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SOCIAL MEDIA CAN CHANGE THE WORLD
TUESDAY 10TH MAY 2016
Gravity Thinking "Social Media can change the World" Immediate Cycling Conference 10th May 2016
TUESDAY 10TH MAY 2016
GLOBAL BIKE TO WORK DAY
Gravity Thinking "Social Media can change the World" Immediate Cycling Conference 10th May 2016
Gravity Thinking "Social Media can change the World" Immediate Cycling Conference 10th May 2016
YOU DON’T HAVE TO
OWN THE INTERNET
CONNECT
EMOTIONALLY
CONNECT
EMOTIONALLY
CONNECT
EMOTIONALLY
We’re all human
Gravity Thinking "Social Media can change the World" Immediate Cycling Conference 10th May 2016
Gravity Thinking "Social Media can change the World" Immediate Cycling Conference 10th May 2016
OWN SOMETHINGOWN SOMETHINGOWN SOMETHING
From a product to an experience proposition
Gravity Thinking "Social Media can change the World" Immediate Cycling Conference 10th May 2016
Gravity Thinking "Social Media can change the World" Immediate Cycling Conference 10th May 2016
SHOW
DON’T TELL
SHOW
DON’T TELL
SHOW
DON’T TELL
Story-doing
Gravity Thinking "Social Media can change the World" Immediate Cycling Conference 10th May 2016
Gravity Thinking "Social Media can change the World" Immediate Cycling Conference 10th May 2016
Gravity Thinking "Social Media can change the World" Immediate Cycling Conference 10th May 2016
THINK BIGTHINK BIGTHINK BIG
Hero – Hub - Hygiene
Gravity Thinking "Social Media can change the World" Immediate Cycling Conference 10th May 2016
Gravity Thinking "Social Media can change the World" Immediate Cycling Conference 10th May 2016
CONTEXT IS
QUEEN
CONTEXT IS
QUEENCONTEXT IS QUEEN
Not using digital as a broadcast medium
Gravity Thinking "Social Media can change the World" Immediate Cycling Conference 10th May 2016
Gravity Thinking "Social Media can change the World" Immediate Cycling Conference 10th May 2016
OUR 5 CREATIVE PRINCIPLES
Show Don’t
Tell
Connect
Emotionally
Own
Something
Context is
Queen
Think Big
THANKYOU
QUESTIONS
?

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Gravity Thinking "Social Media can change the World" Immediate Cycling Conference 10th May 2016

Notas do Editor

  1. HOW MANY BELIEVE IT CAN CHANGE THE WORLD HAPPENING NOW AND IMP TO FUTURE CHANGE YOUR BRAND AR AT GT – HYUNDAI, GF, ALLIANZ AND DISNEY TODAY = 30 MINS WHY IMP AND 5 PRINCIPLES MAP – STRAVA LABS
  2. LOVE A STAT LOTS OF DATA – INFOGRAPHIC COMMUTER – 90% - UPLOAD AS COMMUTE ? SIGNIFICANCE OF TODAY ?
  3. GLOBAL RIDE TO WORK DAY NOT JUST BRAND BIGGER AMBITIONS 2015 = 168M / 5.3 / 136 BN DATA POINTS & 50% = COMMUTES STRAVA METRO – 70 ORGANISATIONS UNIQUE PERSEPCTIVE 130K+ SAFER ROADS / LESS POLLLUTION / EFFICIENT / HEALTHIER
  4. BRANDS WAKING UP HYUNDAI 7 FIGURE SUM 3-4 DEALERSHIP NOW LESS THEN 2 POWER OF RECOMMENDATION, REVIEWS, INFLUENCERS = SOCIAL LIKE BIKE MARKET
  5. LITTLE DATA SO GWI TV, SEARCH, WEBSITES IMP – REVIEWS, RECOMMENDATIONS AND SOCIAL NETWORKS SOCIAL USAGE 18% - 16-44 YEARS, MANAGERIAL HOW TAKE ADVANTAGE ?
  6. FIRST RULE OF SOCIAL MEDIA CLUB BE CONSIDERED 5 TRIED AND TESTED  
  7. TRAP OF RATIONALISING SPEAK TO THE REPTILE / FAST BRAND DOESN’T THINK JUST REACTS EMOTIVE WORK – SIMPLE HUMAN TRUTH HEARTS AND MINDS
  8. THIS GIRL CAN OBESITY BIGGER THEN SMOKING - £50BN BY 2050 2M FEWER 14-40YR YET 75% WANT MORE ACTIVE CHALLENGE CULTURAL ASSUMPTIONS REAL PEOPLE DIGITAL AND SOCIAL AT HEART – STILLS – PHOTOS 150K 16+ WOMEN APRIL-SEPT  
  9. THIS GIRL CAN OBESITY BIGGER THEN SMOKING - £50BN BY 2050 2M FEWER 14-40YR YET 75% WANT MORE ACTIVE CHALLENGE CULTURAL ASSUMPTIONS REAL PEOPLE DIGITAL AND SOCIAL AT HEART – STILLS – PHOTOS 150K 16+ WOMEN APRIL-SEPT  
  10. STAND FOR SOMETHING FALL FOR ANYTHING GO BEYOND – OWN SOMETHING BIG OR SMALL – PRODUCT TO EXPERIENCE
  11. ADDIDAS BALL SINCE 1970 SPEAK FOR ITSELF – FAMOUS BY ASSOCIATION 2 YEARS – VOTE TO 2.5M – BIGGER THAN OTHER SOCIAL #BALLIN PHARELL, ZIDANE, BECKHAM, BIEBER 14M BRAZUCAS, 2BN EUROS
  12. TELL FUNNY TELL JOKE LIVE YOUR BRAND MANIFESTO ACT ON WHAT BELIEVE MAKE GREAT CONTENT GO PRO DON’T DECIDE ON COMMS OBJ AND INVENT STORIES  
  13. #RULEYOURSELF MISTY COPELAND, STEPHEN CURRY, PHELPS “ITS WHAT YOU DO IN THE DARK” FOMO – JOMO 70/30 TO 50/50 SOCIAL WENT DARK 36K MENTIONS OF # MORE THEN 1.4M ENGAGEMENTS  
  14. #RULEYOURSELF MISTY COPELAND, STEPHEN CURRY, PHELPS “ITS WHAT YOU DO IN THE DARK” FOMO – JOMO 70/30 TO 50/50 SOCIAL WENT DARK 36K MENTIONS OF # MORE THEN 1.4M ENGAGEMENTS  
  15. #RULEYOURSELF MISTY COPELAND, STEPHEN CURRY, PHELPS “ITS WHAT YOU DO IN THE DARK” FOMO – JOMO 70/30 TO 50/50 SOCIAL WENT DARK 36K MENTIONS OF # MORE THEN 1.4M ENGAGEMENTS  
  16. DON’T RESTRICT THINKING BIG WATERED DOWN BETTER THAN TOO PRGAMATIC WITHOUT BIG THINKING NO IMPACT SENT OUT TO DIE
  17. EXPECTED SMALL ACTIVATION – MATCH DAY INTERNATIONAL STARS WORLD CUP - COMPETITORS LEWIS / NEUER / MCGINLEY THOUSANDS
  18. EXPECTED SMALL ACTIVATION – MATCH DAY INTERNATIONAL STARS WORLD CUP - COMPETITORS LEWIS / NEUER / MCGINLEY THOUSANDS
  19. KING / QUEEN DIGITAL COMMS MATURITY CREATE FOR THE MEDIUM TV AD FOR YT / PRESS AD FOR FB ‘GIVE GIVE GIVE TAKE’ – GIVE US THE RIGHT REDDIT MISTAKE
  20. EA NFL MADDEN GROW ASSOC WITH NFL FULE THE PRIDE AND PASSION TRASH TALK AND SMARTPHONE VISUALS AND HEADLINES TO TAUNT WEB DISPLAY ADS
  21. EA NFL MADDEN GROW ASSOC WITH NFL FULE THE PRIDE AND PASSION TRASH TALK AND SMARTPHONE VISUALS AND HEADLINES TO TAUNT WEB DISPLAY ADS
  22. EMOTION – INTRIGUING, INTERESTING MEMORABLE - EMOTIVE OWN SOMETHING – OWN THE COMMUTE SHOW DON’T TELL – DON’T TELL JUST DO – PERFECT EXAMPLE THINK BIG – SAVING THE PLANET ! CONTEXT IS QUEEN - #COMMUTESCOUNT RIGHT PLANNING & EXECUTION – RIGHT AGENCY – HEARTS & MINDS CHANGE THE WORLD !  
  23. SO THANKYOU FOR YOUR TIME TODAY I TRUST YOU HAVE FOUND THIS PRESENTATION BOTH INTERESTING AND MORE IMPORTANTLY USEFUL DOES ANYONE HAVE ANY QUESTIONS ?