Configuring a car is one of the top five reasons users visit automotive sites, so you want to get build & price right. AnswerLab’s user experience experts have been working with automotive clients for over a decade to help them get right. Now you can, too with AnswerLab’s Build & Price Best Practices.
For over a decade, AnswerLab has been working with automotive clients to optimize how prospective car buyers can configure cars online. While the technology landscape has changed dramatically over the last 10 years — affording even greater immersive experiences for both shopping for a car and being in a car — the importance of Build and Price features has remained paramount.
Recent AnswerLab research revealed that configuring a car is one of the top five reasons consumers visit a car site.
You want to get Build and Price right, given its impact on both perceptions of your brand and on conversion. AnswerLab has done some of the heavy lifting for you. We’ve culled our experience into 13 Best Practices for Automotive Build and Price. Check them out, and see how you’re doing against this baker’s dozen. And let us know if you have any to add.
Learn about the latest in user experience research. We offer research findings, explain trends, share best practices, and more through our newsletter and blog.
AnswerLab. Unparalleled Insights. Exceptional Experiences.
AnswerLab delivers the insights and advice that shape exceptional digital experiences. Our proprietary solutions and objective user experience experts enable the world’s leading brands to dramatically improve marketing effectiveness and product performance. We help you envision new digital marketing opportunities and products, optimize existing ones, and measure their impact.