Slides to accompany Lean UX London workshop on Lean Research (http://www.meetup.com/Lean-UX-London/events/148268152/)

1. Lean Research
L e a n U X M e e tu p , D e c 9 2 0 13
Adrian Howard (@adrianh)
quietstars.com

2. Hello!

3. Ask Questions

4. Chatham House Rule
applies please

5. “When a meeting, or part thereof, is
held under the Chatham House Rule,
participants are free to use the
information received, but neither the
identity nor the affiliation of the
speaker(s), nor that of any other
participant, may be revealed”

6. Disclaimer: Eh?

7. I ♥ feedback

9. Swear Jar

10. (obligatory cute animal slide)

11. Who are you?

12. Exercise:
Why research?
What is research?

13. Lean UX

14. Origin Story

15. 1999

17. 2006

18. en.wikipedia.org/wiki/File:Steve_Blank.jpg

19. “A startup is a temporary organization
designed to search for a repeatable and scalable
business model.”
- Steve Blank

20. “A startup is a temporary organization
designed to search for a repeatable and scalable
business model.”
- Steve Blank

21. From “The Startup Owner's Manual” by Steve Blank

22. Marriage vs Date

23. Plan vs Map

24. Customer
Development
=
Failure of UX

25. The Lean Startup
“A true experiment
follows the scientific
method. It begins
with a clear
hypothesis that
makes predictions
about what is
supposed to happen.
It then tests those
predictions
empirically”

26. The Lean Startup
• C o m e u p w ith h y p o th e s is
• D e s ig n e x p e rim e n t
• R u n e x p e rim e n t
• V a lid a te /In v a lid a te h y p o th e s is
• Repeat

27. The Lean Startup

28. Lean Startup =
Cust Dev + Agile + Lean

29. Example
●
Zappos
●
A n n u a l s a le s > U S $ 1 b illio n
●
●
H y p o th e s is : Is th e re a d e m a n d fo r s u p e rio r
o n lin e s h o e s h o p p in g
E x p e rim e n t: To o k p h o to s fro m s h o e s h o p s ,
c a m e b a c k a n d b o u g h t th e m fu ll p ric e if
c u s to m e r b o u g h t th e m o n lin e
Example from The Lean Startup, p57-58

30. Example
●
●
●
A llo w in g u s e rs to re g is te r w ith tw itte r w ill
d ro p a b a n d o n e d re g is tra tio n s b y 5 %
B u ilt fa k e “ re g is te r w ith tw itte r” lin k
w h ic h le d to n ice e rro r m e s s a g e
R e le a s e d to s e g m e n t o f c u s to m e rs o n liv e
s ite
●
M e a s u re d h o w m a n y n e w u s e rs trie d it
●
< 1% - h y p o th e sis in v a lid
Example from The Lean Startup, p57-58

31. The Lean Startup

32. Lean Startup

33. Lean UX

34. The question we have to solve for is not “What
does Lean User Experience mean?” The
question is “In a lean environment, how can we
make great user experiences?”
- Janice Fraser, 2010

35. Lean ?

36. (More) Origin Story

37. 1948-1975

38. Toyota Production
System

39. TPS begat
Lean Manufacturing begat
Lean Thinking begat
Lean $whatever

40. Designing out:
muri
mura
muda

41. Designing out:
muri
(overburden)
mura
(inconsistency)
muda
(waste)

42. 7 kinds of muda
1.
Over production
2. Waiting
3. Transportation
4. Processing
5. Stock
at hand
6. Movement
7. Making
defective products

43. Lean ≠ Low Quality

44. Lean ≠ Fast

45. Lean ≠ Cheap

46. Lean ≠ No deliverables

47. Exercise: Waste
1.
Over production
2. Waiting
3. Transportation
4. Processing
5. Stock
at hand
6. Movement
7. Making
defective products

48. Problems
●
Silos
●
Ownership
●
Alignment
●
Communication
●
Understanding of customers
●
Understanding of business
●
Features not Value

50. Agile UX vs Lean UX?

51. Product vs Learning

52. Lean UX

53. Multiple choice!

54. 1.
2.
3.
4.
Interviewing
Persona
Usability Testing
Design

56. Exercise:
Experiment Canvas

57. Fishbowl

58. The Good, the Bad &
the Ugly

59. Product Teams

60. UX is pervasive

61. Alignment on value

62. Helps build an
experiment culture

63. It’s hypotheses
before, during and
after development

64. Encourages
value-oriented
infrastructure

65. Hypotheses talk
about business
value directly

66. Where’s the user?

67. Where’s the
delight?

68. Trail of undead
experiments

69. What happens
when I can’t
validate cheaply?

70. What about nonstartup contexts?

71. Some folk find
reality hurts

72. Further Reading
• UX for Lean Startups by Laura Klein
• Lean UX by Jeff Gothelf & Josh Seiden
• Agile User Experience Design by
Diana Brown
• User-Centered Agile Methods by
Hugh Beyer
• Agile Experience Design by Lindsay
Ratcliffe and Marc McNeill

73. Further Reading
• Lean Startup by Eric Ries
• The Four Steps to the Epiphany by
Steve Blank
• The Startup Owner's Manual by
Steve Blank
• The Goal by Eliyahu M. Goldratt
• The Machine That Changed the
World by Womack, Jones & Roos

74. Questions?
(and remem ber — feedback please!)
@adrianh
quietstars.com
slideshare.net/adrianh
adrianh@quietstars.com