The document discusses various examples of QR codes and where they lead. It analyzes several real-world uses of QR codes on items like plants, jewelry, posters, store windows, toys, books, listings, and promotions. It provides ideas for improving the QR code experiences, such as making the destinations mobile-optimized, direct linking to important content like videos, and focusing on key user actions rather than entire websites. It also presents best practices for QR code goals, actions, destinations, experiences, and measurement.

1. QR codes and
where they lead
Presenter: Aliza Sherman
TechWithAliza.com

2. On a potted plant
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3. Destination:
Web page, but not con gured
for a smartphone.
Ideas:
Care and feeding of the plant
Potting tips
Decorative pot ideas
Gift ideas
Coupon for recipient
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4. Promotional jewelry
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5. Destination:
Example of a QR code leading
to text. e more text, the
denser the code. is is pretty
simple. It’s the thought that
counts, right?
Ideas:
Be a little more…original?
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6. Ad poster at airport
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7. Destination:
Web page – not optimized for
mobile and scrolling needed to
view all the offers, but elements
are simple enough to be legible.
Ideas:
Create a destination for this
promotion or set of promotions
versus linking to a page within a
site that isn’t mobile-ready.
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8. On a store window
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9. Destination:
Web page, but not con gured
for a smartphone.
Ideas:
Don’t send to your site. Instead,
pull out one or two key actions
you would like them to take.
Sign up for your newsletter? Get
their email address! Call for an
appointment? Make it easy.
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10. Toy packaging
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11. Destination:
A rare destination that is
actually mobile-optimized.
Images, more info, link to
World of Halo.
Surprisingly, not as exciting as
one might expect for HALO,
but easy to navigate.

12. TV show ad in magazine

13. Destination:
Web page. Not mobile-
optimized but fairly legible.
Instead of getting to
information that enhances the
ad, however, you have so many
choices and places to click.
Idea:
Create product or show speci c
destination vs. home page.

14. Poster at Mall

15. Destination:
Web page. Not mobile-
optimized but a prominent
video that can be played.
Idea:
Link straight to the video for
instant and easy play. Include
additional promotional info in
video. If you are a YouTube
partner, you can include a live
link in the video.

16. Ketchup bottle

17. Destination:
Sweepstakes, trivia game,
packaging facts. Really?
Ideas:
What about healthy recipes
with ketchup? How about an
easy way to trigger a donation to
a relevant charity?

18. TSA poster

19. Destination:
Web page, but not con gured
for a smartphone.
Ideas:
Make the hints easier to read.
Less wordy. Mobile friendly.
How about a pop quiz? Or a
simple game for kids? Keep
them busy while in the security
line at the airport.

20. Book cover

21. Destination:
Web page on publisher’s site.
Not mobile-friendly but simple
enough to be relatively
accessible including easy access
to clicking to watch the video.

22. Destination:
Video plays and is viewable on a
smartphone.
Ideas:
Like the previous video
example, link directly to the
video on YouTube and leverage
that with an in-video link.

23. Real estate listings

24. Destination:
Web page, but not con gured
for a smartphone.
Ideas:
Highlight key data of interest
to a commercial buyer and
make it easier to read.

25. A holiday promotion

26. Destination:
Paperlinks.com modular mobile
landing page. Can be edited
easily any time.
Includes metrics.

27. A Valentine promotion

28. Destination:
Paperlinks.com modular mobile
landing page. Can be edited
easily any time.
Includes metrics.

29. Paperlinks metrics

30. Paperlinks metrics

31. Paperlinks metrics

32. QR code mantra:
Goals
Actions
Destination
Experience
Measurement

33. QR code resources
Articles:
QR codes are the roller skating horses of advertising by Alexis Madrigal
Mobile marketing isn’t a QR code by Chris Brogan
Readers:
For iPhone - http://bit.ly/tzuztw or http://bit.ly/vXvBpN or
http://bit.ly/vK8Luy or http://bit.ly/uvgyMY
For Android - http://bit.ly/vXvBpN or http://bit.ly/s0VYJr or
http://bit.ly/voWA8B
For Blackberry - http://bit.ly/rNVfB6 or http://bit.ly/tPZXxx
QR Code and 2D Code Generators:
http://t.co/hS5S89C adjust size & color, output (PNG, EPS, PDF, TIFF)
http://qrcode.kaywa.com/ convert a URL, text, phone number or SMS
http://paperlinks.com editable modular mobile destinations with analytics

34. Aliza
TechWithAliza.com
@alizasherman