What's Next in Growth? 2016

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Gave a talk at StartCon about the future of Growth. I touch on viral marketing / referral marketing, fake news and social media, and marketplaces. Finally, the slides go through future technology platforms and how things might evolve there.

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What’s Next in Growth?
Andrew Chen / StartCon 2016

Get this deck and updates via my newsletter
andrewchen.co

Why do you refer?
Who’s referred?
Which channel?
Is it exponential?

When a dog bites a man, that is not news,
because it happens so often…

When a dog bites a man, that is not news,
because it happens so often.
But if a man bites a dog, that is news.
(John B. Bogart. City Editor at The Sun)

GREAT ASTRONOMICAL DISCOVERIES LATELY MADE BY
SIR JOHN HERSCHEL - Published 1835

Marketplace
Which side is constrained? 
How to grow buyers?
How to grow sellers?
Find > Price > Transact

Convincing people to buy stuff 
has been around for a long time.

Technology changes, but people stay the same

Referrals, content marketing, 
virality, coupons, publicity stunts,
inﬂuencer marketing, A/B testing,
copywriting, etc etc …
Created 100 years ago…
Relevant 100 years from now!

Growth opportunities arise constantly: 
Classic strategies x New platforms x Smart execution

Study the classics.
(Don’t try to get clever with tips and tricks)

Approach platforms/channels systematically
Be early to new platforms when you can!

Ignore quick growth hacks
Only trust ideas that 100+ years old :)

Get this deck and updates via my newsletter
andrewchen.co
Thank you!

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What's Next in Growth? 2016

1. What’s Next in Growth? Andrew Chen / StartCon 2016

2. Zoom out. See what’s come before

4. Get this deck and updates via my newsletter andrewchen.co

5. Getting customers to refer friends

7. Why do you refer? Who’s referred? Which channel? Is it exponential?

10.

11. Spreading viral content

12.

13. When a dog bites a man, that is not news, because it happens so often…

14. When a dog bites a man, that is not news, because it happens so often. But if a man bites a dog, that is news. (John B. Bogart. City Editor at The Sun)

15. GREAT ASTRONOMICAL DISCOVERIES LATELY MADE BY SIR JOHN HERSCHEL - Published 1835

16. AKA The Great Moon Hoax of 1835

17.

18.

19. Bootstrapping marketplaces

20. Marketplace

21. Marketplace Which side is constrained?  How to grow buyers? How to grow sellers? Find > Price > Transact

22.

23.

24.

25. We could go on for a while on this.

26. Convincing people to buy stuff  has been around for a long time.

27. But really here’s the point…

28. Technology changes, but people stay the same

29. Referrals, content marketing,  virality, coupons, publicity stunts, inﬂuencer marketing, A/B testing, copywriting, etc etc … Created 100 years ago… Relevant 100 years from now!

30. Growth opportunities arise constantly:  Classic strategies x New platforms x Smart execution

31.

32.

33.

34.

35.

36.

37.

38.

39. My challenge to you:

40. Study the classics. (Don’t try to get clever with tips and tricks)

41. Approach platforms/channels systematically Be early to new platforms when you can!

42. Execute thoughtfully and iteratively

43. Ignore quick growth hacks Only trust ideas that 100+ years old :)

44. Technology changes, but people stay the same

45. Get this deck and updates via my newsletter andrewchen.co Thank you!

What's Next in Growth? 2016

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