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LinkedIn in 10 Minutes a Day

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Anthony Juliano, MA, MBA
Anthony Juliano, MA, MBA

By Anthony Juliano Presented to the Rotary Club of Fort Wayne April 8, 2013

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ANTHONY JULIANO | APRIL 8, 2013
• QUICK FIX
IS NOT FOR EVERYONE
IS IT POSSIBLE YOU MIGHT NOT BENEFIT FROM USING LINKEDIN?  IF YOU WORK IN A RETAIL/B2C ENVIRONMENT AND URGENTLY NEED TO SPEND MORE TIME WITH YOUR CUSTOMERS  IF YOU’RE PHENOMENALLY SUCCESSFUL  IF YOU’RE NOT INTERESTED IN GROWING IN YOUR CAREER OR GROWING YOUR BUSINESS  IF YOUR PRIMARY JOB IS HIRING NON- PROFESSIONAL/LOW WAGE EMPLOYEES
WHO WOULD BENEFIT FROM USING LINKEDIN? JUST ABOUT EVERYONE ELSE
3 REASONS WHY IS WORTH YOUR TIME
LEAD GENERATION VISIT-TO-CONVERSION RATE VISIT-TO-LEAD RATIO 3 2.5 2 1.5 1 0.5 0 TWITTER FACEBOOK LINKEDIN SOURCE: HUBSPOT
IN 10 MINUTES A DAY
1 MIN. EACH 1. WRITE A STATUS UPDATE—WHAT’S THE MOST INTERESTING THING YOU’RE WORKING ON/HAVE TO SHARE TODAY? 2. FIND ONE CONTACT’S STATUS UPDATE TO “LIKE” (SOMETHING THAT DOESN’T REQUIRE A COMMENT) 3. COMMENT ON ANOTHER CONTACT’S STATUS UPDATE 4. CLICK ON “WHO’S VIEWED MY PROFILE”; SEE WHO’S SEEKING YOU OUT
2 MIN. EACH 1. CHOOSE ONE DISCUSSION FROM ONE OF YOUR GROUPS AND COMMENT 2. SEND A MESSAGE TO A CONTACT YOU HAVEN’T SPOKEN TO IN A WHILE; SUGGEST A MEETING IF APPROPRIATE 3. REVIEW ONE PRIORITY CUSTOMER’S COMPANY PROFILE TO STAY UP-TO-DATE WITH THEM
LEARN MORE ABOUT
LINKEDINSTITUTE.WORDPRESS.COM
THANKS! ANTHONYJ@ASHERAGENCY.COM (260) 424.3373 LINKEDINSTITUTE.WORDPRESS.COM
ABOUT ANTHONY JULIANO Anthony is an experienced LinkedIn trainer and strategy consultant. He developed and taught a LinkedIn class for IPFW, has presented about LinkedIn at national conferences, and has provided LinkedIn training for a wide variety of individuals and businesses. Anthony writes a monthly column about social media for Greater Fort Wayne Business Weekly and has written about LinkedIn for a variety of publications and blogs, including Convince and Convert, "the world’s #1 content marketing resource,” and his own blog, The LinkedInstitute (LinkedInstitute.WordPress.com). Anthony approaches his work with one simple goal: to help others understand today's changing communication environment.
2. FLICKR/QUICK FIX/AUTOVAC 7. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE 8. FLICKR/REID HOFFMAN/JOI 9. FLICKR/DAY 16 – THE TIE THAT BINDS/MENAGE A MOI 12. FLICKR/WATCH REFLECTIONS/~BOB~WEST~ 13. FLICKR/ONE ON ONE WITH JEFF WEINER/THE DEMO CONFERENCE

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LinkedIn in 10 Minutes a Day

  • 1. ANTHONY JULIANO | APRIL 8, 2013
  • 3. IS NOT FOR EVERYONE
  • 4. IS IT POSSIBLE YOU MIGHT NOT BENEFIT FROM USING LINKEDIN?  IF YOU WORK IN A RETAIL/B2C ENVIRONMENT AND URGENTLY NEED TO SPEND MORE TIME WITH YOUR CUSTOMERS  IF YOU’RE PHENOMENALLY SUCCESSFUL  IF YOU’RE NOT INTERESTED IN GROWING IN YOUR CAREER OR GROWING YOUR BUSINESS  IF YOUR PRIMARY JOB IS HIRING NON- PROFESSIONAL/LOW WAGE EMPLOYEES
  • 5. WHO WOULD BENEFIT FROM USING LINKEDIN? JUST ABOUT EVERYONE ELSE
  • 6. 3 REASONS WHY IS WORTH YOUR TIME
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. LEAD GENERATION VISIT-TO-CONVERSION RATE VISIT-TO-LEAD RATIO 3 2.5 2 1.5 1 0.5 0 TWITTER FACEBOOK LINKEDIN SOURCE: HUBSPOT
  • 12.
  • 13.
  • 14. IN 10 MINUTES A DAY
  • 15. 1 MIN. EACH 1. WRITE A STATUS UPDATE—WHAT’S THE MOST INTERESTING THING YOU’RE WORKING ON/HAVE TO SHARE TODAY? 2. FIND ONE CONTACT’S STATUS UPDATE TO “LIKE” (SOMETHING THAT DOESN’T REQUIRE A COMMENT) 3. COMMENT ON ANOTHER CONTACT’S STATUS UPDATE 4. CLICK ON “WHO’S VIEWED MY PROFILE”; SEE WHO’S SEEKING YOU OUT
  • 16. 2 MIN. EACH 1. CHOOSE ONE DISCUSSION FROM ONE OF YOUR GROUPS AND COMMENT 2. SEND A MESSAGE TO A CONTACT YOU HAVEN’T SPOKEN TO IN A WHILE; SUGGEST A MEETING IF APPROPRIATE 3. REVIEW ONE PRIORITY CUSTOMER’S COMPANY PROFILE TO STAY UP-TO-DATE WITH THEM
  • 19.
  • 20. THANKS! ANTHONYJ@ASHERAGENCY.COM (260) 424.3373 LINKEDINSTITUTE.WORDPRESS.COM
  • 21. ABOUT ANTHONY JULIANO Anthony is an experienced LinkedIn trainer and strategy consultant. He developed and taught a LinkedIn class for IPFW, has presented about LinkedIn at national conferences, and has provided LinkedIn training for a wide variety of individuals and businesses. Anthony writes a monthly column about social media for Greater Fort Wayne Business Weekly and has written about LinkedIn for a variety of publications and blogs, including Convince and Convert, "the world’s #1 content marketing resource,” and his own blog, The LinkedInstitute (LinkedInstitute.WordPress.com). Anthony approaches his work with one simple goal: to help others understand today's changing communication environment.
  • 22. 2. FLICKR/QUICK FIX/AUTOVAC 7. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE 8. FLICKR/REID HOFFMAN/JOI 9. FLICKR/DAY 16 – THE TIE THAT BINDS/MENAGE A MOI 12. FLICKR/WATCH REFLECTIONS/~BOB~WEST~ 13. FLICKR/ONE ON ONE WITH JEFF WEINER/THE DEMO CONFERENCE