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#measuringseo at #SMXLmilan by @aleyda from @orainti
MEASURING SEO EFFORTS
#measuringseo at #SMXLmilan by @aleyda from @orainti
CIAO MILANO
#measuringseo at #SMXLmilan by @aleyda from @orainti
#measuringseo at #SMXLmilan by @aleyda from @orainti
I’M ALEYDA SOLIS
ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/
I Do SEO I PublishI Share
BITLY.COM/LIBROSEOALEYDA
#measuringseo at #SMXLmilan by @aleyda from @orainti
#measuringseo at #SMXLmilan by @aleyda from @orainti
I Blog I Speak I’m Featured
I’M ALEYDA SOLIS
#measuringseo at #SMXLmilan by @aleyda from @orainti
#measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti
What’s the goal of measuring SEO?
#measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti
It’s not about tracking rankings
#measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti
Or organic search traffic
#measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti
Or even the conversions
#measuringseo at #SMXLmilan by @aleyda from @orainti
It’s about the ROI
#measuringseo at #SMXLmilan by @aleyda from @orainti
#measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti
Number of 

conversions
ROI
by number 

of conversions
SEO process
=
Average
conversion value*( )
- SEO process
[ ]
Let’s calculate it
#measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti
bit.ly/seoroicalculator
Or use the SEO ROI calculator
#measuringseo at #SMXLmilan by @aleyda from @orainti
That will allow to make 

(business) decisions
#measuringseo at #SMXLmilan by @aleyda from @orainti
Is it ROI
Positive?
YES NO
Identify what’s
working well, allocate
more resources &
expand
Identify what’s not
working well & change
#measuringseo at #SMXLmilan by @aleyda from @orainti
But to identify these it’s key to monitor
both the SEO process & its results
THE PROCESS THE RESULTS
#measuringseo at #SMXLmilan by @aleyda from @orainti
THE PROCESS THE RESULTS
Resources	
&	costs
Outcome	
areas	
But to identify these it’s key to monitor
both the SEO process & its results
#measuringseo at #SMXLmilan by @aleyda from @orainti
HOW TO MONITOR THE 

SEO PROCESS?
#measuringseo at #SMXLmilan by @aleyda from @orainti
To identify the effectiveness &
investment around SEO execution
#measuringseo at #SMXLmilan by @aleyda from @orainti
CRAWLABILITY
INDEXABILITY
RELEVANCE
BACKLINKING
INVESTMENT
#measuringseo at #SMXLmilan by @aleyda from @orainti
It’s about setting an SEO process
management system to answer these
#measuringseo at #SMXLmilan by @aleyda from @orainti
WHAT WHY WHERE WHO WHEN
#measuringseo at #SMXLmilan by @aleyda from @orainti
That SEOs & shareholders can use to
coordinate & track performance
#measuringseo at #SMXLmilan by @aleyda from @orainti
WHAT WHY WHERE WHO WHEN
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index color
facets
High Low
Listings & product
pages
1 Development Maria 1/9/2016
Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016
Add more content to listings w/ less
than 5 products by featuring related
ones
Medium Medium
2nd level sub-
categories
3
Development &
Content
Matt &
Maria
3/9/2016
#measuringseo at #SMXLmilan by @aleyda from @orainti
As well as to identify gaps between the
executed actions & allocated resources
#measuringseo at #SMXLmilan by @aleyda from @orainti
WHAT WHY WHERE WHO WHEN
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index color
facets
High Low
Listings & product
pages
1 Development Maria 1/9/2016
Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016
Add more content to listings w/ less
than 5 products by featuring related
ones
Medium Medium
2nd level sub-
categories
3
Development &
Content
Matt &
Maria
3/9/2016
#measuringseo at #SMXLmilan by @aleyda from @orainti
To monitor the issues during the execution
#measuringseo at #SMXLmilan by @aleyda from @orainti
CRAWLABILITY
INDEXABILITY
RELEVANCE
BACKLINKING
VISIBILITY TRAFFIC CONVERSIONS
ROI
INVESTMENT
#measuringseo at #SMXLmilan by @aleyda from @orainti
That can later have an impact in the SEO
Process results
#measuringseo at #SMXLmilan by @aleyda from @orainti
CRAWLABILITY
INDEXABILITY
RELEVANCE
BACKLINKING
VISIBILITY TRAFFIC CONVERSIONS
ROI
INVESTMENT
#measuringseo at #SMXLmilan by @aleyda from @orainti
allowing to reallocate resources &
priorities accordingly to overcome them
#measuringseo at #SMXLmilan by @aleyda from @orainti
CRAWLABILITY
INDEXABILITY
RELEVANCE
BACKLINKING
VISIBILITY TRAFFIC CONVERSIONS
ROI
INVESTMENT
#measuringseo at #SMXLmilan by @aleyda from @orainti
PM systems like Jira can help you to
automate this
#measuringseo at #SMXLmilan by @aleyda from @orainti
#measuringseo at #SMXLmilan by @aleyda from @orainti
Once you’re tracking your efforts it’s time
to monitor the SEO activities KPIs
#measuringseo at #SMXLmilan by @aleyda from @orainti
CRAWLABILITY
INDEXABILITY
RELEVANCE
BACKLINKING
INVESTMENT
#measuringseo at #SMXLmilan by @aleyda from @orainti
Although you can obtain the
Crawlability with the Search Console
#measuringseo at #SMXLmilan by @aleyda from @orainti
#measuringseo at #SMXLmilan by @aleyda from @orainti
As well as your site index status, it
lacks granularity for decision making
#measuringseo at #SMXLmilan by @aleyda from @orainti
#measuringseo at #SMXLmilan by @aleyda from @orainti
You need to validate them with
your own logs
#measuringseo at #SMXLmilan by @aleyda from @orainti
Screaming Frog Log Analyser & Botify
#measuringseo at #SMXLmilan by @aleyda from @orainti
Setting a pro-active monitoring
system that alerts you of issues
#measuringseo at #SMXLmilan by @aleyda from @orainti
onpage.org
#measuringseo at #SMXLmilan by @aleyda from @orainti
Setting your own crawls not only for
crawling but indexation behavior
#measuringseo at #SMXLmilan by @aleyda from @orainti
OnPage.org & Botify
#measuringseo at #SMXLmilan by @aleyda from @orainti
To identify this type of crawlability
vs. indexability issues
#measuringseo at #SMXLmilan by @aleyda from @orainti
#measuringseo at #SMXLmilan by @aleyda from @orainti
But content quality and patterns
towards relevance as well
#measuringseo at #SMXLmilan by @aleyda from @orainti
#measuringseo at #SMXLmilan by @aleyda from @orainti
Having a “real time” link monitoring
system is a must
#measuringseo at #SMXLmilan by @aleyda from @orainti
CognitiveSEO
#measuringseo at #SMXLmilan by @aleyda from @orainti
As well as to give it context vs. your
competition too
#measuringseo at #SMXLmilan by @aleyda from @orainti
#measuringseo at #SMXLmilan by @aleyda from @orainti
Now you’re monitoring your SEO process
activities & efforts
#measuringseo at #SMXLmilan by @aleyda from @orainti
CRAWLABILITY
INDEXABILITY
RELEVANCE
BACKLINKING
VISIBILITY TRAFFIC CONVERSIONS
ROI
INVESTMENT
#measuringseo at #SMXLmilan by @aleyda from @orainti
HOW TO MONITOR THE 

SEO RESULTS?
#measuringseo at #SMXLmilan by @aleyda from @orainti
It’s about tracking your visibility, traffic &
conversions
#measuringseo at #SMXLmilan by @aleyda from @orainti
CRAWLABILITY
INDEXABILITY
RELEVANCE
BACKLINKING
VISIBILITY TRAFFIC CONVERSIONS
ROI
INVESTMENT
#measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti
Your Site
Technical Configuration
CRAWLABILITY & INDEXABILITY
Content
RELEVANCE
Links
POPULARITY
CurrentYour Visibility, Traffic,
Conversions & ROI
Audience Search
Behavior
Your
Competition
Visibility &
Traffic
Within the content of your competition 

& audience behavior…
#measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti
… as well as other channels
S
Product Branding
Usability
Content
Design
Development
Paid
Search
SocialEmail
SEO Affiliates
Referrals
#measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti
You can obtain your basic visibility 

from the Search Console again
#measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti
But it’s only for the top 1,000 queries, 

90 days & data is tricky to go through
#measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti
You can use tools like URLprofiler
to match the queries & URLs
URLProfiler
#measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti
And of course, the are many third-parties
rank trackers without these restrictions
Accuranker
Wincher
SERPwoo
SEMRush
Advanced	
Web	
Rankings
#measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti
Then w/ GA monitor organic traffic, user
behavior & conversions per pages & areas
#measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti
As well as the role of organic search in
multi-channel conversion paths
#measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti
But you can also match these to get rankings
impact over traffic, conversions & revenue
SEOmonitor
#measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti
Giving you rankings for keywords, pages 

& areas per device & location
#measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti
Along the queries search volume & CPC
to prioritize based on their impact
#measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti
And traffic, conversions & revenue using
Google Analytics data integration
#measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti
You can see the queries moving the needle
in rankings vs. traffic vs. revenue per device
#measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti
Allowing also to see specific queries or
pages to verify their KPIs over time
#measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti
While showing at the same time context
for these vs. your competition
#measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti
Giving you the possibility to answer many
decision making questions for a positive ROI
Which	have	
a	high	search	
volume	but	low	
ranking	in	
mobile?
Which	have	a	
high	revenue	
but	low	
rankings?
Which	have	
the	best	
rankings	but	
low	
conversions?
Which	are	not	
ranking	with	the	
relevant	page	and	
have	low	
conversions?
For	
which	high	
search	volume	
queries	your	
competition	is	
outranking	
you?
#measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti
Like this you can monitor & recommend
to improve the SEO Process towards ROI
VISIBILITY TRAFFIC CONVERSIONS
ROI
BACKLINKING
RELEVANCE
INDEXABILITY
CRAWLABILITY
INVESTMENT
#measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti
And help SEO achieve this type of results
with a highly profitable ROI
#measuringseo at #SMXLmilan by @aleyda from @orainti
GRAZIE! QUESTIONS?
#measuringseo at #SMXLmilan by @aleyda from @orainti

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Measuring SEO Efforts at #SMXLMilan & #eMetricsMI

  • 1. #measuringseo at #SMXLmilan by @aleyda from @orainti MEASURING SEO EFFORTS
  • 2. #measuringseo at #SMXLmilan by @aleyda from @orainti CIAO MILANO #measuringseo at #SMXLmilan by @aleyda from @orainti
  • 3. #measuringseo at #SMXLmilan by @aleyda from @orainti I’M ALEYDA SOLIS ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/ I Do SEO I PublishI Share BITLY.COM/LIBROSEOALEYDA #measuringseo at #SMXLmilan by @aleyda from @orainti
  • 4. #measuringseo at #SMXLmilan by @aleyda from @orainti I Blog I Speak I’m Featured I’M ALEYDA SOLIS #measuringseo at #SMXLmilan by @aleyda from @orainti
  • 5. #measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti What’s the goal of measuring SEO?
  • 6. #measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti It’s not about tracking rankings
  • 7. #measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti Or organic search traffic
  • 8. #measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti Or even the conversions
  • 9. #measuringseo at #SMXLmilan by @aleyda from @orainti It’s about the ROI #measuringseo at #SMXLmilan by @aleyda from @orainti
  • 10. #measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti Number of 
 conversions ROI by number 
 of conversions SEO process = Average conversion value*( ) - SEO process [ ] Let’s calculate it
  • 11. #measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti bit.ly/seoroicalculator Or use the SEO ROI calculator
  • 12. #measuringseo at #SMXLmilan by @aleyda from @orainti That will allow to make 
 (business) decisions #measuringseo at #SMXLmilan by @aleyda from @orainti Is it ROI Positive? YES NO Identify what’s working well, allocate more resources & expand Identify what’s not working well & change
  • 13. #measuringseo at #SMXLmilan by @aleyda from @orainti But to identify these it’s key to monitor both the SEO process & its results THE PROCESS THE RESULTS
  • 14. #measuringseo at #SMXLmilan by @aleyda from @orainti THE PROCESS THE RESULTS Resources & costs Outcome areas But to identify these it’s key to monitor both the SEO process & its results
  • 15. #measuringseo at #SMXLmilan by @aleyda from @orainti HOW TO MONITOR THE 
 SEO PROCESS?
  • 16. #measuringseo at #SMXLmilan by @aleyda from @orainti To identify the effectiveness & investment around SEO execution #measuringseo at #SMXLmilan by @aleyda from @orainti CRAWLABILITY INDEXABILITY RELEVANCE BACKLINKING INVESTMENT
  • 17. #measuringseo at #SMXLmilan by @aleyda from @orainti It’s about setting an SEO process management system to answer these #measuringseo at #SMXLmilan by @aleyda from @orainti WHAT WHY WHERE WHO WHEN
  • 18. #measuringseo at #SMXLmilan by @aleyda from @orainti That SEOs & shareholders can use to coordinate & track performance #measuringseo at #SMXLmilan by @aleyda from @orainti WHAT WHY WHERE WHO WHEN Recommendations Importance Status Area Priority Resource Person Date Start canonicalizing and index color facets High Low Listings & product pages 1 Development Maria 1/9/2016 Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016 Add more content to listings w/ less than 5 products by featuring related ones Medium Medium 2nd level sub- categories 3 Development & Content Matt & Maria 3/9/2016
  • 19. #measuringseo at #SMXLmilan by @aleyda from @orainti As well as to identify gaps between the executed actions & allocated resources #measuringseo at #SMXLmilan by @aleyda from @orainti WHAT WHY WHERE WHO WHEN Recommendations Importance Status Area Priority Resource Person Date Start canonicalizing and index color facets High Low Listings & product pages 1 Development Maria 1/9/2016 Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016 Add more content to listings w/ less than 5 products by featuring related ones Medium Medium 2nd level sub- categories 3 Development & Content Matt & Maria 3/9/2016
  • 20. #measuringseo at #SMXLmilan by @aleyda from @orainti To monitor the issues during the execution #measuringseo at #SMXLmilan by @aleyda from @orainti CRAWLABILITY INDEXABILITY RELEVANCE BACKLINKING VISIBILITY TRAFFIC CONVERSIONS ROI INVESTMENT
  • 21. #measuringseo at #SMXLmilan by @aleyda from @orainti That can later have an impact in the SEO Process results #measuringseo at #SMXLmilan by @aleyda from @orainti CRAWLABILITY INDEXABILITY RELEVANCE BACKLINKING VISIBILITY TRAFFIC CONVERSIONS ROI INVESTMENT
  • 22. #measuringseo at #SMXLmilan by @aleyda from @orainti allowing to reallocate resources & priorities accordingly to overcome them #measuringseo at #SMXLmilan by @aleyda from @orainti CRAWLABILITY INDEXABILITY RELEVANCE BACKLINKING VISIBILITY TRAFFIC CONVERSIONS ROI INVESTMENT
  • 23. #measuringseo at #SMXLmilan by @aleyda from @orainti PM systems like Jira can help you to automate this #measuringseo at #SMXLmilan by @aleyda from @orainti
  • 24. #measuringseo at #SMXLmilan by @aleyda from @orainti Once you’re tracking your efforts it’s time to monitor the SEO activities KPIs #measuringseo at #SMXLmilan by @aleyda from @orainti CRAWLABILITY INDEXABILITY RELEVANCE BACKLINKING INVESTMENT
  • 25. #measuringseo at #SMXLmilan by @aleyda from @orainti Although you can obtain the Crawlability with the Search Console #measuringseo at #SMXLmilan by @aleyda from @orainti
  • 26. #measuringseo at #SMXLmilan by @aleyda from @orainti As well as your site index status, it lacks granularity for decision making #measuringseo at #SMXLmilan by @aleyda from @orainti
  • 27. #measuringseo at #SMXLmilan by @aleyda from @orainti You need to validate them with your own logs #measuringseo at #SMXLmilan by @aleyda from @orainti Screaming Frog Log Analyser & Botify
  • 28. #measuringseo at #SMXLmilan by @aleyda from @orainti Setting a pro-active monitoring system that alerts you of issues #measuringseo at #SMXLmilan by @aleyda from @orainti onpage.org
  • 29. #measuringseo at #SMXLmilan by @aleyda from @orainti Setting your own crawls not only for crawling but indexation behavior #measuringseo at #SMXLmilan by @aleyda from @orainti OnPage.org & Botify
  • 30. #measuringseo at #SMXLmilan by @aleyda from @orainti To identify this type of crawlability vs. indexability issues #measuringseo at #SMXLmilan by @aleyda from @orainti
  • 31. #measuringseo at #SMXLmilan by @aleyda from @orainti But content quality and patterns towards relevance as well #measuringseo at #SMXLmilan by @aleyda from @orainti
  • 32. #measuringseo at #SMXLmilan by @aleyda from @orainti Having a “real time” link monitoring system is a must #measuringseo at #SMXLmilan by @aleyda from @orainti CognitiveSEO
  • 33. #measuringseo at #SMXLmilan by @aleyda from @orainti As well as to give it context vs. your competition too #measuringseo at #SMXLmilan by @aleyda from @orainti
  • 34. #measuringseo at #SMXLmilan by @aleyda from @orainti Now you’re monitoring your SEO process activities & efforts #measuringseo at #SMXLmilan by @aleyda from @orainti CRAWLABILITY INDEXABILITY RELEVANCE BACKLINKING VISIBILITY TRAFFIC CONVERSIONS ROI INVESTMENT
  • 35. #measuringseo at #SMXLmilan by @aleyda from @orainti HOW TO MONITOR THE 
 SEO RESULTS?
  • 36. #measuringseo at #SMXLmilan by @aleyda from @orainti It’s about tracking your visibility, traffic & conversions #measuringseo at #SMXLmilan by @aleyda from @orainti CRAWLABILITY INDEXABILITY RELEVANCE BACKLINKING VISIBILITY TRAFFIC CONVERSIONS ROI INVESTMENT
  • 37. #measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti Your Site Technical Configuration CRAWLABILITY & INDEXABILITY Content RELEVANCE Links POPULARITY CurrentYour Visibility, Traffic, Conversions & ROI Audience Search Behavior Your Competition Visibility & Traffic Within the content of your competition 
 & audience behavior…
  • 38. #measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti … as well as other channels S Product Branding Usability Content Design Development Paid Search SocialEmail SEO Affiliates Referrals
  • 39. #measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti You can obtain your basic visibility 
 from the Search Console again
  • 40. #measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti But it’s only for the top 1,000 queries, 
 90 days & data is tricky to go through
  • 41. #measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti You can use tools like URLprofiler to match the queries & URLs URLProfiler
  • 42. #measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti And of course, the are many third-parties rank trackers without these restrictions Accuranker Wincher SERPwoo SEMRush Advanced Web Rankings
  • 43. #measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti Then w/ GA monitor organic traffic, user behavior & conversions per pages & areas
  • 44. #measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti As well as the role of organic search in multi-channel conversion paths
  • 45. #measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti But you can also match these to get rankings impact over traffic, conversions & revenue SEOmonitor
  • 46. #measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti Giving you rankings for keywords, pages 
 & areas per device & location
  • 47. #measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti Along the queries search volume & CPC to prioritize based on their impact
  • 48. #measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti And traffic, conversions & revenue using Google Analytics data integration
  • 49. #measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti You can see the queries moving the needle in rankings vs. traffic vs. revenue per device
  • 50. #measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti Allowing also to see specific queries or pages to verify their KPIs over time
  • 51. #measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti While showing at the same time context for these vs. your competition
  • 52. #measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti Giving you the possibility to answer many decision making questions for a positive ROI Which have a high search volume but low ranking in mobile? Which have a high revenue but low rankings? Which have the best rankings but low conversions? Which are not ranking with the relevant page and have low conversions? For which high search volume queries your competition is outranking you?
  • 53. #measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti Like this you can monitor & recommend to improve the SEO Process towards ROI VISIBILITY TRAFFIC CONVERSIONS ROI BACKLINKING RELEVANCE INDEXABILITY CRAWLABILITY INVESTMENT
  • 54. #measuringseo at #SMXLmilan by @aleyda from @orainti#measuringseo at #SMXLmilan by @aleyda from @orainti And help SEO achieve this type of results with a highly profitable ROI
  • 55. #measuringseo at #SMXLmilan by @aleyda from @orainti GRAZIE! QUESTIONS? #measuringseo at #SMXLmilan by @aleyda from @orainti