The document discusses design's new role at the decision-making table in businesses. It addresses both the opportunities and challenges that come with increased influence, such as proving design's value, navigating political tensions, and ensuring work creates positive human impact. The document also presents perspectives on how economies could better reward creativity and value human well-being over disposable material goods. Throughout, it emphasizes design's responsibility to drive meaningful transformation.

1. A seat at
whose table?
Design and Innovation from
Accenture Interactive
Andy Polaine
APAC Regional Design Director – Fjord
@apolaine @fjord
Rising Minds Sydney – April 26th, 2018

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Andy Polaine – Fjord | A seat at the table | Rising Minds – April 2018
Photo: Benjamin Child on Unsplash
Now that design has a seat
at the table, what should
we do with it?

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Andy Polaine – Fjord | A seat at the table | Rising Minds – April 2018
Photo: Mikko Ryhänen
Want a seat at this table?

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Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018
Just not this table
Image source: https://9to5mac.com/2018/04/11/zuckerberg-testimony-reaction/

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Andy Polaine – Fjord | A seat at the table | Rising Minds – April 2018
Photo: Fred Mouniguet on Unsplash
Imposter syndrome

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Andy Polaine – Fjord | A seat at the table | Rising Minds – April 2018
Photo: Fred Mouniguet on Unsplash
The forking path

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Andy Polaine – Fjord | A seat at the table | Rising Minds – April 2018
Photo: Samuel Zeller on Unsplash
Design’s psychological
challenge to business

8. “Personal transformation
occurs when people come to
terms with their creativity –
when they realize that they
can make things, that the
things they make can be
really bad, and that through
critique, iteration, and
practice, those things can
become better and better.”
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Andy Polaine – Fjord | A seat at the table | Rising Minds – April 2018
Jon Kolko
Photo courtesy of Jon Kolko

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Andy Polaine – Fjord | A seat at the table | Rising Minds – April 2018
Photo: Clem Onojeghuo on Sunsplash
Tensions
Digital – Physical
Human – Machine
Centralised – Decentralised
Automation – Control
Traceability – Anonymity
Speed – Craft

10. “Today’s economy rewards people
most for merely allocating existing
capital. That’s not a recipe for
prosperity; it’s simply a game of
musical chairs .”
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Andy Polaine – Fjord | A seat at the table | Rising Minds – April 2018
Umair Haque
Photo: Daan Huttinga on Unsplash

11. “A good life isn’t built first on
disposable stuff that matters in
economic terms, but on an economy
that matters in human terms.”
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Andy Polaine – Fjord | A seat at the table | Rising Minds – April 2018
Umair Haque
Image: Popperfoto/Getty Images

12. From CDO to the new CIO:
Chief Impact Officer
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Andy Polaine – Fjord | A seat at the table | Rising Minds – April 2018

13. Thank you!
Design and Innovation from
Accenture Interactive
Andy Polaine
APAC Regional Design Director – Fjord
@apolaine @fjord
Rising Minds Sydney – April 26th, 2018