Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

of

What's Next in Growth? 2016 Slide 1 What's Next in Growth? 2016 Slide 2 What's Next in Growth? 2016 Slide 3 What's Next in Growth? 2016 Slide 4 What's Next in Growth? 2016 Slide 5 What's Next in Growth? 2016 Slide 6 What's Next in Growth? 2016 Slide 7 What's Next in Growth? 2016 Slide 8 What's Next in Growth? 2016 Slide 9 What's Next in Growth? 2016 Slide 10 What's Next in Growth? 2016 Slide 11 What's Next in Growth? 2016 Slide 12 What's Next in Growth? 2016 Slide 13 What's Next in Growth? 2016 Slide 14 What's Next in Growth? 2016 Slide 15 What's Next in Growth? 2016 Slide 16 What's Next in Growth? 2016 Slide 17 What's Next in Growth? 2016 Slide 18 What's Next in Growth? 2016 Slide 19 What's Next in Growth? 2016 Slide 20 What's Next in Growth? 2016 Slide 21 What's Next in Growth? 2016 Slide 22 What's Next in Growth? 2016 Slide 23 What's Next in Growth? 2016 Slide 24 What's Next in Growth? 2016 Slide 25 What's Next in Growth? 2016 Slide 26 What's Next in Growth? 2016 Slide 27 What's Next in Growth? 2016 Slide 28 What's Next in Growth? 2016 Slide 29 What's Next in Growth? 2016 Slide 30 What's Next in Growth? 2016 Slide 31 What's Next in Growth? 2016 Slide 32 What's Next in Growth? 2016 Slide 33 What's Next in Growth? 2016 Slide 34 What's Next in Growth? 2016 Slide 35 What's Next in Growth? 2016 Slide 36 What's Next in Growth? 2016 Slide 37 What's Next in Growth? 2016 Slide 38 What's Next in Growth? 2016 Slide 39 What's Next in Growth? 2016 Slide 40 What's Next in Growth? 2016 Slide 41 What's Next in Growth? 2016 Slide 42 What's Next in Growth? 2016 Slide 43 What's Next in Growth? 2016 Slide 44 What's Next in Growth? 2016 Slide 45
Upcoming SlideShare
Internet of Things - The Tip of an Iceberg
Next
Download to read offline and view in fullscreen.

184 Likes

Share

Download to read offline

What's Next in Growth? 2016

Download to read offline

Gave a talk at StartCon about the future of Growth. I touch on viral marketing / referral marketing, fake news and social media, and marketplaces. Finally, the slides go through future technology platforms and how things might evolve there.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

What's Next in Growth? 2016

  1. What’s Next in Growth? Andrew Chen / StartCon 2016
  2. Zoom out. See what’s come before
  3. Get this deck and updates via my newsletter andrewchen.co
  4. Getting customers to refer friends
  5. Why do you refer? Who’s referred? Which channel? Is it exponential?
  6. Spreading viral content
  7. When a dog bites a man, that is not news, because it happens so often…
  8. When a dog bites a man, that is not news, because it happens so often. But if a man bites a dog, that is news. (John B. Bogart. City Editor at The Sun)
  9. GREAT ASTRONOMICAL DISCOVERIES LATELY MADE BY SIR JOHN HERSCHEL - Published 1835
  10. AKA The Great Moon Hoax of 1835
  11. Bootstrapping marketplaces
  12. Marketplace
  13. Marketplace Which side is constrained?
 How to grow buyers? How to grow sellers? Find > Price > Transact
  14. We could go on for a while on this.
  15. Convincing people to buy stuff
 has been around for a long time.
  16. But really here’s the point…
  17. Technology changes, but people stay the same
  18. Referrals, content marketing,
 virality, coupons, publicity stunts, influencer marketing, A/B testing, copywriting, etc etc … Created 100 years ago… Relevant 100 years from now!
  19. Growth opportunities arise constantly:
 Classic strategies x New platforms x Smart execution
  20. My challenge to you:
  21. Study the classics. (Don’t try to get clever with tips and tricks)
  22. Approach platforms/channels systematically Be early to new platforms when you can!
  23. Execute thoughtfully and iteratively
  24. Ignore quick growth hacks Only trust ideas that 100+ years old :)
  25. Technology changes, but people stay the same
  26. Get this deck and updates via my newsletter andrewchen.co Thank you!
  • muse5

    Oct. 31, 2021
  • MatheusMachado36

    Aug. 30, 2021
  • patrick6

    Aug. 13, 2021
  • vajdajan

    Sep. 14, 2019
  • mrbosski

    Apr. 18, 2019
  • limarosad

    Apr. 4, 2019
  • saarthimedia

    Mar. 15, 2019
  • JohnBWilson

    Mar. 12, 2019
  • jordancris123

    Mar. 12, 2019
  • JonasHaberkorn

    Nov. 10, 2018
  • wuwuwu5

    Nov. 8, 2018
  • heroxda

    Nov. 6, 2018
  • RadmanAlameri

    Oct. 31, 2018
  • 1OwoxBi

    Oct. 3, 2018
  • BrianWillott

    Sep. 2, 2018
  • PrinceTiwari38

    Aug. 26, 2018
  • DannyThomas4

    Jun. 11, 2018
  • alierhat

    Jun. 9, 2018
  • MyoMinoo12

    Jun. 8, 2018
  • musicalgift

    May. 18, 2018

Gave a talk at StartCon about the future of Growth. I touch on viral marketing / referral marketing, fake news and social media, and marketplaces. Finally, the slides go through future technology platforms and how things might evolve there.

Views

Total views

77,982

On Slideshare

0

From embeds

0

Number of embeds

405

Actions

Downloads

324

Shares

0

Comments

0

Likes

184

×