1. TECHNOLOGY ENTREPRENEURSHIP
IDENTIFYING THE MARKET
OPPORTUNITY / LOW-FIDELITY
PROTOTYPE DUE / TESTING THE
VALUE PROPOSITION WITH
CUSTOMERS
Team Computer for housekeeping
Anna Pereverzeva
Alex Pereverzev
Vasja Petin
2. Our Idea
SchoolForHouse - a school of housekeeping .
We study, we begin to use and most importantly,
continue to use the following:
1. Maintain order in the house (basis on the Fly).
2. Keep tracking time (based on Covey, Jana Frank).
3. Create comfort (lots of ideas for a hobby,
creativity).
4. Use home accounting program.
5. Maintain order in the home computer.
6. Create photo and video galleries.
7. Supervise children's use of the Internet and the
home computer.
8. Create the directory home library.
9. Support the home computer operating.
3. Our focus group
young housewife
women aged 30 to 50 years
creative mind people
4. Important idea from face to
face interviews with potential
customers
“And I think clearly lacks something about the
kitchen, cooking, food, etc.”
“If the collection of courses, you need to send in
some social networks. In fact people are not
sitting on the sites.”
“1) sites with static content is a thing of the past.
need feedback, communication between users ...
2) the collection of articles can be realized as a
group in the same facebook. If required a
separate site - you need an idea that will
distinguish it from the “facebook group".”
5. Now we thinking about
more interactive, online courses with
feedback
original idea linking all the material
add topic "Making recipes, making a family
cookbook"
6. remain the same
market opportunity in our country (Russia):
young housewife
women aged 30 to 50 years
creative mind people
For beginning about 100 customers in a week
value proposition:
course fees online money
order $ 150 per course