Question B9. Thinking about a typical day, how much time do you
think you spend with these kinds of apps? Users of app category n=various (range from n=638 to n=980) TNS / Google smartphone apps research Vietnam
Impression by device through a daily time
Phone
Desktop
Tablet
% of each platform’s average
daily impressions by hour
LATE NIGHT
12am - 7am
EARLY MORNING
7am - 10am
LATE AFTERNOON
5pm - 8pm
DAYTIME
10am - 5am
PRIME
8pm - 12am
Average time spend online on web, mobile web and mobile app
100 minutes 63 minutes 51 minutes
Time using a web browser
on a computer
Time using a web browser on
a smartphone
Time using apps on a smartphone,
which need an internet connection
114 minutes
Source: Question: C1 How much time do you think you spent online? Question C2 And what percentage of your online time do
you think is spent in the following ways? Smartphone users n=1000 TNS / Google smartphone apps research Vietnam
+5%
app
installed
each month
On average, five new apps are installed each month
Games
69%
Social
networking
68%
Messaging,
comms
66%
Media &
Ents.
63%
Search
62%
Music &
Audio
62%
Books,
comics,
mags
59%
News &
weather
58%
Education
57%
Shopping
&
e-comm.
55%
Source: Question: B11. How often do you install new apps for these types of apps? Smartphone users,
n=1000 TNS / Google smartphone apps research Vietnam
* Social networking and messaging apps are used every day by almost all smartphone owners
Frequency of using app categories
Social networking
Messaging, comms
Search
Media & Ents.
Music & Audio
94%
91%
87%
73%
72%
4%
4%
10%
14%
13%
Use regularly (but not daily)Use daily
Games
News & weather
Shopping & e-comm.
Travel and local
Books, comics, mags
67%
65%
43%
42%
39%
10%
14%
21%
21%
17%
2016 year of Messaging App
Zalo 80%
73%
40%
37%
18%
11%
9%
5%
4%
3%
6%
TOP MESSAGING APPS IN VIETNAM TOP MESSAGING APPS ACTIVITIES IN VIETNAM
Viber
Skype
Line
Yahoo
Tango
Wechat
Whatsapp
Kakao Talk
Other
Facebook
Messenger
18 - 25
Text messaging 82% 79% 80% 80%73%
Send photos 57% 57% 62% 58%56%
Phone calls 53% 59% 59% 56%51%
Video calls 40% 42% 39% 40%34%
Voice messaging 25% 24% 17% 23%16%
Share feelings 21% 22% 22% 22%21%
Read news 19% 22% 21% 21%27%
Share updates about friends, relative 19% 20% 25% 20%17%
Chat rooms 18% 15% 15% 6%6%
What videos 12% 15% 13% 14%18%
Find friends / make friends 14% 13% 13% 14%18%
Online shopping
% of responents in each group
Note: n = 1,200; via smartphone: respondents chose top 3
10% 10% 14% 11%11%
Othes 3% 0% 5% 2%2%
26 - 30 30 - 35 35+ Total
Source: Appota
Messaging app now is just only to use with your friends and family, it extends to bill paid, shop-
ping, instruction and entertainment. In 2017, enabling technology: Context, identity, and AI will
help messaging apps to grow tremendously and even surpass Social Networks.
2016 year of Messaging App
In-app SMS Messenger APIs Zalo APIs Line APIs
The messaging landscape
B2C CUSTOMER COMMUNICATION SOFWARE
HUMAN AGENTS BOTS, AI, INTELIGENCE
Vietnam Mobile commerce 2016
Comparing between Mobile commerce
and E-commerce YoY
Source: Euromonitor, VNG
0.0
0.2
0.4
0.6
0.8
1.0
Buying via PC
USD (Million)
Year
Buying via mobile
2016201520142013
E- Commerce App is used to
research and purchase
More than 31 % online
shopping is estimated to be
from apps
Food , are more likely to be
purchased via mobile rather than
from a laptop.
Lazada: 36% of market share is
the market leader
49% spend from 10 to 20 usd
More than 30% shop 2-3 times per
month
Home PC Office PCSmart-
phone
(browser)
Tablet
(browser)
Smart-
phone
(app)
Tablet
(app)
52%
Devices used for Online Shopping
31%
25%
23%
17%
2%
1%
47%
40%
29%
9% 6%
Buying via mobile
Penetration (%)
Devices used for online Shopping
One of the many barcode-reading-apps. This app tells
you so much information about your products such as
fake/real, harmful to health, shops that have the
products etc.
Quà tặng Galaxy(Shopping App)
1m-5m Download
One of the many barcode-reading-apps. This app tells
you so much information about your products such as
fake/real, harmful to health, shops that have the
products etc.
iCheck(Shopping App)
1m-5m Download
Able to trade among individuals. Cars and houses are
sold as well. Buyers contact the sellers through
chatting, telephone, SMS and email. Payment and
delivery method is up to them.
Chợ tốt(C2C)
1m-5m Download
Dominantly popular shopping site in Vietnam. The
mobile app users get 50,000 VND at the time of app
installment and more promotions afterwards.
Lazada(B2C)
10m-50m Download
Source: Q&Me
* Mobile commerce is gaining momentum is growing markets. In Vietnam, more consumers are beginning to
use their smartphones to make purchases rather than their conventional computers. PC-commerce is
shrinking at a slow rate, with the mobile space thriving as more retailers begin to offer mobile-centric services
The way Vietnamese users pay for e-commerce
Credit card/debit card Bank transferCash on delivery
All Heavy User Light User
85%
6%
8%
76%
10%
14%
90%
4%
5%
85% of EC users choose cash on
delivery as a payment method.
Also, high usage rate of cash on
delivery results in high order
cancellation rate in Vietnam.
On the other hand, heavy users
use credit/debit cards and bank
transfer more often, so consumer’s
concern about purchasing may
lead to cash on delivery.
Source: Q&Me
Mobile Game 2016 Overview
Market size Vietnam YoY( Milion USD ) Vietnam Game Revenue to compare with
other countries in S.E.A
Mobile Game
2013
100
200
300
400
-
2014 2015 2016
PC Game
* Total Revenue of BIG 6 S.E.A: 783.10 Milion USD
Singapore
Malaysia
Philippines
Indonesia
Thailand
Vietnam
22.7%
15.5%
7% 14.3%
20%
20.4%
Mobile Game Publishing in Vietnam 2016
Top Publishers
in the market
Top Successful
Mobile Game
in 2016
Ỷ thiên 3D
Võ lâm
truyền kỳ
mobile
Liên Quân
Mobile
Ngôi Sao
Thời Trang
360mobi
Tập Kích
VTC
Top Global Game Downloads
Vietnamese Gamers love to play trending global games. Pokemon: 8.8M downloads,
talking tom 8.1M downloads, Slithe.io with 7M downloads. However casual game
doesn’t work in Vietnam in term of revenue. (due to payment method and user’s
behavior).
8.8M downloads 7M downloads8.1M downloads
Vietnam Mobile Ecosystem
Publisher
Events
Media
Infrastructure
Advertising & Marketing
Live Streaming Platform
CarriersSocial Platform
Mobile Payment
Tracking Service
Appota is the leading mobile platform provider for 3 segments trending
in the Vietnamese mobile market: Game Publishing, Advertisement, and
Payment. The company has more than 30 million users, and partners
with over 15,000 developers, advertisers, and merchants worldwide.
Subsidiary Companies:
More information: www.appota.com
adsota.com appotapay.comgamota.com

Mais conteúdo relacionado

Mais procurados

Vietnam Mobile Day 2017
Vietnam Mobile Day 2017Vietnam Mobile Day 2017
Vietnam Mobile Day 2017Duy, Vo Hoang
 
Vietnam Digital Landscape 2015
Vietnam Digital Landscape 2015Vietnam Digital Landscape 2015
Vietnam Digital Landscape 2015Dung Tri
 
Tns VN mobi life and digital life 2012
Tns VN mobi life and digital life 2012Tns VN mobi life and digital life 2012
Tns VN mobi life and digital life 2012Tuan Le
 
Vietnam internet user’s behaviour 2016
Vietnam internet user’s behaviour 2016Vietnam internet user’s behaviour 2016
Vietnam internet user’s behaviour 2016Xuân Lan Nguyễn
 
Comscore Whitebook | 2013 Southeast Asia Digital Future in Focus
Comscore Whitebook | 2013 Southeast Asia Digital Future in FocusComscore Whitebook | 2013 Southeast Asia Digital Future in Focus
Comscore Whitebook | 2013 Southeast Asia Digital Future in FocusThao Trinh Xuan
 
Vietnam mobile game market landscape
Vietnam mobile game market landscapeVietnam mobile game market landscape
Vietnam mobile game market landscapeADWAYS VIETNAM
 
Vietnam Mobile Apps Report Q3 2015
Vietnam Mobile Apps Report Q3 2015Vietnam Mobile Apps Report Q3 2015
Vietnam Mobile Apps Report Q3 2015Appota Group
 
Vietnam Mobile Report Quarter 3 - 2017
Vietnam Mobile Report Quarter 3 - 2017Vietnam Mobile Report Quarter 3 - 2017
Vietnam Mobile Report Quarter 3 - 2017Appota Group
 
GroupM - Vietnam digital landscape 09/2013
GroupM - Vietnam digital landscape  09/2013GroupM - Vietnam digital landscape  09/2013
GroupM - Vietnam digital landscape 09/2013★ Duong Vo ★
 
Viet Nam Digital landscape 2015
Viet Nam Digital landscape 2015Viet Nam Digital landscape 2015
Viet Nam Digital landscape 2015Moore Corporation
 
Vietnam Digital Landscape Q3/2015 by Moore Corporation
Vietnam Digital Landscape Q3/2015 by Moore CorporationVietnam Digital Landscape Q3/2015 by Moore Corporation
Vietnam Digital Landscape Q3/2015 by Moore CorporationMoore Corporation
 
Vietnam Mobile Market Analysis 2012
Vietnam Mobile Market Analysis 2012Vietnam Mobile Market Analysis 2012
Vietnam Mobile Market Analysis 2012Dunglt
 
Mobile App insight Vietnam 2016
Mobile App insight Vietnam 2016Mobile App insight Vietnam 2016
Mobile App insight Vietnam 2016Duy, Vo Hoang
 
Mobile adnetwork in vietnam
Mobile adnetwork in vietnamMobile adnetwork in vietnam
Mobile adnetwork in vietnamHien NT
 
Nielsen mobile marketing insights
Nielsen mobile marketing insightsNielsen mobile marketing insights
Nielsen mobile marketing insightsNguyen Ngoc
 
Looking into Vietnam Mobile Market
Looking into Vietnam Mobile MarketLooking into Vietnam Mobile Market
Looking into Vietnam Mobile MarketAli Saghaeian
 

Mais procurados (18)

Vietnam Mobile Day 2017
Vietnam Mobile Day 2017Vietnam Mobile Day 2017
Vietnam Mobile Day 2017
 
Vietnam Digital Landscape 2015
Vietnam Digital Landscape 2015Vietnam Digital Landscape 2015
Vietnam Digital Landscape 2015
 
Tns VN mobi life and digital life 2012
Tns VN mobi life and digital life 2012Tns VN mobi life and digital life 2012
Tns VN mobi life and digital life 2012
 
Vietnam internet user’s behaviour 2016
Vietnam internet user’s behaviour 2016Vietnam internet user’s behaviour 2016
Vietnam internet user’s behaviour 2016
 
Comscore Whitebook | 2013 Southeast Asia Digital Future in Focus
Comscore Whitebook | 2013 Southeast Asia Digital Future in FocusComscore Whitebook | 2013 Southeast Asia Digital Future in Focus
Comscore Whitebook | 2013 Southeast Asia Digital Future in Focus
 
Digital in Vietnam 2016
Digital in Vietnam 2016Digital in Vietnam 2016
Digital in Vietnam 2016
 
Vietnam mobile game market landscape
Vietnam mobile game market landscapeVietnam mobile game market landscape
Vietnam mobile game market landscape
 
Vietnam Mobile Apps Report Q3 2015
Vietnam Mobile Apps Report Q3 2015Vietnam Mobile Apps Report Q3 2015
Vietnam Mobile Apps Report Q3 2015
 
Vietnam Mobile Report Quarter 3 - 2017
Vietnam Mobile Report Quarter 3 - 2017Vietnam Mobile Report Quarter 3 - 2017
Vietnam Mobile Report Quarter 3 - 2017
 
GroupM - Vietnam digital landscape 09/2013
GroupM - Vietnam digital landscape  09/2013GroupM - Vietnam digital landscape  09/2013
GroupM - Vietnam digital landscape 09/2013
 
Viet Nam Digital landscape 2015
Viet Nam Digital landscape 2015Viet Nam Digital landscape 2015
Viet Nam Digital landscape 2015
 
Vietnam Digital Landscape Q3/2015 by Moore Corporation
Vietnam Digital Landscape Q3/2015 by Moore CorporationVietnam Digital Landscape Q3/2015 by Moore Corporation
Vietnam Digital Landscape Q3/2015 by Moore Corporation
 
Vietnam Mobile Market Analysis 2012
Vietnam Mobile Market Analysis 2012Vietnam Mobile Market Analysis 2012
Vietnam Mobile Market Analysis 2012
 
Mobile App insight Vietnam 2016
Mobile App insight Vietnam 2016Mobile App insight Vietnam 2016
Mobile App insight Vietnam 2016
 
Mobile adnetwork in vietnam
Mobile adnetwork in vietnamMobile adnetwork in vietnam
Mobile adnetwork in vietnam
 
Nielsen mobile marketing insights
Nielsen mobile marketing insightsNielsen mobile marketing insights
Nielsen mobile marketing insights
 
Looking into Vietnam Mobile Market
Looking into Vietnam Mobile MarketLooking into Vietnam Mobile Market
Looking into Vietnam Mobile Market
 
Nielsen sea cross platform report 2014- Vietnam
Nielsen sea cross platform report 2014- VietnamNielsen sea cross platform report 2014- Vietnam
Nielsen sea cross platform report 2014- Vietnam
 

Destaque

Vietnam Mobile Report Quarter 2 - 2017
Vietnam Mobile Report Quarter 2 - 2017 Vietnam Mobile Report Quarter 2 - 2017
Vietnam Mobile Report Quarter 2 - 2017 Appota Group
 
Google Consumer Barometer 2015 Report - Vietnam
Google Consumer Barometer 2015 Report - VietnamGoogle Consumer Barometer 2015 Report - Vietnam
Google Consumer Barometer 2015 Report - VietnamDuy Nguyen
 
Smartphone usage in Vietnam
Smartphone usage in VietnamSmartphone usage in Vietnam
Smartphone usage in VietnamDI Marketing
 
Finanzprodukt Emittenten im Netz: Social Media und Online Marketing
Finanzprodukt Emittenten im Netz: Social Media und Online MarketingFinanzprodukt Emittenten im Netz: Social Media und Online Marketing
Finanzprodukt Emittenten im Netz: Social Media und Online MarketingChristian König
 
Vietnam's digital trends 2017
Vietnam's digital trends 2017Vietnam's digital trends 2017
Vietnam's digital trends 2017Thiện Quang
 
Consumer & Consumer Behaviour
Consumer & Consumer BehaviourConsumer & Consumer Behaviour
Consumer & Consumer Behaviour★ Duong Vo ★
 
Google Vietnam digital profiling report 7/2012
Google Vietnam digital profiling report 7/2012Google Vietnam digital profiling report 7/2012
Google Vietnam digital profiling report 7/2012Anh Pham Duy
 
Market Research on Beauty Industry in Vietnam
Market Research on Beauty Industry in VietnamMarket Research on Beauty Industry in Vietnam
Market Research on Beauty Industry in VietnamPhi Jack
 
Digital marketing Trends 2017 in vietnam
Digital marketing Trends 2017 in vietnamDigital marketing Trends 2017 in vietnam
Digital marketing Trends 2017 in vietnamTime Universal
 
Overview e-commerce at Vietnam Market 2016
Overview e-commerce at Vietnam Market 2016Overview e-commerce at Vietnam Market 2016
Overview e-commerce at Vietnam Market 2016Duy, Vo Hoang
 
Digital in 2017 - Southeast Asia & Vietnam (We Are Social)
Digital in 2017 - Southeast Asia & Vietnam (We Are Social)Digital in 2017 - Southeast Asia & Vietnam (We Are Social)
Digital in 2017 - Southeast Asia & Vietnam (We Are Social)Truong Bomi
 
Vietnam Digital Landscape - Jan 2017 - We Are Social
Vietnam Digital Landscape - Jan 2017 - We Are SocialVietnam Digital Landscape - Jan 2017 - We Are Social
Vietnam Digital Landscape - Jan 2017 - We Are Social★ Duong Vo ★
 

Destaque (18)

Vietnam Mobile Report Quarter 2 - 2017
Vietnam Mobile Report Quarter 2 - 2017 Vietnam Mobile Report Quarter 2 - 2017
Vietnam Mobile Report Quarter 2 - 2017
 
Google Consumer Barometer 2015 Report - Vietnam
Google Consumer Barometer 2015 Report - VietnamGoogle Consumer Barometer 2015 Report - Vietnam
Google Consumer Barometer 2015 Report - Vietnam
 
Smartphone usage in Vietnam
Smartphone usage in VietnamSmartphone usage in Vietnam
Smartphone usage in Vietnam
 
Vietnamese language study survey
Vietnamese language study surveyVietnamese language study survey
Vietnamese language study survey
 
Finanzprodukt Emittenten im Netz: Social Media und Online Marketing
Finanzprodukt Emittenten im Netz: Social Media und Online MarketingFinanzprodukt Emittenten im Netz: Social Media und Online Marketing
Finanzprodukt Emittenten im Netz: Social Media und Online Marketing
 
Vietnam's digital trends 2017
Vietnam's digital trends 2017Vietnam's digital trends 2017
Vietnam's digital trends 2017
 
Consumer & Consumer Behaviour
Consumer & Consumer BehaviourConsumer & Consumer Behaviour
Consumer & Consumer Behaviour
 
Google Vietnam digital profiling report 7/2012
Google Vietnam digital profiling report 7/2012Google Vietnam digital profiling report 7/2012
Google Vietnam digital profiling report 7/2012
 
Market Research on Beauty Industry in Vietnam
Market Research on Beauty Industry in VietnamMarket Research on Beauty Industry in Vietnam
Market Research on Beauty Industry in Vietnam
 
Digital marketing Trends 2017 in vietnam
Digital marketing Trends 2017 in vietnamDigital marketing Trends 2017 in vietnam
Digital marketing Trends 2017 in vietnam
 
Overview e-commerce at Vietnam Market 2016
Overview e-commerce at Vietnam Market 2016Overview e-commerce at Vietnam Market 2016
Overview e-commerce at Vietnam Market 2016
 
Digital in 2017 - Southeast Asia & Vietnam (We Are Social)
Digital in 2017 - Southeast Asia & Vietnam (We Are Social)Digital in 2017 - Southeast Asia & Vietnam (We Are Social)
Digital in 2017 - Southeast Asia & Vietnam (We Are Social)
 
Vietnam Digital Landscape - Jan 2017 - We Are Social
Vietnam Digital Landscape - Jan 2017 - We Are SocialVietnam Digital Landscape - Jan 2017 - We Are Social
Vietnam Digital Landscape - Jan 2017 - We Are Social
 
Vietnamese Consumers Insight 2016
Vietnamese Consumers Insight 2016 Vietnamese Consumers Insight 2016
Vietnamese Consumers Insight 2016
 
[Vietnam survey] Vietnamese education for kids
[Vietnam survey] Vietnamese education for kids[Vietnam survey] Vietnamese education for kids
[Vietnam survey] Vietnamese education for kids
 
Vietnamese language study and motivation
Vietnamese language study and motivationVietnamese language study and motivation
Vietnamese language study and motivation
 
Vietnam mom: digital usage and influence factors
Vietnam mom: digital usage and influence factorsVietnam mom: digital usage and influence factors
Vietnam mom: digital usage and influence factors
 
Digital in 2017: Southeast Asia
Digital in 2017: Southeast AsiaDigital in 2017: Southeast Asia
Digital in 2017: Southeast Asia
 

Semelhante a Vietnam Mobile Report 2017

Vietnam smartphone app trend (data from screentime)
Vietnam smartphone app trend (data  from screentime)Vietnam smartphone app trend (data  from screentime)
Vietnam smartphone app trend (data from screentime)Q&Me Vietnam Market Research
 
2017 Nigerian Mobile Trend Report
2017 Nigerian Mobile Trend Report2017 Nigerian Mobile Trend Report
2017 Nigerian Mobile Trend ReportTerragon Group
 
Youth Indonesia Digital landscape 2014 - 2015
Youth Indonesia Digital landscape 2014 - 2015Youth Indonesia Digital landscape 2014 - 2015
Youth Indonesia Digital landscape 2014 - 2015Danny Oei Wirianto
 
Infographic - Mobile Messaging Apps Study : Indonesia
Infographic - Mobile Messaging Apps Study : IndonesiaInfographic - Mobile Messaging Apps Study : Indonesia
Infographic - Mobile Messaging Apps Study : IndonesiaInMobi
 
Millward Brown AME AdReaction Study 2013
Millward Brown AME AdReaction Study 2013Millward Brown AME AdReaction Study 2013
Millward Brown AME AdReaction Study 2013Kantar
 
The rise of Cross Platform Media Consumption in US : 70% of digital users ...
The rise of Cross Platform Media  Consumption in US  :  70% of digital users ...The rise of Cross Platform Media  Consumption in US  :  70% of digital users ...
The rise of Cross Platform Media Consumption in US : 70% of digital users ...Sumit Roy
 
How Trinity Mobile Apps can increase your business
How Trinity Mobile Apps can increase your businessHow Trinity Mobile Apps can increase your business
How Trinity Mobile Apps can increase your businessRaion Seishin
 
Current & future mobile trends of south east asia @ innotech cambodia
Current & future mobile trends of south east asia @ innotech cambodiaCurrent & future mobile trends of south east asia @ innotech cambodia
Current & future mobile trends of south east asia @ innotech cambodiaiTrainAsia
 
Wap vs App - marketing magazine "future of mobile event" oct 2010
Wap vs App - marketing magazine "future of mobile event"  oct 2010Wap vs App - marketing magazine "future of mobile event"  oct 2010
Wap vs App - marketing magazine "future of mobile event" oct 2010Phil Barrett
 
In mobi consumer-and_network_research
In mobi consumer-and_network_researchIn mobi consumer-and_network_research
In mobi consumer-and_network_researchSumit Roy
 
Us mobile app report
Us mobile app reportUs mobile app report
Us mobile app reportRick VARGAS
 
SMARTPHONE USAGE BEHAVIOR IN VIETNAM
SMARTPHONE USAGE BEHAVIOR IN VIETNAMSMARTPHONE USAGE BEHAVIOR IN VIETNAM
SMARTPHONE USAGE BEHAVIOR IN VIETNAMDI Marketing
 
Mobile Marketing and Advertising - The New First Screen
Mobile Marketing and Advertising - The New First ScreenMobile Marketing and Advertising - The New First Screen
Mobile Marketing and Advertising - The New First ScreenJudd Wheeler
 
In mobi consumer-and_network_research (3)
In mobi consumer-and_network_research (3)In mobi consumer-and_network_research (3)
In mobi consumer-and_network_research (3)Sumit Roy
 
In mobi consumer-and_network_research (1)
In mobi consumer-and_network_research (1)In mobi consumer-and_network_research (1)
In mobi consumer-and_network_research (1)Sumit Roy
 

Semelhante a Vietnam Mobile Report 2017 (20)

Vietnam smartphone app trend (data from screentime)
Vietnam smartphone app trend (data  from screentime)Vietnam smartphone app trend (data  from screentime)
Vietnam smartphone app trend (data from screentime)
 
2017 Nigerian Mobile Trend Report
2017 Nigerian Mobile Trend Report2017 Nigerian Mobile Trend Report
2017 Nigerian Mobile Trend Report
 
Youth Indonesia Digital landscape 2014 - 2015
Youth Indonesia Digital landscape 2014 - 2015Youth Indonesia Digital landscape 2014 - 2015
Youth Indonesia Digital landscape 2014 - 2015
 
Smartphone Survey
Smartphone SurveySmartphone Survey
Smartphone Survey
 
Infographic - Mobile Messaging Apps Study : Indonesia
Infographic - Mobile Messaging Apps Study : IndonesiaInfographic - Mobile Messaging Apps Study : Indonesia
Infographic - Mobile Messaging Apps Study : Indonesia
 
Millward Brown AME AdReaction Study 2013
Millward Brown AME AdReaction Study 2013Millward Brown AME AdReaction Study 2013
Millward Brown AME AdReaction Study 2013
 
Vietnam mobile app popularity 2020
Vietnam mobile app popularity 2020Vietnam mobile app popularity 2020
Vietnam mobile app popularity 2020
 
Monetising Mobile 2: Buzz City
Monetising Mobile 2: Buzz CityMonetising Mobile 2: Buzz City
Monetising Mobile 2: Buzz City
 
Mobile App Market in Vietnam
Mobile App Market in VietnamMobile App Market in Vietnam
Mobile App Market in Vietnam
 
The rise of Cross Platform Media Consumption in US : 70% of digital users ...
The rise of Cross Platform Media  Consumption in US  :  70% of digital users ...The rise of Cross Platform Media  Consumption in US  :  70% of digital users ...
The rise of Cross Platform Media Consumption in US : 70% of digital users ...
 
How Trinity Mobile Apps can increase your business
How Trinity Mobile Apps can increase your businessHow Trinity Mobile Apps can increase your business
How Trinity Mobile Apps can increase your business
 
Mobile in Numbers
Mobile in NumbersMobile in Numbers
Mobile in Numbers
 
Current & future mobile trends of south east asia @ innotech cambodia
Current & future mobile trends of south east asia @ innotech cambodiaCurrent & future mobile trends of south east asia @ innotech cambodia
Current & future mobile trends of south east asia @ innotech cambodia
 
Wap vs App - marketing magazine "future of mobile event" oct 2010
Wap vs App - marketing magazine "future of mobile event"  oct 2010Wap vs App - marketing magazine "future of mobile event"  oct 2010
Wap vs App - marketing magazine "future of mobile event" oct 2010
 
In mobi consumer-and_network_research
In mobi consumer-and_network_researchIn mobi consumer-and_network_research
In mobi consumer-and_network_research
 
Us mobile app report
Us mobile app reportUs mobile app report
Us mobile app report
 
SMARTPHONE USAGE BEHAVIOR IN VIETNAM
SMARTPHONE USAGE BEHAVIOR IN VIETNAMSMARTPHONE USAGE BEHAVIOR IN VIETNAM
SMARTPHONE USAGE BEHAVIOR IN VIETNAM
 
Mobile Marketing and Advertising - The New First Screen
Mobile Marketing and Advertising - The New First ScreenMobile Marketing and Advertising - The New First Screen
Mobile Marketing and Advertising - The New First Screen
 
In mobi consumer-and_network_research (3)
In mobi consumer-and_network_research (3)In mobi consumer-and_network_research (3)
In mobi consumer-and_network_research (3)
 
In mobi consumer-and_network_research (1)
In mobi consumer-and_network_research (1)In mobi consumer-and_network_research (1)
In mobi consumer-and_network_research (1)
 

Mais de Appota Group

E-Magazine: The State of Gaming Creators Vietnam
E-Magazine: The State of Gaming Creators VietnamE-Magazine: The State of Gaming Creators Vietnam
E-Magazine: The State of Gaming Creators VietnamAppota Group
 
E-Magazine: Tổng quan Gaming Creators Việt Nam
E-Magazine: Tổng quan Gaming Creators Việt NamE-Magazine: Tổng quan Gaming Creators Việt Nam
E-Magazine: Tổng quan Gaming Creators Việt NamAppota Group
 
VIETNAM ESPORTS WHITEBOOK 2021
VIETNAM ESPORTS WHITEBOOK 2021VIETNAM ESPORTS WHITEBOOK 2021
VIETNAM ESPORTS WHITEBOOK 2021Appota Group
 
VIETNAM MOBILE APPLICATION REPORT 2021
VIETNAM MOBILE APPLICATION REPORT 2021VIETNAM MOBILE APPLICATION REPORT 2021
VIETNAM MOBILE APPLICATION REPORT 2021Appota Group
 
BÁO CÁO ỨNG DỤNG DI ĐỘNG 2021
BÁO CÁO ỨNG DỤNG DI ĐỘNG 2021BÁO CÁO ỨNG DỤNG DI ĐỘNG 2021
BÁO CÁO ỨNG DỤNG DI ĐỘNG 2021Appota Group
 
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...Appota Group
 
BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...
BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...
BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...Appota Group
 
Vietnam Mobile Marketing and Game 2019 (English new)
Vietnam Mobile Marketing and Game 2019 (English new)Vietnam Mobile Marketing and Game 2019 (English new)
Vietnam Mobile Marketing and Game 2019 (English new)Appota Group
 
Vietnam Mobile Marketing and Game 2019 (Vietnamese)
Vietnam Mobile Marketing and Game 2019 (Vietnamese)Vietnam Mobile Marketing and Game 2019 (Vietnamese)
Vietnam Mobile Marketing and Game 2019 (Vietnamese)Appota Group
 
VIETNAM ESPORTS GUIDEBOOK 2019 by Appota Esports [Short Version]
VIETNAM ESPORTS GUIDEBOOK 2019 by Appota Esports [Short Version]VIETNAM ESPORTS GUIDEBOOK 2019 by Appota Esports [Short Version]
VIETNAM ESPORTS GUIDEBOOK 2019 by Appota Esports [Short Version]Appota Group
 
Báo cáo thị trường ứng dụng điện thoại di động tại Việt Nam nửa đầu 2018
Báo cáo thị trường ứng dụng điện thoại di động tại Việt Nam nửa đầu 2018Báo cáo thị trường ứng dụng điện thoại di động tại Việt Nam nửa đầu 2018
Báo cáo thị trường ứng dụng điện thoại di động tại Việt Nam nửa đầu 2018Appota Group
 
Vietnam Esports Market Report 2018
Vietnam Esports Market Report 2018Vietnam Esports Market Report 2018
Vietnam Esports Market Report 2018Appota Group
 
Báo cáo thể thao điện tử tại Việt Nam 2018
Báo cáo thể thao điện tử tại Việt Nam 2018Báo cáo thể thao điện tử tại Việt Nam 2018
Báo cáo thể thao điện tử tại Việt Nam 2018Appota Group
 
Growth Hacking for Indie Apps when Going Global
Growth Hacking for Indie Apps when Going GlobalGrowth Hacking for Indie Apps when Going Global
Growth Hacking for Indie Apps when Going GlobalAppota Group
 
Vietnam Mobile Report Q1 2016
Vietnam Mobile Report Q1 2016Vietnam Mobile Report Q1 2016
Vietnam Mobile Report Q1 2016Appota Group
 
Vietnam Mobile Market Report 2015
Vietnam Mobile Market Report 2015 Vietnam Mobile Market Report 2015
Vietnam Mobile Market Report 2015 Appota Group
 
State of mobile apps in Vietnam Q2 2015
State of mobile apps in Vietnam Q2 2015State of mobile apps in Vietnam Q2 2015
State of mobile apps in Vietnam Q2 2015Appota Group
 
State of mobile apps in Vietnam Q1/2015
State of mobile apps in Vietnam Q1/2015State of mobile apps in Vietnam Q1/2015
State of mobile apps in Vietnam Q1/2015Appota Group
 
Vietnam Mobile Market 2015 Outlook
Vietnam Mobile Market 2015 OutlookVietnam Mobile Market 2015 Outlook
Vietnam Mobile Market 2015 OutlookAppota Group
 

Mais de Appota Group (20)

E-Magazine: The State of Gaming Creators Vietnam
E-Magazine: The State of Gaming Creators VietnamE-Magazine: The State of Gaming Creators Vietnam
E-Magazine: The State of Gaming Creators Vietnam
 
E-Magazine: Tổng quan Gaming Creators Việt Nam
E-Magazine: Tổng quan Gaming Creators Việt NamE-Magazine: Tổng quan Gaming Creators Việt Nam
E-Magazine: Tổng quan Gaming Creators Việt Nam
 
VIETNAM ESPORTS WHITEBOOK 2021
VIETNAM ESPORTS WHITEBOOK 2021VIETNAM ESPORTS WHITEBOOK 2021
VIETNAM ESPORTS WHITEBOOK 2021
 
VIETNAM MOBILE APPLICATION REPORT 2021
VIETNAM MOBILE APPLICATION REPORT 2021VIETNAM MOBILE APPLICATION REPORT 2021
VIETNAM MOBILE APPLICATION REPORT 2021
 
BÁO CÁO ỨNG DỤNG DI ĐỘNG 2021
BÁO CÁO ỨNG DỤNG DI ĐỘNG 2021BÁO CÁO ỨNG DỤNG DI ĐỘNG 2021
BÁO CÁO ỨNG DỤNG DI ĐỘNG 2021
 
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...
 
BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...
BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...
BÁO CÁO THỊ TRƯỜNG DI ĐỘNG VÀ ỨNG DỤNG SMARTPHONE VIỆT NAM NỬA ĐẦU NĂM 2020 -...
 
Vietnam Mobile Marketing and Game 2019 (English new)
Vietnam Mobile Marketing and Game 2019 (English new)Vietnam Mobile Marketing and Game 2019 (English new)
Vietnam Mobile Marketing and Game 2019 (English new)
 
Vietnam Mobile Marketing and Game 2019 (Vietnamese)
Vietnam Mobile Marketing and Game 2019 (Vietnamese)Vietnam Mobile Marketing and Game 2019 (Vietnamese)
Vietnam Mobile Marketing and Game 2019 (Vietnamese)
 
VIETNAM ESPORTS GUIDEBOOK 2019 by Appota Esports [Short Version]
VIETNAM ESPORTS GUIDEBOOK 2019 by Appota Esports [Short Version]VIETNAM ESPORTS GUIDEBOOK 2019 by Appota Esports [Short Version]
VIETNAM ESPORTS GUIDEBOOK 2019 by Appota Esports [Short Version]
 
Báo cáo thị trường ứng dụng điện thoại di động tại Việt Nam nửa đầu 2018
Báo cáo thị trường ứng dụng điện thoại di động tại Việt Nam nửa đầu 2018Báo cáo thị trường ứng dụng điện thoại di động tại Việt Nam nửa đầu 2018
Báo cáo thị trường ứng dụng điện thoại di động tại Việt Nam nửa đầu 2018
 
Vietnam Esports Market Report 2018
Vietnam Esports Market Report 2018Vietnam Esports Market Report 2018
Vietnam Esports Market Report 2018
 
Báo cáo thể thao điện tử tại Việt Nam 2018
Báo cáo thể thao điện tử tại Việt Nam 2018Báo cáo thể thao điện tử tại Việt Nam 2018
Báo cáo thể thao điện tử tại Việt Nam 2018
 
Growth Hacking for Indie Apps when Going Global
Growth Hacking for Indie Apps when Going GlobalGrowth Hacking for Indie Apps when Going Global
Growth Hacking for Indie Apps when Going Global
 
Vietnam Mobile Report Q1 2016
Vietnam Mobile Report Q1 2016Vietnam Mobile Report Q1 2016
Vietnam Mobile Report Q1 2016
 
Vietnam Mobile Market Report 2015
Vietnam Mobile Market Report 2015 Vietnam Mobile Market Report 2015
Vietnam Mobile Market Report 2015
 
Adsota Sale Kit
Adsota Sale KitAdsota Sale Kit
Adsota Sale Kit
 
State of mobile apps in Vietnam Q2 2015
State of mobile apps in Vietnam Q2 2015State of mobile apps in Vietnam Q2 2015
State of mobile apps in Vietnam Q2 2015
 
State of mobile apps in Vietnam Q1/2015
State of mobile apps in Vietnam Q1/2015State of mobile apps in Vietnam Q1/2015
State of mobile apps in Vietnam Q1/2015
 
Vietnam Mobile Market 2015 Outlook
Vietnam Mobile Market 2015 OutlookVietnam Mobile Market 2015 Outlook
Vietnam Mobile Market 2015 Outlook
 

Vietnam Mobile Report 2017

  • 2. Top 10 mobile events of 2016 Mobile Device Trends Vietnam Mobile Landscape Mobile User Behavior Analysis Dialogue
  • 3. Top 10 mobile events of 2016 Mobile game revenue to pass PC for first time. Lazada Vietnam announced its GMV index $7.8M per day, which set up a millstone for Ecommerce Market in Vietnam. Vietnam listed in top 20 coun- tries with the highest number of Internet users. Pokemon Go reach nearly 9 million downloads in Vietnam. Sam Media Company– a mobile phone content provider fined for cheating customers Samsung to permanently end production of Galaxy Note 7 1 2 3 4 5 6 7 8 9 10 Bigo, a live-streaming mobile app became a phenomenon in Vietnamese young generation. Vietnam awards 4G licenses to the three biggest Telco. Momo, a mobile payment firm in Vietnam, lands $28M led by Standard Chartered Bank Monkey Junior (edtech) achieved international awards in the field of education
  • 5. Vietnam Internet Users Demographic Gender Male Female 48% 52% Total Population: 93M+ Active Internet Users: 49M Active Mobile Subscribers: 131.9M Active Mobile Social Users: 38M 721.4 462.1 286.9 139.1 132.7 115.1 103.1 97.2 71.7 69.0 63.2 60.2 56.7 55.8 54.0 49.0 46.0 45.3 41.0 39.2Italy 0 50 100 150 200 250 300 350 400 450 500 550 600 650 700 750 800 Thailand Korea, South Turkey Vietnam Philippines France Iran United Kingdom Bangladesh Mexico Germany Nigeria Russia Japan Indonesia Brazil United States India China TOP 20 INTERNET COUNTRIES - 2016 With the Highest Number of Internet Users Source: Appota
  • 6. Vietnam 3G Usage * Telco have been started launching 4G with big campaign. This would let the number of 4G subscription take off in 2017. 2014 22 30 44 2015 3G Subscription (YoY) (Million) 2016 3G Subscription Breakout by Telco Source: Zing.vn 8% 18% 26% 48% Viettel Mobile Vinaphone Other
  • 7. Smartphone Penetration 20% 2013 36% 2014 55% 2015 72% 2016 * Smartphone ownership in Vietnam is booming, with current penetration at 72% in urban areas and 53% in rural. Smartphone penetration in urban areas Source: Consumer Barometer Question: A2. Which operating system do you have on your smartphone? Smartphone users, n=1000 TNS / Google smartphone apps research Vietnam
  • 8. Using Mobile or Multiplatform? * Younger demographics heavy drivers of mobile adoption in Vietnam to compare with other countries Destop only All User Vietnam Malaysia Singapore UK USA UK USA Vietnam Malaysia Singapore Millennials (from 18 – 34 years old) 69% 68% 85% 88% (+19pts) (+19pts) (+18pts) (+18pts) (+7pts) 87% 91% 71% 76% 89% 94% Mobile onlyMulti-Platform 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Source: Comscore
  • 9. Smartphone OS Breakout To compare with other countries in S.E.A Country Android OS IOS Indonesia 94% 6% Malaysia 82% 18% Philippines 81% 19% Singapore 58% 42% Thailand 74% 26% Vietnam 68% 25% Southeast Asia 7% 25% 68% iOS Android Other Smartphone Penetration by OS Source: Asian Business InsightSource: Appota
  • 10. Mobile OS trends 2016 2016 IOS Usage 0% 1/1/16 2/1/16 3/1/16 4/1/16 5/1/16 6/1/16 7/1/16 8/1/16 9/1/16 10/1/16 11/1/16 12/1/16 OS 7 OS 8 OS 9 OS 10 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% IOSUsage 2016 Android OS Usage 0% 1/1/16 2/1/16 3/1/16 4/1/16 5/1/16 6/1/16 7/1/16 8/1/16 9/1/16 10/1/16 11/1/16 12/1/16 Jelly bean 4.1:4.3 Kitkat 4.4 Lollipop 5.0:5.1 Marshmallow 6.0 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% AndroidOSUsage Nougat 7.0:7.1 Apple released iOS 10 on September 13th. Three months later, the operating system is deployed on about 84% of iOS devices. This means iOS users always have immediate access to the latest and greatest operating systems released by Apple. Android Nougat was released at the end of August, and four months later still has <1% adoption! This was explained by that because Android is so fragmented by version, and adoption of the latest OS is slow, their only choice is to focus stability efforts on the Android OSes with the highest usage. Source: Apteligent
  • 11. Vietnam Android Screen Break out HD 720x128026.12%HD 720x1184 15.78% Full HD 1920x1080 15.16% qHD 540x960 14.23% WVGA 480x80028.71% Source: Appota
  • 13. Daily user’s behavior High use & longer engagement Minsspentusing Daily use Daily use and time spent with app categories Social networking Messaging, communication Search Games Productivity,tools,utilities Books,comics,magazines Finance Education Lifestyle News & weather Shopping Transportation 0 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 20 40 60 80 100 120 140 160 Travel and local Entertainment Music & audio * Social networking and messaging have the highest use and occupy the most amount time; games also engage Source: Question B5. Which of these categories of smartphone app do you use every day? Smartphone users, n=1000 Question B9. Thinking about a typical day, how much time do you think you spend with these kinds of apps? Users of app category n=various (range from n=638 to n=980) TNS / Google smartphone apps research Vietnam
  • 14. Impression by device through a daily time Phone Desktop Tablet % of each platform’s average daily impressions by hour LATE NIGHT 12am - 7am EARLY MORNING 7am - 10am LATE AFTERNOON 5pm - 8pm DAYTIME 10am - 5am PRIME 8pm - 12am
  • 15. Average time spend online on web, mobile web and mobile app 100 minutes 63 minutes 51 minutes Time using a web browser on a computer Time using a web browser on a smartphone Time using apps on a smartphone, which need an internet connection 114 minutes Source: Question: C1 How much time do you think you spent online? Question C2 And what percentage of your online time do you think is spent in the following ways? Smartphone users n=1000 TNS / Google smartphone apps research Vietnam
  • 16. +5% app installed each month On average, five new apps are installed each month Games 69% Social networking 68% Messaging, comms 66% Media & Ents. 63% Search 62% Music & Audio 62% Books, comics, mags 59% News & weather 58% Education 57% Shopping & e-comm. 55% Source: Question: B11. How often do you install new apps for these types of apps? Smartphone users, n=1000 TNS / Google smartphone apps research Vietnam
  • 17. * Social networking and messaging apps are used every day by almost all smartphone owners Frequency of using app categories Social networking Messaging, comms Search Media & Ents. Music & Audio 94% 91% 87% 73% 72% 4% 4% 10% 14% 13% Use regularly (but not daily)Use daily Games News & weather Shopping & e-comm. Travel and local Books, comics, mags 67% 65% 43% 42% 39% 10% 14% 21% 21% 17%
  • 18. 2016 year of Messaging App Zalo 80% 73% 40% 37% 18% 11% 9% 5% 4% 3% 6% TOP MESSAGING APPS IN VIETNAM TOP MESSAGING APPS ACTIVITIES IN VIETNAM Viber Skype Line Yahoo Tango Wechat Whatsapp Kakao Talk Other Facebook Messenger 18 - 25 Text messaging 82% 79% 80% 80%73% Send photos 57% 57% 62% 58%56% Phone calls 53% 59% 59% 56%51% Video calls 40% 42% 39% 40%34% Voice messaging 25% 24% 17% 23%16% Share feelings 21% 22% 22% 22%21% Read news 19% 22% 21% 21%27% Share updates about friends, relative 19% 20% 25% 20%17% Chat rooms 18% 15% 15% 6%6% What videos 12% 15% 13% 14%18% Find friends / make friends 14% 13% 13% 14%18% Online shopping % of responents in each group Note: n = 1,200; via smartphone: respondents chose top 3 10% 10% 14% 11%11% Othes 3% 0% 5% 2%2% 26 - 30 30 - 35 35+ Total Source: Appota
  • 19. Messaging app now is just only to use with your friends and family, it extends to bill paid, shop- ping, instruction and entertainment. In 2017, enabling technology: Context, identity, and AI will help messaging apps to grow tremendously and even surpass Social Networks. 2016 year of Messaging App In-app SMS Messenger APIs Zalo APIs Line APIs The messaging landscape B2C CUSTOMER COMMUNICATION SOFWARE HUMAN AGENTS BOTS, AI, INTELIGENCE
  • 20. Vietnam Mobile commerce 2016 Comparing between Mobile commerce and E-commerce YoY Source: Euromonitor, VNG 0.0 0.2 0.4 0.6 0.8 1.0 Buying via PC USD (Million) Year Buying via mobile 2016201520142013 E- Commerce App is used to research and purchase More than 31 % online shopping is estimated to be from apps Food , are more likely to be purchased via mobile rather than from a laptop. Lazada: 36% of market share is the market leader 49% spend from 10 to 20 usd More than 30% shop 2-3 times per month
  • 21. Home PC Office PCSmart- phone (browser) Tablet (browser) Smart- phone (app) Tablet (app) 52% Devices used for Online Shopping 31% 25% 23% 17% 2% 1% 47% 40% 29% 9% 6% Buying via mobile Penetration (%) Devices used for online Shopping One of the many barcode-reading-apps. This app tells you so much information about your products such as fake/real, harmful to health, shops that have the products etc. Quà tặng Galaxy(Shopping App) 1m-5m Download One of the many barcode-reading-apps. This app tells you so much information about your products such as fake/real, harmful to health, shops that have the products etc. iCheck(Shopping App) 1m-5m Download Able to trade among individuals. Cars and houses are sold as well. Buyers contact the sellers through chatting, telephone, SMS and email. Payment and delivery method is up to them. Chợ tốt(C2C) 1m-5m Download Dominantly popular shopping site in Vietnam. The mobile app users get 50,000 VND at the time of app installment and more promotions afterwards. Lazada(B2C) 10m-50m Download Source: Q&Me * Mobile commerce is gaining momentum is growing markets. In Vietnam, more consumers are beginning to use their smartphones to make purchases rather than their conventional computers. PC-commerce is shrinking at a slow rate, with the mobile space thriving as more retailers begin to offer mobile-centric services
  • 22. The way Vietnamese users pay for e-commerce Credit card/debit card Bank transferCash on delivery All Heavy User Light User 85% 6% 8% 76% 10% 14% 90% 4% 5% 85% of EC users choose cash on delivery as a payment method. Also, high usage rate of cash on delivery results in high order cancellation rate in Vietnam. On the other hand, heavy users use credit/debit cards and bank transfer more often, so consumer’s concern about purchasing may lead to cash on delivery. Source: Q&Me
  • 23. Mobile Game 2016 Overview Market size Vietnam YoY( Milion USD ) Vietnam Game Revenue to compare with other countries in S.E.A Mobile Game 2013 100 200 300 400 - 2014 2015 2016 PC Game * Total Revenue of BIG 6 S.E.A: 783.10 Milion USD Singapore Malaysia Philippines Indonesia Thailand Vietnam 22.7% 15.5% 7% 14.3% 20% 20.4%
  • 24. Mobile Game Publishing in Vietnam 2016 Top Publishers in the market Top Successful Mobile Game in 2016 Ỷ thiên 3D Võ lâm truyền kỳ mobile Liên Quân Mobile Ngôi Sao Thời Trang 360mobi Tập Kích VTC
  • 25. Top Global Game Downloads Vietnamese Gamers love to play trending global games. Pokemon: 8.8M downloads, talking tom 8.1M downloads, Slithe.io with 7M downloads. However casual game doesn’t work in Vietnam in term of revenue. (due to payment method and user’s behavior). 8.8M downloads 7M downloads8.1M downloads
  • 26. Vietnam Mobile Ecosystem Publisher Events Media Infrastructure Advertising & Marketing Live Streaming Platform CarriersSocial Platform Mobile Payment Tracking Service
  • 27. Appota is the leading mobile platform provider for 3 segments trending in the Vietnamese mobile market: Game Publishing, Advertisement, and Payment. The company has more than 30 million users, and partners with over 15,000 developers, advertisers, and merchants worldwide. Subsidiary Companies: More information: www.appota.com adsota.com appotapay.comgamota.com