The versatility and ubiquity of HTML5 has resulted in pretty many developers from around the globe pick up the language and develop games out of it. HTML5 is no more the ‘new’ thing in town and has rather quickly established its name in the technological ecosystem regardless of the scale of the industry. Whether it is your PC, your phone or your slate device, HTML5 is showing its wonders. I won’t hesitate in saying that it could even be there on your kitchen appliances :-) As it is being quickly adopted by one and all, it has been successfully replacing Flash and is emerging as a robust and a deserving alternative. And that is beautiful. HTML5 On Gaming Zone – Future Trends Pundits, tech-groups and many researchers have given a thought that HTML5 by showing some dramatic impact will take a strong grip on Gaming Industry. HTML5 Game Development domain could replace Flash as the preeminent design platform in the space. HTML5 has now found a home in the gaming world and has outshone with an ability to work across all the platforms, which Flash has been unable to do. By successfully overcoming few challenges, HTML5 has become the talk of the town. There are other signs that HTML5 is gaining steam. According to a recent report, 37 percent of Android apps could be implemented using HTML5 via a mobile browser, 49 percent via Phonegap, 63 percent via Appcelerator and 98 percent via Firefox OS. To better understand the impact of HTML5 for Games, we must now study the Gaming Industry trends, its present scenario and obviously the sustainability in such a volatile technology market. Let’s quickly go through this research done by Newzoo which talks about the Mobile Gaming Industry trends and growth from year 2013 to 2017. This is not good. Plus it should be known that the big guns marketing it are not really able to translate it into success, be it in terms of installation numbers, download numbers or engagement. But how does HTML5 come into the picture here? There was this idea to try build a very light version of games. The games usually are large in size. What if a trial or a demo version of the game was launched that gave enough for the users to get addicted to it? PuzzleSocial, a game development studio based in NYC, built a lite version of the game called “Daily Celebrity Crossword” on HTML5. - The HTML5 game was distributed via mobile web - The players could easily discover the lite game version via one of the mobile web distribution networks - They could start playing it right from a mobile web browser - Without needing to install an app! - An HTML5 based lite version of a game meant ‘limited game play with a few levels’ - It was made available for free As a result 320,000 unique game plays were registered in a span of 4 months. Yes, this thing actually worked! Users could follow the link to download the full game version from the app store, which was shown to them at the game over.

1. AN INTRODUCTION

2. & Games
HTML5 is no more
the ‘new’ thing in
town and has rather
quickly established
its name in the
technological
ecosystem
& Games

3. & Games
HTML5 is no more
the ‘new’ thing in
town and has rather
quickly established
its name in the
technological
ecosystem
Whether it is your PC,
your phone or your
slate device, HTML5 is
showing its wonders.
& Games

4. HTML5 is no more
the ‘new’ thing in
town and has rather
quickly established
its name in the
technological
ecosystem
Whether it is your PC,
your phone or your
slate device, HTML5 is
showing its wonders.
HTML5’s quick adoption
by all has now made it
successfully replace Flash
…
…indeed a robust and
deserving alternative.
& Games

5. & GamesDiscussion Points
The impact of
HTML5 on
Mobile Games
Application
Development
HTML5 On
Gaming Zone –
Future Trends
Massive shift of
Gaming Industry
and Role of
HTML5 with its
benefits

6. & GamesGaming Industry and HTML5
Varied platforms like Zynga, Android Rovio and Unity have created great opportunities for games.
In past few years they have contributed a massive growth to gaming industry.
& Games

7. & Games
Toll Free : +1-877-284-1028
Gaming Industry and HTML5
But
the thing that bothered us all –
‘too many different technologies involved
with a single platform’.
& Games

8. Toll Free : +1-877-284-1028
Advantage HTML5
HTML5 also holds an auto-update
feature.
HTML5 is
compatible with
cross browsers &
cross-platforms.
HTML5 based apps
are trending in
market and
therefore are
suited to the
emerging markets.
& Games

9. HTML5 Game Development domain
could replace Flash as the preeminent
design platform in the space.
Future Trends
#1
& Games

10. HTML5 has now found a home in the
gaming world and has outshone with an
ability to work across all the platforms.
Future Trends
#2
& Games

11. 37 percent of Android apps could be implemented
using HTML5 via a mobile browser,
49 percent via Phonegap,
63 percent via Appcelerator and
98 percent via Firefox OS.
Future Trends
#3
& Games

12. & Games
Toll Free : +1-877-284-1028
HTML5 On Gaming Zone - Future Trends
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13. Researched by Newzoo, the stats speaks that the
Mobile Gaming Industry trends will grow from year
2013 to 2017.
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The average cost of investing in mobile
advertising is expected to rise up to
$10 for native mobile apps next year!
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15. Toll Free : +1-877-284-1028
The big gun marketing analysts are not able
to translate the hike, profit etc. into success…
…. be it in terms of installation numbers,
….download numbers
Or
…. Engagement :/
& Games

16. Toll Free : +1-877-284-1028
PuzzleSocial, a game development studio based in NYC, built a lite
version of the game called “Daily Celebrity Crossword” on
HTML5.. Check out how they did it:
HTML5 With
Lite Version
Apps & Games

17. Toll Free : +1-877-284-1028
HTML5 With
Lite Version
Apps
HTML5 lite version of
a game meant ‘limited
game play with a few
levels’It was made available
for free
Without needing to
install an app!
Users could start
playing it right from
a mobile web
browser
Players could easily discover
the lite game version via
one of the mobile web
distribution networks
The HTML5 game
was distributed via
mobile web
& Games

18. Toll Free : +1-877-284-1028
 320,000 unique game plays were registered in a span of 4 months.
 Launching an HTML5 Lite version was simple, pocket-friendly and quick.
 It made a lot of sense because not only was it a hit in terms of popularity
but also in terms of business investment.
HTML5 With
Lite Version
Apps & Games

19. & Games
Toll Free : +1-877-284-1028
HTML5 Apps Popularity

20. & Games
Toll Free : +1-877-284-1028
Conclusions
HTML5 is here to
stay. It is backed by
the community, glorified
by device and friendly
to the browsers
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21. & Games
Toll Free : +1-877-284-1028
Conclusions
Launch of tools
such as Xamarin,
PhoneGap, Cordova,
MonoTouch and others
assisted in bringing back
HTML5 back into
the market
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22. & Games
Toll Free : +1-877-284-1028
Conclusions
HTML5 has given the
businesses the right
business to invest in,
and users the addictive
games to keep them busy!
developers the right
reasons to write code,
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23. Toll Free : +1-877-284-1028
Lot more in queue for you like choosing game
engines and frameworks, best practices
HTML5 games, distribution platforms and
defining various direct or 3rd party tools
and elements you can inculcate in your mobile app
development process while creating games!
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24. sales@algoworks.com Toll Free : +1-877-284-1028
Author
Co-Founder & Director
Leading the mobility business development
function, mobility strategy and consulting
practice at Algoworks. Expert of all mobile
technologies with experience in managing
teams involved in the development of custom
iPhone/iPad/Android apps.
Rachit Agarwal
Write to me at rachit@algoworks.com

25. Algoworks
Official Blog Link - http://www.algoworks.com/blog/html5-in-gaming-industry
Contact Us for Free Consultation!
Call us at: +1-877-284-1028
Mail us at: sales@algoworks.com
support@algoworks.com
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