Enviar pesquisa
Carregar
Social Selling with LinkedIn - English presentation
•
2 gostaram
•
5,241 visualizações
vibrio. Kommunikationsmanagement Dr. Kausch GmbH
Seguir
Social Selling - LinkedIn - Storytelling
Leia menos
Leia mais
Marketing
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 42
Baixar agora
Baixar para ler offline
Recomendados
11 Trends in the Future of Retail According to Brian Solis
11 Trends in the Future of Retail According to Brian Solis
Brian Solis
Social Insights on the Luxury Fashion Industry
Social Insights on the Luxury Fashion Industry
Brandwatch
The future of 3D printing
The future of 3D printing
Deloitte United States
American Express OPEN Forum Case Study
American Express OPEN Forum Case Study
LinkedIn
Content Marketing Strategic Workshop Presentation
Content Marketing Strategic Workshop Presentation
LinkedIn Canada
Employee Advocacy - The Next Step in Digital Transformation
Employee Advocacy - The Next Step in Digital Transformation
Sociabble
How to Engage Affluent Investors on Social Media
How to Engage Affluent Investors on Social Media
LinkedIn Canada
Capgemini Case Study: Committing to content puts Capgemini ahead
Capgemini Case Study: Committing to content puts Capgemini ahead
LinkedIn
Recomendados
11 Trends in the Future of Retail According to Brian Solis
11 Trends in the Future of Retail According to Brian Solis
Brian Solis
Social Insights on the Luxury Fashion Industry
Social Insights on the Luxury Fashion Industry
Brandwatch
The future of 3D printing
The future of 3D printing
Deloitte United States
American Express OPEN Forum Case Study
American Express OPEN Forum Case Study
LinkedIn
Content Marketing Strategic Workshop Presentation
Content Marketing Strategic Workshop Presentation
LinkedIn Canada
Employee Advocacy - The Next Step in Digital Transformation
Employee Advocacy - The Next Step in Digital Transformation
Sociabble
How to Engage Affluent Investors on Social Media
How to Engage Affluent Investors on Social Media
LinkedIn Canada
Capgemini Case Study: Committing to content puts Capgemini ahead
Capgemini Case Study: Committing to content puts Capgemini ahead
LinkedIn
Manufacturing supply chains
Manufacturing supply chains
The Economist Media Businesses
Business Elite: Europe 2012 Results LinkedIn
Business Elite: Europe 2012 Results LinkedIn
LinkedIn Europe
Webinars: They're Not Just For Leads Anymore
Webinars: They're Not Just For Leads Anymore
Content Marketing Institute
Achieving your objectives via LinkedIn's Marketing Solutions
Achieving your objectives via LinkedIn's Marketing Solutions
LinkedIn Europe
Nurturing the IT Committee Lead - France INFOGRAPHIC
Nurturing the IT Committee Lead - France INFOGRAPHIC
LinkedIn Europe
Winning Talent on Mobile | Talent Connect Vegas 2013
Winning Talent on Mobile | Talent Connect Vegas 2013
LinkedIn Talent Solutions
12 Questions to Ask When Making a Content Marketing Technology Decision
12 Questions to Ask When Making a Content Marketing Technology Decision
Content Marketing Institute
The Tech Marketer Difference in Europe
The Tech Marketer Difference in Europe
LinkedIn Europe
How to grow_affinites_10Dec2015
How to grow_affinites_10Dec2015
Simon Gent
[RESEARCH REPORT PREVIEW] Creating a Customer-First Web Experience
[RESEARCH REPORT PREVIEW] Creating a Customer-First Web Experience
Altimeter, a Prophet Company
Technology Community Engagement: Hits & Misses
Technology Community Engagement: Hits & Misses
LinkedIn
The Social Bridge to the IT Committee
The Social Bridge to the IT Committee
LinkedIn
How LinkedIn is Adapting its Platform
How LinkedIn is Adapting its Platform
LinkedIn
Mozinar gianluca
Mozinar gianluca
Gianluca Fiorelli
Digital Assets Should Be Agile, Not Fast
Digital Assets Should Be Agile, Not Fast
Content Marketing Institute
Winds of change: The shifting face of leadership in business
Winds of change: The shifting face of leadership in business
The Economist Media Businesses
2014 Global Traveler Study
2014 Global Traveler Study
Cognizant
10 Marketing Influencers on LinkedIn to Follow Today
10 Marketing Influencers on LinkedIn to Follow Today
LinkedIn
Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn M...
Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn M...
LinkedIn
The Content Marketing 50: SMB Edition
The Content Marketing 50: SMB Edition
LinkedIn
15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedIn
LinkedIn
Presentation skills - don't be shy, show yourself
Presentation skills - don't be shy, show yourself
koenheyrman
Mais conteúdo relacionado
Mais procurados
Manufacturing supply chains
Manufacturing supply chains
The Economist Media Businesses
Business Elite: Europe 2012 Results LinkedIn
Business Elite: Europe 2012 Results LinkedIn
LinkedIn Europe
Webinars: They're Not Just For Leads Anymore
Webinars: They're Not Just For Leads Anymore
Content Marketing Institute
Achieving your objectives via LinkedIn's Marketing Solutions
Achieving your objectives via LinkedIn's Marketing Solutions
LinkedIn Europe
Nurturing the IT Committee Lead - France INFOGRAPHIC
Nurturing the IT Committee Lead - France INFOGRAPHIC
LinkedIn Europe
Winning Talent on Mobile | Talent Connect Vegas 2013
Winning Talent on Mobile | Talent Connect Vegas 2013
LinkedIn Talent Solutions
12 Questions to Ask When Making a Content Marketing Technology Decision
12 Questions to Ask When Making a Content Marketing Technology Decision
Content Marketing Institute
The Tech Marketer Difference in Europe
The Tech Marketer Difference in Europe
LinkedIn Europe
How to grow_affinites_10Dec2015
How to grow_affinites_10Dec2015
Simon Gent
[RESEARCH REPORT PREVIEW] Creating a Customer-First Web Experience
[RESEARCH REPORT PREVIEW] Creating a Customer-First Web Experience
Altimeter, a Prophet Company
Technology Community Engagement: Hits & Misses
Technology Community Engagement: Hits & Misses
LinkedIn
The Social Bridge to the IT Committee
The Social Bridge to the IT Committee
LinkedIn
How LinkedIn is Adapting its Platform
How LinkedIn is Adapting its Platform
LinkedIn
Mozinar gianluca
Mozinar gianluca
Gianluca Fiorelli
Digital Assets Should Be Agile, Not Fast
Digital Assets Should Be Agile, Not Fast
Content Marketing Institute
Winds of change: The shifting face of leadership in business
Winds of change: The shifting face of leadership in business
The Economist Media Businesses
2014 Global Traveler Study
2014 Global Traveler Study
Cognizant
10 Marketing Influencers on LinkedIn to Follow Today
10 Marketing Influencers on LinkedIn to Follow Today
LinkedIn
Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn M...
Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn M...
LinkedIn
The Content Marketing 50: SMB Edition
The Content Marketing 50: SMB Edition
LinkedIn
Mais procurados
(20)
Manufacturing supply chains
Manufacturing supply chains
Business Elite: Europe 2012 Results LinkedIn
Business Elite: Europe 2012 Results LinkedIn
Webinars: They're Not Just For Leads Anymore
Webinars: They're Not Just For Leads Anymore
Achieving your objectives via LinkedIn's Marketing Solutions
Achieving your objectives via LinkedIn's Marketing Solutions
Nurturing the IT Committee Lead - France INFOGRAPHIC
Nurturing the IT Committee Lead - France INFOGRAPHIC
Winning Talent on Mobile | Talent Connect Vegas 2013
Winning Talent on Mobile | Talent Connect Vegas 2013
12 Questions to Ask When Making a Content Marketing Technology Decision
12 Questions to Ask When Making a Content Marketing Technology Decision
The Tech Marketer Difference in Europe
The Tech Marketer Difference in Europe
How to grow_affinites_10Dec2015
How to grow_affinites_10Dec2015
[RESEARCH REPORT PREVIEW] Creating a Customer-First Web Experience
[RESEARCH REPORT PREVIEW] Creating a Customer-First Web Experience
Technology Community Engagement: Hits & Misses
Technology Community Engagement: Hits & Misses
The Social Bridge to the IT Committee
The Social Bridge to the IT Committee
How LinkedIn is Adapting its Platform
How LinkedIn is Adapting its Platform
Mozinar gianluca
Mozinar gianluca
Digital Assets Should Be Agile, Not Fast
Digital Assets Should Be Agile, Not Fast
Winds of change: The shifting face of leadership in business
Winds of change: The shifting face of leadership in business
2014 Global Traveler Study
2014 Global Traveler Study
10 Marketing Influencers on LinkedIn to Follow Today
10 Marketing Influencers on LinkedIn to Follow Today
Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn M...
Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn M...
The Content Marketing 50: SMB Edition
The Content Marketing 50: SMB Edition
Destaque
15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedIn
LinkedIn
Presentation skills - don't be shy, show yourself
Presentation skills - don't be shy, show yourself
koenheyrman
Knowing yourself presentation
Knowing yourself presentation
Dr. MU Haq Yousufzai
What You Should Learn from Larry Page
What You Should Learn from Larry Page
JamesAltucher
Sales Navigator for Salesforce CRM Sync 9-1-16
Sales Navigator for Salesforce CRM Sync 9-1-16
Brian Araujo
6 ways to accelerate your sales with Linkedin
6 ways to accelerate your sales with Linkedin
Jill Sida
Linked in this misunderstood goldmine
Linked in this misunderstood goldmine
Stephane (Stef) Malhomme
See 8 of the Most Effective Ad Campaigns on LinkedIn
See 8 of the Most Effective Ad Campaigns on LinkedIn
LinkedIn
Day in the Life of a LinkedIn Social Seller
Day in the Life of a LinkedIn Social Seller
LinkedIn Sales Solutions
Social Selling Deconstructed: Strategy, Implementation and Measurement
Social Selling Deconstructed: Strategy, Implementation and Measurement
LinkedIn Sales Solutions
Live Webinar: Advanced Strategies for Leveraging Linkedin Like a Pro
Live Webinar: Advanced Strategies for Leveraging Linkedin Like a Pro
LinkedIn
Navigating LinkedIn
Navigating LinkedIn
Mike O'Neil
Startup 101: Finding your business model: TIE Bangalore
Startup 101: Finding your business model: TIE Bangalore
Manish G Pillewar
The 2015 Tech Roundup
The 2015 Tech Roundup
Robert Half
20150423 graydon slideshare
20150423 graydon slideshare
Erwin Knuyt
Top 10 greatest mistakes in banner advertising
Top 10 greatest mistakes in banner advertising
Bannersnack
Pre-Con Education: Zero to Compliance Using Software Asset Management Soluti...
Pre-Con Education: Zero to Compliance Using Software Asset Management Soluti...
CA Technologies
2016 Salary Trends in Canada
2016 Salary Trends in Canada
Robert Half
How to Easily Discover Great Visual Content for Facebook
How to Easily Discover Great Visual Content for Facebook
Post Planner
How To Wear A Suit
How To Wear A Suit
Payment Systems Corp.
Destaque
(20)
15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedIn
Presentation skills - don't be shy, show yourself
Presentation skills - don't be shy, show yourself
Knowing yourself presentation
Knowing yourself presentation
What You Should Learn from Larry Page
What You Should Learn from Larry Page
Sales Navigator for Salesforce CRM Sync 9-1-16
Sales Navigator for Salesforce CRM Sync 9-1-16
6 ways to accelerate your sales with Linkedin
6 ways to accelerate your sales with Linkedin
Linked in this misunderstood goldmine
Linked in this misunderstood goldmine
See 8 of the Most Effective Ad Campaigns on LinkedIn
See 8 of the Most Effective Ad Campaigns on LinkedIn
Day in the Life of a LinkedIn Social Seller
Day in the Life of a LinkedIn Social Seller
Social Selling Deconstructed: Strategy, Implementation and Measurement
Social Selling Deconstructed: Strategy, Implementation and Measurement
Live Webinar: Advanced Strategies for Leveraging Linkedin Like a Pro
Live Webinar: Advanced Strategies for Leveraging Linkedin Like a Pro
Navigating LinkedIn
Navigating LinkedIn
Startup 101: Finding your business model: TIE Bangalore
Startup 101: Finding your business model: TIE Bangalore
The 2015 Tech Roundup
The 2015 Tech Roundup
20150423 graydon slideshare
20150423 graydon slideshare
Top 10 greatest mistakes in banner advertising
Top 10 greatest mistakes in banner advertising
Pre-Con Education: Zero to Compliance Using Software Asset Management Soluti...
Pre-Con Education: Zero to Compliance Using Software Asset Management Soluti...
2016 Salary Trends in Canada
2016 Salary Trends in Canada
How to Easily Discover Great Visual Content for Facebook
How to Easily Discover Great Visual Content for Facebook
How To Wear A Suit
How To Wear A Suit
Semelhante a Social Selling with LinkedIn - English presentation
How to Create a Successful PR, AR and Social Media Strategy for MWC 2012
How to Create a Successful PR, AR and Social Media Strategy for MWC 2012
shapira marketing
Social Media Marketing strategies for Travel and Hospitality Professionals
Social Media Marketing strategies for Travel and Hospitality Professionals
Brian Cliette
Vanksen presentation icbl symposium 20-09-11
Vanksen presentation icbl symposium 20-09-11
Nils Cleworth
Digital disruption - International Communication Days 2016 - Erasmushogeschoo...
Digital disruption - International Communication Days 2016 - Erasmushogeschoo...
Ayman van Bregt
When content transforms your customer experience
When content transforms your customer experience
eZ Systems
Social selling Best Practice - a personal story
Social selling Best Practice - a personal story
Simon Porter
Marketing mistakes
Marketing mistakes
marketinginrussia
LSS'09 Panel Local Content Monetisation
LSS'09 Panel Local Content Monetisation
Local Social Summit
Creating sponsored content posts that earn engagement
Creating sponsored content posts that earn engagement
LinkedIn Europe
Inside the Mind of The B2B Tech Buyer
Inside the Mind of The B2B Tech Buyer
Chris Herbert
What is the social media marketing
What is the social media marketing
Adrien CHARLET
FFF & Wildfire by Google
FFF & Wildfire by Google
thibaultpicard
Statista - NOAH15 London
Statista - NOAH15 London
NOAH Advisors
Online advertising
Online advertising
OnlineStrat.fr
eMarketing For Entrepreneurs - The Elusive Web 2.0 : Fact Or Fiction
eMarketing For Entrepreneurs - The Elusive Web 2.0 : Fact Or Fiction
Corporate College
Emarketing For Entrepreneurs The Elusive Web 20 Fact Or Fiction 20767
Emarketing For Entrepreneurs The Elusive Web 20 Fact Or Fiction 20767
Prashant Singh
Internet Marketing
Internet Marketing
Carmelo Russo
Unlocking B2B Marketing Opportunities
Unlocking B2B Marketing Opportunities
VIVALDI
Monolith Partners Credentials 2016
Monolith Partners Credentials 2016
Laurent Foisset
Digital marketing plan for W.W.Grainger inc._Sales development of Bosch products
Digital marketing plan for W.W.Grainger inc._Sales development of Bosch products
Yana Khitrun
Semelhante a Social Selling with LinkedIn - English presentation
(20)
How to Create a Successful PR, AR and Social Media Strategy for MWC 2012
How to Create a Successful PR, AR and Social Media Strategy for MWC 2012
Social Media Marketing strategies for Travel and Hospitality Professionals
Social Media Marketing strategies for Travel and Hospitality Professionals
Vanksen presentation icbl symposium 20-09-11
Vanksen presentation icbl symposium 20-09-11
Digital disruption - International Communication Days 2016 - Erasmushogeschoo...
Digital disruption - International Communication Days 2016 - Erasmushogeschoo...
When content transforms your customer experience
When content transforms your customer experience
Social selling Best Practice - a personal story
Social selling Best Practice - a personal story
Marketing mistakes
Marketing mistakes
LSS'09 Panel Local Content Monetisation
LSS'09 Panel Local Content Monetisation
Creating sponsored content posts that earn engagement
Creating sponsored content posts that earn engagement
Inside the Mind of The B2B Tech Buyer
Inside the Mind of The B2B Tech Buyer
What is the social media marketing
What is the social media marketing
FFF & Wildfire by Google
FFF & Wildfire by Google
Statista - NOAH15 London
Statista - NOAH15 London
Online advertising
Online advertising
eMarketing For Entrepreneurs - The Elusive Web 2.0 : Fact Or Fiction
eMarketing For Entrepreneurs - The Elusive Web 2.0 : Fact Or Fiction
Emarketing For Entrepreneurs The Elusive Web 20 Fact Or Fiction 20767
Emarketing For Entrepreneurs The Elusive Web 20 Fact Or Fiction 20767
Internet Marketing
Internet Marketing
Unlocking B2B Marketing Opportunities
Unlocking B2B Marketing Opportunities
Monolith Partners Credentials 2016
Monolith Partners Credentials 2016
Digital marketing plan for W.W.Grainger inc._Sales development of Bosch products
Digital marketing plan for W.W.Grainger inc._Sales development of Bosch products
Mais de vibrio. Kommunikationsmanagement Dr. Kausch GmbH
Social Selling mit LinkedIn
Social Selling mit LinkedIn
vibrio. Kommunikationsmanagement Dr. Kausch GmbH
diversity management bei unternehmen in muenchen und oberbayern
diversity management bei unternehmen in muenchen und oberbayern
vibrio. Kommunikationsmanagement Dr. Kausch GmbH
Social Media Guidelines (Muster)
Social Media Guidelines (Muster)
vibrio. Kommunikationsmanagement Dr. Kausch GmbH
Employee Branding mit Smarp
Employee Branding mit Smarp
vibrio. Kommunikationsmanagement Dr. Kausch GmbH
It´s all about data
It´s all about data
vibrio. Kommunikationsmanagement Dr. Kausch GmbH
Zwischen Shitstorm und Fanclub. Vortrag Kausch auf dem Deutschen Brauertag 2017
Zwischen Shitstorm und Fanclub. Vortrag Kausch auf dem Deutschen Brauertag 2017
vibrio. Kommunikationsmanagement Dr. Kausch GmbH
Content Marketing ist Employee Marketing. Linked In und Smarp
Content Marketing ist Employee Marketing. Linked In und Smarp
vibrio. Kommunikationsmanagement Dr. Kausch GmbH
Diskussion Social Media PR und Storytelling an der Fresenius Hochschule
Diskussion Social Media PR und Storytelling an der Fresenius Hochschule
vibrio. Kommunikationsmanagement Dr. Kausch GmbH
Der Sound im Netz. Online und Social Media Marketing in der High End Branche
Der Sound im Netz. Online und Social Media Marketing in der High End Branche
vibrio. Kommunikationsmanagement Dr. Kausch GmbH
Social Sales statt Kaltakquise
Social Sales statt Kaltakquise
vibrio. Kommunikationsmanagement Dr. Kausch GmbH
Clippingservice 2.0 - Medienbeobachtung mit Brandwatch
Clippingservice 2.0 - Medienbeobachtung mit Brandwatch
vibrio. Kommunikationsmanagement Dr. Kausch GmbH
Social Selling
Social Selling
vibrio. Kommunikationsmanagement Dr. Kausch GmbH
Global Results BSA Software Study
Global Results BSA Software Study
vibrio. Kommunikationsmanagement Dr. Kausch GmbH
Referenzbericht Social Media Kampagne für Film und Entertainment
Referenzbericht Social Media Kampagne für Film und Entertainment
vibrio. Kommunikationsmanagement Dr. Kausch GmbH
BSA Cloud Scorecard 2016: Deutsche Ergebnisse im Detail
BSA Cloud Scorecard 2016: Deutsche Ergebnisse im Detail
vibrio. Kommunikationsmanagement Dr. Kausch GmbH
Social Media und LinkedIn in Vertrieb und Marketing
Social Media und LinkedIn in Vertrieb und Marketing
vibrio. Kommunikationsmanagement Dr. Kausch GmbH
Alle macht dem Mitarbeiter
Alle macht dem Mitarbeiter
vibrio. Kommunikationsmanagement Dr. Kausch GmbH
Reputationsmanagement in Zeiten sozialer Medien
Reputationsmanagement in Zeiten sozialer Medien
vibrio. Kommunikationsmanagement Dr. Kausch GmbH
Kurzprofil der PR- und Social-Media-Agentur vibrio. Kommunikationsmanagement ...
Kurzprofil der PR- und Social-Media-Agentur vibrio. Kommunikationsmanagement ...
vibrio. Kommunikationsmanagement Dr. Kausch GmbH
Vom Social Media Monitoring zum Storytelling - Fallbeispiel
Vom Social Media Monitoring zum Storytelling - Fallbeispiel
vibrio. Kommunikationsmanagement Dr. Kausch GmbH
Mais de vibrio. Kommunikationsmanagement Dr. Kausch GmbH
(20)
Social Selling mit LinkedIn
Social Selling mit LinkedIn
diversity management bei unternehmen in muenchen und oberbayern
diversity management bei unternehmen in muenchen und oberbayern
Social Media Guidelines (Muster)
Social Media Guidelines (Muster)
Employee Branding mit Smarp
Employee Branding mit Smarp
It´s all about data
It´s all about data
Zwischen Shitstorm und Fanclub. Vortrag Kausch auf dem Deutschen Brauertag 2017
Zwischen Shitstorm und Fanclub. Vortrag Kausch auf dem Deutschen Brauertag 2017
Content Marketing ist Employee Marketing. Linked In und Smarp
Content Marketing ist Employee Marketing. Linked In und Smarp
Diskussion Social Media PR und Storytelling an der Fresenius Hochschule
Diskussion Social Media PR und Storytelling an der Fresenius Hochschule
Der Sound im Netz. Online und Social Media Marketing in der High End Branche
Der Sound im Netz. Online und Social Media Marketing in der High End Branche
Social Sales statt Kaltakquise
Social Sales statt Kaltakquise
Clippingservice 2.0 - Medienbeobachtung mit Brandwatch
Clippingservice 2.0 - Medienbeobachtung mit Brandwatch
Social Selling
Social Selling
Global Results BSA Software Study
Global Results BSA Software Study
Referenzbericht Social Media Kampagne für Film und Entertainment
Referenzbericht Social Media Kampagne für Film und Entertainment
BSA Cloud Scorecard 2016: Deutsche Ergebnisse im Detail
BSA Cloud Scorecard 2016: Deutsche Ergebnisse im Detail
Social Media und LinkedIn in Vertrieb und Marketing
Social Media und LinkedIn in Vertrieb und Marketing
Alle macht dem Mitarbeiter
Alle macht dem Mitarbeiter
Reputationsmanagement in Zeiten sozialer Medien
Reputationsmanagement in Zeiten sozialer Medien
Kurzprofil der PR- und Social-Media-Agentur vibrio. Kommunikationsmanagement ...
Kurzprofil der PR- und Social-Media-Agentur vibrio. Kommunikationsmanagement ...
Vom Social Media Monitoring zum Storytelling - Fallbeispiel
Vom Social Media Monitoring zum Storytelling - Fallbeispiel
Último
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate Marketing
Daniel
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdf
olivalibereo
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
william charnock
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa Hydrapak
Esteller
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
John Koetsier
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdf
Media Logic
Digital Marketing complete introduction.
Digital Marketing complete introduction.
Kashish Bindra
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
Social Samosa
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Oban International
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptx
Sahil Srivastava
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
jeromecuyos1
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdf
paul8402
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
mlicam615
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23
Social Samosa
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Associazione Digital Days
social media optimization complete indroduction
social media optimization complete indroduction
infoshraddha747
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
Liv Day
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completa
Esteller
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compelta
Esteller
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...
VereigenMedia1
Último
(20)
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate Marketing
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdf
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa Hydrapak
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdf
Digital Marketing complete introduction.
Digital Marketing complete introduction.
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdf
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
social media optimization complete indroduction
social media optimization complete indroduction
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completa
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compelta
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...
Social Selling with LinkedIn - English presentation
1.
Michael Kausch 22th of
June 2016 Social Selling Do the hot new thing and forget cold calls
2.
01 What is social
selling? 03 LinkedIn as a social selling platform 05 Challenges facing social sellers 02 Why social selling? 04 A social selling campaign © vibrio 2016 http://vibrio.eu 2
3.
01 What is social
selling? © vibrio 2016 http://vibrio.eu 3
4.
“Social selling is
a sales strategy using the social media marketing mantra of directly connecting with potential customers and partners, their expressed needs and interests. It focuses on sustainable customer relationships, not quick one-off purchases.” © vibrio 2016 http://vibrio.eu 4 What is social selling? Definition
5.
Basics of social
selling Social media CRM Content marketing Functions of social selling Lead generation Cross selling Avoiding cold calls B2B and B2C The more complex and high-end a product, the more relevant social selling becomes © vibrio 2016 http://vibrio.eu 5 How does social selling work? Lead identification Lead monitoring Content creation Lead contacting Relation management
6.
02 Why social selling? ©
vibrio 2016 http://vibrio.eu 6
7.
In an age
of informational overload and increasing sales pressure, potential customers actively seek to avoid offers for dialogue. Cold calling gets harder. Needs are less often clearly defined, but developed during communication. Sales success depends increasingly on relationships of trust, which means establishing sustainable customer relationships. In the age of referral marketing, open dialogue has to start with personal lead generation for 1-to-1-relations. © vibrio 2016 http://vibrio.eu 7 Why use social selling?
8.
Titelmasterformat durch Klicken bearbeiten We
are being barraged by more and more branded messages. ? brands daily Up to ? acts of communication per day We become over-saturated. We hate and avoid advertisements. We react poorly to arrogance, ignorance and bad service. We react emotionally. We place our trust in peer groups. We are online and socially networked. We are „Customer 2.0“ © vibrio 2016 http://vibrio.eu 8 The foundation: referral marketing 1,000 10,000
9.
Internet and social
media are becoming dominant sources of information. Everybody is talking to each other, all the time and everywhere.! Around 50 percent rely on personal recommendations when making purchasing decisions. This is why „Experience“ and „Stories“ are playing such a large role today. All this is true for B2B as well. © vibrio 2016 http://vibrio.eu 9 The foundation: storytelling Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.
10.
Our communication structures
itself according to the media © vibrio 2016 http://vibrio.eu 10 The „good old days “ By the fireside Modern, pre-internet Broadcasting Web 1.0 The websites Web 2.0 Social media
11.
From customer communication
to customer experience © vibrio 2016 http://vibrio.eu 11 Customer communication Customer satisfaction Customer lifecycle Customer experience
12.
03 LinkedIn as a social
selling platform © vibrio 2016 http://vibrio.eu 12
13.
Global: 408 million
members Europe: 102 million members Germany: 5.280 million Switzerland: 1.845 million Austria: 0.776 million UK: 21 million France: 11 million USA: 117 million © vibrio 2016 http://vibrio.eu 13 LinkedIn is the leading global business network
14.
Germany LinkedIn: 5.3 million Xing:
8.2 million Switzerland LinkedIn: 1.8 million Xing: 0.7 million Austria LinkedIn: 0.8 million Xing: 0.7 million © vibrio 2016 http://vibrio.eu 14 LinkedIn is firmly established alongside XING in DACH
15.
LinkedIn usage leads
in 26 out of 30 enterprises Exceptions: Commerzbank Daimler Deutsche Post Fresenius © vibrio 2016 http://vibrio.eu 15 LinkedIn dominates among large German corporations
16.
Owners: 186 thousand Vice
presidents: 155 thousand Executive board: 69 thousand Directors: 129 thousand ---------------------------------- All leadership positions: 1.46 million © vibrio 2016 http://vibrio.eu 16 LinkedIn dominates among German CxO-level
17.
LinkedIn is integrated
into numerous independent tools Slideshare Hootsuite Outlook Soon: Microsoft Dynamics (?) Superior social selling Sales Navigator Pulse Multilingual personal and company profiles © vibrio 2016 http://vibrio.eu 17 LinkedIn has the better social selling tools
18.
Recruiting and employer
branding (Employee) branding Advertisement (targeting) Corporate publishing (incl. blog) Lead generation and -nurturing Lead identification Lead generation Opinion leader identification 1:1-communication with Leads Customers Partners Opinion leaders © vibrio 2016 http://vibrio.eu 18 LinkedIn is a multifunctional tool
19.
Pull Communications Employee profiles Multi-lingual
company profiles Showcase pages Look up personal profiles Request referrals Publish Pulse articles Push Communications Groups: dialogue oriented Post news to specific target audiences No edge rank LinkedIn campaigns © vibrio 2016 http://vibrio.eu 19 Options in lead management
20.
04 A social selling
campaign © vibrio 2016 http://vibrio.eu 20
21.
Lead identification Lead generation Opinion
leader identification 1:1 communication with Leads Customers Partners Opinion leaders © vibrio 2016 http://vibrio.eu 21 Goals of a social selling campaign
22.
Business or casual Focused
profile picture in front of a neutral or out-of-focus background Smiling won‘t hurt Head tilted to the left (center screen) Looking at camera or imaginary communication partner Optional: vivid gesture Optional: truncated Steer clear of green background © vibrio 2016 http://vibrio.eu 22 Step 1: Optimize personal portraits
23.
Header image Create multi-lingual
profile Create Pulse entries Add work examples (ideally: Slideshare) Generate attention with private interests Include contact data and publications Create team projects Confirm skills and expertise, get acknowledged. © vibrio 2016 http://vibrio.eu 23 Step 2: optimize personal profile pages
24.
Search options depend
on account type Name Keywords Company Location --------------------------------------- Industry Experience Function Carrier level Interests Company size © vibrio 2016 http://vibrio.eu 24 Step 3: find potential leads
25.
Premium search: Search incl.
CRM Create accounts for target enterprises Create lead profile for target contact Benefit from lead recommendations Evaluate news and updates for triggering contact Use new job notifications Analyze profile visitors © vibrio 2016 http://vibrio.eu 25 Searching with Sales Navigator
26.
Keep track of
LinkedIn activity of leads or their companies For identifying the topics relevant to target audiences For determining the best moment for contacting Tools: Top updates on „home page“ Top accounts on HP Social index Last viewed © vibrio 2016 http://vibrio.eu 26 Step 4: Monitoring
27.
Based on potential
leads‘ researched topics Platforms: Own LinkedIn updates Own LinkedIn Pulse entries Own Slideshare publications Company profile and updates Showcase pages External links © vibrio 2016 http://vibrio.eu 27 Step 5: Publish original content
28.
Central tool for
initial lead contact News to non-contacts Number of inMails depending on accounts Refer to original content “I liked your update about xy. This might be of interest to you: I myself published this about the issue…” © vibrio 2016 http://vibrio.eu 28 Step 6: contact through InMail
29.
Pulse = the
LinkedIn blog system Option 1 Publish long-form entries through profile page Target audiences Own contacts Pulse topic subscribers Option 2 Using the company page as a publication platform Integrate InShare Widget in website Apply for publisher status in LinkedIn © vibrio 2016 http://vibrio.eu 29 Tool 1: LinkedIn Pulse
30.
Slideshare is LinkedIn‘s
publishing plattform Powerpoint files Pdf files Video files Integration In LinkedIn profile In Pulse entries In websites and blogs Advantages High Google visibility Native search High LinkedIn visibility Integrated lead generation Good statistical analysis © vibrio 2016 http://vibrio.eu 30 Tool 2: LinkedIn Slideshare
31.
Own LinkedIn groups
can keep track of activated leads. LinkedIn groups can be an asset for lead identification. German LinkedIn groups are not among the most active. © vibrio 2016 http://vibrio.eu 31 Tool 3: LinkedIn groups
32.
“Contact auctions“ similar
to Google Ads Advantages Adresses up to date Targeting Safe from litigation Recommended price CPM 2.50 € - 3.65 € CPC 2.34 € - 3.15 € © vibrio 2016 http://vibrio.eu 32 Tool 4: LinkedIn campaigns
33.
A multi-platform publishing tool Using
content on and beyond LinkedIn without additional effort LinkedIn, Twitter, Facebook, Google+, Instagram, YouTube … Automated and optimized scheduled distribution Team process Incl. monitoring tools © vibrio 2016 http://vibrio.eu 33 Tool 5: Hootsuite
34.
Workings of a
social selling campaign with LinkedIn Overview © vibrio 2016 http://vibrio.eu 34 Company profile Pull Mktg Showcase pages Pull Mktg Personal profiles Pull MV LinkedIn Pulse Pull Sales Lead identification Push Sales Lead management Push Sales Company Potential customerGroup mgmt. Push Mktg Publishing LinkedInAds Mktg Push LinkedIn Slideshare Pull Mktg
35.
05 Challenges facing social sellers ©
vibrio 2016 http://vibrio.eu 35
36.
Sales must generate
leads for itself Marketing must prepare content for sales Customers and partners define issues and topics Topics become more diverse High demands on emotionalization and personalization Storytelling is more complex than egocentric marketing Boundaries between sales- and brand-oriented communications dissolve © vibrio 2016 http://vibrio.eu 36 Social selling is communication 4.0
37.
Social selling is
storytelling and demands “issues sophistication” From egocentric to issues leader © vibrio 2016 http://vibrio.eu 37 Autistic PR Products Companies Trade fairs/events/ awards Partner oriented PR Customer Win Reference stories Co-operations Employer Branding CSR Issues oriented PR Industry issues Industry trends Technological trends
38.
It is about The
corporate identity The corporate story The story needs to fit like a tailor-made suit Whoever designs the story acts as style consultant for the corporation © vibrio 2016 http://vibrio.eu 38 Social selling requires emotion
39.
Brands gain credibility As
a measure of credibility in the age of informational overload As a vehicle of emotion As amplifiers in a multi-tiered (sales-) decision process Employees become brands They own the most valuable channels They own the “contacts” © vibrio 2016 http://vibrio.eu 39 Social selling makes brands out of employees
40.
A new approach
to communication New competences for employees New internal business processes A new distribution of tasks among sales and marketing New tools © vibrio 2016 http://vibrio.eu 40 The requirements for social selling are high
41.
© vibrio 2016
http://vibrio.eu 41
42.
@all images vibrio
except as stated Slides 35-37: © Robert Kneschke - stock.adobe.com Slide 38: © Sebastiano Fancellu - stock.adobe.com Slide 39: © Gerd Gropp - stock.adobe.com Slide 40: © lassedesignen - stock.adobe.com Slides 1-5, 20: © gigra - stock.adobe.com Slides 6-7: © Bits and Splits - stock.adobe.com Slide 8: © kallejipp - photocase.com Slide 12: © Katego - stock.adobe.com Slide 13: © manley099 - istockphoto.com Slide 15: © JFL Photography - stock.adobe.com Slide 16: © IS_ImageSource - istockphoto.com Slide 17: © vege- stock.adobe.com Slide 18: © Stefano Garau - stock.adobe.com Slide 19: © Sergey Nivens - istockphoto.com Slide 21: © kallejipp - photocase.com Slides 24-25: © kallejipp - photocase.com Slide 26: © Santiago Cornejo - stock.adobe.com Slide 27: © On-Air - stock.adobe.com Slide 29: © Saklakova - istockphoto.com © vibrio 2016 http://vibrio.eu 42
Baixar agora