www.theultimatesocialrecruitmentblueprint.com discusses getting back to basics with your social recruitment marketing approaches. By focusing on what the candidates want to see in your recruitment marketing content.

2. your brand
Candidates don’t care about...

3. Really?

4. Really.
It sucks.

5. They care about...
what you can DO for them!

6. It’s not just about how much you pay...

7. Or how funky your offices are...

8. Or if you have annual ‘pet’ day...

9. It’s about what
your employees are saying

10. That they trust over...

11. 1. Job ads
2. Career site copy
3. External recruiters

12. “The most commonly overlooked fact
is a company’s internal
audience - the employees’- as key
to influencing and gaining
external candidate trust”
Edelman Trust Barometer Study 2014

13. Recruitment is changing.

14. What’s happening?

15. 83% of candidates look at online reviews,
social media conversations,
and LinkedIn profiles of staff
before making an application for a job.
Source: Jobvite

16. Source: Findly.com
83% of company career sites
have a less than 15% return rate.

17. D’OH!

18. The main reasons quality candidates
don’t consider your jobs are:

19. They Don’t TRUST or KNOW you

20. They are not ready to move

21. Or both.

22. What Can You Do?

23. Start a blog?

24. Get your CEO to tweet?

25. Make a video of staff having a
Nerf-gun fight?

26. Consider this.

27. Strip it back...

28. To the basics

29. 5 Principles

30. Principle #1.
Create content candidates actually WANT

31. and they will return for more...

32. What do candidates really want?

33. They want to be able to TRUST you...

34. Before they will apply

35. Principle #2.
Consistency Builds Trust

36. Consistently deliver your
employer brand promise

37. Principle #3.
Involve Employees

38. 1. Social media training
2. Social media tools
3. Time
with

39. Principle #4.
Do it BETTER than your competition

40. and your message will start to spread...

41. ... even off line...

42. “If you build a great experience
people tell each other about that.
Word of mouth is very powerful”
Jeff Bezos, Amazon

43. Principle #5.
Have a STRONG social recruitment
branding strategy to ensure you do it better

44. Learn about the

45. your brand
Candidates don’t care about

46. 1. Create content candidates want
2. Consistently deliver your employer
brand promise
3. Involve employees
4. Do it better than your competition
5. Have a STRONG social recruitment
branding strategy

47. Learn More:
FREE VIDEO TRAINING SERIES