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TECHNOLOGY ENTREPRENEURSHIP
IDENTIFYING THE MARKET
OPPORTUNITY / LOW-FIDELITY
PROTOTYPE DUE / TESTING THE
VALUE PROPOSITION WITH
CUSTOMERS

Team Computer for housekeeping
Anna Pereverzeva
Alex Pereverzev
Vasja Petin
Our Idea

 SchoolForHouse - a school of housekeeping .
  We study, we begin to use and most importantly,
  continue to use the following:
  1. Maintain order in the house (basis on the Fly).
  2. Keep tracking time (based on Covey, Jana Frank).
  3. Create comfort (lots of ideas for a hobby,
  creativity).
  4. Use home accounting program.
  5. Maintain order in the home computer.
  6. Create photo and video galleries.
  7. Supervise children's use of the Internet and the
  home computer.
  8. Create the directory home library.
  9. Support the home computer operating.
Our focus group

 young housewife
 women aged 30 to 50 years
 creative mind people
Important idea from face to
face interviews with potential
customers
 “And I think clearly lacks something about the
  kitchen, cooking, food, etc.”
 “If the collection of courses, you need to send in
  some social networks. In fact people are not
  sitting on the sites.”
 “1) sites with static content is a thing of the past.
  need feedback, communication between users ...
  2) the collection of articles can be realized as a
  group in the same facebook. If required a
  separate site - you need an idea that will
  distinguish it from the “facebook group".”
Now we thinking about

 more interactive, online courses with
  feedback
 original idea ​linking all the material
 add topic "Making recipes, making a family
  cookbook"
remain the same
   market opportunity in our country (Russia):
   young housewife
   women aged 30 to 50 years
   creative mind people
   For beginning about 100 customers in a week

 value proposition:
 course fees online money
 order $ 150 per course
Thank you for your attention

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Focusgroup

  • 1. TECHNOLOGY ENTREPRENEURSHIP IDENTIFYING THE MARKET OPPORTUNITY / LOW-FIDELITY PROTOTYPE DUE / TESTING THE VALUE PROPOSITION WITH CUSTOMERS Team Computer for housekeeping Anna Pereverzeva Alex Pereverzev Vasja Petin
  • 2. Our Idea  SchoolForHouse - a school of housekeeping . We study, we begin to use and most importantly, continue to use the following: 1. Maintain order in the house (basis on the Fly). 2. Keep tracking time (based on Covey, Jana Frank). 3. Create comfort (lots of ideas for a hobby, creativity). 4. Use home accounting program. 5. Maintain order in the home computer. 6. Create photo and video galleries. 7. Supervise children's use of the Internet and the home computer. 8. Create the directory home library. 9. Support the home computer operating.
  • 3. Our focus group  young housewife  women aged 30 to 50 years  creative mind people
  • 4. Important idea from face to face interviews with potential customers  “And I think clearly lacks something about the kitchen, cooking, food, etc.”  “If the collection of courses, you need to send in some social networks. In fact people are not sitting on the sites.”  “1) sites with static content is a thing of the past. need feedback, communication between users ... 2) the collection of articles can be realized as a group in the same facebook. If required a separate site - you need an idea that will distinguish it from the “facebook group".”
  • 5. Now we thinking about  more interactive, online courses with feedback  original idea ​linking all the material  add topic "Making recipes, making a family cookbook"
  • 6. remain the same  market opportunity in our country (Russia):  young housewife  women aged 30 to 50 years  creative mind people  For beginning about 100 customers in a week  value proposition:  course fees online money  order $ 150 per course
  • 7. Thank you for your attention