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Creativity in advertising
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Fun And Creative Advertising Ppt.

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This is a presentation I did for University College Day, a student and faculty presentation day at Texas Wesleyan University.

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Fun And Creative Advertising Ppt.

  1. 1. Fun and Creative Advertising By Alejandra Garcia
  2. 2. Outdoor advertising increases brand awareness by reminding consumers of a product as they travel through their day. Unlike radio, TV, newspaper, and Internet advertising, outdoor is hard to ignore. What do outdoor ads accomplish?
  3. 3. Pros Cons • High reach and frequency • Can only communicate at low cost short messages • 24 hour exposure • Difficult to measure • Gains immediate • Regarded as visual attention pollutant by some Benefits and setbacks
  4. 4. Outdoor advertising
  5. 5. • Bulletins • Keep it simple • Digital billboards • Spectaculars • Personalize • Posters • Use human appeal • Junior posters • Use color • Wall murals • Location Billboards
  6. 6. • Bicycle racks • Bus benches • Bus shelters • Kiosks • Shopping malls • Sidewalks Street Furniture
  7. 7. • Airports • Buses • Golf carts • Trains • Subways • Taxicabs Transit
  8. 8. • Arena and stadium • Beach • Blimps • Cartons and cups • Cinema • Trash receptacles • Turnstiles • Shopping bags • Airborne Alternative
  9. 9. So what’s next? More Digital
  10. 10. Thank you
  • christopherpair1

    Aug. 25, 2014

This is a presentation I did for University College Day, a student and faculty presentation day at Texas Wesleyan University.

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