MVP Design Hacks: Rocket Fuel for Lean Teams
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MVP Design Hacks: Rocket Fuel for Lean Teams
- 1. project-based training for Lean Teams
- 2. Amy Jo Kim social game designer, Shufflebrain co-founder Hi - I’m Amy Jo Kim, Social Game Designer & Co-founder of Shufflebrain
- 3. shufflebrain.com smart games for a connected world
- 4. Eric Ries The Lean Startup we’ve learned what works... to increase your chances of success, minimize time through the Build-Measure-Learn cycle
- 5. ...and what doesn’t I need slick, finished-looking screens to really test my product with customers Tweety Bird founder, PuddyTat Inc.
- 6. knowledge + tools + shortcuts + coaching = MVP Rocket Fuel I’ve got a hot idea - what’s the most efficient, effective way to validate my assumptions?
- 7. Our mission: help Lean Teams build a faster, smarter MVP I tested my MVP with real customers - now I know what they want and need
- 8. MVP Design Sprints our secret sauce Clarify Survey Interview Design Build Test Iterate Validate
- 9. 1: Clarify your product strategy & key assumptions Unmet Needs Value Prop Unfair Advantage Early Customers Early Metrics Your Solution Key Assumptions
- 10. 2: Survey customers to find enthusiastic early adopters I can supplement your dinner when I get home. 5-10 questions designed to test customer assumptions and Identify early adopters
- 11. 3: Interview customers to identify needs & select Testers 3-5 open-ended questions designed to surface unmet needs and Identify early customers
- 12. Why focus on tech-savvy Early Adopters? Ability They “get it” without hand-holding Opportunity They use technology frequently during the day Feedback They’ll give you exhaustive, ongoing feedback Co-creation They’ll help you bring key social systems to life Evangelism They’ll spread the word when it’s time to scale
- 13. 4: Design an engaging, evolving Product Narrative
- 14. 5: Build an early prototype of your Core Loop 6
- 15. Core Loops building habits from the ground up
- 16. 6: Test your prototype with early customers structured interviews designed to gather actionable feedback on your prototype & value prop
- 17. 7: Iterate your design with customer insights Turn insights into Job Stories derived from Early Customers
- 18. 8: Validate your assumptions & decide what to build next 5 Unmet Needs Updated Value Prop Unfair Advantage Early Customers Early Metrics Validated Assumptions Updated Solution
- 19. There is nothing quite so useless as doing with great efficiency something that should not be done at all. Peter Drucker
- 20. What is a Product Brief? document that translates research-driven customer insights into product strategy & design decisions
- 22. MVP Design Hacks solves the Founder’s Dilemma My ability to project confidence & sell my vision is what gets my startup off the ground... ...but to build a smart MVP, I need to think like a scientist - not a salesperson
- 23. from hot idea to verified prototype in record time MVP Sprints + Templates & Resources + Online Coaching
- 25. EARLY CUSTOMERS Toyco MVP Canvas: Pre-Testing UNMET NEED EARLY ADOPTERS KEY ASSUMPTIONS OUR SOLUTION UNFAIR ADVANTAGE EARLY METRICS KEY ASSUMPTIONS Want to increase time spent on toy rental website VALUE PROP People who already post messages and share pictures A digital community where members connect with each other and share their love of building toys Our knowledge and data about members’ habits and tastes lets us create unique personalized value Length of Rental Satisfaction Retention connect with other like-minded adults Members WANT to build connections with each other in a digital community.
- 26. Toyco Journey Narrative Discovery – first exposure When I use Toyco’s service I want to find resources to feed my kids’ Lego habit so I can keep my kid happily occupied with a healthy habit Onboarding – learning the ropes When I first see Toyco’s video channel I want to quickly know what kind of videos are theret so I can let my kid roam free without worry Habit Building – AKA core loop When I visit Toyco’s video channel I want to show my kid new, relevant videos so I can know that my kid is happily entertained and won’t need my help Mastery - AKA Elder Game When I submit a video to Toyco’s channel I want quick submission feedback so I can know if my video will show up
- 27. EARLY CUSTOMERS Toyco MVP Canvas: Post-Testing UNMET NEED EARLY ADOPTERS KEY ASSUMPTIONS OUR SOLUTION UNFAIR ADVANTAGE EARLY METRICS KEY ASSUMPTIONS Want to increase time spent on toy rental website Kids have“habit” that parents want to feed with curated videos VALUE PROP People who already post messages and share pictures People who shoot & upload videos A digital community where members connect with each other and share their love of building toys A curated video collection - by kids, for kids - focused around creative uses of building toys. Final MVP = custom Youtube channel, seeded with a contest Our knowledge and data about members’ habits and tastes lets us create unique personalized value Length of Rental Satisfaction Retention connect with other like-minded adults short videos that teach new skills and stimulate kids’ creativity Members WANT to build connections with each other in a digital community. Members want wholesome video content that keeps their kid occupied. In particular, videos of new things to build with existing sets helps our business AND our members lives.
- 28. Ready for Rocket Fuel? Fall Session starts Oct 6 2014 Winter Session starts Feb 9 2015 http://mvpdesignhacks.com
Notas do Editor
- Are you familiar with Lean Startup? Do you want to build your Minimum Viable Product better, smarter and faster? MVP Design Hacks is for you.
- Hi – I’m Amy Jo Kim - game designer, musician, startup coach, entrepreneur, and co-founder of Shufflebrain.
- At shufflebrain, we’ve worked with startup, game studios and media companies to bring their early ideas to life.
- Through trial-and-error, we’ve learned a lot about what works. for example, the iterative prototyping and build-measure-learn cycle from Lean Startup describes how every hit game or product I’ve worked on came to life.
- We’ve also seen a lot of promising products stall out, go sideways, and fail to reach their potential. We’ve identified common themes – like an early focus on finished-looking graphics and UI, which can dramatically slow down a Lean Team
- Why doesn’t love to save time? We’re passionate about helping startups work faster and smarter. We’ve packaged up our BEST tools, tips and practices into an online training course that’s based on how we successfully collaborate with clients worldwide.
- We’re excited to share this powerful tools and techniqes to save you 100s of hours of wasted time, and help you turbo-charge your build-measure-learn loop.
- As you probably know, there’s a lot of great content available on Lean Startup methods – and our program delivers a curated collected of great resources, along with original content. What sets this program apart is our “secret sauce” – a series of MVP Design Sprints that quickly and effectively give you the customer insights you need to test your value prop and move forward confidently.
- If you’ve drunk the Lean Startup koolaid, you know that validating your assumptions is a cornerstone of Lean practice.. In our first sprint, we clarify our product strategy and key assumptions using a shortcut called the MVP Canvas. This 1-page document is a handy way to clarify, update and communicate the key drivers of your early product strategy.
- Next, we’ll survey potential customers to get feedback on our assumptions, and start to identify enthusiastic, articulate early adopters. You’ll use MVP Canvas answers to help write your survey questions, and get Instructions, Templates and sample documents to accelerate your progress. At the end of the week, we’ll learn the patterns and triggers to look for when analyzing Survey results.
- In this sprint, you’ll select the best dozen or so survey responses, and conduct 5-min Speed Interviews with them all. This process will quickly surface behavioral and psychological patterns, which you’ll note and summarize. From this subject pool, you’ll choose 5 articulate, enthusiastic early adopters to test your prototype on.
- Now gthat you’ve collected early customer insights, and selected your MVP Testers, you’re ready to design. Using the Player’s Journey framework, you’ll create an engaging, evolving Product Narrative that captures what you’ve learned so far in research, and applies it to your MVP Design.
- At the heart of any engaging product is a strong Core Loop, Once you’ve thought through and sketched out your Player’s Journey, you’ll zoom in on Stage 2, and build an early prototype of your Core Loop.
- Now all your hard work recruiting early customers is going to pay off. You’ll show your Core Loop prototype to your 5 hand-picked MVP Testers, and get their collective feedback on the experience and value prop.
- Once you’ve collected and analyzed your Tester’s reactions, you’ll iterate your design and prototype with these new-found customer insights – and if you have time, test again to keep moving through the build-measure-learn cycle.
- We finish the program by updating the MVP Canvas and validating the original product assumptions. This is a simple, effective way to see what changed – and what didn’t – and communicate your learnings and product plans to your team.
- If this sounds like what you need, I hope you’ll join us for the Fall or Winter session. Goto MVPDesingHacks for more info. Until then - Happy Hacking!
- We’ve worked with a lot of startup teams, and know how hard it can be to project the confidence needed to raise interest and money, and attract co-workers who believe in hour vision. That confidence is what gets your project off the ground – but it can also get in your way when it’s time to build a smart, high-learning MVP.
- Ourt mission is to save hundreds of hours of wasted time and help you think like a scientist – not a salesperson – as you’re developing your MVP. We do this with Design Sprints, Time-Saving Templates, and convenient online Resources and Coaching.
- If this sounds like what you need, I hope you’ll join us for the Fall or Winter session. Goto MVPDesingHacks for more info. Until then - Happy Hacking!